The document discusses several Google apps that can help improve business productivity, including Google Analytics, Google AdWords, and Google AdSense. It provides step-by-step instructions on setting up accounts and campaigns for each of these apps. For Google Analytics, it explains how to create an account, get the tracking ID, and set up the first analytics reports. For Google AdWords, it outlines the basic three steps of creating an account, making the first ad campaign, and activating the account. And for Google AdSense, it notes that it is Google's online advertising program that lets businesses reach new customers.