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Webinar Wednesday: Why Email Marketing Still Matters


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Webinar Wednesday: Why Email Marketing Still Matters

  1. 1. Today’s WEbinar:Why Email Marketing Still Matters Stephanie RedcrossWebinar Wednesday 20131Wednesday, June 12, 13
  2. 2. 1. Link To Presentation will be Available on our facebookand Twitter Pages, Plus Slide Share2. Ask Questions During Presentation3. Let’s Have Some Fun!!!LOGISTICSWebinar Wednesday2Wednesday, June 12, 13
  3. 3. Webinar WednesdayVS.The BattleWhy Email Marketing Still Matters | Webinar WednesdaySocial MediaEmail MarketingExposureConversationLead GenerationBuilding RapportConversionNurturing Leads3Wednesday, June 12, 13
  4. 4. 1. Ownership Of Database: More Control Over Type,Frequency and2. Direct access Whenever: Last Minute Emails,Limited Time Specials, No Filters, Algorithm or FewExternal Obstacles3. Proven & Trackable Conversations: Soft Leads FromSocial Media; Metrics Of Engagement Vs ROI4. Personalize: List Development; Sent MessageBased On Similarity Between GroupsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayAdvantages Of Email4Wednesday, June 12, 13
  5. 5. Webinar Wednesday•People who buy products marketed through emailspend 138% more than people that do not receiveemail offers•44% of email recipients made at least one purchaselast year based on a promotional email•Consumers who receive email marketing spend83% more when shopping. (Source: iContact)What The Stats Tell UsWhy Email Marketing Still Matters | Webinar Wednesday5Wednesday, June 12, 13
  6. 6. Webinar WednesdayMonitor Click Through RatesWhy Email Marketing Still Matters | Webinar WednesdayRecommendation: Test Your Click Through & Conversations150 Clicks 80 Clicks 40 Clicks5,000 Names 21,000 Likes 24,000 Followers6Wednesday, June 12, 13
  7. 7. Webinar WednesdayHow To CommunicateWhy Email Marketing Still Matters | Webinar WednesdayEmail MarketingNewsletterInvitationDeal/ PromoText FollowUpFeedbackActivity7Wednesday, June 12, 13
  8. 8. Webinar WednesdayToolsOfferConversationsMailchimp/AweberLanding PageEbook/ Top 10Capture, Track, Manage andMeasure Email Marketing, pluscreate list for targeted messages#1Offer For Each List or Funnel#2Multiple Ways To Sign-Up;Simple, Easy, Rewarding,#3Key Steps To BuildWhy Email Marketing Still Matters | Webinar Wednesday8Wednesday, June 12, 13
  9. 9. Acquisition Strategies1. Social Media: Instant Access To Content Via EmailSign Up.2. Events & On-Site: Sign Up Sheets (electronicversion); Text To Subscribe; Instant Discounts3. Landing Page: Special Offers, Landing Page ForEach Service4. Blog Pages: Embed Between Post and Commentsan addition to top right sign up boxWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayDiversify Offer (Monthly/ Quarterly)9Wednesday, June 12, 13
  10. 10. Integration: FeatureSocial Media Resultsin Email CampaignsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayLink Email and Social Media10Wednesday, June 12, 13
  11. 11. Reward Activity: LinkPromotions To Dealsand SavingsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayDrive Awareness Of Promotions11Wednesday, June 12, 13
  12. 12. Focused Offer:LimitedDistractions;OpportunityTo ExplainBenefits;Why Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayWhat’s A Landing Page12Wednesday, June 12, 13
  13. 13. ServiceWebinar WednesdayFocus Emails That ConvertWhy Email Marketing Still Matters | Webinar WednesdayProductLeadDessertShoesBeautyLeadCoachClassConsultCookiesSizesGlossFitnessKidsIllness✦ Holiday Promotions✦ Educational Post✦ Feedback/ Input✦ Product Specific Offer✦ Discounts or Coupons✦ Activity Trigged13Wednesday, June 12, 13
  14. 14. Mobile Email Marketing• More than one-half (56%) of US consumers who have made atleast one purchase using their smartphone have done so inresponse to a marketing message delivered via mobile email - ExactTarget “Mobile Dependence” (2011).• 45% of holiday season emails are being opened on mobile –up slightly from before the season began – Experian – Hotholiday trends (2012)• 79% uses their smartphone for reading email, a higherpercentage than those who used it for making calls. Adobe –“2013 Digital Publishing Report: Retail Apps & BuyingHabits” (2013)Why Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayWhere Are The Opportunities14Wednesday, June 12, 13
  15. 15. • Need More Help? Set Up A MeetingWith Stephanie• http://www.veganmainstream.com Stephanie Redcross15Wednesday, June 12, 13