SlideShare a Scribd company logo
CUSTOMER EXPERIENCE AND
WEB TRANSFORMATION
SHEARMAN & STERLING LLP
EMPOWERING
RETAILERS
Eliminate the Gap Between the
Physical and Digital World
November 16, 2016
OFFERING UNIQUE
EXPERIENCES
TRULY MAKES
A DIFFERENCE
©2016 Tahzoo
How Does Targeted In Store
Communication Influence Customers?
It has a direct impact on shopping
behavior:
 According to McKinsey, great customer
insight analysis can increase sales by 43%
 POPAI's research reveals that brands using
digital signage are found to have sales
increased by 30%
 According to research by Accenture,
customers spend an average of 13% more on
brands who offer a great personalized
experience
3
©2016 Tahzoo
This Big Idea
HOW WE DO IT
©2016 Tahzoo
The Methodology
Create measurable magic
Define &
Design
Deliver &
Deploy
Measure &
Develop
Opportunities
& strategy
Deep dive for
Consumer Insights
1 2 3 4 5
EXPLOREIMMERSE DELIVERDESIGN
CLOSED LOOP
©2016 Tahzoo
Targeted In-Store Promotions (TIP)
©2016 Tahzoo
Imagine...
...you could promote, based on somebody’s profile
Woman
24 years old
Man
40 years old
©2016 Tahzoo
Provide insights in actual store traffic
Serve products and promotions that match
customer needs
Improve the overall performance of stores
No customer effort needed
Customers’ personal data is not stored
“With [this]
approach we
saw a 30% to
40% increase
in sales within
six weeks”
L’Occitane en
Provence
The Benefits
©2016 Tahzoo
What Is TIP
TIP (Targeted In-store Promotions) is
the umbrella name for the in-store
campaign solution of Tahzoo.
The total solution consists of three parts:
1. The configuration of the software at HQ
2. The hardware and software in the store
3. The reports & analysis at HQ
10
©2016 Tahzoo
Behind The Scenes
Configuration Player Profiling
software
Reporting &
analysis
©2016 Tahzoo
The Configuration
• In one central system:
• Define the personas
• Decide which experiences will be used for which persona
• Decide which experiences will be used in which shop
• Language based
• Demographic differences
• Geographic differences
• At the start, this can be done based upon
existing knowledge.
• The TIP Report and Analysis tool provide
concrete, actionable data.
©2016 Tahzoo
Set Globally – Differentiate Locally
NetherlandsUS Singapore
ShopShopShop
Shop ShopShop
ShopShopShop
Shop ShopShop
ShopShopShop
Shop ShopShop
Dutch
French Village
City
French
German
Global Configuration
Let’s go be
great!

More Related Content

What's hot

Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandising
Smart Insights
 
Risk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your businessRisk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your business
National Retail Federation
 
Chick-fil-A's Evolution Using Visual Analytics to Help Customers
Chick-fil-A's Evolution Using Visual Analytics to Help CustomersChick-fil-A's Evolution Using Visual Analytics to Help Customers
Chick-fil-A's Evolution Using Visual Analytics to Help Customers
National Retail Federation
 
Six Trends in Retail Analytics
Six Trends in Retail Analytics Six Trends in Retail Analytics
Six Trends in Retail Analytics
Tableau Software
 
Future-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology StackFuture-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology Stack
Tealium
 
What grocery retail will look like in 2030
What grocery retail will look like in 2030What grocery retail will look like in 2030
What grocery retail will look like in 2030
National Retail Federation
 
How to make the impossible possible
How to make the impossible possibleHow to make the impossible possible
How to make the impossible possible
National Retail Federation
 
GDPR Briefing for marketers
GDPR Briefing for marketersGDPR Briefing for marketers
GDPR Briefing for marketers
Smart Insights
 
Data Innovation at Axel Springer
Data Innovation at Axel SpringerData Innovation at Axel Springer
Data Innovation at Axel Springer
Tealium
 
Location Infused Insights for Effective Customer Relationships
Location Infused Insights for Effective Customer RelationshipsLocation Infused Insights for Effective Customer Relationships
Location Infused Insights for Effective Customer Relationships
IBM
 
Artificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycleArtificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycle
National Retail Federation
 
Rethink your tech stack_Emarsys_Lindsay Tjepkema
Rethink your tech stack_Emarsys_Lindsay TjepkemaRethink your tech stack_Emarsys_Lindsay Tjepkema
Rethink your tech stack_Emarsys_Lindsay Tjepkema
National Retail Federation
 
