Research methodology concept


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Research methodology concept

  1. 1. Theory and Song <ul><li>A fact without a theory </li></ul><ul><li>Is like a ship without a sail, </li></ul><ul><li>Is like a boat without a rudder, </li></ul><ul><li>Is like a kite without a tail. </li></ul><ul><li>A fact without a figure is a tragic final act, </li></ul><ul><li>But one thing worse in this universe </li></ul><ul><li>Is a theory without a fact. </li></ul>
  2. 2. During the semester... <ul><li>The course will be divided into two parts, which you are expected to act as; </li></ul>Student Researcher Business Researcher
  3. 3. Student Researcher <ul><li>You will select a topic which you want to explore more, create a research question related to your topic, make a literature review and finally hand out a written report in an academic way, in which you answer your research question also by using your critical, personal and unique point of view. </li></ul>
  4. 4. Business Researcher <ul><li>After that, you will apply your “student researcher” skills to a business situation. You will be taught about how research in business is done, and you will be introduced to a new terminology. After gaining necessary research skills, you will research a topic by using both qualitative and quantitative methods. You will also hand out a Research Report based on your findings. </li></ul>
  5. 5. As a Student Researcher
  6. 6. Student Researcher Select a topic related with business Review Literature Design a research question Create a Research Proposal and Outline Collect your findings in an organised way Write your Final Report in an academic way Answer your research question
  7. 7. An Introduction to Research <ul><li>When you or your parents or friends decide to buy a car, what do you do? </li></ul><ul><li>When you look for a place to have your summer or industrial training, what do you do? </li></ul><ul><li>When you are looking for a new house to live in, what do you do? </li></ul><ul><li>RESEARCH... </li></ul>
  8. 8. An Introduction to Research <ul><li>Did you know? The word “ research ” once referred to t he struggle to obtain what is personnaly desirable, socially good, or intellectually true is usually a matter of searching again and again... </li></ul>
  9. 9. An Introduction to Research <ul><li>Exploring: You have been conducting informal research all through your life </li></ul><ul><li>The issue is not whether you will conduct research, but how well you want to do it. </li></ul><ul><li>The first step in good research is gathering available facts. </li></ul>
  10. 10. <ul><li>What is research ? </li></ul><ul><li>Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors. </li></ul>Introduction to Research
  11. 11. An Introduction to Research <ul><li>Reporting: When you conduct a systematic research project, you make some kind of record of what you find; an address, a memorable quotation, figures, or take notes from what you read. </li></ul>
  12. 12. As a Business Researcher
  13. 13. Why study Business Research? <ul><li>Business research provides information to guide business decisions </li></ul>
  14. 14. Research Should Reduce Risk <ul><li>The primary purpose of research is to reduce the level of risk of a marketing decision </li></ul>
  15. 15. An Introduction to Research <ul><li>Will Turkish people buy diet potato chips? </li></ul><ul><li>Will red covers sell more books at Christmas than blue ones? </li></ul><ul><li>Do people spend more money in hamburger restaurants with orange-and-yellow decorations than in those decorated with cool colors? </li></ul><ul><li>Do shoppers buy more in stores that smell like cookies baking? </li></ul><ul><li>These questions are important to people concerned with marketing strategies... </li></ul>
  16. 16. Definition of Research <ul><li>Research is the controlled, objective, and systematic gathering of information for the purpose of describing and understanding </li></ul>
  17. 18. Why is it important for managers to know about research? <ul><li>Solve problems </li></ul><ul><li>Decision making tool </li></ul><ul><li>Competition </li></ul><ul><li>Risk </li></ul><ul><li>Investment </li></ul><ul><li>Hire researchers and consultants more effectively </li></ul>
  18. 19. Significance of Research <ul><li>To achieve credibility with the management: Executives want facts, not guesses. So, each employee should be able to do research and relate their findings to the organization’s objectives. </li></ul><ul><li>To define audiences and segment publics: Detailed information about the demographics, life styles, characteristics, and consumption patterns of audience help to ensure that messages of the companies reach the proper audiences. </li></ul>
