SlideShare a Scribd company logo
August	
  2013	
  

1	
  
There were several
Google apps

August	
  2013	
  

2	
  
that helps improve
market productivity . .

August	
  2013	
  

3	
  
Here are some:

August	
  2013	
  

4	
  
August	
  2013	
  

5	
  
August	
  2013	
  

6	
  
What is

August	
  2013	
  

7	
  
August	
  2013	
  

8	
  
It is a free service offered by
Google that

August	
  2013	
  

9	
  
generates detailed statistics
about the visitors
to a website.

August	
  2013	
  

10	
  
Get

Started
August	
  2013	
  

11	
  
Visit
http://www.google.com/
analytics/

August	
  2013	
  

12	
  
August	
  2013	
  

13	
  
Create your account

August	
  2013	
  

14	
  
August	
  2013	
  

15	
  
Sign up

August	
  2013	
  

16	
  
August	
  2013	
  

17	
  
Fill up necessary info

August	
  2013	
  

18	
  
After filling up necessary
information

August	
  2013	
  

19	
  
Get your Tracking ID

August	
  2013	
  

20	
  
Read the
Google Analytics Terms of
Service

August	
  2013	
  

21	
  
Click Accept

August	
  2013	
  

22	
  
Analytics Tracking ID and Code

August	
  2013	
  

23	
  
And
this will be your homepage
looks like

August	
  2013	
  

24	
  
August	
  2013	
  

25	
  
Set up the time period you want
to cover

August	
  2013	
  

26	
  
August	
  2013	
  

27	
  
Click the website icon for the
Audience overview

August	
  2013	
  

28	
  
August	
  2013	
  

29	
  
Now you can generate report
through this overview.

August	
  2013	
  

30	
  
August	
  2013	
  

31	
  
Google

August	
  2013	
  

32	
  
August	
  2013	
  

33	
  
It is
Google’s online
advertising program,

August	
  2013	
  

34	
  
lets you reach
new customers

August	
  2013	
  

35	
  
and
GRoW
your business.

August	
  2013	
  

36	
  
August	
  2013	
  

37	
  
Put your business
in front of potential

August	
  2013	
  

38	
  
customers right when
they’re searching

August	
  2013	
  

39	
  
for what you
have to offer.

August	
  2013	
  

40	
  
August	
  2013	
  

41	
  
3 basic steps
to get started

August	
  2013	
  

42	
  
1
Create an account

August	
  2013	
  

43	
  
Go to
https://adwords.google.com/

August	
  2013	
  

44	
  
August	
  2013	
  

45	
  
August	
  2013	
  

46	
  
August	
  2013	
  

47	
  
August	
  2013	
  

48	
  
August	
  2013	
  

49	
  
2

Create your
first ad campaign

August	
  2013	
  

50	
  
August	
  2013	
  

51	
  
August	
  2013	
  

52	
  
Be creative in
creating ads

August	
  2013	
  

53	
  
that can make your
ad show up next

August	
  2013	
  

54	
  
to the most
appropriate content.

August	
  2013	
  

55	
  
•  Choose
where your ad
appears
August	
  2013	
  

56	
  
with AdWords,
your ads can appear

August	
  2013	
  

57	
  
on different places
across the web,
depending

August	
  2013	
  

58	
  
on how you
target your ads,

August	
  2013	
  

59	
  
to whom you choose
to show them,

August	
  2013	
  

60	
  
and
the types of ads
you create.

August	
  2013	
  

61	
  
Questions to ask yourself
before choosing

August	
  2013	
  

62	
  
where to show your ads:

August	
  2013	
  

63	
  
“think like your
customers”

August	
  2013	
  

64	
  
August	
  2013	
  

65	
  
What	
  do	
  I	
  need	
  to	
  know	
  	
  
about	
  them	
  
so	
  I	
  can	
  BEST	
  reach	
  them	
  
with	
  my	
  Ads?	
  

August	
  2013	
  

66	
  
Here’s where to
show your ads

August	
  2013	
  

67	
  
and
who might see them.

