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Forget Mobile-First … Move your customers to IoT-First, Drew Johnson, Aeris Communications

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Forget Mobile-First … Move your customers to IoT-First

Presented at TADSummit Lisbon, 18th December 2015

Drew Johnson VP Engineering
Aeris Communications

Aeris is a global IoT connectivity, data, and analytics services provider. We will share key lessons on building a successful M2M/IoT business as a carrier and how to move customers toward an IoT-First approach.

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Forget Mobile-First … Move your customers to IoT-First, Drew Johnson, Aeris Communications

  1. 1. on IoT-First Drew Johnson, VP Engineering
  2. 2. 2© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential IoT Connectivity-as- a-Service (CaaS) Cloud-based IoT App & Analytics PaaS Automotive Applications & Services (TSP) Aeris IoT Platform Neo Self-Serve, Direct Sales, Distributors, Partners, MNOs Offerings Headquarters in Silicon Valley
  3. 3. 3© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Growth IoT 1.0 Success Operators - Profit at low ARPU – elusive for many - Need High-Automation & Self-Serve Plus Low Margin-Stacking Enterprises - Key ROI use cases - IoT-After is ok
  4. 4. 4© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Operator IoT Maturity Revenue Time Connectivity Platform / API’s Sales Channels 3rd Party Enablement Global SMB Branded Applications IoT Developers Vertical Focus
  5. 5. 5© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Opportunity IoT Add-On IoT Built-In IoT-First Re-Imagined IoT-After Similar to Mobile-First vs Mobile-AfterIoT Approaches
  6. 6. 6© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential IoT-After • Connectivity added-on or built-in to an existing product design (or subset of products) • Focus on a narrow Use Case / ROI • Single group in the company leads/benefits IoT-First • Embedded Ubiquitous Cradle-To-Grave Connectivity • Know the supply chain • Know the first and second customers • Predict customer support • Learn how to improve the product • User interactions re-imagined • Mobile-First application • Be smart; do things automatically • Capitalizing on data opportunities • Identify who else can benefit from the data • Building / participating in the ecosystem • The secondary opportunities can be big Every industry must transform or risk being disrupted IoT-First
  7. 7. 7© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Base ROI: Green consumers pay for energy savings & great user experience – mobile app & automatic behaviors Compound benefits: • Revenue from integration w/ power companies • Gateway to other devices in the home • Ecosystem building around ‘Away’ Competition: Established players trying to catch up Android App Downloads Case Study: Nest
  8. 8. 8© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Base ROI: Proof of use for insurance payments Compound benefits: • More immediate feedback to doctors and patients • Increased utilization from 60% to 80% • Better inventory management • Better customer understanding • Business increased 40% Competition: Playing catch-up w/ afterthought approach Case Study: Sleep Apnea
  9. 9. 9© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Case Study: IoT Deployment
  10. 10. 10© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential 2011 2013 2015 Infotainment focus; “Our company would never allow driver data to be shared” “Can you help us securely share driver data with insurance companies” Forget infotainment … - “Can you help us track vehicles in the supply chain” - “Can you help us update firmware” - “Can you help us understand how owners use the car” OEMs slowly moving toward IoT-First … Case Study: Connected Vehicle
  11. 11. 11© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Sensors send interval or trigger-based data Devices respond to requests from application Connect devices to network through any transport Enable device & traffic management Ingest multiple real-time streams of data Incoming data at high velocity, volume & variety Secure storage and mgmt. of data Enable storage & access based on defined rules & policies Define triggers and actions based on data Correlate w/ contextual data and derive insights Enable dev. of applications leveraging the data insight Easily develop dashboard & interfaces IoT Anatomy / Aeris Offerings Event Generation Data Ingestion Data Transform Presentation & Action Data Transport Store & Manage Devices Connectivity Platform Application Enablement Platform Analytics Platform App Dev Platform AerPort AerCloud AerVoyance AppExpressSIM+Agent Security
  12. 12. 12© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential Sensors send interval or trigger-based data Devices respond to requests from application Connect devices to network through any transport Enable device & traffic management Ingest multiple real-time streams of data Incoming data at high velocity, volume & variety Secure storage and mgmt. of data Enable storage & access based on defined rules & policies Define triggers and actions based on data Correlate w/ contextual data and derive insights Enable dev. of applications leveraging the data insight Easily develop dashboard & interfaces IoT Anatomy / Aeris Offerings Event Generation Data Ingestion Data Transform Presentation & Action Data Transport Store & Manage Devices Connectivity Platform Application Enablement Platform Analytics Platform App Dev Platform AerPort AerCloud AerVoyance AppExpressSIM+Agent Security Partner Opportunities Partner Opportunities
  13. 13. Thanks! aeris.com neo.aeris.com
  14. 14. 14© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential AEP does a lot of heavy lifting Multiple capabilities are needed for an effective IoT Application Enablement Platform Connectivity: WiFi Cellular Zigbee Z-wave Communication: REST MQTT CoAP HTTP Data Management Storage Container Data Model Alerts Subscribe Data Device Management API keyRegister ManageSecurity Real-time Analytics Rules engine Event process ListenerTriggers Storage Management AccessStorage SecureRedundant Access Management API’sAdmin User Account Billing Management Control Storage based Usage based Access Control Application Development Toolkit Web page Widget library Mobile OS Dashboard Libraries

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