The document outlines a comprehensive marketing and sales campaign plan with a focus on promoting new developer tools and digital transformation offerings from September to June. It includes milestones, key dates for events, promotional activities, content creation, and objectives for generating new accounts and partnerships. Additionally, it details efforts for outreach through case studies, technical demos, and influencer engagement.

1. LEGEND MILESTONES PREP
CONNECTE
D TO AN
MONTH
Campaign focus
Promotion
Sales goal (Partner/MSP)
Sales goal (New accounts/month)
Week of (Monday start) 4 11 18 25
Milestones
Key dates & events
Event topics
Practice / walk throughs
Sales promotion
EVENTS
Events/Tradeshows
Event collateral/promo items
Booth updates
Sponsorships
Meet-ups
Tech requirements
PUBLIC RELATIONS
New partnerships
Press releases
Influencers
CONTENT
Blogs
eBook
Thought-leadership
SEPTEMBER

2. Case studies
Guest blogs / forums
RESEARCH
Surveys
Analytics
WEBSITE
XPR Updates (2 week cycles)
BBT Site Site mock-ups Wireframe
Landing pages / BBT
Keyword research
SOCIAL
Posts
Sponsored posts
CUSTOMER COMMS
Emails
Newsletters
Referral program
Customer spotlight
Log/ Maintenence releases
ADVERTISING
PPC Campaigns
Write BBT web copy

3. 2 9 16 23 30 6 13
Free trial
launch
New sign-up
and
Expressway Web Summit
Technical
DemoWeb Summit
prep
Web Summit
prep
Expressway Web Summit
Meetup
Vancouver
NEW
Research and
determine
Draft
Expression
Internal
review
Edits Finalize Release
Research
program
Launch for Developers - promote November launch, coming out of stealth
with a new platform for delivery pros.
Dev success stories
launch, new developer tools, launch promotion
Leading digital transformation through code
OCTOBER NOVEMBER
5
10 10
10
Launch promo
Free Free
Brochure, giveaways/swag, onboarding,
script
Research a list of sites to
feed into XPR site and BBT
site

4. Copy edits Copy edits Copy edits Copy edits Finalize
Finalize
content
Develop Develop Develop Launch / BBT
Revise current to align with new BBT layout

5. 20 27 4 11 18 25 1
VoxxedDays
VoxxedDays
NEW NEW
Digital
transformation
Internal review
and edits
Release
Research
program
Present Launch
Starting with the
JAN
50% faster
w developer tools, launch promotion.
digital transformation through code
Bundles and code, templates (?), digital transformation
through code, new developer tools/features, free SSL,
Cloud, custom domain, AI
DECEMBERNOVEMBER
Get your first budle on us
Upgrade to pro for free
10
1510
10
Launch promo
Free

6. Develop 3 new
case
studies/month
(1 per region)
Develop 3
new case
studies/month
(1 per region)
Publication
research
Outreach Kickoff
Determine list
of industry LP /
Write content Wireframe Develop
Build industry
campaigns /

7. 8 15 22 29 5 12 19
DeveloperWeek
Technical Demo
Developer
Week prep
Developer
Week prep
DeveloperWeek
NEW NEW
Starting with
the letter A -
Internal
review
Edits Finalize Release
Marketing
tool launch,
New
influencers
New
influencers
Research Research Write Write
Starting with the letter A - API and AI
Marketing tool launch, sticky QA, web editing, site building, AI
recommendation engine, prebuilt analytics
JANUARY FEBRUARY
50% faster, 50% cheaper
15
Limited time: Add business tools for free (module to "add" into
Expression)
Brochure, giveaways/swag, onboarding,
script
15
20 25

8. Develop XPR
case study
Develop 3 new
case
studies/month (1
per region)
Develop XPR
case study
Develop Launch / BBT
Research Develop Launch
Optimize Launch Optimize Optimize

9. 26 5 12 19 26 2 9
MWDCON
Technical
DemoMWDCON
prep
MWDCON
prep
Dev Week
prep
Dev Week
prep
MWDCON
NEW
Internal
review
Edits Finalize Release
Marketing/
Development
Internal
review and
New
influencers
Design Publish
eb editing, site building, AI
prebuilt analytics
ARY
Marketing tool launch, sticky QA, web editing, site building
MARCH
free (module to "add" into
n)
Brochure, giveaways/swag, onboarding,
script
Brochure, giveaways/swag, onboarding,
script
15
200
Marketing: Expression for industr
Development: Analytics/Cloud/ Integrations/On
deployment
15
APRIL
Build smart, get smart XPR with advanced anal
300

10. Develop 3
new case
studies/month
(1 per region)
Develop XPR
case study
Develop 3
new case
studies/month
(1 per region)
Optimize

11. 16 23 30 7 14 21 28
Dev Week
ChicagoTechnical
Demo
Dev Week
Chicago
NEW NEW
Release
Containers/
Kubernetes/
Internal
review and
Release
New
influencers
New
influencers
Marketing: Expression for industry.
nt: Analytics/Cloud/ Integrations/On-prem container
deployment
15
APRIL MAY
get smart XPR with advanced analytics and search
300
Containers/Kubernetes/multi-geography
15
500

12. Develop XPR
case study
Develop 3
new case
studies/month
(1 per region)
Develop XPR
case study
Optimize Optimize

13. 4 11 18 25
NEW
New
influencers
JUNE

14. Develop 3
new case
studies/month
(1 per region)
Develop XPR
case study
Optimize