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Goals, Vision, Strategies 2003
Selena Sol | selena@selenasol.com | selenasol.com/selena |
             http://www.slideshare.net/selenasol
Table of Contents

1. EXTROPIA CORPORATE .......................................................................................................... 5
   1.1 Mission .................................................................................................................................. 5
   1.2 Measurable Goals ................................................................................................................. 5
   1.3 Branding ................................................................................................................................ 5
   1.4 Strategies .............................................................................................................................. 5
   1.5 Strengths and Weakness ...................................................................................................... 5
2 INFRASTRUCTURE TEAM ......................................................................................................... 7
   2.1 Global Team .......................................................................................................................... 7
      2.1.1 Mission .......................................................................................................................... 7
      2.1.2 Measurable Goals ........................................................................................................ 7
      2.1.3 Branding ....................................................................................................................... 7
      2.1.4 Strategies ...................................................................................................................... 7
      2.1.5 Action Items ................................................................................................................... 8
      2.1.6 Strengths and Weakness ............................................................................................... 8
   2.2 Office Sys Sub-Team ............................................................................................................ 8
      2.2.1 Mission .......................................................................................................................... 8
      2.2.2 Measurable Goals ........................................................................................................ 8
      2.2.3 Branding ....................................................................................................................... 8
      2.2.4 Strategies ...................................................................................................................... 9
      2.2.5 Action Items ................................................................................................................. 9
      2.2.6 Strengths and Weakness ............................................................................................ 9
   2.3 Project Support Sub-Team .................................................................................................... 9
      2.3.1 Mission .......................................................................................................................... 9
      2.3.2 Measurable Goals ...................................................................................................... 10
      2.3.3 Branding ..................................................................................................................... 10
      2.3.4 Strategies .................................................................................................................... 10
      2.3.5 Action Items ............................................................................................................... 10
      2.3.6 Strengths and Weakness .......................................................................................... 10
   2.4 Deployment and R&D Sub-Team........................................................................................ 11
      2.4.1 Mission ........................................................................................................................ 11
      2.4.2 Measurable Goals ...................................................................................................... 11
      2.4.3 Branding ..................................................................................................................... 11
      2.4.4 Strategies .................................................................................................................... 11
      2.4.5 Action Items ............................................................................................................... 11
      2.4.6 Strengths and Weakness .......................................................................................... 11
3 FINANCE TEAM......................................................................................................................... 12
   3.1 Mission ................................................................................................................................ 12
   3.2 Measurable Goals ............................................................................................................... 12
   3.3 Branding .............................................................................................................................. 12
   3.4 Strategies ............................................................................................................................ 13
   3.5 Action Items......................................................................................................................... 13
   3.6 Strengths and Weakness .................................................................................................... 13
4 PRODUCT DEVELOPMENT ..................................................................................................... 14
   4.1 Mission ................................................................................................................................ 14
   4.2 Measurable Goals ............................................................................................................... 14
   4.3 Branding .............................................................................................................................. 14
   4.4 Strategies ............................................................................................................................ 14
   4.5 Action Items......................................................................................................................... 15
   4.6 Strengths and Weakness .................................................................................................... 15
5. PROJECT MANAGERS ............................................................................................................ 16
   5.1 Mission ................................................................................................................................ 16
   5.2 Measurable Goals ............................................................................................................... 16
   5.3 Branding .............................................................................................................................. 16
   5.4 Strategies ............................................................................................................................ 16
   5.5 Action Items......................................................................................................................... 16
   5.6 Strengths and Weakness .................................................................................................... 16
6. PROJECTS ............................................................................................................................... 18
   6.1 Mission ................................................................................................................................ 18
   6.2 Measurable Goals ............................................................................................................... 18
   6.3 Branding .............................................................................................................................. 18
   6.4 Strategies ............................................................................................................................ 18
   6.5 Action Items......................................................................................................................... 18
   6.6 Strengths and Weakness .................................................................................................... 19
7. QUALITY CONTROL (QA/TESTING/SUPPORT AND MAINTENANCE) ............................... 20
   7.1 Mission ................................................................................................................................ 20
   7.2 Measurable Goals ............................................................................................................... 20
   7.3 Branding .............................................................................................................................. 20
   7.4 Strategies ............................................................................................................................ 20
   7.5 Action Items......................................................................................................................... 20
   7.6 Strengths and Weakness .................................................................................................... 21
8. PROTOTYPING......................................................................................................................... 22
   8.1 Mission ................................................................................................................................ 22
   8.2 Measurable Goals ............................................................................................................... 22
   8.3 Branding .............................................................................................................................. 22
   8.4 Strategies ............................................................................................................................ 22
   8.5 Action Items......................................................................................................................... 22
   8.6 Strengths and Weakness .................................................................................................... 23
9. SALES ....................................................................................................................................... 24
   9.1 Mission ................................................................................................................................ 24
   9.2 Measurable Goals ............................................................................................................... 24
   9.3 Branding .............................................................................................................................. 24
   9.4 Strategies ............................................................................................................................ 24
   9.5 Action Items......................................................................................................................... 24
   9.6 Strengths and Weakness .................................................................................................... 25
10. MARKETING ........................................................................................................................... 26
  10.1 Mission .............................................................................................................................. 26
  10.2 Measurable Goals ............................................................................................................. 26
  10.3 Branding ............................................................................................................................ 26
  10.4 Strategies .......................................................................................................................... 26
  10.5 Action Items....................................................................................................................... 26
  10.6 Strengths and Weakness .................................................................................................. 26
11. ADMIN ..................................................................................................................................... 28
  11.1 Mission .............................................................................................................................. 28
  11.2 Measurable Goals ............................................................................................................. 28
  11.3 Branding ............................................................................................................................ 28
  11.4 Strategies .......................................................................................................................... 28
  11.5 Action Items....................................................................................................................... 28
  11.6 Strengths and Weakness .................................................................................................. 28
12. HUMAN RESOURCES ........................................................................................................... 29
  12.1 Mission .............................................................................................................................. 29
  12.2 Measurable Goals ............................................................................................................. 29
12.3 Branding ............................................................................................................................ 29
    12.4 Strategies .......................................................................................................................... 29
    12.5 Action Items....................................................................................................................... 29
    12.6 Strengths and Weakness .................................................................................................. 30
    13.1 MIssion .............................................................................................................................. 31
    13.2 Measurable Goals ............................................................................................................. 31
    13.3 Branding ............................................................................................................................ 31
    13.4 Strategies .......................................................................................................................... 31
    13.5 Action Items....................................................................................................................... 31
    13.6 Strengths and Weakness .................................................................................................. 31
14. MANAGEMENT ...................................................................................................................... 32
  14.1 Mission .............................................................................................................................. 32
  14.2 Measurable Goals ............................................................................................................. 32
  14.3 Branding ............................................................................................................................ 32
  14.4 Strategies .......................................................................................................................... 32
  14.5 Action Items....................................................................................................................... 32
  14.6 Strengths and Weakness .................................................................................................. 32
15. PRODUCT DEVELOPMENT MANAGEMENT ....................................................................... 33
  15.1 Mission .............................................................................................................................. 33
  15.2 Measurable Goals ............................................................................................................. 33
  15.3 Branding ............................................................................................................................ 33
  15.4 Strategies .......................................................................................................................... 33
  15.5 Action Items....................................................................................................................... 33
  15.6 Strengths and Weakness .................................................................................................. 33
16. DESIGN ................................................................................................................................... 34
  16.1 Mission .............................................................................................................................. 34
  16.2 Measurable Goals ............................................................................................................. 34
  16.3 Branding ............................................................................................................................ 34
  16.4 Strategies .......................................................................................................................... 34
  16.5 Action Items....................................................................................................................... 34
  16.6 Strengths and Weakness .................................................................................................. 34
17. COMMUNITY DEVELOPMENT (PERL AND JAVA ADT) ..................................................... 35
  17.1 Mission .............................................................................................................................. 35
  17.2 Measurable Goals ............................................................................................................. 35
  17.3 Branding ............................................................................................................................ 35
  17.4 Strategies .......................................................................................................................... 35
  17.5 Action Items....................................................................................................................... 35
  17.6 Strengths and Weakness .................................................................................................. 36
18. BUSINESS DEVELOPMENT .................................................................................................. 37
  18.1 Mission .............................................................................................................................. 37
  18.2 Measurable Goals ............................................................................................................. 37
  18.3 Branding ............................................................................................................................ 37
  18.4 Strategies .......................................................................................................................... 37
  18.5 Action Items....................................................................................................................... 37
  18.6 Strengths and Weakness .................................................................................................. 37
19. KL TEAM ................................................................................................................................. 38
  19.1 Mission .............................................................................................................................. 38
  19.2 Measurable Goals ............................................................................................................. 38
  19.3 Branding ............................................................................................................................ 38
  19.4 Strategies .......................................................................................................................... 38
  19.5 Action Items....................................................................................................................... 39
  19.6 Strengths and Weakness .................................................................................................. 39
1. eXtropia Corporate

1.1 Mission
We make profit now and in the future by designing and building products that are
used primarily by financial institutions to provide banking services to businesses
and by helping systems integration (SI) partners (sometimes internal eXtropia SI
groups) to implement those products.