  19. 20. Significance of Research <ul><li>To monitor the competition: Intelligent organizations keep track of what the competition is doing. This is done through surveys that ask consumers to comment on competing products and thereforere-shape its marketing and communication strategies to counter a competitor’s strengths and capitalize on its weaknesses. </li></ul>
  20. 21. Significance of Research <ul><li>To sway public opinion: Facts and figures, compiled from a variety of primary and secondary sources, can change public opinion </li></ul><ul><li>To measure success: By research, companies can find out by measuring whether the time and money spent accomplished the stated objective. </li></ul>
  21. 22. Information needs in business <ul><li>Almost every organization has to engage in research at some level to stay competitive. </li></ul><ul><li>Companies gather data both from within and outside the organization. </li></ul><ul><li>The methods used to gather, analyze, and synthesize information from the external and internal environments are becoming increasingly sophisticated to the immense scope of computer technology. </li></ul>
  22. 23. 2 Scientific Investigation <ul><li>1 Observation </li></ul><ul><li>2 Identification of problem area </li></ul><ul><li>3 Theoretical framework </li></ul><ul><li>4 Hypotheses </li></ul><ul><li>5 Research design </li></ul><ul><li>6 Data collection </li></ul><ul><li>7 Data analysis </li></ul><ul><li>8 Data interpretation </li></ul><ul><li>9 Implementation </li></ul>
  23. 24. Seven Steps for the Application of Scientific Method Assess relevant existing knowledge Formulate concepts & Propositions Statement of Hypotheses Design research Acquire empirical data Analyze & evaluate data Provide explanation- state new problem
  24. 25. What is business research? <ul><li>Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. </li></ul><ul><li>The information provided could be the result of a careful analysis of data gathered firsthand or of data that are already available (in the company). </li></ul>
  25. 26. The nature of research <ul><li>On tv, newspaper the term “ research ” is always mentioned </li></ul><ul><ul><li>Findings of a recent poll of people’s opinions referring to the way which the data were collected </li></ul></ul><ul><ul><li>Newspapers report the findings of market research companies’ findings </li></ul></ul><ul><ul><li>Advertisers highlight the ‘results of research’ </li></ul></ul><ul><li>However, many of these everyday uses of the term ‘research’ are not the true meaning of the word... </li></ul>
  26. 27. The nature of research <ul><li>The ways in which the term is used wrongly : </li></ul><ul><ul><li>Just collecting facts or information with no clear purpose </li></ul></ul><ul><ul><li>Reassembling and reordering facts or information without interpretation </li></ul></ul><ul><ul><li>As a term to get your product or idea noticed and respected </li></ul></ul>
  27. 28. The nature of research <ul><li>So, research should have a number of characteristics: </li></ul><ul><ul><li>Data are collected systematically </li></ul></ul><ul><ul><li>Data are interpreted systematically </li></ul></ul><ul><ul><li>There is a clear purpose: to find things out </li></ul></ul>
  28. 29. The nature of research <ul><li>We can define research as something that people undertake in order to find out things in a systematic way , thereby increasing their knowledge. </li></ul><ul><li>Systematic way : Research is based on logical relationships and not just beliefs </li></ul><ul><li>To find out things : Research should aim at; describing, explaining, criticising and analysing. Also, there are set of things to be found out; such as the answer to research question </li></ul>
  29. 30. The nature of business and management research <ul><li>Three things combine to make business and management a distinctive focus for research: </li></ul><ul><li>The way in which managers and researchers draw on knowledge developed by other disciplines </li></ul><ul><li>The fact that managers tend to be powerful and busy people. Therefore they are unlikely to allow research unless they can see personal or commercial advantages </li></ul><ul><li>The requirement for the research to have some practical consequence. </li></ul>
  30. 31. The nature of business and management research <ul><li>Business and management reseach not only needs to provide findings that advance knowledge and understanding, it also needs to address business issues and practical managerial problem. </li></ul><ul><li>The findings of business and management research might also contain practical implications </li></ul>
  31. 32. The nature of business and management research <ul><li>Management research is “ transdisciplinary ”. </li></ul><ul><li>Using knowledge from a range of disciplines enables management research to gain new insights that can not be obtained through all of these disciplines seperately. </li></ul>