What are the characteristics of research?Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.The analysis is based on logical reasoning and involves both inductive and deductive methods.Real-time data and knowledge is derived from actual observations in natural settings.There is an in-depth analysis of all data collected so that there are no anomalies associated with it.It creates a path for generating new questions. Existing data helps create more research opportunities.It is analytical and uses all the available data so that there is no ambiguity in inference.Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.Create memorable experiences based on real-time data, insights and advanced analysis.

1. RESEARCH
Mirjam Nilsson​

2. AGENDA
What is Research?
Research is the careful consideration of
of study regarding a particular concern
concern or research problem using
scientific methods.

3. INTRODUCTION
According to the American sociologist Earl Robert Babbie, “research is
a systematic inquiry to describe, explain, predict, and control the
observed phenomenon. It involves inductive and deductive methods.”
Inductive methods analyze an observed event, while deductive methods
verify the observed event. Inductive approaches are associated
with qualitative research, and deductive methods are more commonly
associated with quantitative analysis.
Presentation title 3

4. PRIMARY GOALS
Annual revenue growth

5. AREAS OF GROWTH
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
Presentation title 5

6. RESEARCH IS CONDUCTED WITH
A PURPOSE TO:
IDENTIFY POTENTIAL AND NEW
CUSTOMERS
UNDERSTAND EXISTING
CUSTOMERS
SET PRAGMATIC GOALS
DEVELOP PRODUCTIVE MARKET
STRATEGIES
ADDRESS BUSINESS CHALLENGES
PUT TOGETHER A BUSINESS
EXPANSION PLAN
IDENTIFY NEW BUSINESS
“
Richard Branson ”
6

7. MEET OUR TEAM
Presentation title 7
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN​
Chief Operations Officer
RAJESH SANTOSHI​
VP Marketing

8. MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN​
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI​
VP Marketing
ROBIN KLINE
Content Developer
8

9. PLAN FOR PRODUCT LAUNCH
Presentation title 9
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs

10. TIMELINE
10
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior methodologies
Deploy strategic
networks with
compelling e-
business needs

11. AREAS OF FOCUS
11
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside

12. HOW WE GET THERE
Presentation title 12
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through
sustainable strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas

13. SUMMARY
Presentation title 13
What are the characteristics of research?
Good research follows a systematic approach to capture accurate data. Researchers need to
to practice ethics and a code of conduct while making observations or drawing conclusions.
conclusions.
The analysis is based on logical reasoning and involves both inductive and deductive methods.
methods.
Real-time data and knowledge is derived from actual observations in natural settings.
There is an in-depth analysis of all data collected so that there are no anomalies associated with
associated with it.
It creates a path for generating new questions. Existing data helps create more research
opportunities.
It is analytical and uses all the available data so that there is no ambiguity in inference.
Accuracy is one of the most critical aspects of research. The information must be accurate and
and correct. For example, laboratories provide a controlled environment to collect data. Accuracy
Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the
and the experiment’s final result.
Create memorable experiences based on real-time data, insights and advanced analysis.

14. THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com