SlideShare a Scribd company logo
© Wire Stone : All Rights Reserved
Virtual Reality and Augmented Reality
Applications for Immersive Experiences
Fabio Matsui
CTO, Wire Stone
2
Motion Sickness
“People remember VR experiences
not as a memory
of something they saw, but as
something that happened to them”
–Kevin Kelly, The Untold Story of Magic Leap,
Wired Magazine
“VR talks to our subconscious mind
like no other media”
–Kent Bye, Voices of VR Podcast
P R E S E N C E
© Wire Stone : All Rights Reserved : Confidential 6
© Wire Stone : All Rights Reserved : Confidential 9
AUGMENTED
VIRTUAL
MIXED
© Wire Stone : All Rights Reserved : Confidential 10
© Wire Stone : All Rights Reserved : Confidential 11
© Wire Stone : All Rights Reserved : Confidential 15
STATS
AND FACTS
Sculpture by Zenka
$120B
in revenue
by 2020
(Digi-Capital)
© Wire Stone : All Rights Reserved : Confidential 17
$700M HW +
$300M content
in 2016
(Deloitte)
VR Will Reach
52 Million Units In
The US By 2020
(*Forrester Research)
New York Times distributed 1.3 million
Google Cardboard viewers
92% early views came from Cardboard
(*Forrester Research)
171M users with
28M paying for
content in 2018
(KZero)
* The Coming Wave Of Virtual Reality, May 2016 Forrester Report
© Wire Stone : All Rights Reserved : Confidential 18
NEEDS
REVISION
© Wire Stone : All Rights Reserved ‹#›
T E C H N O L O G Y I S T H E R E
CURRENT
OBSTACLES
© Wire Stone : All Rights Reserved : Confidential ‹#›
What device should I use?
© Wire Stone : All Rights Reserved : Confidential 24
© Wire Stone : All Rights Reserved : Confidential 25
© Wire Stone : All Rights Reserved : Confidential 26
APPLICATI
ONS TODAY
TELEPORTATION
Sculpture by Zenka
STORY
TELLING
EVENTS
PRODUCT
DEMONSTRATIONS
Sculpture by Zenka
EXCLUSIVE
ACCESS
MULTISENSORY
Sensorama
© Wire Stone : All Rights Reserved : Confidential 41
GETTING
STARTED
© Wire Stone : All Rights Reserved ‹#›
Participant
Real Life
360 Video
Artificial
Environment
Mixed
Reality
Ghostor
Free
Movement
Directed
Movement
or
Ghost
Directed
Movement
Free
Movement
Participant Ghostor
90 FPS is new 60 FPS
Image: Wikipedia/Smurrayinchester via
CC by SA 3.0
Sound
Jonathan Gross via Flickr
Steffen Voß via
Flickr
Eye Contact
Physical Environment
Fabrice Florin via Flickr
Carsten (Witzke) Knoblich via Flickr
© Wire Stone : All Rights Reserved
Questions or Comments?
fabio@wirestone.com
@fabiomatsui

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