This presentation discusses the following:
1. Is Smartness = Ease of Use?
2. How can device-provisioning approaches be adapted to suit the needs of low-income segments in emerging markets?
3. Open or proprietary mobile operating system will lead the market in coming years?
4. How can partnering models evolve to support the creation of new types of devices and applications?
5. How can Data Revenue be driven
6. Content is king, as long as it is contextual.
7. The fad of fascination with social media has improved content personalization
How to Use Content Marketing to Build Your BusinessBob Kaplitz
Bob Kaplitz discusses developing video marketing strategies using one-to-one engagement. With over 31 years of audience research experience, he helps build brands through engaging stories on social media and emerging technologies. Kaplitz has experience boosting attendance for a TV station using innovative video on social media. He teaches international marketing and digital media. Kaplitz's presentation focuses on creating concise videos for multiple platforms like mobile, email and websites to increase recognition, reputation and revenue through targeted messages.
The document discusses how mobile application design can be improved by accounting for user context, interactions, and data. It argues that understanding a user's interactions with their environment and each other over time can provide insights to make applications more practical, relevant and interesting for individuals. Capturing contextual data and analyzing usage patterns and behaviors can help optimize applications and better target users. The presenter provides examples of how interactions, like tapping tags, and contextual data, like location, can enhance searches and recommendations. Overall, the document advocates for a people-centric approach to mobile application design and development.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
The document discusses various methods for making physical objects and products interactive through mobile technologies. It describes identification methods like barcodes, RFID, and augmented reality that can be used to connect objects to digital information accessed through mobile devices. The document argues that the mobile handset is central to enabling real-time interactions between physical objects and users due to the pervasiveness of mobile phones and their ability to access information. It analyzes the costs and technical requirements of different interaction methods and emphasizes the importance of user permission and privacy in implementing these technologies.
Concepts And Technologies Behind Real-Time Demand Data - A Consumer, Mobile, ...Carlos Enrique Ortiz
A continuation of one of my favorite research topics, mobile context and the meaning of interactions, this is latest incarnation as presented at the 2009 Demand Analytics conference -- this time with focus on real-time demand data, the consumer and businesses.
The document discusses the growing importance of mobile devices and optimizing websites and apps for mobile. Some key points:
- Smartphone and tablet sales are outpacing PC sales and more people now access the internet via mobile than desktop.
- By 2014 mobile phones are projected to be the primary means of internet access.
- Mobile users are convenience-driven and access the internet most during transit and at night, so commerce needs to be available anytime.
- Tablets are more for browsing at home while phones are used everywhere, so optimization strategies differ between devices.
- Websites need to be optimized for mobile with minimal taps/scrolls, large buttons, and fast load times to provide a good user experience.
Debunking Common Myths of Mobile Application DevelopmentAntenna Software
1) The document debunks several common myths about mobile app development, including that mobile and web development require the same skills, that PhoneGap is sufficient for enterprise apps, and that designing for offline use or slow connections is unnecessary.
2) It discusses different types of mobile apps like native, web, and hybrid and explains their tradeoffs in areas like functionality, performance, and integration with device capabilities.
3) The document emphasizes that enterprise mobility requires capabilities beyond what tools like PhoneGap provide, including backend integration, security, management of apps and devices, and support for evolving business needs.
How to Use Content Marketing to Build Your BusinessBob Kaplitz
Bob Kaplitz discusses developing video marketing strategies using one-to-one engagement. With over 31 years of audience research experience, he helps build brands through engaging stories on social media and emerging technologies. Kaplitz has experience boosting attendance for a TV station using innovative video on social media. He teaches international marketing and digital media. Kaplitz's presentation focuses on creating concise videos for multiple platforms like mobile, email and websites to increase recognition, reputation and revenue through targeted messages.
