When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
The Equity Scholarship Provision in Australian Universities: Insights and Directions forum was held at the University of Canberra on Wednesday 11 February 2015. Against the backdrop of the higher education deregulation debate, the NCSEHE undertook to deepen understandings and contribute in a meaningful way to the national discourse on equity scholarships.
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th Octomber 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
We examined predictors of Calculus II final grades within a sample of 84 college students enrolled in a hybrid course through WEPS. Predictors included “typical” psychological correlates, including math confidence, math anxiety, spatial skills and numerosity ability, as well as clickstream data from the students’ activity in the online course. Results showed the clickstream data were the best predictors of course performance, in that students who spent more time grading other students’ assignments, and students who took fewer quiz attempts, did better in the course. Math confidence and then math anxiety were the next best predictors, in that students with higher confidence and lower math anxiety performed better in the course. We will discuss how results might be dependent on the particular content of this course, and how we might use easy to collect psychological variables along with clickstream data to better understand, and potentially predict, course performance in online courses.
My Gopeng Resort is a nature resort situated in Ulu Geruntom, 7 KM from Gopeng Town.
It is founded by Ooi Beng Yeaw, Lim Kee Siang, a group of experienced trainers, teachers, guides, & nature lovers in May 2007.
We have massive experiences in outdoor learning, adventure activities, expeditions, and team building programs and able to provide you with lifelong adventure experience!
My Gopeng Resort is famous with its activities mainly, whitewater rafting along the Sungai Kampar, and the trekking to Rafflesia flowers site, Mountain camping, biking, trekking, hiking (with Orang Asli guide to Cameron Highlands), fishing, mountain biking,river bathing, picnic, outdoor games, recreation, and more.
For lodging and facilities, we provide close to nautre comfortable stay and adequate facilities such as halls, praying room, cafeteria, and bathrooms everywhere.
For food and dining, we provide fresh and delicious food to our guests.
We are strictly a halal resort. Therefore, animals and outside food is not allowed, but you can tell us your needs and we are glad to provide you the best service as we can.
We are also a registered training provider under Pembangunan Sumber Manusia Berhad with TTT Certification.
Even we are a considerably young company; we are a very progressive company. Throughout the years of our service, we have earned many awards, certifications, and returned customers.
Challenge yourself; contact us today to find a programme that’s right for you!
You can't spell CMS without content - Simon Wong CS Forum 2016Simon Wong
If you're going to invest in a new CMS, make sure you invest in the content for it too. Here's how to get everyone on board, and to get content planned, created, and delivered for a successful go-live and beyond. I realise this doesn't have the context of a verbal presentation, so please contact me if you'd like more details.
The 100 acre resort is nestled in the unspoiled sylvan setting of the Nature . A short drive from Mumbai and Pune brings you to this sanctuary for the body, mind and spirit. Located amidst the breathtaking landscape of the Western Ghats, and a range of recreational options. The property also offers an inspiring backdrop for exclusive corporates, schools, collages and FIT group social gatherings.
Resort organises classes for local cuisine cooking as well as dance and pottery studios. Explore the vast surroundings of the estate on nature walks and treks though the unspoilt forest, or go mountain biking across the stunning landscape.It is a land of picturesque picnic spots, advertisement, movie shooting also popular for summer-winter camps and weekend getaway for many families Surrounding mumbai and pune.
Highlights
Exclusive setting within the serene landscape of the Western Ghats
Personalized service available
20-minute speed boat drive from Panshet/Warsgaon boating to Lavasa located nearby
Experience the thrill of dence forest with natural water fall and wild life
A range of recreational activities and excursions offered
More Details,
www.lakeweekendresort.in
From newspapers to newsbrands: challenging the mythsNewsworks
Newsworks looks at some common misconceptions newsbrands face, including 'young people don't read newsbrands' and 'social media is killing newsbrands'.
I made this presentation on the creative decision making tree for NIVEA for its IMC. It should help one in knowing the basics of NIVEA and how we incorporated that information to come up with an IMC plan.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
The Equity Scholarship Provision in Australian Universities: Insights and Directions forum was held at the University of Canberra on Wednesday 11 February 2015. Against the backdrop of the higher education deregulation debate, the NCSEHE undertook to deepen understandings and contribute in a meaningful way to the national discourse on equity scholarships.