Data analytics in retail
Data analytics in retailData analytics in retail
Data analytics in retail
tanyazyabkina
 
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
SAP Customer Experience
 
Keynote Lavacon 2016 - Content as a Strategic Asset
Keynote Lavacon 2016 - Content as a Strategic Asset Keynote Lavacon 2016 - Content as a Strategic Asset
Keynote Lavacon 2016 - Content as a Strategic Asset
Aaron Fulkerson
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
Parshuram Yadav
 
#MarTechFest - Kees Henniphoff
#MarTechFest - Kees Henniphoff#MarTechFest - Kees Henniphoff
#MarTechFest - Kees Henniphoff
Martech Alliance
 
Marketing data analytics
Marketing data analyticsMarketing data analytics
Marketing data analytics
Canvass All-in-one Marketing Software
 
Aaron Fulkerson: A New Category of Customer Engagement Software
Aaron Fulkerson: A New Category of Customer Engagement SoftwareAaron Fulkerson: A New Category of Customer Engagement Software
Aaron Fulkerson: A New Category of Customer Engagement Software
Jack Molisani
 
Retail Analytics article Services Discovery Magazine Cisco
Retail Analytics article Services Discovery Magazine CiscoRetail Analytics article Services Discovery Magazine Cisco
Retail Analytics article Services Discovery Magazine Cisco
Susie Yuill
 

What's hot (20)

Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandising
 
Risk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your businessRisk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your business
 
Chick-fil-A's Evolution Using Visual Analytics to Help Customers
Chick-fil-A's Evolution Using Visual Analytics to Help CustomersChick-fil-A's Evolution Using Visual Analytics to Help Customers
Chick-fil-A's Evolution Using Visual Analytics to Help Customers
 
Six Trends in Retail Analytics
Six Trends in Retail Analytics Six Trends in Retail Analytics
Six Trends in Retail Analytics
 
Future-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology StackFuture-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology Stack
 
What grocery retail will look like in 2030
What grocery retail will look like in 2030What grocery retail will look like in 2030
What grocery retail will look like in 2030
 
How to make the impossible possible
How to make the impossible possibleHow to make the impossible possible
How to make the impossible possible
 
GDPR Briefing for marketers
GDPR Briefing for marketersGDPR Briefing for marketers
GDPR Briefing for marketers
 
Data Innovation at Axel Springer
Data Innovation at Axel SpringerData Innovation at Axel Springer
Data Innovation at Axel Springer
 
Location Infused Insights for Effective Customer Relationships
Location Infused Insights for Effective Customer RelationshipsLocation Infused Insights for Effective Customer Relationships
Location Infused Insights for Effective Customer Relationships
 
Artificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycleArtificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycle
 
Rethink your tech stack_Emarsys_Lindsay Tjepkema
Rethink your tech stack_Emarsys_Lindsay TjepkemaRethink your tech stack_Emarsys_Lindsay Tjepkema
Rethink your tech stack_Emarsys_Lindsay Tjepkema
 
Data analytics in retail
Data analytics in retailData analytics in retail
Data analytics in retail
 
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
 
Keynote Lavacon 2016 - Content as a Strategic Asset
Keynote Lavacon 2016 - Content as a Strategic Asset Keynote Lavacon 2016 - Content as a Strategic Asset
Keynote Lavacon 2016 - Content as a Strategic Asset
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
 
#MarTechFest - Kees Henniphoff
#MarTechFest - Kees Henniphoff#MarTechFest - Kees Henniphoff
#MarTechFest - Kees Henniphoff
 
Marketing data analytics
Marketing data analyticsMarketing data analytics
Marketing data analytics
 
Aaron Fulkerson: A New Category of Customer Engagement Software
Aaron Fulkerson: A New Category of Customer Engagement SoftwareAaron Fulkerson: A New Category of Customer Engagement Software
Aaron Fulkerson: A New Category of Customer Engagement Software
 
Retail Analytics article Services Discovery Magazine Cisco
Retail Analytics article Services Discovery Magazine CiscoRetail Analytics article Services Discovery Magazine Cisco
Retail Analytics article Services Discovery Magazine Cisco
 

Viewers also liked

Jorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing IntelligenceJorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing Intelligence
Digital Experience (DX) Summit 2016
 
Brice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit WelcomeBrice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit Welcome
Digital Experience (DX) Summit 2016
 
Hilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content EcosystemHilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content Ecosystem
Digital Experience (DX) Summit 2016
 
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and TechnologyMeghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Digital Experience (DX) Summit 2016
 
Gerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top TasksGerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top Tasks
Digital Experience (DX) Summit 2016
 
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
Digital Experience (DX) Summit 2016
 
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
Digital Experience (DX) Summit 2016
 
Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"
Digital Experience (DX) Summit 2016
 
Laurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed RealityLaurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed Reality
Digital Experience (DX) Summit 2016
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Digital Experience (DX) Summit 2016
 

Viewers also liked (10)

Jorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing IntelligenceJorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing Intelligence
 
Brice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit WelcomeBrice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit Welcome
 
Hilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content EcosystemHilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content Ecosystem
 
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and TechnologyMeghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
 
Gerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top TasksGerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top Tasks
 
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
 
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and S...
 
Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"
 
Laurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed RealityLaurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed Reality
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
 

Similar to Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physical and Digital

Influencer Marketing: From Content to Commerce
Influencer Marketing: From Content to CommerceInfluencer Marketing: From Content to Commerce
Influencer Marketing: From Content to Commerce
Trepoint
 
Digital Path to Purchase: From Content to Conversion
Digital Path to Purchase: From Content to ConversionDigital Path to Purchase: From Content to Conversion
Digital Path to Purchase: From Content to Conversion
Trepoint
 
iZiSell - Omni Channel Retail Solution
iZiSell - Omni Channel Retail SolutioniZiSell - Omni Channel Retail Solution
iZiSell - Omni Channel Retail Solution
Andrew Quach
 
10 Customer Experience Predictions
10 Customer Experience Predictions10 Customer Experience Predictions
10 Customer Experience Predictions
Martin Hill-Wilson
 
The Human Customer
The Human CustomerThe Human Customer
The Human Customer
Rightpoint
 
Affiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldAffiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything World
PerformanceIN
 
Forrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationForrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus Personalization
ZAPinfo.io
 
What Works Where B2B Digital 2016
What Works Where B2B Digital 2016What Works Where B2B Digital 2016
What Works Where B2B Digital 2016
Lisa (Chartier) Colella
 
IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016
Filipp Paster
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Julie Barile
 
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentBazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
Rio SEO
 
Bazaarvoicefinalslidedeck 160728164342
Bazaarvoicefinalslidedeck 160728164342Bazaarvoicefinalslidedeck 160728164342
Bazaarvoicefinalslidedeck 160728164342
Warren Raisch
 
Selling in the Age of Distraction – Accenture Strategy
Selling in the Age of Distraction – Accenture StrategySelling in the Age of Distraction – Accenture Strategy
Selling in the Age of Distraction – Accenture Strategy
accenture
 
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
HUB INSTITUTE
 
Introduction to Visualization
Introduction to VisualizationIntroduction to Visualization
Introduction to Visualization
Juice Analytics
 
Designing for Emotions
Designing for EmotionsDesigning for Emotions
Designing for Emotions
James Farnell
 
Turning Digital Performance into Competitive Advantage
Turning Digital Performance into Competitive AdvantageTurning Digital Performance into Competitive Advantage
Turning Digital Performance into Competitive Advantage
Jennifer Finney
 
Connected Medical Devices
Connected Medical DevicesConnected Medical Devices
Connected Medical Devices
Tom Lawrie-Fussey
 
DPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptxDPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptx
Jennifer Finney
 
AI-Link
AI-LinkAI-Link
AI-Link
AI-Link
 

Similar to Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physical and Digital (20)

Influencer Marketing: From Content to Commerce
Influencer Marketing: From Content to CommerceInfluencer Marketing: From Content to Commerce
Influencer Marketing: From Content to Commerce
 
Digital Path to Purchase: From Content to Conversion
Digital Path to Purchase: From Content to ConversionDigital Path to Purchase: From Content to Conversion
Digital Path to Purchase: From Content to Conversion
 
iZiSell - Omni Channel Retail Solution
iZiSell - Omni Channel Retail SolutioniZiSell - Omni Channel Retail Solution
iZiSell - Omni Channel Retail Solution
 
10 Customer Experience Predictions
10 Customer Experience Predictions10 Customer Experience Predictions
10 Customer Experience Predictions
 
The Human Customer
The Human CustomerThe Human Customer
The Human Customer
 
Affiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldAffiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything World
 
Forrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus PersonalizationForrester Webinar - Individualization Versus Personalization
Forrester Webinar - Individualization Versus Personalization
 
What Works Where B2B Digital 2016
What Works Where B2B Digital 2016What Works Where B2B Digital 2016
What Works Where B2B Digital 2016
 
IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...
 