The document discusses how mobile application design can be improved by accounting for user context, interactions, and data. It argues that understanding a user's interactions with their environment and each other over time can provide insights to make applications more practical, relevant and interesting for individuals. Capturing contextual data and analyzing usage patterns and behaviors can help optimize applications and better target users. The presenter provides examples of how interactions, like tapping tags, and contextual data, like location, can enhance searches and recommendations. Overall, the document advocates for a people-centric approach to mobile application design and development.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The document discusses trends in eRetail, including online expectations for offline shopping experiences through mobile technologies that provide additional product information, payment innovations like mobile wallets, and a new breed of stores that blend online and offline through virtual fitting rooms and interactive digital displays. It also describes a project where an iconic 1971 Coke ad was reimagined for the digital age.
The document discusses various methods for making physical objects and products interactive through mobile technologies. It describes identification methods like barcodes, RFID, and augmented reality that can be used to connect objects to digital information accessed through mobile devices. The document argues that the mobile handset is central to enabling real-time interactions between physical objects and users due to the pervasiveness of mobile phones and their ability to access information. It analyzes the costs and technical requirements of different interaction methods and emphasizes the importance of user permission and privacy in implementing these technologies.
Concepts And Technologies Behind Real-Time Demand Data - A Consumer, Mobile, ...Carlos Enrique Ortiz
A continuation of one of my favorite research topics, mobile context and the meaning of interactions, this is latest incarnation as presented at the 2009 Demand Analytics conference -- this time with focus on real-time demand data, the consumer and businesses.
The document discusses the growing importance of mobile devices and optimizing websites and apps for mobile. Some key points:
- Smartphone and tablet sales are outpacing PC sales and more people now access the internet via mobile than desktop.
- By 2014 mobile phones are projected to be the primary means of internet access.
- Mobile users are convenience-driven and access the internet most during transit and at night, so commerce needs to be available anytime.
- Tablets are more for browsing at home while phones are used everywhere, so optimization strategies differ between devices.
- Websites need to be optimized for mobile with minimal taps/scrolls, large buttons, and fast load times to provide a good user experience.
Debunking Common Myths of Mobile Application DevelopmentAntenna Software
1) The document debunks several common myths about mobile app development, including that mobile and web development require the same skills, that PhoneGap is sufficient for enterprise apps, and that designing for offline use or slow connections is unnecessary.
2) It discusses different types of mobile apps like native, web, and hybrid and explains their tradeoffs in areas like functionality, performance, and integration with device capabilities.
3) The document emphasizes that enterprise mobility requires capabilities beyond what tools like PhoneGap provide, including backend integration, security, management of apps and devices, and support for evolving business needs.
MobileAware is a leading mobile solutions provider that has been in business for over 10 years. Their mCare solution enables mobile self-service capabilities that empower customers and deflect calls from contact centers, thereby lowering operational costs. MobileAware's platform can be deployed quickly and reaches over 95% of devices to provide an optimized customer experience.
The document discusses emerging mobile payment technologies and options. It describes technologies like Near Field Communication (NFC) and various mobile payment apps like Google Wallet, Apple Passbook, Square, and proprietary retailer apps. It encourages businesses to explore these new payment avenues and consumers to try out the different mobile payment methods.
The document discusses dual screen TV and the mobile second screen experience. It describes how the second screen is driving innovation in TV by opening the ecosystem to more developers and applications. This is creating new opportunities for search and analytics within TV content on mobile devices. Examples of emerging second screen applications that could drive user engagement are discussed.
Near Field Communication (NFC) originated from RFID technology. It allows contactless communication between devices like smartphones and NFC tags. NFC is gaining popularity in industries like hospitality. Hotels are using NFC to allow guests to check in with their phone and access rooms without keys. Amusement parks like Disney are implementing NFC wristbands that act as tickets, payments, and more. NFC will streamline payments and marketing by making coupons and transactions easier to use. While still new, NFC has potential to refine processes in hospitality and other industries through personalized services and faster transactions.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
This presentation discusses the convergence of media and mobility. It introduces the Nokia 7700, the first device to truly converge media technologies. The Nokia 7700 allows users to create and consume a variety of media, including visual radio, mobile phone TV, and more. It utilizes the new Series 90 interface to provide an advanced multimedia experience on its large, high-resolution touch screen.
