The document discusses the design of a self-flying plane concept called SoloAir. It would carry 60 passengers and use aerodynamic algorithms to detect the fastest flight routes and control the plane. The plane is envisioned as a private airline for frequent business travelers seeking to avoid delays and the hassle of commercial airports. Personas are identified as busy individuals who value time savings. The document outlines the planning, naming, branding and proposed digital marketing of the concept.

1. FA102b, Social
Media and
Web Design
Design for Smartphones and ipads | Jayda Davis

2. Research from the Web
Design for Smartphones and ipads | Jayda Davis
“ Fleet / Car and Rider”
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

3. Research from the Web
Design for Smartphones and ipads | Jayda Davis
“Autonomous Car Fleet consists of
independent vehicles largely controlled by
decentralized algorithms.”
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

4. Research from the Web
Design for Smartphones and ipads | Jayda Davis
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/

5. Draft Product or Service Description
Design for Smartphones and ipads | Jayda Davis
“Self-flying plane with algorithms that
detect atmospheric changes such as air
pressure, flow velocity, and weather.”

6. Persona Description
Design for Smartphones and ipads | Jayda Davis
- Frequent travelers
- Bicoastal business workers
- People with time constraints
- Busy people
- Individuals with consistent incomes

7. About the Product
Design for Smartphones and ipads | Jayda Davis
- Self-flying plane
- Holds 60 passengers
- Detects fastest flight routes
- Controlled by aerodynamic algorithms
- Private airline for company members

8. Consideration Phase
Design for Smartphones and ipads | Jayda Davis
- Avoid the long lines at TSA
- Guaranteed arrival time
- Less claustrophobic setting
- Fast travel
- Don’t have to rush to the airport

9. Use Phase
Design for Smartphones and ipads | Jayda Davis
- Used to travel
- Paying for a membership
- Showing up for the scheduled flight times
- Becoming familiar with the process
- Taking advantage of all the inflight
accommodations

10. Post-Use Phase
Design for Smartphones and ipads | Jayda Davis
- Not stressing about having any delayed flights
- Extending membership contracts
- Flying in comfort
- Leaving positive or negative reviews
- Telling others about your experience

11. Encountering the Product On-Line,
channels and touchpoints
Design for Smartphones and ipads | Jayda Davis
- Social media influencers
- Online advertisements
- Word of mouth
- SEO
- Airline advertisements

12. Planning Sketch
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13. Final Design
Design for Smartphones and ipads | Jayda Davis

14. Naming
Design for Smartphones and ipads | Jayda Davis
Plane + Self-flying + Air
Solo + Air
SoloAir

15. Logotype
Design for Smartphones and ipads | Jayda Davis
Research logotypes

16. Final Logotype
Design for Smartphones and ipads | Jayda Davis

17. Mission Statement
Design for Smartphones and ipads | Jayda Davis
SoloAir’s mission is to reshape the way we travel in order to increase comfort, speed, and convenience;
by ensuring all our planes are equipped with the latest aerodynamic algorithms. This is a prototype
concept created for educational purposes and is not a real product or service.

18. Editorial Calendar
Design for Smartphones and ipads | Jayda Davis

19. Facebook Page
Design for Smartphones and ipads | Jayda Davis

20. Facebook Page
Postings and comments
Design for Smartphones and ipads | Jayda Davis

21. Website Researcher
Design for Smartphones and ipads | Jayda Davis

22. Website Researcher
Design for Smartphones and ipads | Jayda Davis

23. Website Researcher
Design for Smartphones and ipads | Jayda Davis

24. Website Wireframe
Design for Smartphones and ipads | Jayda Davis

25. Website Prototype Design
Design for Smartphones and ipads | Jayda Davis

26. Website Prototype Design
Design for Smartphones and ipads | Jayda Davis