Growing your audience on Facebook discusses how businesses can use Facebook to build relationships and increase sales. It notes that 300 million people are on Facebook, with 150 million logging in daily and 10 million joining fan pages daily. Small businesses are natural community builders and moving conversations online through tools like newsletters and contests can help engage customers. Integrating Facebook with other applications and offline events can help rally the Facebook community and reach more customers. The key is using Facebook as a tool to build relationships and create excitement around a brand, not just sell to people.
David Gluckman 'Keeping it simple' #cong17Eoin Kennedy
Author of 'This s*it will never sell' and inventor of Baileys, David Gluckman presented his views on innovation and a life time of product development at #cong17 www.congregation.ie in Ashford Caste on Nov 24th 2017.
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.com
David Gluckman 'Keeping it simple' #cong17Eoin Kennedy
Author of 'This s*it will never sell' and inventor of Baileys, David Gluckman presented his views on innovation and a life time of product development at #cong17 www.congregation.ie in Ashford Caste on Nov 24th 2017.
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.com
Creative agency True Story visited 300+ stores across London, Paris & New York to understand the major retail themes this Christmas and how retailers are encouraging customers to shop with them at this crucial time in the retail calendar. Themes include: Emotion & Inspiration, Reward, Convenience and Personalisation. This is an extract from a more in-depth document "Once Upon a Christmas: Blurring the lines between shopping & storytelling", available in January 2015.
A retail review of the best beauty shopping experiences and products from London, Paris and New York at Christmas 2014. Includes Bobbi Brown, Bare Minerals, Birchbox, Burberry, Sephora and more.
Creative agency True Story visited 300+ stores across London, Paris & New York to understand the major retail themes this Christmas and how retailers are encouraging customers to shop with them at this crucial time in the retail calendar. Themes include: Emotion & Inspiration, Reward, Convenience and Personalisation. This is an extract from a more in-depth document "Once Upon a Christmas: Blurring the lines between shopping & storytelling", available in January 2015.
A retail review of the best beauty shopping experiences and products from London, Paris and New York at Christmas 2014. Includes Bobbi Brown, Bare Minerals, Birchbox, Burberry, Sephora and more.
How to gain entry to overseas universitiesben10prem
Jon Hartmann Careers Counselor at Prem Tinsulanonda International School presents 'How to gain entry to overseas universities at PSA meeting 21 May 2012
Arts Marketing presented at Simmons College Arts Administration ClassNicholas Peterson
30 minute lecture given to a Senior Level Arts Administration Seminar at Simmons College on April 2, 2012. Topics included: Danny Newman's SUBSCRIBE NOW!, The Marketing Funnel (and how has been re-envisioned) by Brian Haven at Forrester Research, and Chris Sietsma's Content Strategy Post about Bricks & Feathers at ConvinceandConvert.com.
Blogging is an opportunity to reach a worldwide audience, but with Tenth To the Fraser, Briana Tomkinson and her colleagues have narrowed their focus considerably, targeting specifically the city of New Westminster. Being so narrow in focus has opened up a lot of opportunity for them, from being the best source for civic election coverage (visitors skyrocketed that weekend) to connecting with elected officials and other local luminaries, to simply feeling more connected and informed about the community. In highlighting local news on their blog and on Twitter, they are not only raising their profile but also that of the city as a whole. As proud New West boosters, they couldn't ask for more.
Presented at the 2009 Northern Voice blogging conference on Feb. 21 in Vancouver, B.C.
Creative economy summit franklin w answersShel Horowitz
Five ways businesses can benefit from partnering with artists. Sections in Times font were supplied by audience when I gave this talk at the Creative Economy Summit in Greenfield, MA, March 24, 2012
Advice for self-published writers on promoting their work online and offline, from Tom Chivers, director of Penned in the Margins (www.pennedinthemargins.co.uk) and CompletelyNovel (www.completelynovel.com), the readers' and writers' community site.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
My 2nd year on the stage at BizTechDay... great connecting with the awesomepreneurs again! I’m hear to talk about using Facebook for your business, but before we get started I’d like to know who’s already using Facebook? Who has a Fan Page? Who has run ads?
What are we going to talk about and why do they care?
The power of Facebook is it’s incredible reach…
The power of Facebook is, the ability to engage people in their own environment…
The power of Facebook is transforming word of mouth marketing. Up until now, WOM has been the most powerful form of marketing because people influence people. There’s nothing more effective then an endorsement from a trusted friend – like our friends on Facebook.
The Power of facebook is transforming WOM into WOC. How it works. Average FB user has 130 friends, WOC not only travels faster, but reaches a much greater number of people then traditional WOM.
With all of these users, FB can seem incredibly overwhelming to many small business owners…
Today, I bring good news…
Facebook mirrors real life and offering us the ability to create the type of environment we want.
Whether you sell pet product or manage a restaurant, the chances are, you’re already building a community...
Now take what you’re already doing, and more it online to increase your reach and develop a consistent relationship with people.
To keep it simple, think of this as hosting a dinner party… Great hosts set the tone that attracts the right type of guests for their events. Know your guests and what they want. If they vegetarian, don’t serve steak. If they are Kosher you wouldn’t serve shellfish. Give your guests what they want. Not what you feel like throwing together.
How do you tell people about your party?
You can run highly targeted paid ads on FB to grow faster, but the freshest form of advertising comes in the form of WOC. Anyone can pay for an advertisement, but when fans interact with your page and FB generates stories about these interactions and pushes them the highlights, suggestions and news feeds of your fan’s contacts, this personal endorsement is EARNED advertising. And earned ads can’t be bought.
What will your conversations with guests be like?
People are tired of being talked AT. They are ready to be listened to. Acknowledged. They want a conversation, you know, the kind that goes 2 ways… or, in the case of Facebook, it can also be a lively multi-directional conversation involving many people who are engaging around your table!
Getting recommendations…
Anyone can claim it… and we see it all the time. But why should I believe this self promotion?
And this is way Facebook is so effective. It tells us all about the brands our real friends are getting excited about and connecting with - and people influence people.
Through guests spreading the word to their friends, you build a… reputation.
Friends of friends who heard who great it was and want to be added to the list for the next one…
Too much noise and it’s not fun for them. Don’t post more then 3 times per day. No one’s that cool. Don’t use your personal profile as a mailing list – it’s down-right rude.
You wouldn’t invite someone to dinner and then ask them to bring over takeout – don’t invite people to your fan page just to have more fans and then not provide any value for them… YOU are the host!
A common pitfall for small businesses is not having enough time to come up with something strategic/thoughtful to share and instead just trying to make a sale every time. This strategy is very selfish and people will start to leave your party early if you make them feel uncomfortable like this.
Not showing up is a sure way to fail. If you don’t show up for your own party, why should anyone else??
While I hope everyone here knows that you wouldn’t tell your customers about your Viagra stash or unusual rash, it’s also important to know where to draw the line on other types of content, that while not offensive, are simply not on point for your audience. Examples…. Lol cats, fashion show for a dentist, etc.
So now we’ve learned a little about the concepts you’ll need to be thinking about to be a great host on Facebook… let’s look at how some of our clients are doing it in practice.
You loose a fan if they have to click off of Facebook to your website to decide whether they want to become a fan or not.
The longer a user stays on your page, the more likely they are to interact – so why send them away?
Merchandise your store front
Make them feel special
What makes a great contest?
New screen shot
Adding applications can create new and interesting ways for your fans to interact with your brand… explore apps that might be a good fit for you.
Anyone who books appointment/reservations…
Fan Pages are more and more becoming the primary channel for brands to connect with their audience.