2. Exset background
Changing the Monetization of Pay TV
• Exset founded in 2011 on the strength of key customers in Russia
• Set up by team of experts from the Broadcast industry
• Customers in Europe and Asia – DVB-C, DVB-S, DVB-T
• Over 12 million homes with Exset TV technology
• Offices in Europe and Asia
• Over 3000 employees worldwide
• Delivering new monetization models to Pay TV operators
Private and Confidential
3. Defining Exset
Purpose
• Exset was set up to address the needs of digital TV operators in emerging markets where traditional suppliers of
technology are not able to address due to the different business, technological and demographic differences that these
markets present, Exset delivers new business models, new revenue generating technology as it has the experience and
understanding of working with these new markets
Values
• Exset understands that emerging markets require a new way of launching Digital TV service and has based its success on
understanding the need of flexible solutions. These range from
• Tiered solutions based around CAS and Middleware
• New revenue generating interactive advertising apps
• Quality gaming and apps models
• Government service apps
• Investment partnerships leasing models
All of which contribute to increase the operators ARPU and reducing churn
5. Digital Monetization System
DMS - A new way of increasing operator revenue using Exset products, service, partnership
and investment
DMS allows operators to increase revenue through:
• New revenue streams from interactive public services
• Interactive Advertising revenue
• Offering more that the traditional Pay TV model
• Simple to manage update and monetize publishing tools
• Securing Pay TV contents
DMS helps make Pay TV more accessible to more communities and so increasing revenue
Private and Confidential
6. DMS Ecosystem
CAS
• DMS Product Ecosystem ensures STB
complete technical installation
of operators services is
optimised to increase revenue
Gaming Middleware
and improve customer service
using the latest technology
• Complete DMS systems installed
Billing VAS
in Russia, Cambodia
• Soon to be Pakistan and India
SMS
• Exset delivers quality and service
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7. DMS Advisories
Multi
• Exset will bring in different levels of Screen
management expertise according to the
operators needs Content Investment
Advisories Advisories
• VAS partnerships
• Investment advisories from GS Exset
• Multiscreen strategies DMS
• Content management CAS and
VAS
MW
Technical
advisories
8. Working with Partners
SMS
• Exset works with key partners around the
world in order to deliver the key
Ecosystem for your DMS Solution
Capacity Billing
Exset
HE STB
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9. Adverting Aps
• New revenue streams
• Linking ads to programmes
• Publisher allows to lease pages to advertisers
• Link to My Shop and Magazine pages
• All leads to a revenue model that pays for itself in 3 to 5 years
Private and Confidential
10. My shop and Magazine
• News was of reaching an un touched audience More than 90% of
• Research shows TV Shopping works teleshopping
companies have
their web portals
But upto 30% of buyers
access web portals and
upto 70% on watch TV
commercials
Private and Confidential
11. Options
22%
Upto 40-45% of buyers prefer
gifts / offers/ discounts should Seasonable
be given in routine period Routine
78%
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12. To introduce television shopping using local (City) cable channel in the universe of
network.
Broadcast quality commercials and centralized call center, customer care, delivery and
collection mechanism to support.
Server based content transportation, interactive high-end portal and back office
support to affiliate centers.
Building confidence in buyer to buy from known network with money back,
replacement and service assurance.
Glossy presentation on local cable channel to build credibility and high impact in
viewers.
Private and Confidential
13. Builds convenience in buyer - buying innovative but available
locally.
Builds confidence in buyer to buy from known network with money back,
replacement and service assurance.
High quality presentation on local cable channel builds credibility and high
impact.
Using cable channel ensures best penetration, optimum activity and max. reach.
Revenue sharing arrangement with affiliate avoids high risks.
Markup price of products ranging Rs.999 – Rs.3999 is
affordable.
Private and Confidential
16. Exset Managed Services
• Brings together the expertise operators need in emerging markets
• Using the experience of launching a DTH platform from 0 to 10 millions in 6 years
• Understanding the complexity of launching a platform
• Introducing new business models and management of these
• Adding new partners to the new business model
• Ensuring a smooth launch, a new revenue model and a rapid market penetration
Private and Confidential
17. Exset Managed Service
Related Managed Services
Services
Service Billing/S
Content CAS MW Ad Apps
Apps
Mag
MS DMS
Distribution
Service Local Interactive
Gaming VoD Social Aps Android Technology
Video Video
Centre
Platform Technical Support and
Local Integration Platform Management
Management Installation Service
Distribution
Publisher
Ad Sales Management Service Management
Management
Phase 2
18. Exset Summary
• We understand the market and have
succeeded in it
• We bring more than a product in DMS
• Our Managed Service allows us to meet with
you where you are at
• In DSI we ensure the services reach the
Diaspora of emerging markets
• Over 10 million people benefiting from Exset
expertise
Private and Confidential
