Facebook allows advertisers to create ad campaigns that are displayed on the left side of user profiles and when using apps. Advertisers design their ad, target specific locations and user profiles based on interests and demographics, schedule and price their campaign, review the ad, and make a payment. Once the ad is published, it will be displayed to matching user profiles based on the targeting criteria. Advertisers then receive daily reports on views and clicks for their campaign.

1. Facebook Ads
VIEW FACEBOOK ADS :-
The Facebok Ads are visible at the Left hand side of the Profile as well as during accessing any
applications as shown in the above figure.
The most important part about this ads system is that its based on the Advertisers fixed set of criteria,
budgets and the preference of location which is vey similar to the Google Adsense or PPC campaign
creation.
The campaign creation steps and the modules involved are listed below :-
1. Design Your Ad
2. Targeting
3. Campaigns, Pricing and Scheduling
4. Review Ads
5. Make a payment.
Once the Ads are Published, then based on the matching criteria of Profile of users and their location
along with their likes and interest the Campaign Ad will be displayed.

2. Facebook Ads
1. Design Your Ad Campaign :-

3. Facebook Ads

4. Facebook Ads
REVIEW AN AD

5. Facebook Ads
MAKE PAYMENT
Once the Ads are posted the Advertiser will get a daily report along with the Stats for the Ads viewing
and clicking.