August	
  2013	
  

68	
  
on Google
search sites:

August	
  2013	
  

69	
  
August	
  2013	
  

70	
  
on
Google partnered
search network

August	
  2013	
  

71	
  
such as
AOL

August	
  2013	
  

72	
  
on
Mobile search

August	
  2013	
  

73	
  
August	
  2013	
  

74	
  
on
Google
Display Network

August	
  2013	
  

75	
  
they are
Google partner website

August	
  2013	
  

76	
  
like:
Gmail, Blogger, and
Youtube

August	
  2013	
  

77	
  
August	
  2013	
  

78	
  
Target the locations
where your customers are

August	
  2013	
  

79	
  
Show your ads
to specific audiences:

August	
  2013	
  

80	
  
People
interested on your product/
services you offer

August	
  2013	
  

81	
  
by
Age and gender

August	
  2013	
  

82	
  
People
who previously visited
your site.

August	
  2013	
  

83	
  
•  Set a budget for
your campaign
August	
  2013	
  

84	
  
decide how much
to spend

August	
  2013	
  

85	
  
choose a daily budget for each
campaign

August	
  2013	
  

86	
  
based on your advertising goal

August	
  2013	
  

87	
  
setting up

August	
  2013	
  

88	
  
go to
http://adwords.google.com/

August	
  2013	
  

89	
  
August	
  2013	
  

90	
  
August	
  2013	
  

91	
  
August	
  2013	
  

92	
  
select
the campaign type

August	
  2013	
  

93	
  
August	
  2013	
  

94	
  
scroll down to
Bidding and budget

August	
  2013	
  

95	
  
set up your preferred
budget

August	
  2013	
  

96	
  
August	
  2013	
  

97	
  
finally
save and continue

August	
  2013	
  

98	
  
August	
  2013	
  

99	
  
you can change your budget
at any time

August	
  2013	
  

100	
  
and as many times
you like

August	
  2013	
  

101	
  
how to
edit your daily budget

August	
  2013	
  

102	
  
in the Campaign
table

August	
  2013	
  

103	
  
click
the budget you’d
like to edit

August	
  2013	
  

104	
  
August	
  2013	
  

105	
  
enter
a new campaign budget

August	
  2013	
  

106	
  
then
save

August	
  2013	
  

107	
  
•  write a short ad

August	
  2013	
  

108	
  
August	
  2013	
  

109	
  
a short description and a
headline of your campaign

August	
  2013	
  

110	
  
some Tips that brings you a lot of
clicks

August	
  2013	
  

111	
  
Tell people!
What makes your product/
service

August	
  2013	
  

112	
  
stand out!

August	
  2013	
  

113	
  
That Includes:

prices

promotions
and
exclusives
August	
  2013	
  

114	
  
Tell your customer
what they can expect
to do

August	
  2013	
  

115	
  
when they arrive
at your website

August	
  2013	
  

116	
  
strong verbs

like:
August	
  2013	
  

117	
  
Purchase
der
Or

Call to
day

Browse
Get a quote
August	
  2013	
  

118	
  
hmmm	
  .	
  .	
  
make	
  sense	
  

August	
  2013	
  

119	
  
Include
at least one of your

August	
  2013	
  

120	
  
Keywords
in your
ad text

August	
  2013	
  

121	
  
Match your ad
to your

Landing Page
August	
  2013	
  

122	
  
How

KEYWORDS
works

August	
  2013	
  

123	
  
KEYWORDS
are words or phrases
you choose to

August	
  2013	
  

124	
  
to match your ads with
corresponding user
search term

August	
  2013	
  

125	
  
and relevant web content
on the

August	
  2013	
  

126	
  
Google network.

August	
  2013	
  

127	
  
High Quality
relevant
keywords

August	
  2013	
  

128	
  
can HELP
you reach the
customers

August	
  2013	
  

129	
  
you
want

August	
  2013	
  

130	
  
when
you
want

August	
  2013	
  

131	
  
How to choose
the
Right Keywords.

August	
  2013	
  

132	
  
3
Activate
Now
your account

August	
  2013	
  

133	
  
Finally,
start
running your
ad

August	
  2013	
  

134	
  
Life’s Dance

August	
  2013	
  

135	
  
For the images and
tutorial tips
Thanks to :
Google image
http://www.google.com/analytics/
https://adwords.google.com/

August	
  2013	
  

136	
  

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