f4mmedia provides marketing, branding, and content creation services to small businesses. They introduce the concept of responsive marketing, which adapts marketing campaigns based on changes in audience behavior and attention across different channels over time. Responsive marketing uses a variety of media and places appropriately created content in relevant channels to engage audiences with "conversational" marketing rather than one-size-fits-all campaigns.
Holistic Marketing: A Top Line PerspectiveMikeAtwood
It's been 10 years since I've seen a white paper. Lots of things have since changed, but the premise still holds true. I thought I'd share with you to get your feedback... 10 years later.
i·de·al·ism
any of various systems of thought in which the objects of knowledge are held to be in some way dependent on the activity of mind.
At the time I was hoping to inspire change as the marketing dynamic was evolving. Perhaps I'll revisit it, make some edits, and try once again to create a "futuristic" idealism that I can, in 10 years, revisit again.
This time around, I think we'll incorporate the importance of relationships, the give-to-give methodology (thank you @Jill_Rowley) and begin to think about why having a vision, being passionate, ego free and helping others will make you far more successful than just focusing on making money... focus on the other things and everything else will fall into place.
Would, as always, love feedback and thoughts.
This was the material I produce for a little workshop I gave to administration students from the Jackson University about Marketing, Advertising and Branding.
This student are now in an internship program in Nanjing, China, some of them are about to graduate and they are looking for potential business opportunities, the idea was to introduce them and give them notions about marketing and it importance in order to position a product in the market and compete.
Semiotics, as an integrative discipline, combining knowledge from different realms, seems to be the most useful approach in managing brands and designing marketing communication. This presentation offers a glance overview of how brand can be seen from this perspective and shows how it can be beneficial for advertising agencies and PR companies while designing the brand communication.
I have tried to make a ppt relating to evolution of advertising in a way that a student can understand the basic of advertising, i have tried to cite examples wherever possible, have taken references from books and sites. hope you like it! :)
Holistic Marketing: A Top Line PerspectiveMikeAtwood
It's been 10 years since I've seen a white paper. Lots of things have since changed, but the premise still holds true. I thought I'd share with you to get your feedback... 10 years later.
i·de·al·ism
any of various systems of thought in which the objects of knowledge are held to be in some way dependent on the activity of mind.
At the time I was hoping to inspire change as the marketing dynamic was evolving. Perhaps I'll revisit it, make some edits, and try once again to create a "futuristic" idealism that I can, in 10 years, revisit again.
This time around, I think we'll incorporate the importance of relationships, the give-to-give methodology (thank you @Jill_Rowley) and begin to think about why having a vision, being passionate, ego free and helping others will make you far more successful than just focusing on making money... focus on the other things and everything else will fall into place.
Would, as always, love feedback and thoughts.
This was the material I produce for a little workshop I gave to administration students from the Jackson University about Marketing, Advertising and Branding.
This student are now in an internship program in Nanjing, China, some of them are about to graduate and they are looking for potential business opportunities, the idea was to introduce them and give them notions about marketing and it importance in order to position a product in the market and compete.
Semiotics, as an integrative discipline, combining knowledge from different realms, seems to be the most useful approach in managing brands and designing marketing communication. This presentation offers a glance overview of how brand can be seen from this perspective and shows how it can be beneficial for advertising agencies and PR companies while designing the brand communication.
I have tried to make a ppt relating to evolution of advertising in a way that a student can understand the basic of advertising, i have tried to cite examples wherever possible, have taken references from books and sites. hope you like it! :)
While everyone is trying to predict the next big thing in the ever-changing digital landscape, we believe that one thing will always stay relevant: Great content that resonates with your target audience and caters to their needs.
The fifth and last of my guides on brand-building, this explains the third building block of brand communication and the process of going from strategy to communication. It also delves into the nuances of different media channels and communication disciplines and the need therefore, to execute the same brand idea differently.
7 effective types of advertising for your small businessAlejandroTrinidad7
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo, e incluso paga!!
Puedes usar mi enlace: https://bit.ly/3gqhpjD
No necesitas dinero, ¡Puedes usar este sitio web gratis y te pagarán a PayPal!!
In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing
courses in Pune into its overall marketing strategy. Students in this course will explore the development, production and
implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based
marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools
to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve
the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
While everyone is trying to predict the next big thing in the ever-changing digital landscape, we believe that one thing will always stay relevant: Great content that resonates with your target audience and caters to their needs.
The fifth and last of my guides on brand-building, this explains the third building block of brand communication and the process of going from strategy to communication. It also delves into the nuances of different media channels and communication disciplines and the need therefore, to execute the same brand idea differently.
7 effective types of advertising for your small businessAlejandroTrinidad7
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo, e incluso paga!!
Puedes usar mi enlace: https://bit.ly/3gqhpjD
No necesitas dinero, ¡Puedes usar este sitio web gratis y te pagarán a PayPal!!
