The document summarizes a presentation about online video marketing. It notes that online video, second only to word-of-mouth, influences decision makers throughout the purchase lifecycle. It also states that no complete marketing effort exists without incorporating online video to drive awareness, leads, customer acquisition, and loyalty. The document then showcases video apps from VisibleGains that can be used to promote content, expand events, share testimonials, provide overviews and demos, and send follow-ups and proposals.