This document discusses external internal link building, which involves building internal links on external sites that are not owned by the linking party. It provides examples of ways to build these types of links, such as through social profiles on sites like Facebook, Wikipedia, and other social networks. Specific tactics mentioned include interlinking social profiles, linking to profiles from articles, and engaging with other users on platforms through comments and posts to potentially gain dofollow backlinks. The takeaway is that external internal link building involves finding sites with user profiles that allow dofollow links and engaging with those communities.

1. External Internal
Link Building
Takeshi Young • June 9, 2021 • Advanced Search Summit

2. Takeshi Young
Global SEO Lead at
DiDi
@takeshiyoung

3. Birthday
It’s my

4. External Internal Link Building

5. External Internal Link Building
Externa
l Links
Getting links from other
domains
Internal
Links
Linking within the same
domain

6. External Internal Link Building
Building internal links on external
sites that you don’t own

7. External Internal Link Building
Building internal links on external
sites that you don’t own
Online Reputation
Management

8. External Internal Link Building
Building internal links on external
sites that you don’t own
Online Reputation
Management
Link Building

9. Reputation Management

11. Register Social Profiles

12. Register Social Profiles Link to Profiles

13. Register Social Profiles Link to Profiles
Interlink Profiles

14. Interlinking Social Profiles
moz.com
DR: 91

15. Interlinking Social Profiles
about.me
DR: 91
moz.com
DR: 91

16. Interlinking Social Profiles
about.me
DR: 91
producthunt.com
DR: 90
moz.com
DR: 91

17. Interlinking Social Profiles
about.me
DR: 91
producthunt.com
DR: 90
moz.com
DR: 91
stackoverflow.com
DR: 92

18. Interlinking Social Profiles
about.me
DR: 91
producthunt.com
DR: 90
moz.com
DR: 91
tumblr.com
DR: 95*
stackoverflow.com
DR: 92

19. Register Social Profiles Link to Profiles
Interlink Profiles Build External Internal Links

20. Facebook: Job History

21. Facebook: Comments on Page posts

22. Facebook: Page community posts

23. Facebook: Page mentions

24. Facebook: Related pages

25. Other Social Networks

26. Other Social Networks

27. Other Social Networks

28. Other Social Networks

29. Wikipedia

30. Wikipedia
Other articles

31. Wikipedia
Other articles
Niche specific & lists

32. Wikipedia
Other articles
Niche specific & lists Investors

33. Wikipedia
Other articles
Niche specific & lists Investors
Category pages

34. Link Building

35. Moz.com
www.moz.com 91
AHREFs DR

36. Moz

37. Moz

38. Moz

39. Moz

40. Moz

41. Product Hunt
www.producthunt.com 90
AHREFs DR

42. Product Hunt

43. Product Hunt

44. Product Hunt

45. Product Hunt

46. Product Hunt

47. Product Hunt

48. Product Hunt

49. Product Hunt

50. Product Hunt

51. Tumblr
www.tumblr.com 95
AHREFs DR

52. Tumblr
Tumblr 101:
● Microblogging + Social Platform
● Full control of blog (including links)
● Can include dofollow links in posts
● Every tumblr blog on separate subdomain
● Other blogs can “reblog” your posts

53. Tumblr Tumblr
Backlinks:
● Red: Link back to original post
● Green: Link back to your profile
● Blue: Link to your website embedded in post
● All DOFOLLOW

54. Tumblr
Viral Potential

55. Moar Backlinks:
Goodreads (goodreads.com) - DR 92
Digg (digg.com) - DR 92
Hacker News - (ycombinator.com) - DR 90
Ello (ello.co) - DR 84
Dronestagram (dronestagr.am) - DR 70
Slashdot (slashdot.org) - DR 61

56. Takeaways
General case for External Internal link building
Find sites that
have user profiles
● Social networks
● Blogs
● Link submission
sites
● Forums
Check for dofollow
links
● Profile links
● Social media links
● Link submissions
● Comment links
Engage on the
platform
● Leave comments
● Follow & be followed
● Answer questions
● Join groups
● Create pages
● Get upvotes
● Look for your face!

57. Thanks!
takeshiyoung@gmail.com