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th Octomber 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
We examined predictors of Calculus II final grades within a sample of 84 college students enrolled in a hybrid course through WEPS. Predictors included “typical” psychological correlates, including math confidence, math anxiety, spatial skills and numerosity ability, as well as clickstream data from the students’ activity in the online course. Results showed the clickstream data were the best predictors of course performance, in that students who spent more time grading other students’ assignments, and students who took fewer quiz attempts, did better in the course. Math confidence and then math anxiety were the next best predictors, in that students with higher confidence and lower math anxiety performed better in the course. We will discuss how results might be dependent on the particular content of this course, and how we might use easy to collect psychological variables along with clickstream data to better understand, and potentially predict, course performance in online courses.
My Gopeng Resort is a nature resort situated in Ulu Geruntom, 7 KM from Gopeng Town.
It is founded by Ooi Beng Yeaw, Lim Kee Siang, a group of experienced trainers, teachers, guides, & nature lovers in May 2007.
We have massive experiences in outdoor learning, adventure activities, expeditions, and team building programs and able to provide you with lifelong adventure experience!
My Gopeng Resort is famous with its activities mainly, whitewater rafting along the Sungai Kampar, and the trekking to Rafflesia flowers site, Mountain camping, biking, trekking, hiking (with Orang Asli guide to Cameron Highlands), fishing, mountain biking,river bathing, picnic, outdoor games, recreation, and more.
For lodging and facilities, we provide close to nautre comfortable stay and adequate facilities such as halls, praying room, cafeteria, and bathrooms everywhere.
For food and dining, we provide fresh and delicious food to our guests.
We are strictly a halal resort. Therefore, animals and outside food is not allowed, but you can tell us your needs and we are glad to provide you the best service as we can.
We are also a registered training provider under Pembangunan Sumber Manusia Berhad with TTT Certification.
Even we are a considerably young company; we are a very progressive company. Throughout the years of our service, we have earned many awards, certifications, and returned customers.
Challenge yourself; contact us today to find a programme that’s right for you!
You can't spell CMS without content - Simon Wong CS Forum 2016Simon Wong
If you're going to invest in a new CMS, make sure you invest in the content for it too. Here's how to get everyone on board, and to get content planned, created, and delivered for a successful go-live and beyond. I realise this doesn't have the context of a verbal presentation, so please contact me if you'd like more details.
The 100 acre resort is nestled in the unspoiled sylvan setting of the Nature . A short drive from Mumbai and Pune brings you to this sanctuary for the body, mind and spirit. Located amidst the breathtaking landscape of the Western Ghats, and a range of recreational options. The property also offers an inspiring backdrop for exclusive corporates, schools, collages and FIT group social gatherings.
Resort organises classes for local cuisine cooking as well as dance and pottery studios. Explore the vast surroundings of the estate on nature walks and treks though the unspoilt forest, or go mountain biking across the stunning landscape.It is a land of picturesque picnic spots, advertisement, movie shooting also popular for summer-winter camps and weekend getaway for many families Surrounding mumbai and pune.
Highlights
Exclusive setting within the serene landscape of the Western Ghats
Personalized service available
20-minute speed boat drive from Panshet/Warsgaon boating to Lavasa located nearby
Experience the thrill of dence forest with natural water fall and wild life
A range of recreational activities and excursions offered
More Details,
www.lakeweekendresort.in
From newspapers to newsbrands: challenging the mythsNewsworks
Newsworks looks at some common misconceptions newsbrands face, including 'young people don't read newsbrands' and 'social media is killing newsbrands'.
I made this presentation on the creative decision making tree for NIVEA for its IMC. It should help one in knowing the basics of NIVEA and how we incorporated that information to come up with an IMC plan.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
In this newsletter, we provide insights into building your client base by amplifying your visibility and your credibility to increase your services' buyability. Join The National Guild of Hypnotists for our 28th annual convention in Marlborough, MA.
Values determine our attitudes and our behaviour in a long term. People will harmony best, if they work with the same value type or a neighbourhood value type. Opposite value types do not cooperate well. Furtherthey have difficulties to find a common language. A real time value measurement like the “Value App” helps to pre-select the right applicants for a team or a sales responsibility.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
The 3rd Manufacturing Pricing conference is taking place on May 20th - 22nd at Barcelo Sants, Barcelona, Spain. Last year over 120 pricing experts from across Europe and beyond came to discuss, share, learn and network around several themes such as value based pricing and TCO, pricing strategies in a highly competitive market, change management in pricing, ROI in pricing, pricing initiatives, pricing execution improvement, analytics-enabled pricing optimization and much more.