1.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. Jan – Jan profit after tax (PAT) of 3M SGD
   2. Delivery of Version 2 of eXtropia ACE, eXtropia Trade, eXtropia CM2, and
      eXtropia Treasury
   3. Set up self-sustaining Malaysian operations
   4. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore
   5. At least 2 new major (>1M revenue) distribution partners
   6. At least 1M revenue from existing clients

1.3 Branding
Our brand is defined by 4 elements:

   1.   Business driven technology
   2.   Expertise (domain, security, and technology)
   3.   Quality & Support
   4.   Support of customers and partners

1.4 Strategies
There are 7 key strategies that will define the activities of eXtropia in 2003

Strategy                                     Importance            Urgency
Sense of urgency/ownership (everyone              1                    1
       thinks like a shareholder)
Develop sales and marketing                       2                    2
Projects -> Products                              4                    6
Develop mid-level management                      5                    5
Expand regionally (KL and Thailand)               6                    4
Preparation for IPO 2005                          7                    7
Enhance Channel management                        3                    3

1.5 Strengths and Weakness
 Strength                                   Weakness
 Breadth of products                        Lack of product depth
 Regional diversification                   Too reliant on key customers
 High technical prowess                     Not enough domain knowledge across
the company and within all required
                          domains.
Committed staff           Inexperienced mid-level management
                          team
Good guerilla marketing   Deterioration of brand and delivery
Strong operations         Problems with too much micro
                          management
Excellent track record    Not enough sales channels
2 Infrastructure Team

The Infrastructure team is divided into three sub-groups

      Office Sys
      Projects Support
      Deployment/R&D

2.1 Global Team
2.1.1 Mission
Create and maintain infrastructure-related services that ensure a productive and
efficient environment for internal teams and clients and/or partners

2.1.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. 95% uptime office infrastructure
   2. 90% uptime of project infrastructure
   3. Average response time < 20 minutes 24x7

2.1.3 Branding
Our brand is defined by 3 qualities:

   1. Reliable and Recoverable
   2. Professional
   3. User friendly

2.1.4 Strategies
There are 7 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Implement RFC -> Project -> SOP                  6                     6
      methodology across the board
Complete SOPs                                    7                     7
Implement new infrastructure services            4                     1
      with quality assurance
Standardized deployment process across           1                     3
      all clients/projects
To have a process/standard responding to         2                     2
      infrastructure-related items
Define security policies                         3                     4
Standardized procedures/policies for             5                     5
      preventive maintenance
2.1.5 Action Items
 Action Item                                      Who                   When
 Handover team management to Ray                  Eric and Ray          Done
 Identify what SOP work remains                   Ray                   April
 Develop 2003 budget (poor, ok, ideal versions)   Ray                   Done
 Develop Progress Report Template                 Ray                   Done
 121s                                             Ray                   Done


2.1.6 Strengths and Weakness
 Strength                                 Weakness
 Solid technical knowledge                Still some gaps between team
                                          members’ technical skill
 In most cases, a team member can         More skilled member of the team tends
 stand in for another                     not to trust the less skilled ones with
                                          certain tasks.
 Brilliant team members                   Hard to manage!
 Initiative/Proactive                     Too “loud” sometimes.



2.2 Office Sys Sub-Team
2.2.1 Mission
Ensure that office infrastructure supports the needs of day-to-day operations
including

      E-mail
      File management
      Network
      Telephony
      Security and virus protection
      PC support
      Backup/Disaster Recovery
      Remote Access

2.2.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. 95% Uptime
   2. Average response time < 20 minutes 24x7

2.2.3 Branding
Other than the three brands defined by the global team, our brand is defined by
two qualities:

   1. Fast Response
2. Friendly Support

2.2.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                    Importance            Urgency
Implement RFC -> Project -> SOP                  1                     1
Complete SOPs                                    2                     2


2.2.5 Action Items
 Action Item                                      Who                   When
 Test Disaster Recovery capability                Ray                   June 30
 Re-implement Virus Spot checking                 Ray                   Apr 30
 Pager spot checks                                Ray                   Apr 30
 Develop process to ensure security updates       Ray                   July 31
 Develop a report for weekly log monitoring       Ray                   July 31
 Edit outstanding SOPs (Eric has them)            Ray                   May 31
 Complete outstanding SOPS (Proxy and             Team                  Done
 Caching, Web Sever, Network Monitoring)
 Format all SOPs to Rita’s format                 Ray                   May 31
 Complete move to NT domains                      Swee Tat              Apr 30
 Decide if we need to switch ISPs                 Ray, ST, and PC       Apr 30
 Execute process for Network Monitoring           Swee Tat              Done
 SOPs for Security and Preventive Measure         Swee Tat and          TBD
                                                  Phillipe


2.2.6 Strengths and Weakness
 Strength                                   Weakness
 Solid technical knowledge                  Sometimes impatient with request from
                                            truly clueless users
 Approachable personality                   Not enough SOPs in place (handover
                                            will be difficult).
 Intelligent                                Tend to stray if not managed closely
 Versatile: able to take a different role   Can be undermanned sometimes due
 (prototype, development)                   to demanding projects
 Responsible—contactable during odd         Present in the office during odd hours
 hours                                      too sometimes


2.3 Project Support Sub-Team
2.3.1 Mission
Support the requirements of project teams in the eXtropia office or on customer
sites including:
   Testing
      Design, Implementation, and Management of Development and Staging
       Environments
      Deployment and Systems Integration

2.3.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. 90% Uptime
   2. Average response time < 20 minutes 24x7

2.3.3 Branding
Other than the three brands defined by the global team, our brand is defined by
one quality:
   1. Expertise

2.3.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
                   rd
Build Support for 3 party SI Teams               1                     1
Complete SOPs                                    2                     2

2.3.5 Action Items
 Action Item                                      Who                   When
 Implement easy to use solution for external      Philippe              Apr 30
 access to internal file system
 Identify points for strong Infrastructure        Infra                 June
 support and develop SOPs accordingly
 Work on Support Plan for 3rd Party SI Teams      Ray, Infra, Eric      May
                                                  and/or Dave



2.3.6 Strengths and Weakness
 Strength                                  Weakness
 Have genuine care in making things        Still relatively disorganized—need
 better                                    some procedures and plans in place.
 Helpful to developers                     Have nothing in place currently for 3rd
                                           party SI teams.
 Able to provide input not only from       Messy project environment since it’s in
 infra perspective, but also               the same machine as everything else.
 development perspective.
2.4 Deployment and R&D Sub-Team
2.4.1 Mission
Identify, design, and build infrastructure tools and components that 1) support
products, 2) support deployment, or 3) can be sold as products as well as
develop and manage deployment standards and procedures to ensure that the
Project Support Team is as efficient as it can be.

2.4.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

      Successful deployment, not more than 10% lateness in deployment
       phase.
      Rapid deployment features for all eXtropia products.


2.4.3 Branding
Other than the three brands defined by the global team, our brand is defined by
two qualities:
   1. Leading-edge
   2. Ease of use

2.4.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Define Business Plan                             1                     1
Complete SOPs                                    2                     2


2.4.5 Action Items
 Action Item                                      Who                   When
 Deployment process standardization               Phillipe              May 31
 Come up with testing environment testing         Phillipe              Apr 30



2.4.6 Strengths and Weakness
 Strength                                  Weakness
 Proactive                                 Loud, may not be very tactful
                                           sometimes.
 Striving for technical excellence         May not suggest the most practical
                                           solution at times.
                                           Will be pulled in at times to do office
                                           system tasks and other things.
3 Finance Team

3.1 Mission
Ensure that business units are provided with accurate, timely, and appropriate
financial services and information. Specifically, we:

   1. Structure and manage a day-to-day bookkeeping system to a point where
      the input of errors is minimized, while ensuring optimal check and
      balances.
   2. Identify and implement financial strategies to maximize use of working
      capital and cash flow.
   3. Set up time and cost effective means to gather information and data
      needed for business analysis and decision-making.
   4. Provide an intelligent and appropriate analysis of the data in clearly written
      reports for:
   a) The management team on a weekly basis that enhances their ability to
      make decisions, to define strategy, and manage operations.
   b) The board on a quarterly basis to allow it to analyze return on investment
      and forecast future growth

3.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1) Accountant takes over the accounting process: which includes monitoring
      billings and receivables, and updating the accounts.
   2) Regular on time reports sent to group CFO weekly, and weekly financial
      progress report submitted which is clear, accurate and up to date.
   3) Measures to allow cost analysis to be implemented, and results used for
      proposal writing, and price setting for future products.
   4) Finance dept moves away from mere book keeping, and suggests
      strategies for long-term planning.
   5) Planning for 2003/4 – cash flow and budget projections to be in place for
      planning and strategy.

3.3 Branding
Our brand is defined by four qualities:

   1. Accuracy of data – financial data is only useful if relied upon. To be
      reliable it must be accurate consistently.
   2. Timeliness of reporting – financial data and analysis only has relevance if
      it is delivered in time for the right action to be taken in time.
   3. Usefulness and depth of analysis – financial analysis needs to be more
      right than not, and really essential to daily operations as well as
      projections.
4. Appropriateness of action taken following analysis and decisions made –
      the numbers must have meaning, and actions taken must be proportional
      to what they say.

3.4 Strategies
There are 5 key strategies that will define the activities of the team in 2003

Strategy                                         Importance              Urgency
Redefine roles – not just numbers crunching            1                    4
Evolve from cash mgmt to cash budgeting                5                    5
Adopt professional standards for IPO                   2                    1
Set up processes to analyze cost of sales              3                    2
Set up means to gather info for reports                4                    3


3.5 Action Items
 Action Item                                 Who                        When
 Define Board report templates               Accountant and Hsien       Mar 01
 Investigate grant opportunities             Accountant                 Mar 15
 Teach Budgeting workshop for mgrs           Hsien and Accountant       Jan 15
 Develop cost analysis system                Accountant                 Mar 15
 Develop profit analysis system              Accountant                 Mar 15


3.6 Strengths and Weakness
 Strength                                  Weakness
 Good practical set of accounts –          Limited understanding of accounting
 closely matches operational needs         concepts, reporting is difficult
 Detailed spreadsheets, good records       Data not easy to use for planning
 Cash closely managed                      Cash flow unpredictable
 Simple system                             Lacks info for analysis
4 Product Development

4.1 Mission
Identify, design, and build products that can be 1) sold through eXtropia sales
and marketing channels, 2) implemented by our SI partners (including internal),
3) satisfies the requirements of marketing and sales, and 4) that applies relevant
business and technology innovation based on unbiased research.

4.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. Delivery of products on time and on budget, based on proper software
      development process.
   2. Software Development Process in place, tailored for Product.


4.3 Branding
Our global brand is defined by 5 qualities:

   1.   Innovative from a business perspective (not techies) – value add
   2.   Secure and Bug Free
   3.   On time, on budget, high quality
   4.   Works closely with ALL departments
   5.   Easy-to-use Products (customers and Bank IT) – User-oriented

4.4 Strategies
There are 8 key strategies that will define the activities of the team in 2003

Strategy                                      Importance          Urgency
Define and implement Product Dev                   1                   6
      Process
Complete Host Emulator                             4                   2
Complete ACE V2                                    3                   1
Complete CM2 V2                                    5                   3
Complete Trade Finance V2                          6                   4
Complete Fees Module                               7                   5
Complete ACE V3                                    8                   7
      MS Integration
      BSSO->ACE
      Sample App
      Fully customized drop downs
Consistent research on market, industry            2                   8
      and technology
4.5 Action Items
 Action Item                               Who                   When
 Meeting to define a Product Development   eXtropia              Jan 15th
 process (RFC to be produced)              developers (led by
                                           Cassandra)
Define research methodology and process    eXtropia              Feb 11th
(RFC to be produced)                       developers (led by
                                           Stephan)
Define job scopes for Product developers   Ray                   TBD


4.6 Strengths and Weakness
 Strength                            Weakness
 Solid technical knowledge.          The less senior members of the team
                                     are still too technology-oriented.
Have the luxury of following a more  Some of the decision will be dictated by
proper software development process. business—may not always be ideal for
                                     products.
The senior member of the team is a   The senior member of the team is
technical guru with very strong      separated from the team
domain/business knowledge.           geographically.
5. Project Managers

5.1 Mission
Deliver solutions on-time, on-budget, to the specifications, and to the quality
standards defined by our corporate brand. In addition, provide CRM to keep
customers happy and to develop follow-on sales that can be handed over to
sales to follow up.