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentBazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
 
Bazaarvoicefinalslidedeck 160728164342
Bazaarvoicefinalslidedeck 160728164342Bazaarvoicefinalslidedeck 160728164342
Bazaarvoicefinalslidedeck 160728164342
 
Selling in the Age of Distraction – Accenture Strategy
Selling in the Age of Distraction – Accenture StrategySelling in the Age of Distraction – Accenture Strategy
Selling in the Age of Distraction – Accenture Strategy
 
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
 
Introduction to Visualization
Introduction to VisualizationIntroduction to Visualization
Introduction to Visualization
 
Designing for Emotions
Designing for EmotionsDesigning for Emotions
Designing for Emotions
 
Turning Digital Performance into Competitive Advantage
Turning Digital Performance into Competitive AdvantageTurning Digital Performance into Competitive Advantage
Turning Digital Performance into Competitive Advantage
 
Connected Medical Devices
Connected Medical DevicesConnected Medical Devices
Connected Medical Devices
 
DPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptxDPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptx
 
AI-Link
AI-LinkAI-Link
AI-Link
 

More from Digital Experience (DX) Summit 2016

Pierre Debois - Using Analytics for Sustainable Customer Experiences
Pierre Debois - Using Analytics for Sustainable Customer ExperiencesPierre Debois - Using Analytics for Sustainable Customer Experiences
Pierre Debois - Using Analytics for Sustainable Customer Experiences
Digital Experience (DX) Summit 2016
 
Deb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DXDeb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DX
Digital Experience (DX) Summit 2016
 
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Digital Experience (DX) Summit 2016
 
Josh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital GrowthJosh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital Growth
Digital Experience (DX) Summit 2016
 
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer ExperiencesSheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
Digital Experience (DX) Summit 2016
 
Gerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer ExperienceGerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer Experience
Digital Experience (DX) Summit 2016
 
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Digital Experience (DX) Summit 2016
 
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Digital Experience (DX) Summit 2016
 
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Digital Experience (DX) Summit 2016
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Digital Experience (DX) Summit 2016
 

More from Digital Experience (DX) Summit 2016 (10)

Pierre Debois - Using Analytics for Sustainable Customer Experiences
Pierre Debois - Using Analytics for Sustainable Customer ExperiencesPierre Debois - Using Analytics for Sustainable Customer Experiences
Pierre Debois - Using Analytics for Sustainable Customer Experiences
 
Deb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DXDeb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DX
 
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
 
Josh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital GrowthJosh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital Growth
 
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer ExperiencesSheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
 
Gerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer ExperienceGerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer Experience
 
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
 
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
 
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physical and Digital

  • 1. CUSTOMER EXPERIENCE AND WEB TRANSFORMATION SHEARMAN & STERLING LLP EMPOWERING RETAILERS Eliminate the Gap Between the Physical and Digital World November 16, 2016
  • 3. ©2016 Tahzoo How Does Targeted In Store Communication Influence Customers? It has a direct impact on shopping behavior:  According to McKinsey, great customer insight analysis can increase sales by 43%  POPAI's research reveals that brands using digital signage are found to have sales increased by 30%  According to research by Accenture, customers spend an average of 13% more on brands who offer a great personalized experience 3
  • 6. ©2016 Tahzoo The Methodology Create measurable magic Define & Design Deliver & Deploy Measure & Develop Opportunities & strategy Deep dive for Consumer Insights 1 2 3 4 5 EXPLOREIMMERSE DELIVERDESIGN CLOSED LOOP
  • 8. ©2016 Tahzoo Imagine... ...you could promote, based on somebody’s profile Woman 24 years old Man 40 years old
  • 9. ©2016 Tahzoo Provide insights in actual store traffic Serve products and promotions that match customer needs Improve the overall performance of stores No customer effort needed Customers’ personal data is not stored “With [this] approach we saw a 30% to 40% increase in sales within six weeks” L’Occitane en Provence The Benefits
  • 10. ©2016 Tahzoo What Is TIP TIP (Targeted In-store Promotions) is the umbrella name for the in-store campaign solution of Tahzoo. The total solution consists of three parts: 1. The configuration of the software at HQ 2. The hardware and software in the store 3. The reports & analysis at HQ 10
  • 11. ©2016 Tahzoo Behind The Scenes Configuration Player Profiling software Reporting & analysis
  • 12. ©2016 Tahzoo The Configuration • In one central system: • Define the personas • Decide which experiences will be used for which persona • Decide which experiences will be used in which shop • Language based • Demographic differences • Geographic differences • At the start, this can be done based upon existing knowledge. • The TIP Report and Analysis tool provide concrete, actionable data.
  • 13. ©2016 Tahzoo Set Globally – Differentiate Locally NetherlandsUS Singapore ShopShopShop Shop ShopShop ShopShopShop Shop ShopShop ShopShopShop Shop ShopShop Dutch French Village City French German Global Configuration