This document discusses the need for a new digital media distribution model that meets the needs of both content owners and end users. It introduces MxMedia as a company that has developed an innovative solution involving a portable media player called mumeGo that allows high quality, digital content to be securely downloaded, stored, and played back on any device without restrictions. Financial projections estimate the company could achieve significant market share and profitability in European markets by 2018.
The document provides an overview of current and future mobile trends based on a presentation by MintTwist. It discusses how mobile phones are becoming smarter with the rise of smartphones, tablets, and apps. The number of smartphone users now exceeds PC users globally. Everything from televisions to refrigerators will become connected in the future through integration of technologies like QR codes, augmented reality, mobile payments, and location-based messaging. This shift means organizations need a mobile strategy that recognizes mobility as the primary means of internet access. The future will see more personalized and context-aware interactions between connected devices and people.
Here are the key streams available on Toozla:
- Global streams including Wikistream, weather forecast, global chat
- Local audio walking tours across various cities in Europe and elsewhere
- Additional streams planned for shopping, news, transportation assistance, and location-based information
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Internet/IT as a medium for digital dawah.
The document discusses how Internet/IT can be used as a vehicle for digital dawah. It provides examples of how websites, mailing lists, blogs, forums, and social media like Facebook can spread Islamic teachings online. The challenges of the digital era are also addressed, such as protecting personal information and dealing with negative online influences. Overall, the document promotes using digital tools to propagate Islamic values in an effective yet safe manner in the modern world.
Intelligent Spaces - The future of experiencesKatie Streten
We are moving into a world where consumers will expect environments that respond to their needs rather than demands their active engagement. This presentation explores the trends driving this change and technologies that are making it real.
Learning interactions on mobile slideshareRaptivity
Designing and developing interactive mobile learning content presents device level challenges, such as small and varying screen sizes, limited processing power, variability of input mechanisms (keypad, keyboard, pointer, touch screen etc), variety of operating systems, battery life, and many more. This presentation will help you understand some various technical aspects and challenges to consider while developing mobile learning interactions.
NextGenStartups is a startup focused on developing mobile applications using NFC technology. It was founded by Manak Gulati, Vinod Gulati, and Ashok Mehra. The company aims to introduce next generation technologies like NFC to benefit consumers and businesses in India. It is currently located in New Delhi and plans to shift to a new commercial location. The founders have experience in software development, banking, accounting, and the corporate sector.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
New smartphones. New experiences.
Balancing great design and modern good-looks with the ability to quickly glance through and respond to what’s going on in the world around you – Nokia 700 and 701 offer something for everyone.
But if you’d like to see which phone is best suited to you, take a look at this slideshare.
The document analyzes high-tech consumers in the United States, referred to as "Digital Savvy." It describes how this segment was identified using data on 18 technology behaviors and ownership of items. Nationally, 6% of consumers exhibit 8 or more of these behaviors and qualify as Digital Savvy. The behaviors include activities like blogging, downloading content, using smartphones for email/messaging. Understanding Digital Savvy is important as their early adoption of technologies may become mainstream.
Diabetes is a serious and common disease that affects millions of people worldwide and poses a large economic burden. It has been known for over 1500 years, first being described by ancient Indian physicians. India has a particularly high prevalence of diabetes and accounts for a large proportion of the global diabetic population. The main types of diabetes are type 1 caused by lack of insulin production and type 2 caused by insulin resistance, which accounts for 90% of cases. Risk factors for developing type 2 diabetes include family history, age, obesity, sedentary lifestyle, and urbanization. Symptoms include increased thirst, urination, appetite, fatigue, and vision changes.
MobileAware is a leading mobile solutions provider that has been in business for over 10 years. Their mCare solution enables mobile self-service capabilities that empower customers and deflect calls from contact centers, thereby lowering operational costs. MobileAware's platform can be deployed quickly and reaches over 95% of devices to provide an optimized customer experience.
