This document discusses using technology like iPads to improve face-to-face fundraising. It notes that iPads can automate data collection, eliminate errors, improve data quality and speed of donations. Tests showed iPads worked as well as paper and led to faster first donations, higher email capture rates, and reduced attrition. The document advocates testing technology to refine processes, better understand donors through data, and have more effective conversations that inspire support.
Drive your fundraising success webinar may 2014Brandon Fix
Drive your fundraising success with strategy, smart technology and better data. A webinar presented by 2Dialog & Third Sector Labs on May 18, 2014.
Presented by Chris Goodman of 2Dialog and Brandon Fix of Third Sector Labs
Take Charge of Your Data to Meet Fundraising Goalsfundchat
A presentation delivered at the annual AFP-NNE Conference on Nov. 8, 2013 by Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio.
How Focus on Digital Employee Experience (DEX) Improves Digital Workplace Ado...Christiaan Lustig
What is most important when implementing and optimising an intranet or digital workplace? How do you make sure, as a project group, intranet manager or owner, that you’re doing the right things… and doing things right? How do you get all stakeholders in your organisation on the same page? And which practical guidelines are there to improve content, adoption, and business processes?
I talked about how a shared focus on the digital employee experience (DEX) helps Comms, IT, HR, business teams, and potential partners to create a strategy and roadmap for the digital workplace. About how you then shape it in such a way that colleagues can work and collaborate more efficiently and effectively, and spend their time and attention with customers, citizens, tenants, students, guests, and so on. With better service and happier employees as results.
The model that I use, combines multiple perspectives on digital employee experience, and encompasses various ‘tracks’ for a DEX approach. These include UX, content, technology, adoption, and governance. For each of these tracks, Christiaan shares practical examples from Dutch and Belgian (international) organisations, and advise that you can get started with right away.
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
The world has become a giant network, transformed by the
growth of mobile devices and social technologies. In fact,
there are now more devices than people.1 This networked
world is clearly evident in our personal lives: We keep in
touch with our friends and family on Facebook or Instagram,
use Twitter to get the latest news from people around the
globe, and often find our next career opportunity with
LinkedIn. In this networked world, people connect with each
other easily, information and knowledge move faster, and we
are able to accomplish more by working together.
Presentation looking at the changing nature of the workplace. In this deck I cover four angles:
1. How we as people will change: Demographics, Labour shortages, skills gaps
2. How work will change
3. How the 9-5 is being replaced by other models of work
4. The physical workplace
Drive your fundraising success webinar may 2014Brandon Fix
Drive your fundraising success with strategy, smart technology and better data. A webinar presented by 2Dialog & Third Sector Labs on May 18, 2014.
Presented by Chris Goodman of 2Dialog and Brandon Fix of Third Sector Labs
Take Charge of Your Data to Meet Fundraising Goalsfundchat
A presentation delivered at the annual AFP-NNE Conference on Nov. 8, 2013 by Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio.
How Focus on Digital Employee Experience (DEX) Improves Digital Workplace Ado...Christiaan Lustig
What is most important when implementing and optimising an intranet or digital workplace? How do you make sure, as a project group, intranet manager or owner, that you’re doing the right things… and doing things right? How do you get all stakeholders in your organisation on the same page? And which practical guidelines are there to improve content, adoption, and business processes?
I talked about how a shared focus on the digital employee experience (DEX) helps Comms, IT, HR, business teams, and potential partners to create a strategy and roadmap for the digital workplace. About how you then shape it in such a way that colleagues can work and collaborate more efficiently and effectively, and spend their time and attention with customers, citizens, tenants, students, guests, and so on. With better service and happier employees as results.
The model that I use, combines multiple perspectives on digital employee experience, and encompasses various ‘tracks’ for a DEX approach. These include UX, content, technology, adoption, and governance. For each of these tracks, Christiaan shares practical examples from Dutch and Belgian (international) organisations, and advise that you can get started with right away.
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
The world has become a giant network, transformed by the
growth of mobile devices and social technologies. In fact,
there are now more devices than people.1 This networked
world is clearly evident in our personal lives: We keep in
touch with our friends and family on Facebook or Instagram,
use Twitter to get the latest news from people around the
globe, and often find our next career opportunity with
LinkedIn. In this networked world, people connect with each
other easily, information and knowledge move faster, and we
are able to accomplish more by working together.