5.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

5.3 Branding
Our global brand is defined by three qualities:

   1. On-time, on-budget, on-quality
   2. We are not tech consultant, but business consultants.
   3. Better than the specs

5.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Rebuild the team                                  1                    1
Enhance project direction                         2                    2


5.5 Action Items
 Action Item                                      Who                   When
 Recruit senior project manager in KL             Chin Wan              Mar 31
 Identify other members of KL team to help        Chin Wan              Jan 31
 with PM work
 Work out weekly agenda for project               Ching & Chin Wan      Jan 20
 meeting
 Start weekly project meeting                     Chin Wan              Jan 20
 Improve KL team business knowledge –             Chin Wan              Feb 14
 possible KL Book Club


5.6 Strengths and Weakness
 Strength                                  Weakness
 Integrity - Customer believes what our    Lack of sense of urgency, control
 PMs say when issues occur and that        necessary to deliver on time
 we do things in their best interest as
 we see them
 Technical capability – customer           Lack of business knowledge other than
respects our PMS when they speak       direct projects worked upon
up
Relationship management – customer     Lack of consistent on-going project
feels comfortable communicating with   analysis (risks, dependencies etc.)
our PMs
                                       Lack of sales acumen (tactical and
                                       strategic sales experience)
6. Projects

6.1 Mission
Deliver solutions on-time, on-budget, to the specifications, and to the quality
standards defined by our corporate brand.

6.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. The average delay in project delivery is not more than 10%.
   2. Software Development Process in place, tailored for Product.

6.3 Branding
Our global brand is defined by two qualities:

   1. On-time
   2. We are not tech consultant, but business consultants.

6.4 Strategies
There are 4 key strategies that will define the activities of the team in 2003

Strategy                                     Importance           Urgency
Define and implement Software Dev                 1                    2
      Process
Technical Skill Improvement                       2                    1
Improve Collective Ownership &                    3                    3
      Knowledge Transfer Process
Improve Business Knowledge                        4                    4


6.5 Action Items
 Action Item                                     Who                    When
 Define job descriptions for all levels of       Ray                    Jan 21
 developers
 Define Software Development Process             Ray                    Finalize in
                                                                        February
 Finalize ADT vrs Struts                         Ray                    Done.
                                                                        Roadmap
                                                                        coming next
                                                                        week.
 Cross Train developers                          Ray                    Ongoing
 Business Training                               Book Club and          Ongoing
                                                 more to come
6.6 Strengths and Weakness
 Strength                           Weakness
 All team members in one location   Doesn’t currently have a senior team
                                    member like Product Development
                                    Team has.
Overall solid technical skill       Some members are relatively junior
Strong team spirit                  Too much handholding by senior
                                    member at times.
                                    Still too technology-oriented.
7. Quality Control (QA/Testing/Support and Maintenance)

7.1 Mission
Ensure that products meet the expectations of clients in terms of bugs/bug
management, performance, ease-of-use, and functionality. Continuously improve
and strive for premium standard on both project and product deliveries.

7.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:

   1. The number of bugs found in the UAT for projects (after internal testing)
   2. The number of bugs reported for the products after its release


7.3 Branding
Our global brand is defined by four qualities:

   1.   Timely and accurate
   2.   Positive, friendly, and professional
   3.   Meticulous
   4.   High quality assurance

7.4 Strategies
There are 3 key strategies that will define the activities of the team in 2003

Strategy                                       Importance          Urgency
Define a QA process and procedures                  1                   1
Improve testing skills by building technical        2                   2
      knowledge
Constant participation of QA team during            3                   3
      And product development process

7.5 Action Items
 Action Item                                       Who                  When
 Meeting to define QA process and                  EXtropia             Jan 28th
 procedures (ie SOPs)                              developers (led by
                                                   JC)
 RFC: QA SOPs                                      JC                   Feb 4th
 Acquire technical knowledge from                  JC and Philippe      Feb 18th
 Infrastructure team
 Attend relevant technical courses to              JC                   TBD
 improve testing skills
 QA milestones for each project and product        JC and developers    TBD
 development
 Constant testing and feedback on all              JC and developers    TBD
 software development in progress
Deliveries of test plans for each project and   JC                     TBD
 product


7.6 Strengths and Weakness
 Strength                                  Weakness
 Meticulous                                May be to “stiff” in certain situation
 Has the drive to improve the situation    Potentially undermanned
                                           Currently no procedures in place.
8. Prototyping

8.1 Mission
Primarily, to provide HTMLized user interfaces and demos with embedded
workflow according to specifications defined by product development, marketing,
and sales; and secondarily, to provide timely graphical and HTML support to
developers on ongoing and new projects.

8.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1. Come up with look & feel concept boards for new project within 7 working
      days
   2. Interfaces and workflows which require not more than 2 click-throughs
   3. Slice and dice a HTML template within 8 hours
   4. Produce simple, yet pleasing Flash designs within 1 day
   5. (Barb to) Spend no more than 15 minutes on editing Jason’s written work
   6. Able to implement one Javascript in a HTML page within 2 hours

8.3 Branding
Our global brand is defined by 5 qualities:

   1.   Banking (product specific) domain knowledge
   2.   Innovative business solutions
   3.   User-friendly workflows and interfaces (for users and administrators)
   4.   Comprehensive demos that “look and behave like real”
   5.   Fast, clean, accurate work and on-time delivery

8.4 Strategies
There are 5 key strategies that will define the activities of the team in 2003

Strategy                                      Importance          Urgency
Improve design skills for user interfaces        1                 3
Improve domain knowledge                         2                 2
Expand network of banking experts from           3                 1
   whom knowledge can be gained
Improve Javascript skills                        4                 4
Improve graphics software application            5                 5


8.5 Action Items
 Action Item                                      Who                    When
 Talk to Ching and other people about             Barb/Jason             Jan 07 –
 behind-the-scenes bank processing and                                   Dec 31
 approval processes for various facilities
 once a fortnight (1 hour sessions)
 Dissect, study and test Javascripts              Barb/Jason             Jan 01 –
once a week (1 hour sessions, every                                Dec 31
Friday)
Barb to help Jason improve English           Barb/Jason            Jan 01 –
skills by giving and assessing reading                             Dec 31
and comprehension assignments (1 hour
sessions, once a month)
Improve proficiency in Flash (self-study,    Barb                  June 30
Study books on website graphic design
(self-study, quarterly presentations with
peer ratings) quarterly presentations with
peer ratings)
Improve proficiency in PhotoShop (self-      Jason                 June 30
study quarterly presentations with peer
ratings)
Learn Flash basics(self-study quarterly      Jason                 August 1
presentations with peer ratings)


8.6 Strengths and Weakness
 Strength                                Weakness
 Fast, clean coding                      Javascript
 Solid HTML coding skills                Flash
 Good communication skills (Barb)        Poor communication skills (Jason)
9. Sales

9.1 Mission
Close deals that 1) generate high profit margins and 2) support marketing and
business goals.

9.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1. Jan – Jan profit after tax (PAT) of 3M SGD
   2. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore
   3. At least 2 new major (>1M revenue) distribution partners
    4. At least 1M revenue from existing clients

9.3 Branding
Our brand is defined by five qualities:

   1. Listens to customer
   2. Awareness of eXtropia’s internal concerns – product readiness,
      resourcing, legal responsibilities, capabilities and profitability.
   3. Domain and technology expertise
   4. Flexibility
   5. Honesty

9.4 Strategies
There are 4 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Make reporting a priority                        1                     1
Develop Sales Collateral (guides, demos)         1                     1
Build a team and get them out there              1                     1
Get pipeline to 20 Million                       1                     1

9.5 Action Items
 Action Item                                     Who                    When
 Define 2003 Sales Budget                        Eric                   Feb 15
 Complete Security Whitepaper                    Dave                   Apr 01
 Genericize Kok Wei’s S&M docs                   Dave                   Apr 01
 Develop Deployment Guide                        Dave                   Apr 01
 API docs for 3rd parties                        Dave                   Apr 01
 Hire senior sales babe                          Eric                   Mar 01
 3 Qualified leads in Bangkok                    Eric                   Apr 15
 Update Sales Brochures                          Dave                   Mar 01
 Update Sales Guide/SOP                          Dave                   Mar 15
9.6 Strengths and Weakness
 Strength                           Weakness
 High calibre team                  Not enough sales tech support
 Support from upper management      Too few sales people
 Good existing channels and brand
10. Marketing

10.1 Mission
Create the right setting for the sales team to sell their products. To work with
Product Development to identify products people will pay money for. Provide
market intelligence to other groups.

10.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
1.    Develop one new media relationship in Bangkok or targeted city
2.    Get WebWare published in Bangkok
3.    Jointly organize two events with channel partners or clients
4.    Develop one new relationship with an IT group (like LUGS) in Bangkok
5.    Develop better relationship with The Asian Banker journal or equivalent;
      either get published or co-organize an event.