The document discusses emerging mobile payment technologies and options. It describes technologies like Near Field Communication (NFC) and various mobile payment apps like Google Wallet, Apple Passbook, Square, and proprietary retailer apps. It encourages businesses to explore these new payment avenues and consumers to try out the different mobile payment methods.
The document discusses dual screen TV and the mobile second screen experience. It describes how the second screen is driving innovation in TV by opening the ecosystem to more developers and applications. This is creating new opportunities for search and analytics within TV content on mobile devices. Examples of emerging second screen applications that could drive user engagement are discussed.
Near Field Communication (NFC) originated from RFID technology. It allows contactless communication between devices like smartphones and NFC tags. NFC is gaining popularity in industries like hospitality. Hotels are using NFC to allow guests to check in with their phone and access rooms without keys. Amusement parks like Disney are implementing NFC wristbands that act as tickets, payments, and more. NFC will streamline payments and marketing by making coupons and transactions easier to use. While still new, NFC has potential to refine processes in hospitality and other industries through personalized services and faster transactions.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
This presentation discusses the convergence of media and mobility. It introduces the Nokia 7700, the first device to truly converge media technologies. The Nokia 7700 allows users to create and consume a variety of media, including visual radio, mobile phone TV, and more. It utilizes the new Series 90 interface to provide an advanced multimedia experience on its large, high-resolution touch screen.
This document discusses the need for a new digital media distribution model that meets the needs of both content owners and end users. It introduces MxMedia as a company that has developed an innovative solution involving a portable media player called mumeGo that allows high quality, digital content to be securely downloaded, stored, and played back on any device without restrictions. Financial projections estimate the company could achieve significant market share and profitability in European markets by 2018.
The document provides an overview of current and future mobile trends based on a presentation by MintTwist. It discusses how mobile phones are becoming smarter with the rise of smartphones, tablets, and apps. The number of smartphone users now exceeds PC users globally. Everything from televisions to refrigerators will become connected in the future through integration of technologies like QR codes, augmented reality, mobile payments, and location-based messaging. This shift means organizations need a mobile strategy that recognizes mobility as the primary means of internet access. The future will see more personalized and context-aware interactions between connected devices and people.
Here are the key streams available on Toozla:
- Global streams including Wikistream, weather forecast, global chat
- Local audio walking tours across various cities in Europe and elsewhere
- Additional streams planned for shopping, news, transportation assistance, and location-based information
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Internet/IT as a medium for digital dawah.
The document discusses how Internet/IT can be used as a vehicle for digital dawah. It provides examples of how websites, mailing lists, blogs, forums, and social media like Facebook can spread Islamic teachings online. The challenges of the digital era are also addressed, such as protecting personal information and dealing with negative online influences. Overall, the document promotes using digital tools to propagate Islamic values in an effective yet safe manner in the modern world.
Intelligent Spaces - The future of experiencesKatie Streten
We are moving into a world where consumers will expect environments that respond to their needs rather than demands their active engagement. This presentation explores the trends driving this change and technologies that are making it real.
Learning interactions on mobile slideshareRaptivity
Designing and developing interactive mobile learning content presents device level challenges, such as small and varying screen sizes, limited processing power, variability of input mechanisms (keypad, keyboard, pointer, touch screen etc), variety of operating systems, battery life, and many more. This presentation will help you understand some various technical aspects and challenges to consider while developing mobile learning interactions.
NextGenStartups is a startup focused on developing mobile applications using NFC technology. It was founded by Manak Gulati, Vinod Gulati, and Ashok Mehra. The company aims to introduce next generation technologies like NFC to benefit consumers and businesses in India. It is currently located in New Delhi and plans to shift to a new commercial location. The founders have experience in software development, banking, accounting, and the corporate sector.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
New smartphones. New experiences.
Balancing great design and modern good-looks with the ability to quickly glance through and respond to what’s going on in the world around you – Nokia 700 and 701 offer something for everyone.
But if you’d like to see which phone is best suited to you, take a look at this slideshare.
