SlideShare a Scribd company logo
Growing your audience on Facebook Hazel Grace Dircksen 22 October 2009
Today’s discussion USING THE  POWER  OF  FACEBOOK FOR BUILDING BETTER  RELATIONSHIPS THAT LEAD TO MORE  CUSTOMERS AND (REPEAT)  SALES
300 million people
Active users 150 million log in every day 10 million join a fan page every day
Word of mouth
Word of click Flickr / luis perez
A bit daunting?
Good  news
You decide who’s in your circle Community Community
Small businesses - natural community builders Vincent van Gogh,  La salle de danse à Arles, 1888,  Musée d'Orsay, Paris
Moving  online
Think of it as hosting a dinner party Pierre-Auguste Renoir, Le déjeuner des canotiers, 1881, The Phillips Collection, Washington D.C.
Invitations
A banner ad to invite people to your party?
Conversations
A newsletter to talk to your guests? Two Pierre-Auguste Renoir, “La conversation”, 1878 Personal conversation 2 way conversation
Recommendations
I am a  GREAT hostess!
The guest book with feedback for everyone to see Real  people Real  names Real  feedback
Reputation
Good dinner party hosts always fill a table You People you invited Friends that came along Friends of friends  wanting to come along You You
How  not  to be a host
Too much noise CONVERSATION
Free loading
Always trying to sell Smithsonian Archives Center, National Museum of American History
No show Flickr / roeyahram
Oversharing “ Guess what!  I have a rash, and I’m losing my hair!”
Practical  application
Old way CORE COMMUNITY Try to sell
New way CORE COMMUNITY Make them excited create buyers create buyers create buyers create buyers
Branded experiences
Showcase your product
A well merchandised storefront
Exclusive fan benefits
Multi-media contests
Make shopping a snap
Integrate applications
Book reservations
Rally your community  on   Facebook  to reach the community  offline .
Ads that make a connection
Facebook  is…
Your WOM
Your newsletter
Your blog
Your party.
What kind of host will you be?
facebook.com/socialbees Cheers! Presentation designed with support from www.axiom.co.il

More Related Content

What's hot

Christmas 2014 Retail Themes
Christmas 2014 Retail ThemesChristmas 2014 Retail Themes
Christmas 2014 Retail Themes
TrueStory_UK
 
True Story home retail snapshot
True Story home retail snapshotTrue Story home retail snapshot
True Story home retail snapshot
TrueStory_UK
 
Oxford Twestival Sponsors2010
Oxford Twestival Sponsors2010Oxford Twestival Sponsors2010
Oxford Twestival Sponsors2010
Sylwia Korsak
 
Shoe dazzle
Shoe dazzleShoe dazzle
Shoe dazzle
frierso8
 
Coasters
CoastersCoasters
Coasters
mslad
 
CDM Storytelling at Scale
CDM Storytelling at ScaleCDM Storytelling at Scale
CDM Storytelling at Scale
We Are Social
 
Christmas review 2014: Best of beauty
Christmas review 2014: Best of beautyChristmas review 2014: Best of beauty
Christmas review 2014: Best of beauty
TrueStory_UK
 
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
500 Startups
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
Brian Honigman
 
Advert analysis
Advert analysisAdvert analysis
Advert analysis
ynwa110
 

What's hot (10)

Christmas 2014 Retail Themes
Christmas 2014 Retail ThemesChristmas 2014 Retail Themes
Christmas 2014 Retail Themes
 
True Story home retail snapshot
True Story home retail snapshotTrue Story home retail snapshot
True Story home retail snapshot
 
Oxford Twestival Sponsors2010
Oxford Twestival Sponsors2010Oxford Twestival Sponsors2010
Oxford Twestival Sponsors2010
 
Shoe dazzle
Shoe dazzleShoe dazzle
Shoe dazzle
 
Coasters
CoastersCoasters
Coasters
 
CDM Storytelling at Scale
CDM Storytelling at ScaleCDM Storytelling at Scale
CDM Storytelling at Scale
 
Christmas review 2014: Best of beauty
Christmas review 2014: Best of beautyChristmas review 2014: Best of beauty
Christmas review 2014: Best of beauty
 
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
"UX Design & Marketing Tactics," Shopify >> Harley Finkelstein [COMMERCISM 2014]
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
 
Advert analysis
Advert analysisAdvert analysis
Advert analysis
 

Viewers also liked

Well-being
Well-being Well-being
Well-being
ben10prem
 
AGM Slides
AGM SlidesAGM Slides
AGM Slides
Reeni
 
Term 3 Updates from the PSA
Term 3 Updates from the PSATerm 3 Updates from the PSA
Term 3 Updates from the PSA
ben10prem
 
