Imaginea DNA

IMAGINEA: THE RIGHT DNA FOR PRODUCT ENGINEERING

Santosh.abraham@imaginea.com

consent from Imaginea. Copyright © 2011, Imaginea, Inc.
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Prototype your idea. Design the
experience and service. Advice on
technology. Write the code. Scale
engineering. Tune performance.
Automate tests. Maintain it.

What we can do for you…

Global product companies work with us. Here are some.

Software development on all major platforms

Designing user experience and services

Social, local and enterprise integration

Location-based offerings across verticals

Native and HTML5 Mobile Apps

Custom app framework and system applications

Functional, stress and performance testing

Seamless service across platforms and devices

Core Java Hadoop PhoneGap Facebook jQuery/Mobile
JEE Framework MongoDB Titanium Four Square Sproutcore
Struts, Spring HUE HTML 5.0 Places Dojo
JMS CouchDB iPhone/iPad iOS 5 Transit HTML 5.0
Mule ESB Cassandra Android Latitude extJS
Hibernate Sinatra S3 Gingerbread Qontext GWT
Zend PHP Amazon EC2 Honeycomb SocialTwist CSS 3.0
Yii PHP SOLR Red Laser Social CRM SenchaTouch
Ruby RackSpace Google Zxing Google+
Phusion VMWare
Tapestry Server
Python Virtualization
Django
Perl
.Net
C++
C#
Javascript

The landscape of technologies where we play

We are people with a
Product Mindset

Access to top engineering talent
Engaged with top EDUs like IIIT to develop
talent pool (sponsored Middleware Labs and
Centers of Excellence in institutions)
Strong reputation in India as a provider of
leading-edge products and solutions
Committed mentoring of new hires on
product-oriented development
Named one of the top 20 Best IT Employers
in Hewitt Associates survey

Engaging With Customers
How We Work

Design First Approach

Experience design captures requirements and models the solution.

Committed to Agile Methodology
True Agility is in the Mind of the Engineer. We have strong mentors.

Using Test Driven Development
Thinking through design before writing functional code.

Investing Time in Test Automation
Significant benefits in terms of savings in execution cycle time.

We Have a Familiar Vocabulary

Design +
Defining the Trying the Use cases drive Function +
problem and model with choice of Performance =
visualizing various use technology & Fantastic
the solution cases architecture Experience

Detailed Service Interactive Agile Software Go-Live Support
& Experience Prototyping & Development & & Performance
Design Walkthroughs Weekly Goals Tuning

“Done-ness”: Work Unfinished Till Users Are Happy

1 Identify the Key Architect / Technical Lead

We invest upfront in identifying the product owner and single
point of contact. Such a person comes with the right mix of
technology and maturity, and is the key to success of the engagement.

2 Assemble the Right Project Team
Based on [1], the owner studies requirements and mode of
engagement with client, and assembles a team with right mix of
skills, attitude, and seniority for the assignment.

3 Implement and Review Project
We always work with a roadmap to prioritize and pace our work. We
work in an Agile environment with high visibility for all stakeholders.
Styles will differ between fixed bid and time/material projects.

Onboarding Process Aimed To Please

Business Need Work Mode ~ Team Size What to Expect

Project and software delivery managed
Scoped Out Requirements Fixed Duration Doesn’t matter. by Imaginea, event based billing

Project and software delivery managed
Continuous Requirements Time and Material 5 or more by client, man-month billing

Extended engineering center managed
Strategic Partnership Development Center ~ 35 or more by Imaginea, investment + billing

Requirements Assessment Engineering Discussion Estimates Proposal

Typical Kick-start Proactive visit to client site

Familiar models of working together

08:30 EST 12:30 EST
9:00 IST India 18:00 IST India 22:00 IST India 9:00 IST India

Imaginea Client
Updates on Updates on
Qontext Qontext

Plan, Work and Stage. Your AM Our PM

Our AM Reviews, Tests, Reports

Twice a Month Project
Management Sync Up
Daily Daily Close Extended offshore day
Offshore Standup Of Day during release time
Scrum Meetings Updates

Wednesday Thursday

Working across the globe has its advantages, if overlapping hours are used effectively and
clear communication is established. Our teams in India share a 2 to 3 hours overlap –
depending on the working hours. During Go Live, overlap can be up to 8 hours.