In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing
courses in Pune into its overall marketing strategy. Students in this course will explore the development, production and
implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based
marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools
to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve
the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
Elements vol 3 ed 2 new design for businessdes bate
the next in the elements series of e-zines - here looking at current trends in design, flat design, vintage and retro elements, handwritten, script and other fonts - downloadable design resources and more
Elements vol 3 ed 1 stock images, music designdes bate
the next in the elements portfolio series, here looking at stock images, stock photos and design for music projects
more can be found at http://coloursheard.wordpress.com and http://f4mmedia.wordpress.com
Elements vol 2 ed 7 - typography, events, designdes bate
another in the occasional elements e-zine series, here looking at typography in design for marketing and branding, as well as recent work done in the entertainment field, how promotion can move forward, give it all a new wrinkle or two with a little extra effort
another in the elements series - 9 - here a few bits and pieces of design and illustration
www.futurhoodav.co.uk
www.f4mmedia.co.uk
http://f4mmedia.wordpress.com
flotsam - 8 - another in the elements series - here we throw together a few of the illustrations, mutated photography, design pieces worked on recently
http://f4mmedia.wordpress.com
http://www.f4mmedia.co.uk
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. f4mmedia provides marketing,
branding, content creation and
related services to small businesses
look for f4mmedia on facebook, f4mmedia@gmail.com
dropr, murally, google+, pinterest, video, graphic design, social media
tumblr, posterous in addition to the campaigns,
links here 08432895485
3. Everyday life does not remain unchanged – it moves on, things change. The There are a lot of different channels available to us for use in our marketing
market and our approach to it – marketing – is the same. Things move on, and branding efforts. Yes, we have to include branding here, because it is
things change. Much has been said recently about inbound and content definitely not a situation of fire and forget when it comes to branding – close
marketing, as well as the uses of social media for marketing purposes. Now attention has to be paid to it in an ongoing way. There is far more use made
it is time to take another step on. Just as we have responsive websites, fitting of mobile phones these days, courtesy of mobile friendly websites and the
themselves to the instruments we use to view them – desktop, laptop, tablet, propensity of people to surf on the go using their mobiles. Admittedly there
mobile phone – here we introduce the idea of responsive marketing. is less use made of sms marketing than years ago, but it still happens. It had
seemed that e-mail marketing took a dive, particularly with the rise of social
Current rends in marketing are said to be as follows: media channels and social media marketing.
• a move away from large-scale campaigns
• a greater use of inbound marketing, taking steps on from content
• an integration of social media
• greater use of mobile marketing
• being more human, less use of marketing speak.
responsive marketing - f4mmedia 3
4. Responsive marketing takes real note of the changes in behaviour we are cur- Responsive marketing is something that re-affirms the statement – content is
rently seeing in people generally. Yes, it is a form of reactive marketing, less king! It places it, though, in a changing market, a market that is seen to move
campaign based. It is certainly context based in its approach. It is also a multi- day by day, week by week, using topicality to adapt and evolve the brand
channel form of marketing and branding. and marketing landscape, making your marketing more than a campaign, it
becomes a flow, changing over time as things around us change, adapting to
the changes in everyday life.
5. It is not just a form of inbound marketing or content marketing dressed in Here we are talking about a form of marketing that is properly adaptive –
new clothes. It is an underlining of the fact that attention moves on and that taking into consideration the particularities of people’s attention at any one
businesses have to recognise where people are going and when. If you want time. Using a variety of media forms will reinforce the message you are send-
to engage them – say something that is going to interest them, say something ing out. Placing it in a particular context, something possibly of that moment
involving the things they are talking about … How do you say these things, in time that is catching people’s attention, will keep things current. As always
when and where? – well use a variety of media and channels – people move it is a question of attention, interest, engagement.
around in their attention. At various times of day and night it may be TV,
online, mobile phone – sometimes it will be video, others games, facebook,
twitter, pinterest, pictures in general, articles another.
responsive marketing - f4mmedia 5
6.
7. If you are taking a journey you have t know where you are starting (and
when). It is also useful to know where you are going. This ‘geography’ is your
branding and marketing landscape. It is a clear picture of the business at
For us, our approach to responsive marketing begins with the establishment hand, what it means, its texture, colouring, language, favourite phrases, pre-
of a regular and ongoing dialogue with our clients. Out of this a number of ferred music and food.
things are generated: From the standard elements of a brand’s icons and its basic message or mes-
• the brand and marketing landscape in which we are to work sages the beginnings of ‘the story’ can be created. Your marketing is a mes-
• the style book from which we are to work sage, a story told, it is literally given colour and form through the styles you
• the keys from which we are to react use, the styles we use for you. Responsive marketing places suitably created
• a channel usage table. content of varying forms and suitably complementary styles within channels
using a number of media forms.
responsive marketing - f4mmedia 7
8.
9. It may be the case that more than one content form is needed – telling the Responsive marketing begins with content creation and the essence of in-
story well may require more than an article or two. It may be that above and bound marketing and then places the whole practice, the content generation
beyond the use of text, graphic imagery is useful to add to the content to give and interest direction within the active present, the active market. Rather
visual depth. From there moving images could easily be of real use. Video than playing out an extended campaign which could easily fall behind the
is certainly of real value in SEO terms courtesy of recent google algorhythm movement on of the market, it looks to create micro-campaigns which react
changes. Perhaps an addition of music could add interest. The basics of mar- rather more to how the market changes. It looks to react to how the brand
keting – creating content to capture the imagination of a target audience, to should be placed within the day to day.
create interest as well as properly inform in an entertaining way, and from It is very much a ‘conversational’ marketing. It is definitely not a marketing
that interest to direct your audience towards contact – the basics of inbound evangelism. It chats rather than talks at! It gives a living face, a living experi-
marketing. ence to any brand, rather than presenting an inanimate lump to an audience
having such thrown at them on a regular basis. It is multi-dimensional. It is
not the same one-liner day after day.
responsive marketing - f4mmedia 9