Presentation looking at the changing nature of the workplace. In this deck I cover four angles:
1. How we as people will change: Demographics, Labour shortages, skills gaps
2. How work will change
3. How the 9-5 is being replaced by other models of work
4. The physical workplace
Mark Sherwin & Cory Hughes share the importance of organisations being 'transformational', providing tips and support to help businesses embed their digital strategy into their wider business strategy to deliver results across all business areas.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Considering these vital factors Insights Success has curated the list of “The 10 Most Innovative EDiscovery Disruptors of 2018” which have revolutionized legal ecosystem with their unique, scalable and cost-efficient offerings.
Slides from presentation at AAM 2015
Digital Leadership and Organizational Transformation
Douglas Hegley, Amy Heibel, Nik Honeysett
Wednesday, April 29, 2015
In a fast-paced and informative session, three digital strategists share “war stories” about big organizational changes occurring during this era of disruptive digital technology evolution. Hear about real-world challenges and opportunities, successes and failures of digital leadership, and organizational transformation—including impact on strategy, staff, goals, engagement, costs and more. Attendees are invited to participate in a dialogue and even debate the session’s topics.
Please note that the deck includes a "parking lot" of additional content, and served primarily as jumping off points for discussion.
Learner Outcomes
1. Attendees will learn about the latest digital trends that have the greatest impact on today's organizations, and learn how to plan the best response.
2. Attendees will leave with practical, real-world information about staffing needs, budget realities, and audience impact driven by digital disruption.
3. Attendees will be able to get their specific interests, concerns, and needs addressed by the panelists by actively participating during the session.
Fundraising is all about building strategic relationships. Donors and members are passionate about your cause and want to help. Our job is to find out where their interests lie and find a place that makes them successful.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Alternative Credit system that gathers behavioral data to underwrite loans for the underbanked and unbanked. With the gathered data, Leo can redefine the triple bottle-line by changing behaviors with tailored education and products.
Mark Sherwin & Cory Hughes share the importance of organisations being 'transformational', providing tips and support to help businesses embed their digital strategy into their wider business strategy to deliver results across all business areas.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Considering these vital factors Insights Success has curated the list of “The 10 Most Innovative EDiscovery Disruptors of 2018” which have revolutionized legal ecosystem with their unique, scalable and cost-efficient offerings.
Slides from presentation at AAM 2015
Digital Leadership and Organizational Transformation
Douglas Hegley, Amy Heibel, Nik Honeysett
Wednesday, April 29, 2015
In a fast-paced and informative session, three digital strategists share “war stories” about big organizational changes occurring during this era of disruptive digital technology evolution. Hear about real-world challenges and opportunities, successes and failures of digital leadership, and organizational transformation—including impact on strategy, staff, goals, engagement, costs and more. Attendees are invited to participate in a dialogue and even debate the session’s topics.
Please note that the deck includes a "parking lot" of additional content, and served primarily as jumping off points for discussion.
Learner Outcomes
1. Attendees will learn about the latest digital trends that have the greatest impact on today's organizations, and learn how to plan the best response.
2. Attendees will leave with practical, real-world information about staffing needs, budget realities, and audience impact driven by digital disruption.
3. Attendees will be able to get their specific interests, concerns, and needs addressed by the panelists by actively participating during the session.
Fundraising is all about building strategic relationships. Donors and members are passionate about your cause and want to help. Our job is to find out where their interests lie and find a place that makes them successful.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Alternative Credit system that gathers behavioral data to underwrite loans for the underbanked and unbanked. With the gathered data, Leo can redefine the triple bottle-line by changing behaviors with tailored education and products.
If your organization wants to be around in 5 years you need to invest in the right online technology, interactive strategy and staff. You have the vision, but need the dollars to make it happen. Learn what it takes to make the pitch to your Board and get leadership buy-in. Get the win and be the top fundraiser!
What can NOT making a profit teach us! – Lessons for us all from the non-prof...Adestra
What if you’re in business to NOT make a profit? No, I am not talking about losing business or operating in the red, but what if you’re a non-profit organization? How do you do more with less and still innovate to attract and retain donors? More communication, less communication, demographic focused or still working with direct mail, there’s a lot to think of …but going digital can really add value to your existing channels and help you discover and maximize new ones. Yet, the one connection non-profits have is authenticity and a story. For everyone else, are there things we can learn in the Retail, Travel and other industries from the non-profit space? By taking a wider vertical focus you can always learn more, especially from organizations where ROI is under even more intensive scrutiny than usual.
