The document discusses the global problem of physical inactivity, its severe health implications, and highlights the need for community-based solutions led by kinesiology students. It outlines the successes and challenges of a program operating in public parks, which engages participants in aerobic activities to improve health outcomes. The initiative aims to empower students and community members while creating sustainable partnerships to address public health issues effectively.

1. Steven Loy, Ph.D.
Department of Kinesiology
California State University, Northridge

2.  the relevant problem we could do something
about

3.  And yes, obesity, heart disease, diabetes are
also problems we could address but we kept it
simple … initially.
 It is a Global Problem:
 9% of total deaths
 Related to 35% of mortality due to coronary heart
disease
 4th leading cause of mortality
 Globally 25% not active enough to receive health
benefits
 60% in California reportedly not active enough

4. AGE HOUSEHOLD INCOME
http://physicalactivitycouncil.com/PDFs/current.pdf

5.  30 minutes aerobic activity a day most days . . .
etc.
 Physical Inactivity stats are worse if we include
the 2 days of muscle strengthening activity
 How many years have we been talking?
 How many more years we will talk?
 The public needs an assist . . . Not just a lecture

8.  The Perfect Mile: Landy, Santee, and Sir Roger
Bannister

12.  MINIMUM of 3 WINS
 For our students: To be empowered, they must
acquire the confidence borne by doing ... Being
involved so they understand and knowing
they CONTROL THEIR DESTINY.

14.  Our strengths
 Numbers of students
 Need for experiences
 Desire to make friends and network
 Quest to find their future
 Our unique university circumstances that permit a
FREE, ACCESSIBLE, and SUSTAINABLE program
to be built.
 No requirement for external funding.

15.  Our challenges
 Companies looking for Kinesiology educated
students . . . We need to market ourselves
 Students understanding what “Control Your Destiny
means”
 A disconnect between Public Health, ACSM,
Kinesiology and the problem
 Talking and policy versus creating a programmatic
solution
 Department faculty and infrastructure
 An understanding that KINESIOLOGY CAN BE THE
SOLUTION through our STUDENTS NOW

16.  Why? Hypotheses . . .
 Viewed as personal responsibility
 I’m not convinced kinesiology and public health as a
whole are walking the talk
 Public health is policy not program oriented
 Kinesiology can do programs but for free?
 Why should we?

19.  Identify your partners
 NRPA/CPRS
 Parks Prescription
 Public Parks
 -/+Facilities
underutilized
 -Poor marketing
 +Volunteers of the park
 Lifescan
 Minor paperwork

20.  Identify your partners
 Public Health: Not well developed yet.
 -Always surprised when they see the program
 -No employment opportunities for Kinesiology. Will
need to be convinced by volume
 +CDC REACH; Park Prescription
 +Cedars Hospital
 +Providence Health and Services; Exercise is Medicine
 Mobile Health Van, HbA1C and Cholesterol
 ~+CACHI grant

21.  Identify your partners
 Participants
 Marketing
 Word of mouth
 Parks – limited
 Churches
 Schools (target parents drop off and pick up)
 Still believe we have not saturated the market with
awareness

22.  Identify your partners
 Students
 +Academic internship hours
 - Scheduling
 Pain and gain to be elaborated later

24. First they ignore you, then they laugh
at you, then they fight you, then you
win.
Mahatma Gandhi
Loy: And then you identify the next step
and you start again . . .

29.  Entering sixth year of operation
 No external funding required
 Two (park request) or three-day per week
program year-round meeting CDC
recommendations.
 Culturally appropriate with Spanish-speaking
students
 Offering the program at 8:30am, which allows
participants to attend the program after
dropping off their children at school.

30.  Now in six public parks and is free of cost
 All fitness levels (low, moderate, and high) and
available for adults over the age of 18
 Senior program at one park
 Addresses the challenges noted in the literature
of successful interventions not being
continuous in nature
 Over 250 participants collectively within six
different public parks.
 Healthy You: next slide

31.  Conducted by two undergraduate students
 Significant effect on participants’ weight, p < .001.
 43.5 % of the 23 participants lost more than 5% of
their body weight which research has shown reduces
risk for diabetes by 58%.
 The exercise program resulted in a significant
increase in distance covered in their 12 minute
walk/run test reflecting a greater cardiovascular
capacity.

32.  CSU Expansion model
 $140K
 Student Empowered
 Timeline

33.  Create a Crowdfunding video to the first of
two stakeholders: Students and University
(Presidents)
 Identifying the Customer Profile: Pain and
Gain of each
 Intent: Demonstrate how 100 Citizens can
alleviate the Pain for the student
 Intent: Demonstrate how 100 Citizens can
create gain for the University President

34.  Original intention of 100 Citizens was
providing for community health and job
creation for Kinesiology in the Parks and Public
Health
 In the process of creating a business, likely a
not-for-profit for 100 Citizens for our own
student leaders to create 100 Citizen programs
in Kinesiology Departments across the United
States . . . And maybe around the world
 Model: CGI U

35.  We have a solution to physical inactivity with
this generation of Kinesiology Students
 It is THOUSANDS of students who can create
healthy change NOW.
 Kinesiology Departments need to understand
the impact of NOW with thousands and not
with a few who will graduate and pursue
public health . . .