Herbal Essences Persuasive Ad
Herbal Essences Persuasive AdHerbal Essences Persuasive Ad
Herbal Essences Persuasive Ad
marcginsberg
 
SS Programmes (Oct 29, 2014)
SS Programmes (Oct 29, 2014)SS Programmes (Oct 29, 2014)
SS Programmes (Oct 29, 2014)
ben10prem
 
See What Last Years Award Participants Got Up To
See What Last Years Award Participants Got Up ToSee What Last Years Award Participants Got Up To
See What Last Years Award Participants Got Up To
ben10prem
 
Romania - Delta Dunarii & Marea Neagra
Romania   - Delta Dunarii & Marea NeagraRomania   - Delta Dunarii & Marea Neagra
Romania - Delta Dunarii & Marea Neagra
Elena M.
 
Traidhos ....more than a school - Presentaton
Traidhos ....more than a school - PresentatonTraidhos ....more than a school - Presentaton
Traidhos ....more than a school - Presentaton
ben10prem
 
23
2323
Term 2 Updates from PSA
Term 2 Updates from PSATerm 2 Updates from PSA
Term 2 Updates from PSA
ben10prem
 
SEAP Guidebook
SEAP GuidebookSEAP Guidebook
SEAP Guidebook
Klimatkommunerna
 
State Of Israel
State Of IsraelState Of Israel
State Of Israel
guest359a1a
 
How to gain entry to overseas universities
How to gain entry to overseas universitiesHow to gain entry to overseas universities
How to gain entry to overseas universities
ben10prem
 
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessäKatsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
vocational school
 

Viewers also liked (20)

Well-being
Well-being Well-being
Well-being
 
AGM Slides
AGM SlidesAGM Slides
AGM Slides
 
Praca z tekstem
Praca z tekstemPraca z tekstem
Praca z tekstem
 
Term 3 Updates from the PSA
Term 3 Updates from the PSATerm 3 Updates from the PSA
Term 3 Updates from the PSA
 
Kestomakkarat
KestomakkaratKestomakkarat
Kestomakkarat
 
iporo
iporoiporo
iporo
 
Romania
RomaniaRomania
Romania
 
Herbal Essences Persuasive Ad
Herbal Essences Persuasive AdHerbal Essences Persuasive Ad
Herbal Essences Persuasive Ad
 
Definitiu
DefinitiuDefinitiu
Definitiu
 
SS Programmes (Oct 29, 2014)
SS Programmes (Oct 29, 2014)SS Programmes (Oct 29, 2014)
SS Programmes (Oct 29, 2014)
 
See What Last Years Award Participants Got Up To
See What Last Years Award Participants Got Up ToSee What Last Years Award Participants Got Up To
See What Last Years Award Participants Got Up To
 
Romania - Delta Dunarii & Marea Neagra
Romania   - Delta Dunarii & Marea NeagraRomania   - Delta Dunarii & Marea Neagra
Romania - Delta Dunarii & Marea Neagra
 
Traidhos ....more than a school - Presentaton
Traidhos ....more than a school - PresentatonTraidhos ....more than a school - Presentaton
Traidhos ....more than a school - Presentaton
 
23
2323
23
 
Term 2 Updates from PSA
Term 2 Updates from PSATerm 2 Updates from PSA
Term 2 Updates from PSA
 
Top 10
Top 10Top 10
Top 10
 
SEAP Guidebook
SEAP GuidebookSEAP Guidebook
SEAP Guidebook
 
State Of Israel
State Of IsraelState Of Israel
State Of Israel
 
How to gain entry to overseas universities
How to gain entry to overseas universitiesHow to gain entry to overseas universities
How to gain entry to overseas universities
 
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessäKatsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
Katsaus: Elintarvikestrategian toteutuminen vuoteen 2013 mennessä
 

Similar to Facebook Is a Dinner Party

NAMPC 2014 - Power Your Brand through Audience Immersion
NAMPC 2014 - Power Your Brand through Audience ImmersionNAMPC 2014 - Power Your Brand through Audience Immersion
NAMPC 2014 - Power Your Brand through Audience Immersion
Americans4Arts
 
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
Shawna Tregunna
 
Arts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration ClassArts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration Class
Nicholas Peterson
 
