Tic Tac wanted to leverage cricket's popularity in India to promote sharing brand values. They developed a system connecting friends by conference call during key moments in IPL matches to discuss the game live. Users joined groups by SMS and were patched together, introduced by the brand. Over 43,000 people participated, engaging in over 4 hours of shared conversations across cities. The campaign successfully connected friends to share exciting cricket moments live via Tic Tac.
Tips on how to use Facebook's Preferred Audience and Audience Restriction features for better post engagement. The slides also include a brief explanation of how Facebook delivers posts to News Feeds.
M2C 2014: World Cup 2014: 3 Ways to Use Social Data to Extend EngagementMattr_co
** See Notes for each slide in Separate File **
Many of our clients are thinking about the World Cup or have already started their campaigns. I thought I’d share some lessons we’ve learned along the way using social data in innovative ways.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
This report analyzes the social buzz and conversation trends created before, during and after Live TV telecast of IPL matches. Also identifies the most engaged brands, players and influencers under various categories. This was also during the TAM blackout period.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Tips on how to use Facebook's Preferred Audience and Audience Restriction features for better post engagement. The slides also include a brief explanation of how Facebook delivers posts to News Feeds.
M2C 2014: World Cup 2014: 3 Ways to Use Social Data to Extend EngagementMattr_co
** See Notes for each slide in Separate File **
Many of our clients are thinking about the World Cup or have already started their campaigns. I thought I’d share some lessons we’ve learned along the way using social data in innovative ways.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
This report analyzes the social buzz and conversation trends created before, during and after Live TV telecast of IPL matches. Also identifies the most engaged brands, players and influencers under various categories. This was also during the TAM blackout period.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
Presenter: Jon Pulsipher, Integration Success Engineer
Date: August 3, 2017
Event: Casual Connect
Success on Twitch can mean success with your game. How can you tilt the odds in favor of your game resonating with Twitch creators and viewers? Join Jon Pulsipher, Integration Success Engineer at Twitch, for a fast-paced look at some of the best ways to make your game broadcast-worthy, provide a fun experience for viewers, and turn viewers into paying players who keep coming back.
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
How to Engage with Sports Fans: During the Game and BeyondScribbleLive
Whether you cover an internationally-loved professional team, your local high school's sporting events, or something in between, check out our best practices for digital fan engagement.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
Presenter: Jon Pulsipher, Integration Success Engineer
Date: August 3, 2017
Event: Casual Connect
Success on Twitch can mean success with your game. How can you tilt the odds in favor of your game resonating with Twitch creators and viewers? Join Jon Pulsipher, Integration Success Engineer at Twitch, for a fast-paced look at some of the best ways to make your game broadcast-worthy, provide a fun experience for viewers, and turn viewers into paying players who keep coming back.
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
How to Engage with Sports Fans: During the Game and BeyondScribbleLive
Whether you cover an internationally-loved professional team, your local high school's sporting events, or something in between, check out our best practices for digital fan engagement.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
1. Describe the business challenge:Describe the business challenge:
Tic Tac is positioned around fun & sharing with friends. Cricket is by far the biggest fun sharing opportunity in
an Indian context. The task was to bring alive the ‘sharing’ brand value in the context of Cricket.
Describe the consumer challenge:Describe the consumer challenge:
The consumer is bombarded with communication from brands all trying to associate with the sport. BigThe consumer is bombarded with communication from brands all trying to associate with the sport. Big
endorsement deals, huge media spends and club promotions add to his/her cluttered world.endorsement deals, huge media spends and club promotions add to his/her cluttered world.
Insight:Insight:
India loves to share (discuss Cricket with friends) their views on cricket with friends. Most of theseIndia loves to share (discuss Cricket with friends) their views on cricket with friends. Most of these
conversations are during the match. The high points are explosions of verbal interaction across 1.2conversations are during the match. The high points are explosions of verbal interaction across 1.2
billion people.billion people.
‘Most of the time we are not around friends that we would love to share the cricket moment with.’‘Most of the time we are not around friends that we would love to share the cricket moment with.’
Strategy:Strategy:
Connect friends on conference calls at key match moments during the IPL. People could form groupsConnect friends on conference calls at key match moments during the IPL. People could form groups
on mobile with friend would they would like to be patched in to “SHARE EXCITING CRICKETon mobile with friend would they would like to be patched in to “SHARE EXCITING CRICKET
MOMENTS LIVE”.MOMENTS LIVE”. During the matches of the highly successful Indian Premier League the opted in fans were
connected to each of their selected friends for 2 minutes to celebrate the match and Share their views on the
game situation.
Activation:Activation:
An SMS group referral system was developed and promoted to cricket fan clubs and cricket alert subscribers.An SMS group referral system was developed and promoted to cricket fan clubs and cricket alert subscribers.
The system would dial in and patch together groups of friends at select moments to the game in progress. TheThe system would dial in and patch together groups of friends at select moments to the game in progress. The
brand would introduce itself and fire up the conversation,brand would introduce itself and fire up the conversation,
Radio spots were used as support to the campaign. Listeners we asked to participate tby messaging Tic Tac toRadio spots were used as support to the campaign. Listeners we asked to participate tby messaging Tic Tac to
a short code. Promotions were aired in 3 select cities to promote the same.a short code. Promotions were aired in 3 select cities to promote the same.
Captivation:Captivation:
Number of people who were signed in to have the Conference Call-Number of people who were signed in to have the Conference Call- 4367143671
Engagement & Talk TimeEngagement & Talk Time : Total number of minutes of engagement recorded is: Total number of minutes of engagement recorded is 262026262026
(Individuals sharing time on cricket across cities)(Individuals sharing time on cricket across cities)
Submitting Agency: Starcom India –
Phonevalley India
Client/Brand: Ferrero – tic tac
Campaign Title: Share Cricket & tic tac
Client Description: FMCG
Date Beginning-Date End: 15th
April 2010 to 2nd
May 2010
CATEGORY: Creativity & Innovation
Agency Credit (name, phone, email)
1. Albert Pereira
2. Gautam Surath
3. Varun Shah
Contact Albert - +919820903132.
Apereira@phonevalley.com,