Dr. Simon Duffy gave a talk about exploring consumer directed care and lessons from the UK experience with self-directed support. He has 25 years of experience developing systems of self-directed support and challenging injustice. Some key points from his talk include that the benefits of self-directed support come from empowering citizens and communities, not from markets or complex plans. Governments and bureaucracies do not innovate, citizens and community leaders innovate. Real expertise comes from those with lived experience, not outside consultants. Self-directed support requires empowering individuals, not relying on middle management. Its goal should be to make citizenship real by promoting freedom, community, and dignity.