Etsy
EtsyEtsy
Creative Ways To Introduce Yourself In Writing - Mryn I
Creative Ways To Introduce Yourself In Writing - Mryn ICreative Ways To Introduce Yourself In Writing - Mryn I
Creative Ways To Introduce Yourself In Writing - Mryn I
Jenn Smith
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
harshdutta
 
The Twist and Shout Guide to Marketing in the Social Era
The Twist and Shout Guide to Marketing in the Social EraThe Twist and Shout Guide to Marketing in the Social Era
The Twist and Shout Guide to Marketing in the Social Era
Twist and Shout Communications
 
Facebook top 40 Fan Pages
Facebook top 40 Fan PagesFacebook top 40 Fan Pages
Facebook top 40 Fan Pages
Dave Kerpen
 
No Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific WorldNo Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific World
Holly Hickman, Up Tempo Marketing
 
Social media for artists
Social media for artistsSocial media for artists
Social media for artists
Frithjof Petscheleit
 
More fans and more people to shows
More fans and more people to showsMore fans and more people to shows
More fans and more people to shows
Wisconsin Education Association Council
 
Rock on ch 14
Rock on ch 14Rock on ch 14
Passionately Local
Passionately LocalPassionately Local
Passionately Local
Briana Tomkinson
 
Art marketing seminar with maria brophy april 2011
Art marketing seminar with maria brophy april 2011Art marketing seminar with maria brophy april 2011
Art marketing seminar with maria brophy april 2011
Maria Brophy
 
Creative economy summit franklin w answers
Creative economy summit franklin w answersCreative economy summit franklin w answers
Creative economy summit franklin w answers
Shel Horowitz
 
Saatchi Ppt1
Saatchi Ppt1Saatchi Ppt1
Saatchi Ppt1
cortneyboothman
 
3 ways to invite on facebook
3 ways to invite on facebook3 ways to invite on facebook
3 ways to invite on facebook
Beyond Marketing Group, Inc.
 
Вирусное распространение информации
Вирусное распространение информацииВирусное распространение информации
Вирусное распространение информации
Anton Zhurkov
 
Self-promotion for writers
Self-promotion for writersSelf-promotion for writers
Self-promotion for writers
CompletelyNovel
 
Free Writing Essay Topics
Free Writing Essay TopicsFree Writing Essay Topics
Free Writing Essay Topics
Amy Toukonen
 

Similar to Facebook Is a Dinner Party (20)

NAMPC 2014 - Power Your Brand through Audience Immersion
NAMPC 2014 - Power Your Brand through Audience ImmersionNAMPC 2014 - Power Your Brand through Audience Immersion
NAMPC 2014 - Power Your Brand through Audience Immersion
 
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
West Carleton Art Society - Promoting Events on Facebook and Selling on Pinte...
 
Arts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration ClassArts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration Class
 
Etsy
EtsyEtsy
Etsy
 
Creative Ways To Introduce Yourself In Writing - Mryn I
Creative Ways To Introduce Yourself In Writing - Mryn ICreative Ways To Introduce Yourself In Writing - Mryn I
Creative Ways To Introduce Yourself In Writing - Mryn I
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
The Twist and Shout Guide to Marketing in the Social Era
The Twist and Shout Guide to Marketing in the Social EraThe Twist and Shout Guide to Marketing in the Social Era
The Twist and Shout Guide to Marketing in the Social Era
 
Facebook top 40 Fan Pages
Facebook top 40 Fan PagesFacebook top 40 Fan Pages
Facebook top 40 Fan Pages
 
No Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific WorldNo Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific World
 
Social media for artists
Social media for artistsSocial media for artists
Social media for artists
 
More fans and more people to shows
More fans and more people to showsMore fans and more people to shows
More fans and more people to shows
 
Rock on ch 14
Rock on ch 14Rock on ch 14
Rock on ch 14
 
Passionately Local
Passionately LocalPassionately Local
Passionately Local
 
Art marketing seminar with maria brophy april 2011
Art marketing seminar with maria brophy april 2011Art marketing seminar with maria brophy april 2011
Art marketing seminar with maria brophy april 2011
 
Creative economy summit franklin w answers
Creative economy summit franklin w answersCreative economy summit franklin w answers
Creative economy summit franklin w answers
 
Saatchi Ppt1
Saatchi Ppt1Saatchi Ppt1
Saatchi Ppt1
 
3 ways to invite on facebook
3 ways to invite on facebook3 ways to invite on facebook
3 ways to invite on facebook
 
Вирусное распространение информации
Вирусное распространение информацииВирусное распространение информации
Вирусное распространение информации
 
