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Social Media 101: Creating Your Digital Fingerprint

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If you've avoided created social media profiles because you were hoping it was a passing fad or if you created them but have no idea what to do now, this presentation is for you. You'll learn the essentials you need to optimize social media for business and personal use and control the digital fingerprints you leave behind.

Learner objectives:
- Understand the difference between different social media platforms.
- Learn what content is best to post and share on each platform.
- Identify best practices for professional and personal use.

For more business-friendly advice, especially for admins and event planners, visit http://planyourmeetings.com. Like what you see? Subscriptions are free!

Published in: Career
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Social Media 101: Creating Your Digital Fingerprint

  1. 1. S O C I A L M E D I A 1 0 1 : C R E AT I N G Y O U R D I G I TA L F I N G E R P R I N T IMAGE:SEANMACENTEEVIAFLICKR K R I S T I C A S E Y S A N D E R S V P C R E A T I V E / C H I E F S T O RY T E L L E R P L A N Y O U R M E E T I N G S . C O M @ P Y M L I V E
  2. 2. W H O I A M • I manage programming for a community of 100,000+ meeting and event planners • I’m the internal person who figures everything out from scratch to train others. @PYMLive #iaapbranchevent
  3. 3. W H Y T H I S M AT T E R S IMAGE:SEANMACENTEEVIAFLICKR @PYMLive #iaapbranchevent
  4. 4. L E A R N E R O U T C O M E S Learn what content is best to post and share on each platform. Identify best practices for professional and personal use. Understand the difference between social media platforms. #1 #2 #3 @PYMLive #iaapbranchevent
  5. 5. Y O U N E E D T O U N D E R S TA N D … @PYMLive #iaapbranchevent
  6. 6. IMAGE:BETHVIAFLICKR E V E RY T H I N G Y O U T W E E T, S H A R E , P O S T N E V E R D I E S . @PYMLive #iaapbranchevent
  7. 7. S T R AT E G Y T R U M P S A L L @PYMLive #iaapbranchevent
  8. 8. S O W H AT A R E Y O U T RY I N G T O A C H I E V E ? @PYMLive #iaapbranchevent
  9. 9. T H I N K O F P R O F I L E S 
 A S C A L L I N G C A R D S IMAGE:SIMONCOLLISONVIAFLICKR @PYMLive #iaapbranchevent
  10. 10. K N O W W H E R E Y O U R P E O P L E A R E IMAGE:SUSANNENILSSONVIAFLICKR @PYMLive #iaapbranchevent
  11. 11. H A S H TA G S = # C O M M U N I T Y IMAGE:MISSPIXELSVIAFLICKR @PYMLive #iaapbranchevent
  12. 12. IMAGE:TOBANB.VIAFLICKR N U R T U R E Y O U R A U D I E N C E @PYMLive #iaapbranchevent
  13. 13. Y O U C A N ’ T B U Y R E A L F R I E N D S IMAGE:KEVINDOOLEYVIAFLICKR @PYMLive #iaapbranchevent
  14. 14. D O N ’ T F O R G E T T O M E A S U R E P R O G R E S S IMAGE:GABRIELLEVIAFLICKR @PYMLive #iaapbranchevent
  15. 15. Q U E S T I O N S ? @PYMLive #iaapbranchevent
  16. 16. L E T ’ S G E T S O C I A L … @PYMLive #iaapbranchevent
  17. 17. L I N K E D I N . C O M @PYMLive #iaapbranchevent
  18. 18. L I N K E D I N • Think of it as an interactive business card or resume. • Build it for the job you want to have. • Use keywords you want recruiters to use. • Bonus: Pulse blogs, groups & company pages. @PYMLive #iaapbranchevent
  19. 19. T W I T T E R . C O M @PYMLive #iaapbranchevent
  20. 20. T W I T T E R • 140-character updates • Links, pictures, @, RT/MT, #, quotes • Lists help you filter out the noise • Think: news headlines, one-liners, text messages • .@ if you want to be heard @PYMLive #iaapbranchevent
  21. 21. P L U S . G O O G L E . C O M @PYMLive #iaapbranchevent
