marketing

1. Welcome to our presentation

2. PRESENTED BY
TAYEBUL ISLAM
ID:152-23-4429
SHOHORAB HOSSAIN
ID:152-23-4431
FAIAZ RAHMAN
ID:152-23-4430
SHOHIDUL ISLAM KHAN
ID:152-23-4432
SHOHEL MIA
ID:152-23-4433

3. TOPIC
EXPLAIN TEXTILE MARKETING IN BANGLADESH
ASPECT AND HOW WE IMPROVE OUR
MARKETING POLICY IN INTERNATIONAL
MARKETING

4. Marketing is the process of
identifying customers needs and
want and satisfying them according
to their needs and want profitably

5. • Examples of marketing in a sentence
• The company will increase its budget for
marketing.
• She has a job in marketing.
• She runs the company's marketing
department.

10. When communicating with customers or prospects your address database should be the
core of your business strategy. If your database is filled with inaccuracies it will cost you
dearly and could prevent your business from growing.
When this is on an international level, it is even more vital to ensure your data is
accurate before you undertake any cross-border marketing. This whitepaper examines
how effective address management can: Enhance marketing communications and
customer service
Lower the cost of mailings and the number of undeliverables
Reduce the exposure of a business to identity fraud.
- How to improve international marketing & customer service

11. Find out if your product will travel. Many UK firms get occasional orders from overseas - thanks
to the reach of the internet. But should you actively market your products abroad? Not every
product travels well so if you plan to expand into new territories, find out if your product can be
sold widely without having to be adapted.
Research new territories. Your experience and the resources you have built up in the UK means
that you're not starting from scratch. But you need to know how to leverage them appropriately
- and that means researching new markets and thinking about issues such as logistics, order
fulfilment and customer service.
Assess the size of the market. How big is the market for your product in other countries? You'll
have to see how established it is, find out how many players there are in that sector and how big
the customer base could be. Are there any potential trade barriers or restrictions?
Adapt your marketing strategy. You may have a product that can easily cross borders but your
marketing strategy will have to be adapted. Local values, customs, language and currencies will
all impact on your marketing plan. Look at your unique selling points and your branding. Are
they right for the new markets you are targeting?
Work with local partners. Working with affiliates, partners, distributors, licensees or agents can
help you get established in a new market. Close consultation with business partners on the
ground will ensure that your marketing materials have local appeal and don't include any
mistakes.
Check your prices. Pricing is not just about understanding currency differences - you need to
research price levels in each new territory. Your overheads may also be higher so ensure that
your prices take into account the cost of freight and transport, packaging and agent's
commission.