This document appears to be from an artist named Derek Bate and includes information about his various online presences and artwork. It discusses elements of branding including using suitable colors and fonts that fit the brand personality and goals. It emphasizes that branding requires more than just logos and taglines, and that establishing the right context or storyline is important. It lists several blog posts on the topics of small business marketing and branding. The document provides references to the artist's website, blog, YouTube, Mixcloud, and Wordpress pages. It is copyrighted material from 2013.

1. earth
fire
water
vol 2
imagination ed2

2. f4mmedia
http://f4mmedia.deviantart.com/
on youtube
http://www.youtube.com/user/futurhoodav
on mixcloud
http://www.mixcloud.com/futurhoodav/
on wordpress
http://coloursheard.wordpress.com/
http://f4mmedia.wordpress.com
(c)2013 all rights reserved f4mmedia Derek Bate
elements vol2 ed 2 2

3. branding Use a palette to suit all of the considerations to hand:
- the actual and ongoing character of the brand itself
- the specific tasks at hand, what is it you are promoting, what direct
message are you putting out
- the trajectory of the brand itself, what is the future history of the
business and the brand as a whole going to have.
Use a suitable font palette. Have a typgraphy that does the job:
- the font you use for the logo
- a suitable font for display purposes, for headings
- a font for any particular message, but not one that contradicts or
clashes with the efforts made and that you are making.
Take a look at my recent blog articles on the f4mmedia wordpress blog
http://f4mmedia.wordpress.com
http://f4mmedia.wordpress.com/2013/02/26/marketing-for-the-
Telling any story is not simply a case of throwing out dialogue small-business/
and characters, even though they may be really great - full http://f4mmedia.wordpress.com/2013/01/24/small-business-market-
of life, well drawn, gorgeously fun. It is also about setting the ing/
right scene or series of scenes. http://f4mmedia.wordpress.com/2013/01/14/marketing-integrated-
content-online/
Branding, indeed, any sort of marketing, is just the same. If http://f4mmedia.wordpress.com/2012/11/06/be-a-good-example-of-
the background and the course of the story you are telling is yourself/
just right, the message is better received. http://f4mmedia.wordpress.com/2012/10/01/typefaces-logos-psy-
chology-branding/
A large part of any process of branding is to establish a series
of icons - logo, tagline etc. These may be the first and - and there are more coming very soon in this whole series ...
essential steps but they are not the only areas of effort.

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10. audio-visual art
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