Editor's Notes

  1. Empowering Retailers: Eliminating the Gap Between Physical and Digital Create, manage and measure a more captivating in store experience for customers
  2. Implications of consumerism We fell in love with buying new things, lots of things Sharing meant demonstrating conformity = same is better Shared experiences, one-way through mass media (Elvis, Beatles, Man on Moon) (Mad Men-era of marketing/advertising = more is better) We absorbed and adopted new communication technologies at a record pace (TV, LP/CD, VHS, PC, DVD, Cellphone, Streaming)
  3. Emotionally Intelligent Spaces Bad, Humourous Example: Last week, Big Box Retailer ‘Treat Yourself’ email to Jen’s friends… for diapers. Let’s see an example of a unique, seamless experience…
  4. Emotionally Intelligent Spaces “Show me what I like.” Connecting with customers: Not just online, but also in stores… Promote your product based on the anonymous passers by... No self registration, mobile apps or QR codes are needed… Matches this person to a predefined profile, content matched to you will be displayed on screen... Conversions increase enourmously... All this data is stored, highly relevant information about types of customers...
  5. Through the Tahzoo Experience Design methodology, we create Experience platforms where employees, suppliers and customers continuously improve the shopping experience to attract, engage, convert, and retain shoppers…
  6. Blend creativity with technology to deliver visibly transformational, multi-sensorial experiences that are both compelling for consumers and manageable & measurable for clients. From the moment they step in, technology is centered around the movements and moods of your customer. Reacting to your customers’ behavior and movements; interacting with their needs. Aligning imagery, sounds and experiences to create attractive and cohesive shopping experiences. Story: Intersection of online and physical world: Using sensor networks to understand patterns of behavior – ie Tahzoo DC website to show relationship between color and weather, etc – circles on Tahzoo website depicted colors worn while passing our HQ (Image of shirt, API to color, display on website) – most wore black  (Circles turned into unicorns with a konami cheat code)
  7. Enliven the Shopping Experience How it’s done: Interactive experience design Expertise in different sensory elements (sounds, imagery, interactivity) and their effect Carefully constructed and scripted scenarios which create deep engagement with customers Continuous measuring and quantification of results so they are linked to your business goals Knowledge of what works and what doesn’t And Continuously Improve It… Our Tahzoo Software and technology expertise enables us to do this, over and over again We create and re-create the experience in a way that keeps it relevant and fresh Results can be achieved not only in flagship stores but duplicated across the entire chain We are unique because we offer experience creation, management and measurement in one package!
  8. Highly immersive experiences; not a gimmick, not simple display ads These digital experiences are improving brick and mortar.
  9. Collect more data about interactions, how their face responds… Establish a 2 way connection with in-store + online Where augmented reality and VR encumbers customers, with TIPS there is no QR code, no user intervention, no headset… it seamlessly responds to customers in a highly personalized way. As experience adds value, it creates the opportunity to become more engaged. Example 1: Example: What type of cup is customer holding? Clear plastic cup = recommend iced drink Base off inventory levels at local store, etc… Demo (guess your age) – testing Harvey the dog 
  10. Future state: Microfacial recognition and microphones; automate human to human interaction Imagine: A highly immersive experience… Viewing product in 3D (ie House on Zillow, Furniture online), quickly manage transaction and iris scan to pay Incorporating Sound: Ambient background convo to gain a composite of the conversation around a particular thing/product – i.e. long ling at coffee shop – operational feedback – usually takes 2 months to see if there’s a problem. If you gain real-time insight that your sales are off by 33%, you can more quickly identify operational inefficiencies and respond.
  11. Central control, local flexibility Unify delivery of experience Consistent look, feel, experience with localization Increase in-store sales, tie to inventory and feature product accordingly – an optimization effect Example 2: What type of shirt? Imagine eventually a Siri/Echo/Cortina experience – display a blue gingham shirt, face lights up – then you interact in Human 2 Human (H2H) type experience – do you have this size? Is it on sale? – tied to back-end inventory/CRM. An extension of the content hub.
  12. Create, manage and measure a more captivating shopping experience for customers. Tahzoo Examples: L’Occitane – France Aveda – US Luxotica – Belguim