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18 ways to generate more B2B sales leads

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18 ways to generate more B2B sales leads

Learn more at www.callpage.io

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18 ways to generate more B2B sales leads

  1. 1. 18 Ways to Generate More B2B Sales Leads www.callpage.io | ross.knap@callpage.io
  2. 2. My name is Ross CEO & Co-Founder @ CallPage www.callpage.io | ross.knap@callpage.io ross.knap@callpage.io
  3. 3. What is CallPage 20 months on market 1200+ companies use our widget 30+ people work for us 35% monthly increase of revenue in 2016 www.callpage.io | ross.knap@callpage.io
  4. 4. Why should you generate leads? www.callpage.io | ross.knap@callpage.io
  5. 5. No leads, no deals. If you want to close a sale, you have to „open” it. www.callpage.io | ross.knap@callpage.io
  6. 6. Leads are key indicators for B2B marketing www.callpage.io | ross.knap@callpage.io
  7. 7. #18 ways www.callpage.io | ross.knap@callpage.io
  8. 8. Conduct webinars with experts method #1 www.callpage.io | ross.knap@callpage.io
  9. 9. #examples: Kissmetrics, CallPage www.callpage.io | ross.knap@callpage.io
  10. 10. You should: Optimizeand test your LandingPages Collect more customerdata Inviteother experts www.callpage.io | ross.knap@callpage.io
  11. 11. Organize live thematic events method #2 www.callpage.io | ross.knap@callpage.io
  12. 12. #examples: emarsys, optivo www.callpage.io | ross.knap@callpage.io
  13. 13. You should: Inviteindustryexperts Collect contactdata Attend similar events www.callpage.io | ross.knap@callpage.io
  14. 14. Give interviews and write articles for trade media method #3 www.callpage.io | ross.knap@callpage.io
  15. 15. #examples: LawMore, BZ WBK www.callpage.io | ross.knap@callpage.io
  16. 16. Write guest posts on other companies’ blogs method #4 www.callpage.io | ross.knap@callpage.io
  17. 17. #examples: Brand24, CallPage www.callpage.io | ross.knap@callpage.io
  18. 18. You should: Target group:customers Ifyouwritebadly, stopwriting Provide alinktothe website in thefirstparagraph Lesspromotion, more value www.callpage.io | ross.knap@callpage.io
  19. 19. Write ebooks method #5 www.callpage.io | ross.knap@callpage.io
  20. 20. #examples: Hubspot, BaseCRM www.callpage.io | ross.knap@callpage.io
  21. 21. You should: Optimize yourLanding Page Collectcustomer data Provide expertcomments Quickly dothenextstep www.callpage.io | ross.knap@callpage.io
  22. 22. Organize trainings method #6 www.callpage.io | ross.knap@callpage.io
  23. 23. #examples: autopilot www.callpage.io | ross.knap@callpage.io
  24. 24. Organize a series of webinars method #7 www.callpage.io | ross.knap@callpage.io
  25. 25. #examples: Online Marketing Marathon (CallPage), UXPin www.callpage.io | ross.knap@callpage.io
  26. 26. You should: Look for media partners Inviteindustryexperts Promote eachother and shareyour leads www.callpage.io | ross.knap@callpage.io
  27. 27. ColdMailng 1-to-1 method #8 www.callpage.io | ross.knap@callpage.io
  28. 28. www.callpage.io | ross.knap@callpage.io #examples:
  29. 29. You should: Usetoolssuchas:EmailHunter, WoodPecker Respond toleads quickly Recycleyourdatabase from time totime 3-4follow-ups within1-2 months www.callpage.io | ross.knap@callpage.io
  30. 30. Boost your LinkedIn profile method #9 www.callpage.io | ross.knap@callpage.io
  31. 31. #examples: www.callpage.io | ross.knap@callpage.io
  32. 32. You should: Have and interestingprofile Provideregular updates Have a welcome message www.callpage.io | ross.knap@callpage.io
  33. 33. Monitor online mentions method #10 www.callpage.io | ross.knap@callpage.io
  34. 34. #example: www.callpage.io | ross.knap@callpage.io
  35. 35. You should: Use tools such as: Brand24, Monitori Check mentionsaboutyour competition Check mentionsaboutthe problemyou’resolving www.callpage.io | ross.knap@callpage.io
  36. 36. Have your own stand during industry fairs method #11 www.callpage.io | ross.knap@callpage.io
  37. 37. You should: Target group: customers Take peoplefrom your sales team EstablishKPI No more than 12 hoursfor a follow up Organizea contest www.callpage.io | ross.knap@callpage.io
  38. 38. Networking during business events method #12 www.callpage.io | ross.knap@callpage.io
  39. 39. You should: Add everything toyourCRM Establish KPI www.callpage.io | ross.knap@callpage.io
  40. 40. Partnership with other companies method #13 www.callpage.io | ross.knap@callpage.io
  41. 41. #examples: Brand24, Livechat www.callpage.io | ross.knap@callpage.io
  42. 42. You should: Create Win-Winsituations Test now, sign later www.callpage.io | ross.knap@callpage.io
  43. 43. Partnership programs method #14 www.callpage.io | ross.knap@callpage.io
  44. 44. #examples: SalesManago www.callpage.io | ross.knap@callpage.io
  45. 45. You should: Pay high commission Not quantity,but quality www.callpage.io | ross.knap@callpage.io
  46. 46. Be on marketplaces, comparison engines, and aggregators method #15 www.callpage.io | ross.knap@callpage.io
  47. 47. #examples: CallPage www.callpage.io | ross.knap@callpage.io
  48. 48. Good old Adwords method #16 www.callpage.io | ross.knap@callpage.io
  49. 49. #example: cleaning companies www.callpage.io | ross.knap@callpage.io
  50. 50. Acquire customers from other companies method #17 www.callpage.io | ross.knap@callpage.io
  51. 51. #example www.callpage.io | ross.knap@callpage.io
  52. 52. You should: Unhappycustomers Customers lookingfor additionalservices Quick reaction- emotions www.callpage.io | ross.knap@callpage.io
  53. 53. Companies that generate leads on order method #18 www.callpage.io | ross.knap@callpage.io
  54. 54. #example: RightHello www.callpage.io | ross.knap@callpage.io
  55. 55. Recycle leads from your database method #20 www.callpage.io | ross.knap@callpage.io
  56. 56. You should Ifsomebody from saleswasdismissed -reactimmediately Write afollow up every2or3months Lead routing www.callpage.io | ross.knap@callpage.io
  57. 57. To sum up: Conduct webinars with experts Organize live thematic events Give interviews and write articles for trade media Write guest posts on other companies’ blogs Write ebooks Organize trainings Organize a series of webinars ColdMailng 1-to-1 Boost your LinkedIn profile Monitor online mentions Have your own stand during industry fairs Networking during business events Partnership with other companies Partnership programs Be on marketplaces, comparison engines, and aggregators Good old Adwords Acquire customers from other companies Companies that generate leads on order Recycle leads from your database www.callpage.io | ross.knap@callpage.io
  58. 58. Questions & Answers www.callpage.io | ross.knap@callpage.io
  59. 59. Thanks! ross.knap@callpage.io www.callpage.io | ross.knap@callpage.io

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