10.3 Branding
Our global brand is defined by four qualities:

   1.   Ubiquity
   2.   Street smarts
   3.   Technology smarts
   4.   Cool

10.4 Strategies
The following key strategy will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Improve Reporting                                1                     1


10.5 Action Items
 Action Item                                     Who                    When
 Exchange with PK Deal                           Li Yuen                Jan 01
 Define 2003 Marketing Budget                    Li Yuen                Jan 15
 Update Marketing Plan for 2003                  Eric, LY, and Dave     Mar 15
 Get WebWare into Bangkok Press                  Li Yuen                Mar 15
 Quarterly brainstorming meetings                Dave
 Improve market intelligence
 Build external relationships


10.6 Strengths and Weakness
 Strength                                  Weakness
 Guerilla marketing                        Relationship with main newspapers
and business newspapers in
                                    Singapore, KL, Bangkok, Jakarta and
                                    the rest of Asia
Relationship with Computer          Relationship with Computer
publications in Singapore & KL      publications in Bangkok, Jakarta and
                                    other countries that eXtropia may be
                                    venturing into
Relationship with Singapore event   Relationship with banks and banking
organizers                          related publications
Relationship with bookshops in      Banking domain knowledge
Singapore and KL
Relationship with IT groups in      Market intelligence
Singapore and KL
                                    Relationship with event organizers,
                                    bookshops and IT groups in Bangkok
                                    and Jakarta etc
Strong brand awareness              Imprecise positioning
Good marketing skill sets           Defocused by extradepartmental tasks
11. Admin

11.1 Mission
Keep the company running as smoothly, as efficiently, as securely and as
economically as possible.

11.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1) Creating/updating simple spreadsheets that can be viewed easily and
      capable of being updated and changed easily.
   2) Weekly submission of status updates for HR and Admin progress report.
   3) Monthly submission of office budget

11.3 Branding
Our global brand is defined by 5 qualities:
   1. Efficient – we save time, money and resources
   2. Easy to use (simple to update, and manage)
   3. Consistent
   4. Professional
   5. Smart action, not dumbly following rules.

11.4 Strategies
There are 5 key strategies that will define the activities of the team in 2003

Strategy                                       Importance          Urgency

Define roles and goals for team                     1                  1
Streamline processes                                2                  2
Clarify lines of reporting and authorization        3                  3
Create pro-active and intelligent mind-set          4                  4
Increase feedback and reporting                     5                  5

11.5 Action Items
 Action Item                                       Who                  When
 Write job descriptions and define goals           Hsien                Jan 15
 Define line of authority                          Hsien                Jan 10
 Plan monthly budget for supplies                  Linn                 Jan 3
 Monthly admin meeting                             Rita                 First
                                                                        Monday

11.6 Strengths and Weakness
 Strength                                      Weakness
 Clearly defined rules and procedures          Not all procedures efficient
 Good record keeping                           Spreadsheets hard to change, update
 Dedicated, hardworking team                   Need more initiative and thinking
12. Human Resources

12.1 Mission
Provide company with the best people possible within the budget and keep them
happy, motivated and improving through good policies and management.

12.2 Measurable Goals
 Success in 2003 will be measured according to the following criteria:
   1. A fair and consistent performance appraisal method implemented to
      monitor / chart staff performance by end March.
   2. Select deserving employees through performance appraisals for year end
      rewards
   3. Maintain happy, stable workforce with minimal conflicts. Organize 4 staff
      activities this year (one per quarter), low on cost, high on fun, to increase
      staff interaction and togetherness.
   4. Harmony between management and staff

12.3 Branding
Our brand is defined by 4 qualities:
   1. Consistent and fair
   2. Receptive to feedback
   3. Cost-aware but not cost-obsessed
   4. Pro-active in making change


12.4 Strategies
There are 4 key strategies that will define the activities of the team in 2003:
Set quality standards that is clear, quantifiable and agreed by all.
Annually (and periodically when needed) define job descriptions and goals for all
staff.
Recognize training and growth needs of people, and find ways to meet these
needs, or plan for them.
Draft contracts as well as establish policies and practices that will maximize
mutual benefit and minimize potential conflict

Strategy                                   Importance            Urgency
Improve Reporting                                1                    1
Set Quality Standards                            1                    1
Performance Appraisal                            2                    2
Training and growth                              4                    4
Contracts and policies                           3                    3


12.5 Action Items
 Action Item                                    Who                    When
 Set up Appraisal system                        Ching                  Mar 31
Update Handbook                               Hsien                  Done
 Job descriptions                              Hsien                  Apr 30
 Training and Coaching                         Hsien & Ching          Ongoing


12.6 Strengths and Weakness
 Strength                                 Weakness
 Young company with young team that       Appraisal system is not formalized or
 allows flexibility in implementing new   structured yet.
 approach towards HR policies
 Dynamic team of staff who can cross      Biggest team of employees
 pollinate skills                         (developers) may resist effort to
                                          measure/quantify performance
                                          Due to small size of company,
                                          inevitable change in roles of staff leads
                                          to blurring of job description.
                                          Small training budget for external
                                          courses
13. Legal

13.1 MIssion
To give input to decisions or actions, which will have legal consequences in a
way that will reduce liability, yet recognize that there will be commercial realities.

13.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1) Set up of new template contracts
   2) Registration of trademarks and patents
   3) Inform and propagate legal procedures

13.3 Branding
Our brand is defined by 4 qualities:
   1. Correct and up to date
   2. Appropriate, and in proportion
   3. Cost conscious
   4. Business aware

13.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                    Importance              Urgency
Protect eXtropia’s key assets                     1                     1
Review eXtropia’s exposure                        2                     2


13.5 Action Items
 Action Item                                      Who                    When
 Budget for IP protection                         Hsien                  Feb 28
 New contracts for proposals, employees           Hsien                  ASAP


13.6 Strengths and Weakness
 Strength                                   Weakness
 Strong business sense                      Few legal resources
 Contracts closely tailored to business     Lack of budget
 needs
 Fast response (relatively speaking)        Diffused attention as legal also does
                                            other stuff
14. Management

14.1 Mission
We help keep the department we manage on the same course as driven by
senior management and board. In doing so, we also look out for our teams, to
ensure that they are aware of what they are supposed to do, the standards
expected and also to look to their needs and concerns.

14.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1) Weekly reports on progress
   2) Suggest at least three strategies for building teamwork
   3) Implementing them
   4) Reporting on effect of strategies

14.3 Branding
Our global brand is defined by 3 qualities:
   1.maturity
   2.responsiveness
   3.accountability


14.4 Strategies
There are 3 key strategies that will define the activities of the team in 2003

Strategy                                      Importance           Urgency
Improve Reporting                                  2                   2
Develop ways to build teamwork                     1                   1
Develop ways to create rapport                     3                   3

14.5 Action Items

 Action Item                                       Who                  When
 Weekly reports                                    Each manager         Fridays
 Thinking of three teamwork strategies             Each manager         Feb 28
 Implementing the strategies                       Each manager         By Mar 31
 Assessing effect of strategies                    Each manager         By Apr 30
 Reports on the strategies                         Each manager         By May 31
 Plans for the second half of 2003                 Each manager         By June 30


14.6 Strengths and Weakness
 Strength                                     Weakness
 Motivated, skilled, energetic                Inexperienced and/or lack maturity
15. Product Development Management

15.1 Mission
Deliver products on-time, on-budget, to the specifications, and to the quality
standards defined by our corporate brand.

15.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1. No more than 10% timeline slip
   2. Delivery of V2 of ACE, CM2, Trade, Treasury
   3. SOP in place

15.3 Branding
Our global brand is defined by 3 qualities:
   1. On-time, on-budget, on quality
   2. We are not tech consultants, but business consultants
   3. Better than the specs

15.4 Strategies
There are 2 key strategies that will define the activities of the team in 2003

Strategy                                     Importance           Urgency
Define SOPs                                       1                    2
Develop more 3rd party friendly installers        2                    1

15.5 Action Items
 Action Item                                     Who                    When
 Recruit Product Development Manager             Gunther / Ray          Apr 15



15.6 Strengths and Weakness
 Strength                                    Weakness
 Self Managing Team                          No Product Development Manager
16. Design

16.1 Mission
To produce appealing and intuitive user interfaces and attractive and
professional sales and branding material, including website and sales collateral,
consistent with our positioning and brand strategy.

16.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1. Creating and updating UIs on schedule
    2. Creating and maintaining attractive, professional, and brand building
      marketing materials on schedule.

16.3 Branding
Our global brand is defined by 4 qualities:
   1.Stylish
   2.Professional
   3.Usable
   4.Clear and clean


16.4 Strategies
There are X key strategies that will define the activities of the team in 2003

Strategy                                      Importance          Urgency
X                                                  1                   1

16.5 Action Items
 Action Item                                      Who                   When



16.6 Strengths and Weakness
 Strength                                     Weakness
17. Community Development (Perl and Java ADT)

17.1 Mission
Maintain extropia’s ADT strong presence in the Open Source Community by
supporting its members and actively interacting with them. Increase the value of
extropia’s Open Source Community by helping its members to contribute back to
the ADT.

17.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1.Acknowledging members’ questions and comments on the mailing lists and
     BBS under 24 hours.
   2.Resolve members’ questions and comments on the mailing lists and BBS
     under a week.
   3.Release new versions of the ADT and applications (Perl/Java) at least
     quarterly.
   4.Reimplementation of the open source website.

17.3 Branding
Our global brand is defined by 3 qualities:
   1) Ease of use
   2) High quality support
   3) Customizability

17.4 Strategies
There are 3 key strategies that will define the activities of the team in 2003

Strategy                                      Importance             Urgency
Allocate fixed time for BBS/Mailing list
  processing                                       1                    2
Use an issue tracking system to handle
  Questions/requests                               2                    1
Allocate fixed time for ADT improvements           3                    3

17.5 Action Items
 Action Item                                      Who                    When
 Spend x hours/week processing Perl               Philippe/Jason         Ongoing
 BBS/Mailing list
 Spend x hours/week processing Java               Ray/ST Lim             Ongoing
 BBS/Mailing-list

 Install and use an issue tracking system on      Philippe/ ST Lim       End
 www.extropia.com                                                        February

 Reimplementation of the open source              Philippe/ ST Lim       End March
 website
- search engine
 - web CVS                                     Philippe/ ST Lim      End March
 - mailing list archives                       Philippe/ ST Lim      End March
 - self updating static site                   Philippe/ ST Lim      End March
 - fully working demo (Java & Perl)            Philippe/ ST Lim      End March
 - self updating demos                         Philippe/ ST Lim      End April


17.6 Strengths and Weakness
 Strength                                 Weakness
 Large user base                          Not enough ADT specialists
 Community of developers helping          Not enough internal resources
 ADT development                          allocated in helping / guiding them
 Many demos and free applications are     They are difficult to keep updated and
 available                                support.
 The website has a great deal of useful   The website is not easy to navigate &
 resources                                search, and has many broken links
                                          (388) and outdated information
18. Business Development

18.1 Mission

To develop strong corporate alliances in order to improve our lead generation
and number of cooperative projects while offering customers more complete
solutions. To gain entry into new markets and segments.

