This document describes A Bullseye View, Target's online magazine that provides original reporting and engaging content about the company to media, influencers and customers. It aims to tell the complete Target story through executive perspectives, brand partnerships, style news and more. Content is distributed across owned channels as well as through influencers and paid promotion to build the magazine's audience. The goal is to better connect all aspects of Target's business and brand.

1. A BULLSEYE VIEW
Engaging Target ’s Guest in New
Ways
April 10, 2014
www.abulllseyeview.com
@ABullseyeView
@EricH424

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3. ABOUT A BULLSEYE VIEW

4. O N L I N E M A G A Z I N E — D I G I TA L S H OWC A S E
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Target’s online destination for news and features about merchandise,
partnerships, creativity and thought leadership.
Original reporting, interviews, videos, infographics and photography.

5. 55
Executive
perspectives
Company news
+ initiatives
Brand history
Corporate
social
responsibility
Fashion
collaborations
Style news
Expert tips
Food + Target
Test Kitchen
Health +
well-being
Home décor
Entertaining
Seasonal +
holiday
Music +
entertainment
partners
Target racing +
Target athletes
Movies/music/
DVD exclusives
Red carpet
Live events
Target in the
field
T E L L I N G T H E C O M P L E T E TA R G E T S TO RY
ABV connects media, influencers and guests with a more complete, richer Target story
by covering everything from corporate news to recipes.

6. AU D I E N C E — I N F LU E N C E R H U B
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Our audience comprises reporters, lifestyle bloggers, celebrities, partners,
Target executives and “super spreader” guests.

7. Mktg
Lifestyle
/Sports
Archives Events
Style
CSR
C R O S S - C O M PA N Y S TO RY M I N I N G
Draws content from across the company.
Multi-
channel
Multi-
cultural
Social
Product
Design &
Develop
ment
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Merch.
Human
Resources
Stores

8. CREATING CONTENT THAT
RESONATES

9. A B U L L S E Y E V I E W : ‘ B E H I N D T H E S C E N E S ’ a t TA R G E T
The site takes readers into the “green room” and backstage of all that’s
happening at the brand, from corporate reputation to fashion and style news.
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10. A B U L L S E Y E V I E W : ‘ B E H I N D T H E S C E N E S ’ a t TA R G E T
Target paid homage to 50 years of the Sports Illustrated Swimsuit issue with a
limited-edition golden anniversary collection. A Bullseye View visited the Sports
Illustrated studio to chat with Swimsuit issue editor MJ Day about the designs.
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11. L AU N C H H U B — B R E A K I N G N E W S S O U R C E
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Offers a visually engaging home base for major brand announcements.

12. S H A R A B L E : U N I Q U E , H E L P F U L C O N T E N T
Stories designed for instant web sharing and pickup
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13. E X PA N D E D E D I TO R I A L : L E V E R A G I N G I N F LU E N C E RS
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14. T H O U G H T L E A D E R S H I P — E X E C U T I V E P E RS P E C T I V E S
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Provides a safe platform for executives to ease into the spotlight.
Often spurs positive coverage:

15. I S S U E S M A N A G E M E N T — R A P I D R E S P O N S E
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Allows Target to quickly get information out to guests.

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B R A N D E D U C AT I O N – A R C H I V E S

17. BUILDING AN AUDIENCE

18. B U I L I D I N G A N AU D I E N C E — M O B I L E F I RS T
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A new, responsive design prioritizes mobile users and visual storytelling.

19. B U I L D I N G A N AU D I E N C E : OW N E D, PA I D, E A R N E D
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Owned Paid Earned

20. B U I L D I N G A N AU D I E N C E : C A L L S TO A C T I O N
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Share
Comment Follow @ABullseyeView
Subscribe to
e-newsletter
& SMS alerts

21. O U T B R A I N — C O N T E N T D I S T R I B U T I O N
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Outbrain favors high quality content and
polices for articles that are too promotional,
serving as a great syndication tool for content
that features high profile names, such as
executives or celebrity partners, or evergreen
tips and trends.

22. I N T E R N A L P R O M OT I O N — E N C O U R A G E S H A R I N G
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23. LESSONS LEARNED/MOVING
FORWARD

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M OV I N G F O R WA R D : O P P O R T U N I T I E S
• Better integration across the
company
• Target.com
• Social channels
• SEO
• Continue to evolve to meet our
guests’ needs
• Photo hub promotion

25. www.abulllseyeview.com
@ABullseyeView
@EricH424