Self-promotion for writers
Self-promotion for writersSelf-promotion for writers
Self-promotion for writers
 
Free Writing Essay Topics
Free Writing Essay TopicsFree Writing Essay Topics
Free Writing Essay Topics
 

Recently uploaded

TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصريشركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
إبراهيم العرجاني
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
khidalgo2
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
Brian Frerichs
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 

Recently uploaded (20)

TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصريشركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 

Facebook Is a Dinner Party

Editor's Notes

  1. My 2nd year on the stage at BizTechDay... great connecting with the awesomepreneurs again! I’m hear to talk about using Facebook for your business, but before we get started I’d like to know who’s already using Facebook? Who has a Fan Page? Who has run ads?
  2. What are we going to talk about and why do they care?
  3. The power of Facebook is it’s incredible reach…
  4. The power of Facebook is, the ability to engage people in their own environment…
  5. The power of Facebook is transforming word of mouth marketing. Up until now, WOM has been the most powerful form of marketing because people influence people. There’s nothing more effective then an endorsement from a trusted friend – like our friends on Facebook.
  6. The Power of facebook is transforming WOM into WOC. How it works. Average FB user has 130 friends, WOC not only travels faster, but reaches a much greater number of people then traditional WOM.
  7. With all of these users, FB can seem incredibly overwhelming to many small business owners…
  8. Today, I bring good news…
  9. Facebook mirrors real life and offering us the ability to create the type of environment we want.
  10. Whether you sell pet product or manage a restaurant, the chances are, you’re already building a community...
  11. Now take what you’re already doing, and more it online to increase your reach and develop a consistent relationship with people.
  12. To keep it simple, think of this as hosting a dinner party… Great hosts set the tone that attracts the right type of guests for their events. Know your guests and what they want. If they vegetarian, don’t serve steak. If they are Kosher you wouldn’t serve shellfish. Give your guests what they want. Not what you feel like throwing together.
  13. How do you tell people about your party?
  14. You can run highly targeted paid ads on FB to grow faster, but the freshest form of advertising comes in the form of WOC. Anyone can pay for an advertisement, but when fans interact with your page and FB generates stories about these interactions and pushes them the highlights, suggestions and news feeds of your fan’s contacts, this personal endorsement is EARNED advertising. And earned ads can’t be bought.
  15. What will your conversations with guests be like?
  16. People are tired of being talked AT. They are ready to be listened to. Acknowledged. They want a conversation, you know, the kind that goes 2 ways… or, in the case of Facebook, it can also be a lively multi-directional conversation involving many people who are engaging around your table!
  17. Getting recommendations…
  18. Anyone can claim it… and we see it all the time. But why should I believe this self promotion?
  19. And this is way Facebook is so effective. It tells us all about the brands our real friends are getting excited about and connecting with - and people influence people.
  20. Through guests spreading the word to their friends, you build a… reputation.
  21. Friends of friends who heard who great it was and want to be added to the list for the next one…
  22. Too much noise and it’s not fun for them. Don’t post more then 3 times per day. No one’s that cool. Don’t use your personal profile as a mailing list – it’s down-right rude.
  23. You wouldn’t invite someone to dinner and then ask them to bring over takeout – don’t invite people to your fan page just to have more fans and then not provide any value for them… YOU are the host!
  24. A common pitfall for small businesses is not having enough time to come up with something strategic/thoughtful to share and instead just trying to make a sale every time. This strategy is very selfish and people will start to leave your party early if you make them feel uncomfortable like this.
  25. Not showing up is a sure way to fail. If you don’t show up for your own party, why should anyone else??
  26. While I hope everyone here knows that you wouldn’t tell your customers about your Viagra stash or unusual rash, it’s also important to know where to draw the line on other types of content, that while not offensive, are simply not on point for your audience. Examples…. Lol cats, fashion show for a dentist, etc.
  27. So now we’ve learned a little about the concepts you’ll need to be thinking about to be a great host on Facebook… let’s look at how some of our clients are doing it in practice.
  28. You loose a fan if they have to click off of Facebook to your website to decide whether they want to become a fan or not.
  29. The longer a user stays on your page, the more likely they are to interact – so why send them away?
  30. Merchandise your store front
  31. Make them feel special
  32. What makes a great contest?
  33. New screen shot
  34. Adding applications can create new and interesting ways for your fans to interact with your brand… explore apps that might be a good fit for you.
  35. Anyone who books appointment/reservations…
  36. Fan Pages are more and more becoming the primary channel for brands to connect with their audience.