18.2 Measurable Goals

Success in 2003 will be measured according to the following criteria:
Identify and partner with two major companies who have a key presence in each
of our key markets (Singapore, Malaysia, Thailand, Indonesia) and segments
(upper tier SE Asia Commercial Banking).

18.3 Branding
Our global brand is defined by 4 qualities:
   1.We provide solid targeted technology
   2.We have a proven track record and success stories
   3.We are cooperative and responsive
   4.We do not undercut or compete with partners

18.4 Strategies
There are 5 key strategies that will define the activities of the team in 2003

Strategy                                   Importance             Urgency
Improve Reporting                                1                     1
Recruit biz devt person
Improve our technology to better support
 Partners
Develop partner training program
Develop partnering document template

18.5 Action Items
 Action Item                                     Who                    When



18.6 Strengths and Weakness
 Strength                                  Weakness
 Good network of contacts                  Lack of resources
19. KL Team

19.1 Mission
To provide support and development to all eXtropia clients located in Malaysia.
Support will include existing applications, infrastructure and consultation. The KL
team would also provide on-site immediate support for clients.

Besides supporting clients, the KL team will also provide support to internal
clients, i.e. sales and technical team from Singapore. Supporting of internal
clients will include:
     Provide support for telecommunication (Internet and telephony) when in
        Kuala Lumpur
     Provide support for travel arrangements to Malaysia (nationwide)
     Getting insider information about clients for sales team
     Provide point of contact for Singapore technical team during S&M, i.e.
        gathering logs, screen shots, etc.

19.2 Measurable Goals
Success in 2003 will be measured according to the following criteria:
   1. Not more than 2 official written complaints from clients both internal and
      external
   2. Deliver projects on time and on budget
   3. 95% uptime for all client applications developed by eXtropia

19.3 Branding
Our global brand is defined by 3 qualities:
   1. Professional
   2. Effective and efficient support to both internal and external clients
   3. On time on budget on all projects

19.4 Strategies
There are 5 key strategies that will define the activities of the team in 2003

Strategy                                         Importance              Urgency
Create self sustaining operations and cash flow          1                       2
Build a technical team capable of doing
SI and development work for eXtropia Singapore           2                       1
Build a sales team to do sales on other
verticals                                                3                       3
Create a KL brand using eXtropia’s branding
strategy                                                 4                       4
19.5 Action Items
 Action Item                                  Who                 When
 Write business plan for year 2003            Chin Wan            31 March
 Apply for grant for R&D in KL                Chin Wan, Hsien &   31 March
                                              LY
Hire 2 developers for KL team                 Ian Clark           30 June
Find out more about setting up an office in   Chin Wan & Kok      28 February
KL                                            Wei
Setup infrastructure for KL team              Kok Wei             31 March


19.6 Strengths and Weakness
 Strength                                Weakness
 Strong teamwork                         Lack of support from top management
 Quick response                          Too reliant/dependent on BCB
 Strong technical team                   Punctuality to office
 Flexible                                Poor client management
 Dedication

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eXtropia goals vision strategy_jan_2003