The document analyzes high-tech consumers in the United States, referred to as "Digital Savvy." It describes how this segment was identified using data on 18 technology behaviors and ownership of items. Nationally, 6% of consumers exhibit 8 or more of these behaviors and qualify as Digital Savvy. The behaviors include activities like blogging, downloading content, using smartphones for email/messaging. Understanding Digital Savvy is important as their early adoption of technologies may become mainstream.
Diabetes is a serious and common disease that affects millions of people worldwide and poses a large economic burden. It has been known for over 1500 years, first being described by ancient Indian physicians. India has a particularly high prevalence of diabetes and accounts for a large proportion of the global diabetic population. The main types of diabetes are type 1 caused by lack of insulin production and type 2 caused by insulin resistance, which accounts for 90% of cases. Risk factors for developing type 2 diabetes include family history, age, obesity, sedentary lifestyle, and urbanization. Symptoms include increased thirst, urination, appetite, fatigue, and vision changes.
O documento resume lições de vida aprendidas ao longo do tempo sobre relacionamentos, amizades, mudanças pessoais e o valor do tempo. Algumas das lições incluem que amar não significa depender, que amigos podem se distanciar com o tempo, e que é importante perdoar a si mesmo e valorizar cada momento vivido.
Adapting to a changing telecoms landscape in SA - by Douglas ReedVoiceSA
A discussion around what has been experienced in the SA telecoms environment in the past 5 years, and what can be expected in the forthcoming years. What opportunities and challenges will be presented to companies in the industry, and how to adapt your business models to take advantage of the situation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
The document discusses Citibank's exploration of mobile advertising through Apple's iAd platform. It outlines Citi's goals of becoming a premier digital bank and customer-centric organization. It then describes Citi's current mobile offerings, recent innovations like mobile social customer service, and an application in Poland allowing transfers by "bumping" phones. The document focuses on Citi's rationale for testing iAds, including the platform's innovative features, targeting capabilities, and creative support. It outlines Citi's initial iAd campaigns and key learnings around grounding concepts in business goals, streamlining user experiences, and creating compelling value exchanges. Metrics from Citi's first iAds showed over 100 million impressions with engagement rates within industry
The document discusses Citibank's exploration of mobile advertising through Apple's iAd platform. It outlines Citi's goals of becoming a premier digital bank and customer-centric organization. It then describes Citi's current mobile offerings, recent innovations like mobile social customer service, and an application in Poland allowing transfers by "bumping" phones. The document focuses on Citi's rationale for testing iAds, including the platform's innovative features, targeting capabilities, and creative support. It outlines Citi's initial iAd campaigns and key learnings around grounding concepts in business goals, streamlining user experiences, and creating compelling value exchanges. Metrics from Citi's first iAds showed over 100 million impressions with engagement rates within industry
2012 May Agency : Innovation Showcase: "Moving the Needle in SoLoMo" : Are Tr...iMedia Connection
Tapad provides a unified view of customers across devices by bridging smartphones, tablets, computers and smart TVs. This allows advertisers to do cross-platform targeting and obtain more relevant customer insights. Tapad's technology creates a "Device Graph" to connect devices and identify a single person using multiple screens. It is the first solution for real-time mobile audience buying and multi-screen advertising. Major brands use Tapad to better target and retarget customers across different devices and platforms.
N1 how to guide: use iphone apps for businessAndrew Grant
Nation1 is a digital marketing agency that started in 2000 focusing on youth and guerilla marketing. It has since refined its focus to provide niche digital strategies for growth-focused clients. The document discusses the rise of mobile marketing through smartphones, particularly the iPhone, and how it has changed expectations around marketing. It describes what apps are and qualities of successful apps, including usefulness, ease of use, and providing value to users. Some examples of popular apps are given like Rotary Dialer and UrbanSpoon.
Tapad provides a platform for cross-platform advertising that allows advertisers to obtain a unified view of customers across devices. This is important because digital users now switch between TVs, tablets, smartphones and other platforms 27 times per hour. Tapad bridges devices to create a "Device Graph" and enables cross-platform targeting and analytics. This allows advertisers to retarget customers on all their devices rather than just one platform in isolation. Major brands use Tapad for innovative location-based solutions and cross-device retargeting campaigns.
