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Tim Lagerpusch

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Tim Lagerpusch

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Tim Lagerpusch (Founder and CEO, SugarTrends GmbH) held this presentation on SugarTrends at the 2014 SME Assembly in Naples, Italy.

Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/

Tim Lagerpusch (Founder and CEO, SugarTrends GmbH) held this presentation on SugarTrends at the 2014 SME Assembly in Naples, Italy.

Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/

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Tim Lagerpusch

  1. 1. Tim Lagerpusch Founder and CEO SugarTrends GmbH
  2. 2. Why we need SugarTrends On SugarTrends the lifestyle consumer will find special products from great small stores around the world and thus saves time for searching while receiving high quality & service - C O N F I D E N T I A L - 4 The Internet has everything, but On SugarTrends you will always find something special and you can trust on it: Consumers love SugarTrends … Our stores love SugarTrends … People looking for something special The nice Independent Local Shops
  3. 3. - C O N F I D E N T I A L - 5 Some Shop Examples
  4. 4. 300K matching stores - C O N F I D E N T I A L - 6 The market The Market is big >2M stores In Germany about 8M customers await us that frequently buy high quality, luxuary and organic products. Many are already buying online, many more will join because of our unique service 10K Member stores Total available Market: • $15T retail market • 20% high quality • ~10% online Serviceable/ Targeted available Market • Independent small stores • Matching products quality & style • Sales $200K p.a. Signed stores
  5. 5. People looking for something special The nice Independent As a gift or For yourself - C O N F I D E N T I A L - 7 The Internet has everything, but On SugarTrends you will always find something special: Why we need SugarTrends We all love it Consumers love SugarTrends … • Collection of special beautiful products • Service from experienced & reliable stores • Trust in quality & delivery • Technology & Design for a great shopping experience Local Shops Our stores love SugarTrends … • Access to new global customers • Economies of scale for shipping, payment & tech. costs • Exclusive store network • Great solutions for online sales & easy CM, processing and handling
  6. 6. Market entry strategy Our market entry starts actively in Germany with products from $65-$180, which are easy & cheap to ship. With an increasing trust & investment we will expand our product portfolio and enter new countries Germany 50M € 25M € - C O N F I D E N T I A L - 8 Accessories Gourmet Home & Deco +Fashion +Art +Furniture +Jewelry Ø Shopping Cart € # purchases 1 2 3 4 14 +Netherlands +Skandinavia +tbd. +Austria +Swittzerland +UK +tbd +US +BRICS t 0.6M $160 $125 0.15M $95 $65 $35 Year 1 Year 2 Year 3 5k 1M € Year 4 Group 1 Group 2 Group 4 Group 5 # Annual marketing & sales budget $130 Jewelry 6 . M a r k e t E n t r y Group 3 increase of product depth and focus of marketing etc.
  7. 7. - C O N F I D E N T I A L - 9 The Network Effect Scaling Marketing Potential Each shop has a fan-community We join them
  8. 8. - C O N F I D E N T I A L - 10 Status Quo – Performance (1/2) SugarTrends is international with for example 82 stores in 14 EU countries. 30% of our customers are already shopping from the USA, Australia or Brazil European overview1 18 Countries 36 Cities 101 Stores ~1.500 Products 9.000 unique visitors p.m. 45% international users 30.000 USD in sales Germany  >40 stores  13 cities  >700 products Portugal  10 stores  2 cities  >300 products Italy  7 stores  6 cities  >80 products Spain  6 stores  1 city  >60 products 1 SugarTrends also has stores located in 2 non-European cities: New Delhi and Sydney, First inquiries from the US and Hong Kong
  9. 9. We are an experienced, international Team… Christian Schwarzkopf Tim Lagerpusch The Founders Working together since 2001 Te am 11 - C O N F I D E N T I A L -  Customers  Creative CEO  Consulting, IT e.g. SAP, Siemens Management Consulting >50 Consulting projects since 2005 (e.g. Lufthansa, BASF, Masterfoods) Supporting more than 200 Startups as MD at Center for Innovation & Entrepreneurship  Stores  Networking CEO  Consulting, Logistics e.g. Deutsche Bank, Booz & Company >50 Consulting projects since 2005 (e.g. VBL SCHUFA, Volaris) Supporting more than 200 Startups as MD at Center for Innovation & Entrepreneurship • The founders are experienced entrepreneurs (IT, Consulting, Logistics, Coaching) • Our team members are international with various profound expertise
  10. 10. Competition Through an invitation only policy of qualified stores and their integration in the operations, SugarTrends will build up a strong market position with its wide product portfolio - C O N F I D E N T I A L - 12 Professional full integration of the stores (Selection, CM, Marketing) Anonymus Comparison of some international Online-Marketplaces with special Our USP combination products 1. Selection of the finest products  Easier for consumers 2. Stores work for us  Operational & cost advantage 3. Wide high class portfolio  Increased shared of wallet  High conversion 4. Focus on independent labels  Less price competition 5. First store owner community  Sustainability Further national concepts JUNIQUE Wide Product Categories Small Product Portfolio
  11. 11. Financials In order to grow and establish SugarTrends internationally, several investment rounds are necessary. We would like to start in Q4 2014 with a Series A of over 2.5M USD $120,000,000 $100,000,000 $80,000,000 $60,000,000 $40,000,000 $20,000,000 $- $-20,000,000 - C O N F I D E N T I A L - 13 • >$200K Self-financing • 4,000 visitors p.m. • Conversion Rate ~1% (Q2 2014) • No marketing spending so far • 101 stores, 50 in the pipeline • Breakeven in 3rd year possible • Investment: Key KPI • Seed: $0,15M • Series A: $2.5-4M • Series B: $6.5-13M • Series C: tbd. Revenues Costs EBIT 2014 2015 2016 2017 2018 Year 1 Year 2 Year 3 Year 4 Sales $270 K $12.61 M $65.29 M $152.92 M # Visits/month 0,01 M 0,36 M 1,5 M 2,8 M # Orders/year 3 K 0,13 M 0,56 M 1,07 M Internal revenues $26 K $1.69 M $9.91 M $27.17 M Conversion 1,8% 2,8% 3,0% 3,0% ø shopping cart $80 $95 $120 >$130 Employees 14 38 55 82 # Stores 300 700 2.000 5.000 Commission & Fees 10% 13% 15% 18%
  12. 12. - C O N F I D E N T I A L - 14 www.sugartrends.com 10 Euro Friends-Discount “SME2014” the network of the nicest independent shops Next Steps Hope to see you….

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