2. GOAL TO ACCOMPLISH:
Lesson 1- Fundamentals of Literature
Review
Lesson 2- Tabulating, Synthesizing and Citing
Related Literature
Lesson 3- Ethical Standards in Writing
Literature Review
3. INTRODUCTION
What is Research?
Is “a process of scientific thinking that leads to the
discovery or establishment of new knowledge of truth. It
is not a subjective expression of ideas or opinion.” Isidro
and Malolos (1979).
Scientific thinking has these characteristics (Isidro and Malolos,
1979):
1. It is based on facts;
2. It starts from a complex of problems;
3. It is free from personal bias or opinion; and
4. It uses objective measurements
3
4. WHAT IS RESEARCH?
Crawford (1946) states:
Research is simply a systematic and refined
technique of thinking, employing specialized
tools, instruments, and procedures in order to
obtain a more adequate solution of a problem.
It starts with problem, collects data or facts,
analyzes these critically and reaches decisions
based on actual evidence.
4
5. WHAT IS QUANTITATIVE
RESEARCH?
It is Quantitative, seeking to know not
only what but how much, and
measurement it therefore a central
feature of it- Whitney (1946).
5
6. LESSON 1
FUNDAMENTALS OF LITERATURE REVIEW
Objectives
• Explain the meaning of literature review
• Discuss the characteristics, purpose,
functions, and sources of literature review;
• Follow steps in doing a literature review;
• Select relevant literature
7. CONCEPT LINKERS 7
From the box, choose the word that is similar in meaning with the
ITALICIZED word in the sentence.
1. I have varied suggestions for the success of our project, but for now, let
Mr. Lee’s suggestion prevail. ____________
2. Not checking the essential parts of your car is not a simple case, but a
sign of gross negligence. _____________
3. I know I have enough time and effort to stand the rigorous way of
conducting a research project.____________
4. Please state with precision your final decision on the sale of the property
along the beach. ____________
5. That’s the apt answer to his question. __________
6. Stay at home. Resort to calling up your friends only in times of
emergency. ____________
7. To make the plants yield fruits fast, water them regularly. ___________
Hard Appropriate To go Control
Exactness Total Give
10. AREAS OF GROWTH
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
Presentation title 10
11. MEET OUR TEAM
Presentation title 11
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN
Chief Operations Officer
RAJESH SANTOSHI
VP Marketing
12. MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI
VP Marketing
ROBIN KLINE
Content Developer
12
13. PLAN FOR PRODUCT LAUNCH
Presentation title 13
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
14. TIMELINE
14
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior
methodologies
Deploy strategic
networks with
compelling e-
business needs
15. AREAS OF FOCUS
15
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside
16. HOW WE GET THERE
Presentation title 16
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through
sustainable strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas
17. SUMMARY
Presentation title 17
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we do
business."