Presentatie tijdens de Webwinkel Vakdagen 2015.

1. The world
is your
address
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Ellen KOP
Strategic Account Manager
Asendia Netherlands B.V
Manuel BONNIN
Head of Industry E-Commerce
Asendia Management

2. A 50/50 joint venture formed to capitalise upon the
strengths of both organisations
Combining networks to provide wider, global coverage
With the support, expertise and experience of two of the
world’s major distribution and delivery businesses
Create a business with the ability, depth of knowledge and
breadth of network to make cross-border mail easy
Wherever our customers are.
Who is Asendia?
Combining the strengths of 2 European big players
‘A single business that makes the world your address’
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3. The world is your address
Asendia / Page 3
HQ
Paris + BernLocal
expertise
Sustainability
> 200
destinations
> 1’000
employees
15
Asendia countries

4. E-Commerce in Europe reached €350bn in 2013,
with 17% growth
Source: EMOTA, Oct. 2013
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5. Top European e-Commerce markets in 2013
in billion Euros
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6. Proportion of consumers buying online from
another country
Source: Eurostat 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
EU
average
Only 11% of European consumers buy from foreign countries.
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7. Consumers are actually more worried about
international delivery
Concerns about cross-border vs. domestic online purchases
Source: Civic Consulting/TNS, 2011
0% 5% 10% 15% 20% 25% 30% 35% 40%
Data privacy
Uncertainty on rights
Payment security
No delivery
Guarantee
Returns
Long delivery times
% domestic % increase cross-border
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8. Besides low prices, customers want easy
returns and track & trace
Relative importance of delivery offerings
Source: BCG, 2013
0% 10% 20% 30% 40% 50% 60% 70% 80%
Dynamic re-routing
Alternate delivery
Same-day delivery
Express delivery
Delivery notifications
Delivery windows
Security of delivery
Ease of returns
Track & trace
Shipping cost
Goods
offer/Choice
Tools
Portals
Eshop
(express)
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9. Operators need to provide advanced services to
respond to customers' needs
Easy returns Track & trace
Choice between different delivery methods
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10. Key figures
Average yearly expenditure
per e-shopper in 2012
(est. €1,962 in 2013)
Average order value
spent by Swiss e-shoppers
on foreign websites
Many Swiss consumers shop outside their national borders due to relatively
high domestic prices
GDP per capita in 2013 (4th in
the world) – Netherlands 50,816
France 44,099
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11. Opportunities to target Swiss Consumers
They hunt out lower prices and
products that are not available in
Switzerland
Strong Swiss franc and its effect on
local prices (favorable exchange rate)
strong sense of brand loyalty Very high purchasing power
- Average wages for residents in Zurich and Geneva are the highest in the world
- Fourth highest budget in Europe for their Christmas shopping (averaging CHF 807 per
household n 2013).
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12. Barriers to sell to Swiss consumers
Specific rules for payments
• Vast majority of transactions paid by
invoice after receipt of the goods (around
70-80%)
• Retailers tend to offer a payment period of
30 days
• Majority of shoppers prefers to pay in CHF
High return rates
• Returns rates can be high (as high as 40%
for fashion)
• Distance sellers allow returns within at least
14 days as part of their terms and conditions
Need of visibility to all costs including transport, duties and taxes
• Many distance sellers do not charge for delivery when orders have crossed a threshold often
over CHF 100).
• Biggest hurdle = Customs clearance
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13. Asendia Goods Premium Switzerland
Simplified custom process
• A one-stop service Direct customs clearance of international goods shipments
delivered to Switzerland by Post
• As an authorised recipient and sender, we clear your goods directly at one
of our logistics centres
• Asendia takes care of the customs formalities and offer corresponding
additional services.
• No long waiting times or unnecessary transshipment.
• We will take care of the import customs clearance and will invoice taxes,
duties and fees.*
= Better experience for the shopper as they will not have to pay duties &
taxes when the order is delivered
* On behalf of the Swiss Federal Customs Administration and in accordance wit the applicable law
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14. Opportunity on low value orders
Fee exemption limit
(less than CHF5 per customers declaration)
* Upper limit of the goods value (including transport cost) for an import exempt
from VAT is 8% VAT (CHF 62) or 2,5% VAT (e.g. books, newspapers – CHF 200)
Possibility to use DDU/DAP incoterms and get benefit from Fee exemption