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
We have been doing a lot of research in the last 12 yeras.
The limbic approach involves the newest knowledge of neuroscience/neurobiology.
We analysed about 1.200 studies concerning brain – emotion - behavior
It involes psychoendocrinology
Psychology
And evolutionary biology and psychology.
W´hat´s the result?
All the things we do, we do it for at least 70 % unconcsiously.
Even if we think we are rational and we can decide what we think and do.
Our limbic system decides for us before we think.
Why ist this that way?
To understand that, we have to look back in the evolution.
Now we have a look at the limbic instructions an their structure.
In the middle there are the progarammed vital desires Vitalbedürfnisse sexuality, sleep and food.
The 3 instuctions / forces balance, dominance and stimulance tell uns uncounsciously what to do and not.
There are some more moduels that affect our behavior. They have been developped in the evolution .
It´s the modul of game, we all have,
it´s tussling (escessially important for little boys), hunting.
Bonding and care are 2 more important moduels belonging to balance force
Sometimes we have to have a seperate look at these special moduels but to make it easier we will look at the 3 important instructions.
The Balance instruction, please have a look at the direction, is responsible for security, persitence, tradition. This force tries to keep status quo.
The dominance instruction is the expansive force.
The stimalance instruction is responsible for new ideas and innovation.
Dominance and stimulance are responsible for progress and change.
Pulling direction is up.
Balance means:
Social security, living in a family, having friends
Physical security
The health system, hospitals, pharmacies
Beliving in a religion
Dominance means:
Physical dominance (being stronger)
Competitiveness
Carrer
Fighting
Winning
But also Social dominance
The stimulance instruktion is the most symphatic force.
It means:
Variety in food
Vacationin dirfferent countries
Social life
Art & culture
Science
Curiosity
Sensation seekeing
This is the limbic map.
The limbic map shows a structure of all values of human beeing. It´s structure is valid in all cultures.
It is proofed in over 20 cultures all over the world.
But the cultures differ in the strongs of the limbic forces/instructions.
For example in the USA there are more values in adventure. This is also based in evolution. Remeber the first settlers ...
In Germany and Austria diszipline and control is more important.
In Italy there are is is more fantasy
If you mix for example balance and dominance you will get: discipline and control.
If brands are made by advertising agencies are not leaded by the companies identity you can see what can happen.
We see the camel campagn
They started with Adventure: For my camel I go miles.
In 1990 they changed the campaing in humoruous comics
And now another limbic brand core: you see it mooved to the real opposite of the value map.
In reality the information gets into our mind,
The limbic system analyses the information automatically and evaluates tthe meaning.
This makes the direfference. The limbic system evaluates everything by using the 3 instructions, we have already seen.
Balance, dominance and stimulance. The limbic system proofs every information if the new information satisfies or disturbs the instructions.
At least 70 % happens unconsciously.
We have 2 parts of the brain.
Left and right. They are responsible for different things but the limbic system plays again an important role.
One individuum has a high level of dominance, another is high stimulant.
This person is high dominance.
The three instructions are pretty autonom. There are people with charateristic in all three instructions at the same time.
Here you can see the different limbic consumer types for germany.
This map shows the general consumer types which means female and male, including all ages.
To proof this we made different empirical studies (1500) concerning consumer Insights.
If you ask people they classify themenselves in these kind of consumer types.
There are differences according sex.
The balance instruction is much stronger at women
The dominance is stronger at men.
Stimulance is almost the same for the two sexes.
Strong changes with age
Domincane decreases
Balance increases the older we get.
This is an overview of german female consumers.
You can find mostly Preservers (balance part)
Almost no adventurer and performer
The opposite concerning men:
Here we have 15 % of adventurer and 11 % performer
You can also seperate the results in age.
In general young people are more stimulant and dominant. We find them in the upper part of this chart.
At the over 60 year old people the balance force gains.
58% preserver. But this is an overviews about all types.
To have a look again at the limbic Map
you can see that the important psychological target groups can be presented at the map as well.
The upper part is the younger part, women are more affected by the fantasy and pleasure values, men lean more to dominance values.
This is an example for different milk brands in germany.
Wheihenstehan stands for dicziplin
Landliebe shows signals of care and security
And so on.
The milk in its generic position is balance.
It is a basic food
But you see the difference