#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference
Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)
Is That a Mobile Template or Responsive Design? Identify Which Mobile Strateg...Sherry Budziak
This document discusses mobile strategies for organizations. It begins by outlining the growing use of mobile devices and need for mobile strategies. It then describes the four main types of mobile experiences: tweaking existing sites, responsive design, dedicated mobile sites, and mobile apps. The document advocates considering user needs and objectives in choosing a strategy. It also provides examples of how one organization, netFORUM, is adapting its strategy through responsive design and other mobile enhancements.
Camerjam mobile travel masterclass somoJames Cameron
The document discusses integrating mobile into marketing strategies for the travel industry. It notes that 16-17% of travel companies have mobile websites or apps, below the average of 21% of companies overall. However, 18% of travel companies with mobile websites use them for transactions, representing an opportunity for additional revenue. The document also discusses whether to use mobile websites or apps and the pros and cons of each, and provides an overview of opportunities in mobile search, social media, advertising and emerging technologies like augmented reality.
Android & the Web of Things: Bluetooth Low Energy, Bluetooth 4.0, iBeacons, B...EVRYTHNG
(1) The document discusses how Android devices can help connect physical objects to the internet through various technologies like barcodes, QR codes, NFC, and by interfacing with devices like Arduinos.
(2) It provides examples of projects that have used these approaches, such as using QR codes and NFC tags connected to product profiles on the EVRYTHNG platform for marketing campaigns.
(3) The document also describes how Android's APIs support technologies like QR code scanning, NFC, and interfacing with accessories through the Android Open Accessory Development Kit and Android Debug Bridge, and provides code snippets for implementing them.
Put Your Hostel on the mAPP - Digital FootstepsGoMio.com
The document discusses opportunities for hostels to partner with local tour companies through a private-labeled mobile app called TrekFree. A TrekFree app would [1] improve brands and meet guests' touring needs without increasing costs, [2] provide rich multimedia content about hostels and local tours, and [3] generate additional revenue through features ads, download fees, and revenue sharing with local merchants. The app offers turn-by-turn navigation without internet and integrates offline WiFi hotspots into tours.
ITI Marketing Inc. provides mobile marketing solutions and has worked with over 150 clients. They are a group of marketers, software and design professionals who offer innovative mobile solutions. To learn more, contact Andy Uhlig, who has 25 years of experience in travel, tourism, airlines and marketing.
Life in Mobile is a mobile innovator, focusing on Mobile Consumer Engagement. View today's leading mobile marketing campaigns, and technology that is changing how we target humans every day.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. They provide various turnkey mobile marketing products and services, including mobile apps, websites, strategies and technologies to gather consumer data and customize mobile experiences. Their goal is to help clients effectively integrate mobile across their marketing efforts by considering the mobile consumer perspective.
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
•Microtracking lets you scan barcodes and RFID tags with your mobile phone.
•Then track items and assets on your phone or web browser.
•It is entirely standards compliant and integrates with existing Barcode, QR Codes, RFID, SCM and ERP systems.
•It is already in use in large and small projects throughout Europe.
The document outlines Starmark's predictions for 2013, including:
1) Social business will continue growing in strategic importance with better reporting and more focus on authentic engagement.
2) Mobile commerce will expand through payment, ecommerce, and money transmission apps on mobile devices.
3) Responsive design will mature to optimize content for all devices with single designs for websites and emails.
4) Social media marketing and traditional media strategies will further integrate to complement each other.
Near field communication (NFC) allows short-range wireless data exchange between devices like smartphones. It enables contactless transactions, exchanges digital content, and connects electronic devices simply by bringing them close together. NFC is built on existing radio-frequency identification standards to create a low-power, wireless link that can identify user accounts for payments and sharing small amounts of data. Its key benefits include being versatile across different environments and uses, intuitive with no pairing needed, and secure due to its very short transmission range.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.