How do you define engagement in an educational environment? How does engagement affect the brain and help people learn? Are there ways you can restructure your content so that it is more memorable? Learn about how to design more engaging training and educational programs that will help participants learn and remember the content. For more meeting and event education and inspiration, visit http://academy.mpiweb.org. To learn more about the world's largest family of meeting and event professionals, visit http://www.mpiweb.org/join.

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LEARNER OBJECTIVES
•Define engagement in an educational context.
•Understand how engaging the brain in different ways
affects learning and memory.
•Identify ways to customize engagement strategies to your
group demographics.

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WHY DOES THIS MATTER?
•Education and social engagement are the top reasons
people attend meetings.
•You want to know how to stay top-of-mind and
differentiate your event or company from the competition.
•If no one remembers anything after an event, everyone
wasted time and money.

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HOW ARE YOU FEELING?
HOW READY ARE YOU TO LEARN?
1.I’m ready to go.
2.I’m sitting on the fence. Thrill me.
3.I’m a caged animal. I was forced to be here.
4.Please don’t ask me about my emotions again.

5. 1.Program relevant content
2.Give them a choice
3.Prepare them for the educational experience
4.Let them choose how they want to engage
5.Help them apply what they’ve learned to their work
HOW DO YOU
ENGAGE LEARNERS?
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NOW LET’S EXPLORE HOW ENGAGEMENT AFFECTS
LEARNING AND MEMORY.

7. HOW DO YOU LIKE TO LEARN?
WHAT DOES RESEARCH TELL US?
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1. PEOPLE QUICKLY FORGET WHAT THEY CRAM.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

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2. IF YOU SPACE THE ENGAGEMENT BY DELIVERING
CONTENT OVER TIME, THEY DON’T FORGET AS MUCH.
Dr. Will Thalheimer
Willatworklearning.com
3-day event1-2 months prior
Next 2 weeks/months

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3. YOU CAN REACTIVATE MEMORY BY ASKING PEOPLE TO
REMEMBER THINGS FREQUENTLY, IN DIFFERENT CONTEXTS.
Dr. Will Thalheimer
Willatworklearning.com
3-day event Next 2 weeks/months1-2 months prior

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WHICH IS BETTER FOR MEMORY?
1.GAIN FEEDBACK IMMEDIATELY AFTER A TEST.
2.GAIN FEEDBACK A WEEK AFTER A TEST.

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4. PEOPLE ONLY REMEMBER WHAT THEY CARE ABOUT.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

13. ENGAGEMENT
ALSO FORGES
EMOTIONAL
CONNECTIONS
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Walking meetings
Dotmocracy
Hybrid/tech-enabled
Peer-to-peer roundtables
Meet-ups/mash-ups/groupwork
Knowledge Cafe
Setting the agenda
Learning autopsy
Laboratories and workshops
Simulations/table exercises
Physically engaging Mentally engaging
Fishbowls
Spectrograph panels
Set the room
WAYS TO ENHANCE EDUCATIONAL
ENGAGEMENT

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5. FOR SOMETHING TO BE REMEMBERED, IT HAS TO
HAVE MEANING.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

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WHAT HAS MEANING BECOMES MEMORY.
What are these showing us?

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WHAT ARE THESE PICTURES SHOWING US?
Contextual alignment helps professionals apply education.

18. IF YOU REALLY WANT PEOPLE TO APPLY &
REMEMBER WHAT THEY’VE LEARNED,
REPLICATE THEIR WORK ENVIRONMENT.
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

19. I’M GOING TO HELP YOU
REMEMBER WHAT YOU JUST
LEARNED.
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1. DELIVER EDUCATIONAL CONTENT OVER TIME
Image source: Samuel J. Smith & Ruud Janssen, 2009
Webinars
Blogs &
Video
Photos
Podcasts Rebroadcasts
Whitepapers
Social Media
Keynotes & Sessions
Tests
Interviews/Q&As

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2. GIVE PEOPLE WAYS TO PRACTICE/APPLY WHAT THEY LEARNED

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3. JOG THEIR MEMORY REPEATEDLY AND YOU’LL BE TOP OF
MIND

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4. DESIGN ENGAGING EXPERIENCES THEY CARE ABOUT

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5. CREATE MEANING BY PROVIDING CONTEXT.

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WHAT IS ONE THING YOU CAN COMMIT TO
DOING DIFFERENTLY?