Overlapping Hours: Making the most of “Follow The Sun”

1 Product Definition Vision & Strategy, Competition/Market Analysis, MRD, Product Roadmap, Prototypes, High Level
Product Positioning Requirements, Release Plans

2 UX and Architecture POCs, Technology Adoption, Standards, Experience Design, Technical Architecture, High Level
Frameworks, Patterns, UI Design Design, Prototypes

3 Component design, feature design and Completed features, Iterative product sprints, QA drops
Product Development development, design and code reviews , unit tests,
build automation, continuous integration

4 Product Testing, Release Test Planning, Processes, Tools, Functional Test Suites, Harness, Go-To-Market Testing, Alpha, Beta
Readiness Testing (Manual, Automated, Regression), Testing, Product Docs, GA
Performance Tests, Platform Certification, Docs

5 Deployment & Product customization, Professional Services, Solution Implementation, Scalable product deployments,
Implementation SaaS and Multi Tenancy, Cloud Deployment, Enterprise Integrated
Integration (ERP, SF etc)‫‏‬

6 Reengineering & Performance, Technology Stack, Usability, Web20 Reengineered product,, Better Architecture, Performance &
Sustenance & Social Aspects Migration & Maintenance, Marketability

Engagement Models

CUSTOMER 1 5 CUSTOMER 1 2 4 5 CUSTOMER 1

Imaginea 2 3 4 6 Imaginea 2 3 4 5 6 Imaginea 2 3 4 5 6

Engineering Process Layers

A few examples of our work
Stories

A leading hi-performance platform
ISV engaged Imaginea to build a
“catch-all” Cloud Automation
Platform that enables enterprises to
transform their legacy computing
infrastructure to automated, cloud
enabled environment.

Technologies Used: Flex, jQuery,
Java, Python

Cloud Automation Platform using Java, Python

A leading B2B online
marketplace wanted to revamp
their online customer
experience through an
integrated workflow for their
Online Auctions, enhanced with
Web2.0 style interactions and
an easy to maintain UI

Technology: REST API
integration, PHP, AJAX,
JavaScript, XHTML, CSS

Ecommerce Marketplace on LAMP Stack

LOGO A micropayment solution that interacts with
hundreds of payment method vendors, providing a
native look and feel, over social, web and gaming
platforms. Safe, convenient and friendly in-app
purchases using over 85 global payment methods in
180 countries. Consistent experience across social
platforms, mobile devices and locales. The solution
is built using PHP, Ruby on Rails, JavaScript,
HTML5, JSON, REST API

Game Monetization Platform using RoR, Javascript, HTML5

Creating an ebook using the
technology it’s going to be
published in is more effective.
We rebuilt the eBook platform
using HTML5, CSS3, Ember.js
(formerly Sproutcore).
Goals of re-engineering were:
Performance improvement
Support for multiple platforms
Faster development turnaround
across multiple teams/location
Easy debugging and fixing code

Leading Ebook platform using HTML5 and Ember.js

A flexible, scalable and robust SaaS
solution for Amitive Inc – a leading
provider of on-demand Supply
Chain Management. The
framework supports customizable,
collaborative business workflows
for any vertical industry. The initial
solution was delivered within two
weeks to enable Amitive secure
their second round of funding. The
project used a combination of
Cloud, Hibernate, Spring ,J2EE,
Drools, JBPM, Web 2.0, Flash 3.0 ,
Acegi, and Flex.

Supply Chain on the Cloud: J2EE

BETTER PEOPLE LEAD TO BETTER SOFTWARE.

Santosh.abraham@imaginea.com

Imaginea DNA

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