  • 1. Goals, Vision, Strategies 2003 Selena Sol | selena@selenasol.com | selenasol.com/selena | http://www.slideshare.net/selenasol
  • 2. Table of Contents 1. EXTROPIA CORPORATE .......................................................................................................... 5 1.1 Mission .................................................................................................................................. 5 1.2 Measurable Goals ................................................................................................................. 5 1.3 Branding ................................................................................................................................ 5 1.4 Strategies .............................................................................................................................. 5 1.5 Strengths and Weakness ...................................................................................................... 5 2 INFRASTRUCTURE TEAM ......................................................................................................... 7 2.1 Global Team .......................................................................................................................... 7 2.1.1 Mission .......................................................................................................................... 7 2.1.2 Measurable Goals ........................................................................................................ 7 2.1.3 Branding ....................................................................................................................... 7 2.1.4 Strategies ...................................................................................................................... 7 2.1.5 Action Items ................................................................................................................... 8 2.1.6 Strengths and Weakness ............................................................................................... 8 2.2 Office Sys Sub-Team ............................................................................................................ 8 2.2.1 Mission .......................................................................................................................... 8 2.2.2 Measurable Goals ........................................................................................................ 8 2.2.3 Branding ....................................................................................................................... 8 2.2.4 Strategies ...................................................................................................................... 9 2.2.5 Action Items ................................................................................................................. 9 2.2.6 Strengths and Weakness ............................................................................................ 9 2.3 Project Support Sub-Team .................................................................................................... 9 2.3.1 Mission .......................................................................................................................... 9 2.3.2 Measurable Goals ...................................................................................................... 10 2.3.3 Branding ..................................................................................................................... 10 2.3.4 Strategies .................................................................................................................... 10 2.3.5 Action Items ............................................................................................................... 10 2.3.6 Strengths and Weakness .......................................................................................... 10 2.4 Deployment and R&D Sub-Team........................................................................................ 11 2.4.1 Mission ........................................................................................................................ 11 2.4.2 Measurable Goals ...................................................................................................... 11 2.4.3 Branding ..................................................................................................................... 11 2.4.4 Strategies .................................................................................................................... 11 2.4.5 Action Items ............................................................................................................... 11 2.4.6 Strengths and Weakness .......................................................................................... 11 3 FINANCE TEAM......................................................................................................................... 12 3.1 Mission ................................................................................................................................ 12 3.2 Measurable Goals ............................................................................................................... 12 3.3 Branding .............................................................................................................................. 12 3.4 Strategies ............................................................................................................................ 13 3.5 Action Items......................................................................................................................... 13 3.6 Strengths and Weakness .................................................................................................... 13 4 PRODUCT DEVELOPMENT ..................................................................................................... 14 4.1 Mission ................................................................................................................................ 14 4.2 Measurable Goals ............................................................................................................... 14 4.3 Branding .............................................................................................................................. 14 4.4 Strategies ............................................................................................................................ 14 4.5 Action Items......................................................................................................................... 15 4.6 Strengths and Weakness .................................................................................................... 15
  • 3. 5. PROJECT MANAGERS ............................................................................................................ 16 5.1 Mission ................................................................................................................................ 16 5.2 Measurable Goals ............................................................................................................... 16 5.3 Branding .............................................................................................................................. 16 5.4 Strategies ............................................................................................................................ 16 5.5 Action Items......................................................................................................................... 16 5.6 Strengths and Weakness .................................................................................................... 16 6. PROJECTS ............................................................................................................................... 18 6.1 Mission ................................................................................................................................ 18 6.2 Measurable Goals ............................................................................................................... 18 6.3 Branding .............................................................................................................................. 18 6.4 Strategies ............................................................................................................................ 18 6.5 Action Items......................................................................................................................... 18 6.6 Strengths and Weakness .................................................................................................... 19 7. QUALITY CONTROL (QA/TESTING/SUPPORT AND MAINTENANCE) ............................... 20 7.1 Mission ................................................................................................................................ 20 7.2 Measurable Goals ............................................................................................................... 20 7.3 Branding .............................................................................................................................. 20 7.4 Strategies ............................................................................................................................ 20 7.5 Action Items......................................................................................................................... 20 7.6 Strengths and Weakness .................................................................................................... 21 8. PROTOTYPING......................................................................................................................... 22 8.1 Mission ................................................................................................................................ 22 8.2 Measurable Goals ............................................................................................................... 22 8.3 Branding .............................................................................................................................. 22 8.4 Strategies ............................................................................................................................ 22 8.5 Action Items......................................................................................................................... 22 8.6 Strengths and Weakness .................................................................................................... 23 9. SALES ....................................................................................................................................... 24 9.1 Mission ................................................................................................................................ 24 9.2 Measurable Goals ............................................................................................................... 24 9.3 Branding .............................................................................................................................. 24 9.4 Strategies ............................................................................................................................ 24 9.5 Action Items......................................................................................................................... 24 9.6 Strengths and Weakness .................................................................................................... 25 10. MARKETING ........................................................................................................................... 26 10.1 Mission .............................................................................................................................. 26 10.2 Measurable Goals ............................................................................................................. 26 10.3 Branding ............................................................................................................................ 26 10.4 Strategies .......................................................................................................................... 26 10.5 Action Items....................................................................................................................... 26 10.6 Strengths and Weakness .................................................................................................. 26 11. ADMIN ..................................................................................................................................... 28 11.1 Mission .............................................................................................................................. 28 11.2 Measurable Goals ............................................................................................................. 28 11.3 Branding ............................................................................................................................ 28 11.4 Strategies .......................................................................................................................... 28 11.5 Action Items....................................................................................................................... 28 11.6 Strengths and Weakness .................................................................................................. 28 12. HUMAN RESOURCES ........................................................................................................... 29 12.1 Mission .............................................................................................................................. 29 12.2 Measurable Goals ............................................................................................................. 29
  • 4. 12.3 Branding ............................................................................................................................ 29 12.4 Strategies .......................................................................................................................... 29 12.5 Action Items....................................................................................................................... 29 12.6 Strengths and Weakness .................................................................................................. 30 13.1 MIssion .............................................................................................................................. 31 13.2 Measurable Goals ............................................................................................................. 31 13.3 Branding ............................................................................................................................ 31 13.4 Strategies .......................................................................................................................... 31 13.5 Action Items....................................................................................................................... 31 13.6 Strengths and Weakness .................................................................................................. 31 14. MANAGEMENT ...................................................................................................................... 32 14.1 Mission .............................................................................................................................. 32 14.2 Measurable Goals ............................................................................................................. 32 14.3 Branding ............................................................................................................................ 32 14.4 Strategies .......................................................................................................................... 32 14.5 Action Items....................................................................................................................... 32 14.6 Strengths and Weakness .................................................................................................. 32 15. PRODUCT DEVELOPMENT MANAGEMENT ....................................................................... 33 15.1 Mission .............................................................................................................................. 33 15.2 Measurable Goals ............................................................................................................. 33 15.3 Branding ............................................................................................................................ 33 15.4 Strategies .......................................................................................................................... 33 15.5 Action Items....................................................................................................................... 33 15.6 Strengths and Weakness .................................................................................................. 33 16. DESIGN ................................................................................................................................... 34 16.1 Mission .............................................................................................................................. 34 16.2 Measurable Goals ............................................................................................................. 34 16.3 Branding ............................................................................................................................ 34 16.4 Strategies .......................................................................................................................... 34 16.5 Action Items....................................................................................................................... 34 16.6 Strengths and Weakness .................................................................................................. 34 17. COMMUNITY DEVELOPMENT (PERL AND JAVA ADT) ..................................................... 35 17.1 Mission .............................................................................................................................. 35 17.2 Measurable Goals ............................................................................................................. 35 17.3 Branding ............................................................................................................................ 35 17.4 Strategies .......................................................................................................................... 35 17.5 Action Items....................................................................................................................... 35 17.6 Strengths and Weakness .................................................................................................. 36 18. BUSINESS DEVELOPMENT .................................................................................................. 37 18.1 Mission .............................................................................................................................. 37 18.2 Measurable Goals ............................................................................................................. 37 18.3 Branding ............................................................................................................................ 37 18.4 Strategies .......................................................................................................................... 37 18.5 Action Items....................................................................................................................... 37 18.6 Strengths and Weakness .................................................................................................. 37 19. KL TEAM ................................................................................................................................. 38 19.1 Mission .............................................................................................................................. 38 19.2 Measurable Goals ............................................................................................................. 38 19.3 Branding ............................................................................................................................ 38 19.4 Strategies .......................................................................................................................... 38 19.5 Action Items....................................................................................................................... 39 19.6 Strengths and Weakness .................................................................................................. 39
