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‹#›Page
THE POWER OF A
POWERFUL
NARRATIVE.
Deb Lavoy
@deb_lavoy
deb@narrativebuilders.com
‹#›Page
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A narrative is a
system of beliefs that
effect how you
interpret the meaning
of things.
‹#›Page
AS MARKETERS
WE BUILD NARRATIVES
AND THEN
WE ASK PEOPLE TO ADOPT
THEM AS THEIR OWN
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GREAT BRANDS DO THIS
‹#›Page
‹#›Page
‹#›Page
‹#›Page
‹#›Page
‹#›Page
STORY VS NARRATIVE
‹#›Page
NARRATIVE
‹#›Page
STORY
‹#›Page
A POWERFUL NARRATIVE
WILL TELL A THOUSAND
STORIES.
‹#›Page
A market story. A customer
story, An employee story. An
investor story. A partnership
story. A product roadmap
story. A customer service
story. A packaging story. A
crisis response story. A
launch story. A community
story. The next story.
‹#›Page
If you BUILD A NARRATIVE.
And GET PEOPLE TO ADOPT IT
as their own,
‹#›Page
They’ll SEE THINGS
as you do.
(and they can tell
their own stories)
‹#›Page
Clear narratives simplify a
lot of business decisions.
‹#›Page
NARRATIVE
Marketing Product
Strategy
Customer
Experience
Employee
Alignment
‹#›Page
WHY
HOW
OFFER
PROOF
‹#›Page
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Not always just
aspirational rainbows
and unicorns….
‹#›Page
‹#›Page
FIVE CRITERIA
ONE : PRESENTATION
TWO : CLARITY
THREE : RESONANCE
FOUR : SHARE-ABILITY
FIVE : ORGANIZATION
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Anti-narratives
‹#›Page
‹#›Page
‹#›Page
THANK YOU FOR
THINKING ABOUT
NARRTIVES WITH ME!
Deb Lavoy
@deb_lavoy
deb@narrativebuilders.com

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