  22. 22. G O O G L E P L U S • Post links to anything you want Google to bring up in its search results. • Use + to mention people, # to add keywords. +1 to “like.” • Collections allow you to be an expert on topics. Post related stories in them. • Synch your camera to auto- backup images. • Plus: Hangouts, Pages, Groups, Circles @PYMLive #iaapbranchevent
  23. 23. Y O U T U B E . C O M @PYMLive #iaapbranchevent
  24. 24. Y O U T U B E • 2nd-largest search engine • Archive videos & live broadcast hangouts • Add links in your video descriptions and profile • Create playlists of other people’s content • Plus: Create videos from existing ones @PYMLive #iaapbranchevent
  25. 25. instagram.com
  26. 26. I N S TA G R A M • Image and video sharing • @names differ from Twitter, so be careful when you choose to tweet out • Can use # but links in descriptions aren’t active • Best for emotion, inspiration, empowerment messages
  27. 27. FA C E B O O K . C O M @PYMLive #iaapbranchevent
  28. 28. FA C E B O O K • Be vigilant about grouping Friends and being specific with your privacy settings • If you don’t have a budget for promoted posts, think twice before starting a page • Groups are better for conversations • @People, use # and edit links • Better to upload video files and images than to link @PYMLive #iaapbranchevent
  29. 29. P I N T E R E S T. C O M @PYMLive #iaapbranchevent
  30. 30. P I N T E R E S T • Park research, find inspiration • Organize boards by topic, use secret boards for collaboration • Use #, links and Twitter to promote individual pins • Company pages give analytics • Consider Maps, if relevant @PYMLive #iaapbranchevent
  31. 31. Q U E S T I O N S ?
  32. 32. WA N T T O B E A N E X P E R T ? @PYMLive #iaapbranchevent
  33. 33. Q U O R A . C O M @PYMLive #iaapbranchevent
  34. 34. Q U O R A • Ask questions and/or answer them • “Upvote” or comment on what you like • Include links to your websites • Create bios of topics of expertise • Plus: Research, write blogs @PYMLive #iaapbranchevent
  35. 35. S L I D E S H A R E . N E T @PYMLive #iaapbranchevent
  36. 36. S L I D E S H A R E • Host presentations and infographics • Post them directly to your LinkedIn profile to prove your expertise • Collect business leads • Add links to your website in descriptions, fill out profile completely @PYMLive #iaapbranchevent
  37. 37. M E E R K ATA P P. C O P E R I S C O P E . T V @PYMLive #iaapbranchevent
  38. 38. M E E R K AT • Mobile-based live-streaming video that can be embedded on a website • Informal gatherings promoted on Twitter (#) • Can schedule broadcast times in advance • Video disappears at end of broadcast but can auto- download to phone • Can allow viewers to guest broadcast from your stream @PYMLive #iaapbranchevent
  39. 39. P E R I S C O P E • Attracts more professional audience than Meerkat • Can record directly to computer or download to phone • Recordings live on Periscope for 24 hours so you can promote • Owned by Twitter (#) @PYMLive #iaapbranchevent
  40. 40. S N A P C H AT. C O M @PYMLive #iaapbranchevent
  41. 41. S N A P C H AT • Mobile photo and video- sharing that “expires” after 24 hours • Add titles and captions • Add to stories (can download and share) • Best for marketing or personal use @PYMLive #iaapbranchevent
  42. 42. V I N E . C O @PYMLive #iaapbranchevent
  43. 43. V I N E • 6-second looping videos that you can share on Twitter • Best for comedy, commentary & behind-the- scenes • Add descriptions, use # @PYMLive #iaapbranchevent
  44. 44. Q U E S T I O N S ?
  45. 45. W H I C H P L AT F O R M S W I L L Y O U U S E ? kristi@planyourmeetings.com @PYMLive #iaapbranchevent IMAGE:SEANMACENTEEVIAFLICKR

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