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space. You’ll walk away with:
Clear examples of engagement campaigns in email from some of the top non-profit organizations
Challenges facing the NFP sector and tips to overcome them
How to take advantage of the unpredictable donation
The top things the for-profit space can learn from non-profits
Maximization of foundational email programs can help any marketer
How finland is embracing digital transformationAndreas Korczak
The study is taken a deeper look at the current state of digitalization in Finland based on 22 interviews of leading commercial and public organizations. Questions discussed are
- Why to go digital
- What´s in scope for digitalization
- How to implement digital capabilities
Data for Impact Fellowship - SocialCops CareersSocialCops
The Data for Impact Fellowship is a unique opportunity where fellows partner with leaders in government, bilateral organizations, foundations and nonprofits — ranging from Ministers, CEOs and District Collectors — to implement a scalable data intelligence solution. The Fellowship seeks to bring together young, enterprising future leaders with experienced leaders in the development sphere to use the power of data to solve some of India's most critical problems.
For more details about the Fellowship and to get started on your application, visit http://soco.ps/2BHK6Ba!
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
3. Face-to-Face acquisition in a digital age:
making the most of technology in
engagement
Digital: SFW
Interest
Technology
Acquisition
Engagement
Content
Technology
Acquisition
Engagement
4. • Face-to-Face acquisition in a digital age:
making the most of technology in
engagement
• PDAs
• iPads1
• Interweb
1 Tablet of any shape or form
Digital: SFW
5. iPad – just another PDA?
Capturing Value
Mobile technology automates the collection of data, eliminates
time delay and transcription errors, and delivers improvements in
quality, retention and speed of payment. It can significantly
reduce costs (e.g. Fundraisers printed forms, printed welcome
packs), and allows us to start any campaign much more quickly.
Its also environmentally friendly.
Some degree of productivity improvement
Some degree of fulfilment rate improvement
Faster payment and thank you
o Instant Payment
Instant e-mail/SMS confirmation
Much better data capture
o Data Validation
o Data Verification
• by MOF
• attrition data
6. How
o Browser
o Bespoke Software
o “App”
Looks more professional
o lends credibility at the door/event
o Use of video helps - gives the donor/client piece of mind
o Data Security - donor’s personal information, fully encrypted
Less paperwork and administration, and environmentally
friendly
Better complaint handling
GPS tracking of iPads/FRs
Good recruitment tool
Faster Set up and Commencement of new Campaigns
Fraud Reduction
iPads are a more interactive experience...
LTV....
The Science of Conversation?
7. 12/4/201212/4/2012 F2F – The digital revolution
UNICEF
2011-2012 test campaign
2012 In-house F2F iPad test
Overall impressions:
The technology worked at least as well as paper
Rapid response to technical issues is vital in early stages
Positive feedback from both fundraisers and public
Will remain method of choice for US roll-out
8. How
o Browser
o Bespoke Software
o “App”
Looks more professional
o lends credibility at the door/event
o Use of video helps - gives the donor/client piece of mind
o Data Security - donor’s personal information, fully encrypted
Less paperwork and administration, and environmentally
friendly
Better complaint handling
GPS tracking of iPads/FRs
Good recruitment tool
Faster Set up and Commencement of new Campaigns
Fraud Reduction
iPads are a more interactive experience...
LTV....
The Science of Conversation?
13. 12/4/2012 F2F – The digital revolution
NB. The real unfulfilment rate for paper is higher than 24.86% because
paper signups take 3-4 working days to be entered into database.
Cancels received before the data is entered are excluded (est. 2-3%).
14. 12/4/201212/4/2012 F2F – The digital revolution
UK
• Battersea Dogs and Cats Home
• National Deaf Children’s Society
• 13 Campaigns via 6 others
USA + Canada
• Children International
• UNHCR
• 4 others
15. We have seen a dramatic increase in email capture. The increase
was very natural so much so we made it mandatory.