  • 5. 1. eXtropia Corporate 1.1 Mission We make profit now and in the future by designing and building products that are used primarily by financial institutions to provide banking services to businesses and by helping systems integration (SI) partners (sometimes internal eXtropia SI groups) to implement those products. 1.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Jan – Jan profit after tax (PAT) of 3M SGD 2. Delivery of Version 2 of eXtropia ACE, eXtropia Trade, eXtropia CM2, and eXtropia Treasury 3. Set up self-sustaining Malaysian operations 4. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore 5. At least 2 new major (>1M revenue) distribution partners 6. At least 1M revenue from existing clients 1.3 Branding Our brand is defined by 4 elements: 1. Business driven technology 2. Expertise (domain, security, and technology) 3. Quality & Support 4. Support of customers and partners 1.4 Strategies There are 7 key strategies that will define the activities of eXtropia in 2003 Strategy Importance Urgency Sense of urgency/ownership (everyone 1 1 thinks like a shareholder) Develop sales and marketing 2 2 Projects -> Products 4 6 Develop mid-level management 5 5 Expand regionally (KL and Thailand) 6 4 Preparation for IPO 2005 7 7 Enhance Channel management 3 3 1.5 Strengths and Weakness Strength Weakness Breadth of products Lack of product depth Regional diversification Too reliant on key customers High technical prowess Not enough domain knowledge across
  • 6. the company and within all required domains. Committed staff Inexperienced mid-level management team Good guerilla marketing Deterioration of brand and delivery Strong operations Problems with too much micro management Excellent track record Not enough sales channels
  • 7. 2 Infrastructure Team The Infrastructure team is divided into three sub-groups  Office Sys  Projects Support  Deployment/R&D 2.1 Global Team 2.1.1 Mission Create and maintain infrastructure-related services that ensure a productive and efficient environment for internal teams and clients and/or partners 2.1.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. 95% uptime office infrastructure 2. 90% uptime of project infrastructure 3. Average response time < 20 minutes 24x7 2.1.3 Branding Our brand is defined by 3 qualities: 1. Reliable and Recoverable 2. Professional 3. User friendly 2.1.4 Strategies There are 7 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Implement RFC -> Project -> SOP 6 6 methodology across the board Complete SOPs 7 7 Implement new infrastructure services 4 1 with quality assurance Standardized deployment process across 1 3 all clients/projects To have a process/standard responding to 2 2 infrastructure-related items Define security policies 3 4 Standardized procedures/policies for 5 5 preventive maintenance
  • 8. 2.1.5 Action Items Action Item Who When Handover team management to Ray Eric and Ray Done Identify what SOP work remains Ray April Develop 2003 budget (poor, ok, ideal versions) Ray Done Develop Progress Report Template Ray Done 121s Ray Done 2.1.6 Strengths and Weakness Strength Weakness Solid technical knowledge Still some gaps between team members’ technical skill In most cases, a team member can More skilled member of the team tends stand in for another not to trust the less skilled ones with certain tasks. Brilliant team members Hard to manage! Initiative/Proactive Too “loud” sometimes. 2.2 Office Sys Sub-Team 2.2.1 Mission Ensure that office infrastructure supports the needs of day-to-day operations including  E-mail  File management  Network  Telephony  Security and virus protection  PC support  Backup/Disaster Recovery  Remote Access 2.2.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. 95% Uptime 2. Average response time < 20 minutes 24x7 2.2.3 Branding Other than the three brands defined by the global team, our brand is defined by two qualities: 1. Fast Response
  • 9. 2. Friendly Support 2.2.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Implement RFC -> Project -> SOP 1 1 Complete SOPs 2 2 2.2.5 Action Items Action Item Who When Test Disaster Recovery capability Ray June 30 Re-implement Virus Spot checking Ray Apr 30 Pager spot checks Ray Apr 30 Develop process to ensure security updates Ray July 31 Develop a report for weekly log monitoring Ray July 31 Edit outstanding SOPs (Eric has them) Ray May 31 Complete outstanding SOPS (Proxy and Team Done Caching, Web Sever, Network Monitoring) Format all SOPs to Rita’s format Ray May 31 Complete move to NT domains Swee Tat Apr 30 Decide if we need to switch ISPs Ray, ST, and PC Apr 30 Execute process for Network Monitoring Swee Tat Done SOPs for Security and Preventive Measure Swee Tat and TBD Phillipe 2.2.6 Strengths and Weakness Strength Weakness Solid technical knowledge Sometimes impatient with request from truly clueless users Approachable personality Not enough SOPs in place (handover will be difficult). Intelligent Tend to stray if not managed closely Versatile: able to take a different role Can be undermanned sometimes due (prototype, development) to demanding projects Responsible—contactable during odd Present in the office during odd hours hours too sometimes 2.3 Project Support Sub-Team 2.3.1 Mission Support the requirements of project teams in the eXtropia office or on customer sites including:
  • 10. Testing  Design, Implementation, and Management of Development and Staging Environments  Deployment and Systems Integration 2.3.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. 90% Uptime 2. Average response time < 20 minutes 24x7 2.3.3 Branding Other than the three brands defined by the global team, our brand is defined by one quality: 1. Expertise 2.3.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency rd Build Support for 3 party SI Teams 1 1 Complete SOPs 2 2 2.3.5 Action Items Action Item Who When Implement easy to use solution for external Philippe Apr 30 access to internal file system Identify points for strong Infrastructure Infra June support and develop SOPs accordingly Work on Support Plan for 3rd Party SI Teams Ray, Infra, Eric May and/or Dave 2.3.6 Strengths and Weakness Strength Weakness Have genuine care in making things Still relatively disorganized—need better some procedures and plans in place. Helpful to developers Have nothing in place currently for 3rd party SI teams. Able to provide input not only from Messy project environment since it’s in infra perspective, but also the same machine as everything else. development perspective.
  • 11. 2.4 Deployment and R&D Sub-Team 2.4.1 Mission Identify, design, and build infrastructure tools and components that 1) support products, 2) support deployment, or 3) can be sold as products as well as develop and manage deployment standards and procedures to ensure that the Project Support Team is as efficient as it can be. 2.4.2 Measurable Goals Success in 2003 will be measured according to the following criteria:  Successful deployment, not more than 10% lateness in deployment phase.  Rapid deployment features for all eXtropia products. 2.4.3 Branding Other than the three brands defined by the global team, our brand is defined by two qualities: 1. Leading-edge 2. Ease of use 2.4.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define Business Plan 1 1 Complete SOPs 2 2 2.4.5 Action Items Action Item Who When Deployment process standardization Phillipe May 31 Come up with testing environment testing Phillipe Apr 30 2.4.6 Strengths and Weakness Strength Weakness Proactive Loud, may not be very tactful sometimes. Striving for technical excellence May not suggest the most practical solution at times. Will be pulled in at times to do office system tasks and other things.
  • 12. 3 Finance Team 3.1 Mission Ensure that business units are provided with accurate, timely, and appropriate financial services and information. Specifically, we: 1. Structure and manage a day-to-day bookkeeping system to a point where the input of errors is minimized, while ensuring optimal check and balances. 2. Identify and implement financial strategies to maximize use of working capital and cash flow. 3. Set up time and cost effective means to gather information and data needed for business analysis and decision-making. 4. Provide an intelligent and appropriate analysis of the data in clearly written reports for: a) The management team on a weekly basis that enhances their ability to make decisions, to define strategy, and manage operations. b) The board on a quarterly basis to allow it to analyze return on investment and forecast future growth 3.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1) Accountant takes over the accounting process: which includes monitoring billings and receivables, and updating the accounts. 2) Regular on time reports sent to group CFO weekly, and weekly financial progress report submitted which is clear, accurate and up to date. 3) Measures to allow cost analysis to be implemented, and results used for proposal writing, and price setting for future products. 4) Finance dept moves away from mere book keeping, and suggests strategies for long-term planning. 5) Planning for 2003/4 – cash flow and budget projections to be in place for planning and strategy. 3.3 Branding Our brand is defined by four qualities: 1. Accuracy of data – financial data is only useful if relied upon. To be reliable it must be accurate consistently. 2. Timeliness of reporting – financial data and analysis only has relevance if it is delivered in time for the right action to be taken in time. 3. Usefulness and depth of analysis – financial analysis needs to be more right than not, and really essential to daily operations as well as projections.
  • 13. 4. Appropriateness of action taken following analysis and decisions made – the numbers must have meaning, and actions taken must be proportional to what they say. 3.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Redefine roles – not just numbers crunching 1 4 Evolve from cash mgmt to cash budgeting 5 5 Adopt professional standards for IPO 2 1 Set up processes to analyze cost of sales 3 2 Set up means to gather info for reports 4 3 3.5 Action Items Action Item Who When Define Board report templates Accountant and Hsien Mar 01 Investigate grant opportunities Accountant Mar 15 Teach Budgeting workshop for mgrs Hsien and Accountant Jan 15 Develop cost analysis system Accountant Mar 15 Develop profit analysis system Accountant Mar 15 3.6 Strengths and Weakness Strength Weakness Good practical set of accounts – Limited understanding of accounting closely matches operational needs concepts, reporting is difficult Detailed spreadsheets, good records Data not easy to use for planning Cash closely managed Cash flow unpredictable Simple system Lacks info for analysis
  • 14. 4 Product Development 4.1 Mission Identify, design, and build products that can be 1) sold through eXtropia sales and marketing channels, 2) implemented by our SI partners (including internal), 3) satisfies the requirements of marketing and sales, and 4) that applies relevant business and technology innovation based on unbiased research. 4.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Delivery of products on time and on budget, based on proper software development process. 2. Software Development Process in place, tailored for Product. 4.3 Branding Our global brand is defined by 5 qualities: 1. Innovative from a business perspective (not techies) – value add 2. Secure and Bug Free 3. On time, on budget, high quality 4. Works closely with ALL departments 5. Easy-to-use Products (customers and Bank IT) – User-oriented 4.4 Strategies There are 8 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define and implement Product Dev 1 6 Process Complete Host Emulator 4 2 Complete ACE V2 3 1 Complete CM2 V2 5 3 Complete Trade Finance V2 6 4 Complete Fees Module 7 5 Complete ACE V3 8 7 MS Integration BSSO->ACE Sample App Fully customized drop downs Consistent research on market, industry 2 8 and technology
  • 15. 4.5 Action Items Action Item Who When Meeting to define a Product Development eXtropia Jan 15th process (RFC to be produced) developers (led by Cassandra) Define research methodology and process eXtropia Feb 11th (RFC to be produced) developers (led by Stephan) Define job scopes for Product developers Ray TBD 4.6 Strengths and Weakness Strength Weakness Solid technical knowledge. The less senior members of the team are still too technology-oriented. Have the luxury of following a more Some of the decision will be dictated by proper software development process. business—may not always be ideal for products. The senior member of the team is a The senior member of the team is technical guru with very strong separated from the team domain/business knowledge. geographically.
  • 16. 5. Project Managers 5.1 Mission Deliver solutions on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. In addition, provide CRM to keep customers happy and to develop follow-on sales that can be handed over to sales to follow up. 5.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 5.3 Branding Our global brand is defined by three qualities: 1. On-time, on-budget, on-quality 2. We are not tech consultant, but business consultants. 3. Better than the specs 5.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Rebuild the team 1 1 Enhance project direction 2 2 5.5 Action Items Action Item Who When Recruit senior project manager in KL Chin Wan Mar 31 Identify other members of KL team to help Chin Wan Jan 31 with PM work Work out weekly agenda for project Ching & Chin Wan Jan 20 meeting Start weekly project meeting Chin Wan Jan 20 Improve KL team business knowledge – Chin Wan Feb 14 possible KL Book Club 5.6 Strengths and Weakness Strength Weakness Integrity - Customer believes what our Lack of sense of urgency, control PMs say when issues occur and that necessary to deliver on time we do things in their best interest as we see them Technical capability – customer Lack of business knowledge other than
  • 17. respects our PMS when they speak direct projects worked upon up Relationship management – customer Lack of consistent on-going project feels comfortable communicating with analysis (risks, dependencies etc.) our PMs Lack of sales acumen (tactical and strategic sales experience)
  • 18. 6. Projects 6.1 Mission Deliver solutions on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. 6.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. The average delay in project delivery is not more than 10%. 2. Software Development Process in place, tailored for Product. 6.3 Branding Our global brand is defined by two qualities: 1. On-time 2. We are not tech consultant, but business consultants. 6.4 Strategies There are 4 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define and implement Software Dev 1 2 Process Technical Skill Improvement 2 1 Improve Collective Ownership & 3 3 Knowledge Transfer Process Improve Business Knowledge 4 4 6.5 Action Items Action Item Who When Define job descriptions for all levels of Ray Jan 21 developers Define Software Development Process Ray Finalize in February Finalize ADT vrs Struts Ray Done. Roadmap coming next week. Cross Train developers Ray Ongoing Business Training Book Club and Ongoing more to come
  • 19. 6.6 Strengths and Weakness Strength Weakness All team members in one location Doesn’t currently have a senior team member like Product Development Team has. Overall solid technical skill Some members are relatively junior Strong team spirit Too much handholding by senior member at times. Still too technology-oriented.
  • 20. 7. Quality Control (QA/Testing/Support and Maintenance) 7.1 Mission Ensure that products meet the expectations of clients in terms of bugs/bug management, performance, ease-of-use, and functionality. Continuously improve and strive for premium standard on both project and product deliveries. 7.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. The number of bugs found in the UAT for projects (after internal testing) 2. The number of bugs reported for the products after its release 7.3 Branding Our global brand is defined by four qualities: 1. Timely and accurate 2. Positive, friendly, and professional 3. Meticulous 4. High quality assurance 7.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define a QA process and procedures 1 1 Improve testing skills by building technical 2 2 knowledge Constant participation of QA team during 3 3 And product development process 7.5 Action Items Action Item Who When Meeting to define QA process and EXtropia Jan 28th procedures (ie SOPs) developers (led by JC) RFC: QA SOPs JC Feb 4th Acquire technical knowledge from JC and Philippe Feb 18th Infrastructure team Attend relevant technical courses to JC TBD improve testing skills QA milestones for each project and product JC and developers TBD development Constant testing and feedback on all JC and developers TBD software development in progress
