Marketing Era

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Experiential Marketing
Dr. Muhammad Zahid
PhD. Marketing

3. Learning Objectives
• Evaluation of Experiential Marketing
• Definition of Experiential Marketing
• Components of Experiential Marketing
• Examples of Experiential Marketing
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4. (Schmitt, 1999 ;Hirschman, 2017)
Marketing has drastically changed since last two decade or so.
How Experiential Marketing has Evolved

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6. Introduction
Experiential marketing is tactic to create Customer Interactions
with product, service or place. It is “a set of interactions between a
customer and a product, a company, or part of its organization,
which provoke a reaction (Schimitt, 2010).
It is an umbrella construct used to incorporate and account for a
diverse set of phenomena
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8. Dimensions of Experiential Marketing
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9. Examples
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10. Examples
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11. Thank You
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