May June July August September October
Email Capture %
16. iPad Key Benefits
“We have recruited 2,843 new and regular givers using iPads (on
the door and private sites) accounting for 23.46% of our overall
recruitment figure.”
“Average gift is £8.60 and we’ve seen a marked decrease in
attrition with a 21% reduction in no show rates and a 14%
reduction in month 1 & 2 attrition combined.”
Liz Tait,
Director of
Fundraising,
Battersea
Dogs & Cats
Home
Testing big ticket wins
17. The Science of Conversation
iPad sign up to first active donation is an average
of 29% Faster!
Test!
18. Testing for WWF in Russia
•Private site activity in shopping
malls
•Android tablets
•Live sign-up to mirror landing
page on WWF website
•Credit card monthly donations
12/4/201212/4/2012 F2F – The digital revolution
19. Meeting the Highest Regulatory Standards
Fundraising Initiatives is compliant with regulatory standards in each of
the countries in which it operates. Fundraising Initiatives was a leader
in establishing the Public Fundraising Regulatory Association (PFRA) -
a regulatory body in the United Kingdom dedicated to high standards
Legal
Open
Honest
Respectful
We believe that the incremental investment Fundraising
Initiatives makes in this area is money very well spent in
helping protect the integrity of the brand of our Charity
Partners, their relationship with their donors and the
professional image of F2F as a whole. Our Charity
Partners happily agree to make that investment
with us.
of quality, transparency and integrity. The PFRA regulates the use
of Face-to-Face fundraising by charities and professional
fundraising organisations and works with the relevant authorities to
ensure that fundraising sites are used appropriately.
20. The Science of Conversation
Cash
There are long-term savings to be made. Such as origination and print of
triple carbon mandate forms
£1 per mandate
Originate, print and laminate 'presenters‘ fundraisers carry, and A4 folders.
£500-£1,000 pm
Staff
£1,500 pm
Quality
Invalid bank details “eliminated” plus faster handling of complaints issues.
Security
Transport and storage of mandates. Remote lock and wipe
Control
eg if not enough Skype IDs captured: remotely make it a compulsory field.
Motivation
Fundraisers and managers see stats in real-time: average age, average
gift, how much they have generated for charity between all their donors etc
http://changefundraising.blogspot.ie/2012/05/why-were-switching-to-ipads.html
Invest or Bank?
21. Me
‘I don’t know any other business
area that gives its potential
customers such a consistently
unpleasant experience
yet still expects
to prosper.’
Putting the Magic in Conversations
22. ‘To make matters worse, it
refers only to our friends,
people who have given at
least two donations to a
favoured charity.’
Professor Adrian Sargeant
‘Not many businesses would survive if
they lost a third of new customers in their
first year, yet this statistic is
commonplace in our sector.
23. Fundraising isn’t about money...
It’s about work that urgently needs doing.
It’s about one person talking to another
about something they both care deeply
about.
It’s about inspiring people to believe they
can make a difference, then helping them to
make it.
24. Me
Break down the silos!
Putting the Magic in Conversations
We are failing to raise billions of pounds of net income, because of the way we
look at costs of fundraising, and the way we treat donors and supporters.
25. Custom Build the F2F Journey
• Channel
• Medium
• Age
The Story
• Act I
• Act II
• ActII
• .......
Give us your money only if we can show
you what a difference it makes and how
great you’ll feel when you give it.
Test!
Step
Change
iPad
and (data)
Refine
Test
Analyse
Think!
Putting the Magic in Conversations
26. 12/4/201212/4/2012 F2F – The digital revolution
Results so far...
•1 month attrition reduced from 13% to 9%
•6 month attrition reduced from 32% to 22%
•9 month attrition reduced from 40% to 27%
12/4/201212/4/2012 F2F – The digital revolution
Golden rule # 1:
Capture the right data (mobile numbers and e-mail addresses)
Golden rule # 2:
Don’t be afraid to keep in touch!
Putting the Magic in Conversations ?
32. The F2F Journey
The Art of Conversation
The Science of Conversation
Markets Needs
• Data Testing Data Testing Retention
• Segment
• Donor Stewardship
• Stories
• Compliance
• Ownership
Technology
• Acquisition
• Engagement
• Supply Chain
The Magic of Conversation ! Martin Jervis @mjervis mljervis@gmail.com