The document discusses the concept of SoloAir, a proposed self-flying plane service. It would carry 60 passengers and be controlled by aerodynamic algorithms to detect the fastest flight routes. The plane is intended as a private airline for frequent business travelers seeking to avoid airport lines and delays. Personas are identified as busy individuals with consistent incomes. The document outlines considerations, use phases, and touchpoints for the concept. It includes sketches, a proposed logotype, and mission statement for SoloAir.

1. FA102b, Social
Media and
Web Design
Design for Smartphones and ipads | Jayda Davis

2. Research from the Web
Design for Smartphones and ipads | Jayda Davis
“ Fleet / Car and Rider”
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

3. Research from the Web
Design for Smartphones and ipads | Jayda Davis
“Autonomous Car Fleet consists of
independent vehicles largely controlled by
decentralized algorithms.”
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

4. Research from the Web
Design for Smartphones and ipads | Jayda Davis
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

5. Draft Product or Service Description
Design for Smartphones and ipads | Jayda Davis
“Self-flying plane with algorithms that
detect atmospheric changes such as air
pressure, flow velocity, and weather.”

6. Persona Description
Design for Smartphones and ipads | Jayda Davis
- Frequent travelers
- Bicoastal business workers
- People with time constraints
- Busy people
- Individuals with consistent incomes

7. About the Product
Design for Smartphones and ipads | Jayda Davis
- Self-flying plane
- Holds 60 passengers
- Detects fastest flight routes
- Controlled by aerodynamic algorithms
- Private airline for company members

8. Consideration Phase
Design for Smartphones and ipads | Jayda Davis
- Avoid the long lines at TSA
- Guaranteed arrival time
- Less claustrophobic setting
- Fast travel
- Don’t have to rush to the airport

9. Use Phase
Design for Smartphones and ipads | Jayda Davis
- Used to travel
- Paying for a membership
- Showing up for the scheduled flight times
- Becoming familiar with the process
- Taking advantage of all the inflight
accommodations

10. Post-Use Phase
Design for Smartphones and ipads | Jayda Davis
- Not stressing about having any delayed flights
- Extending membership contracts
- Flying in comfort
- Leaving positive or negative reviews
- Telling others about your experience

11. Encountering the Product On-Line,
channels and touchpoints
Design for Smartphones and ipads | Jayda Davis
- Social media influencers
- Online advertisements
- Word of mouth
- SEO
- Airline advertisements

12. Planning Sketch
Design for Smartphones and ipads | Jayda Davis

13. Final Design
Design for Smartphones and ipads | Jayda Davis

14. Naming
Design for Smartphones and ipads | Jayda Davis
Plane + Self-flying + Air
Solo + Air
SoloAir

15. Logotype
Design for Smartphones and ipads | Jayda Davis
Research logotypes

16. Final Logotype
Design for Smartphones and ipads | Jayda Davis

17. Mission Statement
Design for Smartphones and ipads | Jayda Davis
SoloAir’s mission is to reshape the way we travel in order to increase comfort, speed, and convenience;
by ensuring all our planes are equipped with the latest aerodynamic algorithms. This is a prototype
concept created for educational purposes and is not a real product or service.