limits with the Mail network
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15. Asendia Goods Premium Switzerland
Choice between home deliveries and PickPost
Web service integration on retailer website
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16. Asendia Goods Premium Switzerland
Choice between home deliveries and PickPost
PickPost web service integration
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17. Key figures
French e-shoppers make an
average of 18 purchases per year (+2
vs. 2012).
Average order value
(-3.5% vs. 2012)
* Ticketing, photo prints, online subscriptions,
telephone contracts, etc.
e-shoppers in 2013
(+5% vs. 2012)
Average yearly expenditure
per e-shopper in 2013
(+8.2% vs. 2012)
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18. Expectations of French shoppers
Curious customers
• Consumers are opened to buy a
variety of foreign products
Value for Money
• Price is a key factor for French consumers
• High expectation on personalised
discounts (when they are offered discounts
78% are more likely to buy)
Payment Security
• Consumers are confident buying
online.
• 79% of online buyers pay with their
credit card now, while others use
services like Paypal
Returns
• 10% - is low compared to other
European countries (25 per cent on
average in the UK and 40 per cent in
Germany)
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19. Expectations of French shoppers
Importance of catalogues to generate traffic on websites & postcards for sales
• 25% of French Distance Buyers would stop ordering if they do not get a catalogue
• Direct marketing constraints are limited compared to other markets (opt-out
principle)
Importance of Social Networks
• 25.3m are Facebook users
• 70% of online buyers buy goods on
recommendations from friends and
relatives
French are great advocates of store
loyalty cards
• 10% of French consumers possess
more than 10
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20. Most popular delivery methods in France
- Localness is the first criterion
considered by French consumers. pickup
location.
- Home delivery: 26 million mailboxes.
French want for 75 % delivery in mailbox
without signature.
- La Poste delivers the parcels within 48
hours all over the territory.
5%
16%
16%
23%
57%
80%
Other
Post office
Download
Click & collect
Pick-up point
Home delivery
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21. Asendia Goods Premium France
So Colissimo Solutions
An offer in response to e-buyers' expectations: home delivery at the chosen
address and alternative pick up locations
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22. Proximity
• 15500 locations including 7 000
shops
• 95% of population is under 15
minutes
Asendia Goods premium France
Pickup points – So Colissimo service
Accessibility
• 100% opened on Saturday and 50% opened on Sunday
• 95% are opened until 19.00 and more
• The shops (pick-up points) are in average opened 3 hours more than a
traditional pudo point.
Service Quality
• Lowest turnover rate : 7% against 13-
16% in average
(better payment)
• Control and support to the shop  no
more than 20 parcels in one point
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23. Asendia Goods premium France
So Colissimo service
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24. Examples of photoshop.fr website
Mix between Good standard solutions (La Poste channel) and Good
premium France (Colissimo Suivi access)
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25. Asendia, the ideal partner for cross-border
Specialist of France & Switzerland
Expertise on the Swiss
and the French markets
Why
?
?
Delivery with the postmen gives
Credibility & Trust to the consumers
Colissimo is a brand
recognised & trusted by
French shoppers
Wide range of
solutions based on
mail, parcels and
pick-up points
delivery channels
Simplified custom
process for
Switzerland
End customer
pays for all costs
at purchase
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26. Partnership of Asendia with Eshopworld
eShopWorld at every stage of the customer journey
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27. eShopWorld at every stage of the customer journey
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28. eShopWorld at every stage of the customer journey
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29. eShopWorld at every stage of the customer journey
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30. Who is Asendia?
Combining the strengths of 2 European big players
‘A single business that makes the world your address’
Improve customer experience in cross-border E-Commerce - Focus on Switzerland, France & Innovation Asendia / Page 30
Ellen KOP
Strategic Account Manager
Asendia Netherlands B.V.
Ekkersrijt 4088-4090
5692 DA Son en Breugel
The Netherlands
Tel: +31 (0)499 46 22 00
Fax: +31 (0)499 46 22 50
Mobile: +31 (0)6 54 366 523
ellen.kop@asendia.com
Manuel BONNIN
Head of Industry Distance Selling &
E-Commerce
Asendia Management
CP 1502
Tour Cristal
7 quai Andre Citroen
CS 61603
75740 PARIS CEDEX 15
T el: +33 1 71 70 73 12
Mobile: +33 6 61 94 86 75
manuel.bonnin@asendia.com
www.asendia.com
LinkedIn │ Youtube
.