  • 21. Deliveries of test plans for each project and JC TBD product 7.6 Strengths and Weakness Strength Weakness Meticulous May be to “stiff” in certain situation Has the drive to improve the situation Potentially undermanned Currently no procedures in place.
  • 22. 8. Prototyping 8.1 Mission Primarily, to provide HTMLized user interfaces and demos with embedded workflow according to specifications defined by product development, marketing, and sales; and secondarily, to provide timely graphical and HTML support to developers on ongoing and new projects. 8.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Come up with look & feel concept boards for new project within 7 working days 2. Interfaces and workflows which require not more than 2 click-throughs 3. Slice and dice a HTML template within 8 hours 4. Produce simple, yet pleasing Flash designs within 1 day 5. (Barb to) Spend no more than 15 minutes on editing Jason’s written work 6. Able to implement one Javascript in a HTML page within 2 hours 8.3 Branding Our global brand is defined by 5 qualities: 1. Banking (product specific) domain knowledge 2. Innovative business solutions 3. User-friendly workflows and interfaces (for users and administrators) 4. Comprehensive demos that “look and behave like real” 5. Fast, clean, accurate work and on-time delivery 8.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Improve design skills for user interfaces 1 3 Improve domain knowledge 2 2 Expand network of banking experts from 3 1 whom knowledge can be gained Improve Javascript skills 4 4 Improve graphics software application 5 5 8.5 Action Items Action Item Who When Talk to Ching and other people about Barb/Jason Jan 07 – behind-the-scenes bank processing and Dec 31 approval processes for various facilities once a fortnight (1 hour sessions) Dissect, study and test Javascripts Barb/Jason Jan 01 –
  • 23. once a week (1 hour sessions, every Dec 31 Friday) Barb to help Jason improve English Barb/Jason Jan 01 – skills by giving and assessing reading Dec 31 and comprehension assignments (1 hour sessions, once a month) Improve proficiency in Flash (self-study, Barb June 30 Study books on website graphic design (self-study, quarterly presentations with peer ratings) quarterly presentations with peer ratings) Improve proficiency in PhotoShop (self- Jason June 30 study quarterly presentations with peer ratings) Learn Flash basics(self-study quarterly Jason August 1 presentations with peer ratings) 8.6 Strengths and Weakness Strength Weakness Fast, clean coding Javascript Solid HTML coding skills Flash Good communication skills (Barb) Poor communication skills (Jason)
  • 24. 9. Sales 9.1 Mission Close deals that 1) generate high profit margins and 2) support marketing and business goals. 9.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Jan – Jan profit after tax (PAT) of 3M SGD 2. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore 3. At least 2 new major (>1M revenue) distribution partners 4. At least 1M revenue from existing clients 9.3 Branding Our brand is defined by five qualities: 1. Listens to customer 2. Awareness of eXtropia’s internal concerns – product readiness, resourcing, legal responsibilities, capabilities and profitability. 3. Domain and technology expertise 4. Flexibility 5. Honesty 9.4 Strategies There are 4 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Make reporting a priority 1 1 Develop Sales Collateral (guides, demos) 1 1 Build a team and get them out there 1 1 Get pipeline to 20 Million 1 1 9.5 Action Items Action Item Who When Define 2003 Sales Budget Eric Feb 15 Complete Security Whitepaper Dave Apr 01 Genericize Kok Wei’s S&M docs Dave Apr 01 Develop Deployment Guide Dave Apr 01 API docs for 3rd parties Dave Apr 01 Hire senior sales babe Eric Mar 01 3 Qualified leads in Bangkok Eric Apr 15 Update Sales Brochures Dave Mar 01 Update Sales Guide/SOP Dave Mar 15
  • 25. 9.6 Strengths and Weakness Strength Weakness High calibre team Not enough sales tech support Support from upper management Too few sales people Good existing channels and brand
  • 26. 10. Marketing 10.1 Mission Create the right setting for the sales team to sell their products. To work with Product Development to identify products people will pay money for. Provide market intelligence to other groups. 10.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Develop one new media relationship in Bangkok or targeted city 2. Get WebWare published in Bangkok 3. Jointly organize two events with channel partners or clients 4. Develop one new relationship with an IT group (like LUGS) in Bangkok 5. Develop better relationship with The Asian Banker journal or equivalent; either get published or co-organize an event. 10.3 Branding Our global brand is defined by four qualities: 1. Ubiquity 2. Street smarts 3. Technology smarts 4. Cool 10.4 Strategies The following key strategy will define the activities of the team in 2003 Strategy Importance Urgency Improve Reporting 1 1 10.5 Action Items Action Item Who When Exchange with PK Deal Li Yuen Jan 01 Define 2003 Marketing Budget Li Yuen Jan 15 Update Marketing Plan for 2003 Eric, LY, and Dave Mar 15 Get WebWare into Bangkok Press Li Yuen Mar 15 Quarterly brainstorming meetings Dave Improve market intelligence Build external relationships 10.6 Strengths and Weakness Strength Weakness Guerilla marketing Relationship with main newspapers
  • 27. and business newspapers in Singapore, KL, Bangkok, Jakarta and the rest of Asia Relationship with Computer Relationship with Computer publications in Singapore & KL publications in Bangkok, Jakarta and other countries that eXtropia may be venturing into Relationship with Singapore event Relationship with banks and banking organizers related publications Relationship with bookshops in Banking domain knowledge Singapore and KL Relationship with IT groups in Market intelligence Singapore and KL Relationship with event organizers, bookshops and IT groups in Bangkok and Jakarta etc Strong brand awareness Imprecise positioning Good marketing skill sets Defocused by extradepartmental tasks
  • 28. 11. Admin 11.1 Mission Keep the company running as smoothly, as efficiently, as securely and as economically as possible. 11.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1) Creating/updating simple spreadsheets that can be viewed easily and capable of being updated and changed easily. 2) Weekly submission of status updates for HR and Admin progress report. 3) Monthly submission of office budget 11.3 Branding Our global brand is defined by 5 qualities: 1. Efficient – we save time, money and resources 2. Easy to use (simple to update, and manage) 3. Consistent 4. Professional 5. Smart action, not dumbly following rules. 11.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define roles and goals for team 1 1 Streamline processes 2 2 Clarify lines of reporting and authorization 3 3 Create pro-active and intelligent mind-set 4 4 Increase feedback and reporting 5 5 11.5 Action Items Action Item Who When Write job descriptions and define goals Hsien Jan 15 Define line of authority Hsien Jan 10 Plan monthly budget for supplies Linn Jan 3 Monthly admin meeting Rita First Monday 11.6 Strengths and Weakness Strength Weakness Clearly defined rules and procedures Not all procedures efficient Good record keeping Spreadsheets hard to change, update Dedicated, hardworking team Need more initiative and thinking
  • 29. 12. Human Resources 12.1 Mission Provide company with the best people possible within the budget and keep them happy, motivated and improving through good policies and management. 12.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. A fair and consistent performance appraisal method implemented to monitor / chart staff performance by end March. 2. Select deserving employees through performance appraisals for year end rewards 3. Maintain happy, stable workforce with minimal conflicts. Organize 4 staff activities this year (one per quarter), low on cost, high on fun, to increase staff interaction and togetherness. 4. Harmony between management and staff 12.3 Branding Our brand is defined by 4 qualities: 1. Consistent and fair 2. Receptive to feedback 3. Cost-aware but not cost-obsessed 4. Pro-active in making change 12.4 Strategies There are 4 key strategies that will define the activities of the team in 2003: Set quality standards that is clear, quantifiable and agreed by all. Annually (and periodically when needed) define job descriptions and goals for all staff. Recognize training and growth needs of people, and find ways to meet these needs, or plan for them. Draft contracts as well as establish policies and practices that will maximize mutual benefit and minimize potential conflict Strategy Importance Urgency Improve Reporting 1 1 Set Quality Standards 1 1 Performance Appraisal 2 2 Training and growth 4 4 Contracts and policies 3 3 12.5 Action Items Action Item Who When Set up Appraisal system Ching Mar 31
  • 30. Update Handbook Hsien Done Job descriptions Hsien Apr 30 Training and Coaching Hsien & Ching Ongoing 12.6 Strengths and Weakness Strength Weakness Young company with young team that Appraisal system is not formalized or allows flexibility in implementing new structured yet. approach towards HR policies Dynamic team of staff who can cross Biggest team of employees pollinate skills (developers) may resist effort to measure/quantify performance Due to small size of company, inevitable change in roles of staff leads to blurring of job description. Small training budget for external courses
  • 31. 13. Legal 13.1 MIssion To give input to decisions or actions, which will have legal consequences in a way that will reduce liability, yet recognize that there will be commercial realities. 13.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1) Set up of new template contracts 2) Registration of trademarks and patents 3) Inform and propagate legal procedures 13.3 Branding Our brand is defined by 4 qualities: 1. Correct and up to date 2. Appropriate, and in proportion 3. Cost conscious 4. Business aware 13.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Protect eXtropia’s key assets 1 1 Review eXtropia’s exposure 2 2 13.5 Action Items Action Item Who When Budget for IP protection Hsien Feb 28 New contracts for proposals, employees Hsien ASAP 13.6 Strengths and Weakness Strength Weakness Strong business sense Few legal resources Contracts closely tailored to business Lack of budget needs Fast response (relatively speaking) Diffused attention as legal also does other stuff
  • 32. 14. Management 14.1 Mission We help keep the department we manage on the same course as driven by senior management and board. In doing so, we also look out for our teams, to ensure that they are aware of what they are supposed to do, the standards expected and also to look to their needs and concerns. 14.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1) Weekly reports on progress 2) Suggest at least three strategies for building teamwork 3) Implementing them 4) Reporting on effect of strategies 14.3 Branding Our global brand is defined by 3 qualities: 1.maturity 2.responsiveness 3.accountability 14.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Improve Reporting 2 2 Develop ways to build teamwork 1 1 Develop ways to create rapport 3 3 14.5 Action Items Action Item Who When Weekly reports Each manager Fridays Thinking of three teamwork strategies Each manager Feb 28 Implementing the strategies Each manager By Mar 31 Assessing effect of strategies Each manager By Apr 30 Reports on the strategies Each manager By May 31 Plans for the second half of 2003 Each manager By June 30 14.6 Strengths and Weakness Strength Weakness Motivated, skilled, energetic Inexperienced and/or lack maturity
  • 33. 15. Product Development Management 15.1 Mission Deliver products on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. 15.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. No more than 10% timeline slip 2. Delivery of V2 of ACE, CM2, Trade, Treasury 3. SOP in place 15.3 Branding Our global brand is defined by 3 qualities: 1. On-time, on-budget, on quality 2. We are not tech consultants, but business consultants 3. Better than the specs 15.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Define SOPs 1 2 Develop more 3rd party friendly installers 2 1 15.5 Action Items Action Item Who When Recruit Product Development Manager Gunther / Ray Apr 15 15.6 Strengths and Weakness Strength Weakness Self Managing Team No Product Development Manager
  • 34. 16. Design 16.1 Mission To produce appealing and intuitive user interfaces and attractive and professional sales and branding material, including website and sales collateral, consistent with our positioning and brand strategy. 16.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Creating and updating UIs on schedule 2. Creating and maintaining attractive, professional, and brand building marketing materials on schedule. 16.3 Branding Our global brand is defined by 4 qualities: 1.Stylish 2.Professional 3.Usable 4.Clear and clean 16.4 Strategies There are X key strategies that will define the activities of the team in 2003 Strategy Importance Urgency X 1 1 16.5 Action Items Action Item Who When 16.6 Strengths and Weakness Strength Weakness
  • 35. 17. Community Development (Perl and Java ADT) 17.1 Mission Maintain extropia’s ADT strong presence in the Open Source Community by supporting its members and actively interacting with them. Increase the value of extropia’s Open Source Community by helping its members to contribute back to the ADT. 17.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1.Acknowledging members’ questions and comments on the mailing lists and BBS under 24 hours. 2.Resolve members’ questions and comments on the mailing lists and BBS under a week. 3.Release new versions of the ADT and applications (Perl/Java) at least quarterly. 4.Reimplementation of the open source website. 17.3 Branding Our global brand is defined by 3 qualities: 1) Ease of use 2) High quality support 3) Customizability 17.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Allocate fixed time for BBS/Mailing list processing 1 2 Use an issue tracking system to handle Questions/requests 2 1 Allocate fixed time for ADT improvements 3 3 17.5 Action Items Action Item Who When Spend x hours/week processing Perl Philippe/Jason Ongoing BBS/Mailing list Spend x hours/week processing Java Ray/ST Lim Ongoing BBS/Mailing-list Install and use an issue tracking system on Philippe/ ST Lim End www.extropia.com February Reimplementation of the open source Philippe/ ST Lim End March website
  • 36. - search engine - web CVS Philippe/ ST Lim End March - mailing list archives Philippe/ ST Lim End March - self updating static site Philippe/ ST Lim End March - fully working demo (Java & Perl) Philippe/ ST Lim End March - self updating demos Philippe/ ST Lim End April 17.6 Strengths and Weakness Strength Weakness Large user base Not enough ADT specialists Community of developers helping Not enough internal resources ADT development allocated in helping / guiding them Many demos and free applications are They are difficult to keep updated and available support. The website has a great deal of useful The website is not easy to navigate & resources search, and has many broken links (388) and outdated information
  • 37. 18. Business Development 18.1 Mission To develop strong corporate alliances in order to improve our lead generation and number of cooperative projects while offering customers more complete solutions. To gain entry into new markets and segments. 18.2 Measurable Goals Success in 2003 will be measured according to the following criteria: Identify and partner with two major companies who have a key presence in each of our key markets (Singapore, Malaysia, Thailand, Indonesia) and segments (upper tier SE Asia Commercial Banking). 18.3 Branding Our global brand is defined by 4 qualities: 1.We provide solid targeted technology 2.We have a proven track record and success stories 3.We are cooperative and responsive 4.We do not undercut or compete with partners 18.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Improve Reporting 1 1 Recruit biz devt person Improve our technology to better support Partners Develop partner training program Develop partnering document template 18.5 Action Items Action Item Who When 18.6 Strengths and Weakness Strength Weakness Good network of contacts Lack of resources
  • 38. 19. KL Team 19.1 Mission To provide support and development to all eXtropia clients located in Malaysia. Support will include existing applications, infrastructure and consultation. The KL team would also provide on-site immediate support for clients. Besides supporting clients, the KL team will also provide support to internal clients, i.e. sales and technical team from Singapore. Supporting of internal clients will include:  Provide support for telecommunication (Internet and telephony) when in Kuala Lumpur  Provide support for travel arrangements to Malaysia (nationwide)  Getting insider information about clients for sales team  Provide point of contact for Singapore technical team during S&M, i.e. gathering logs, screen shots, etc. 19.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Not more than 2 official written complaints from clients both internal and external 2. Deliver projects on time and on budget 3. 95% uptime for all client applications developed by eXtropia 19.3 Branding Our global brand is defined by 3 qualities: 1. Professional 2. Effective and efficient support to both internal and external clients 3. On time on budget on all projects 19.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency Create self sustaining operations and cash flow 1 2 Build a technical team capable of doing SI and development work for eXtropia Singapore 2 1 Build a sales team to do sales on other verticals 3 3 Create a KL brand using eXtropia’s branding strategy 4 4
  • 39. 19.5 Action Items Action Item Who When Write business plan for year 2003 Chin Wan 31 March Apply for grant for R&D in KL Chin Wan, Hsien & 31 March LY Hire 2 developers for KL team Ian Clark 30 June Find out more about setting up an office in Chin Wan & Kok 28 February KL Wei Setup infrastructure for KL team Kok Wei 31 March 19.6 Strengths and Weakness Strength Weakness Strong teamwork Lack of support from top management Quick response Too reliant/dependent on BCB Strong technical team Punctuality to office Flexible Poor client management Dedication