Experience Design for a Viral Mobile Community
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10 Lessons from the Design of the ThirstyPocket iPhone App for Viral Mobile Neighborhood e-Commerce: 1. Develop an Experience Strategy 2. Understand Virality 3. Optimize Most Where it Matters 4. Use Vision Storyboards 5. Understand your Platform 6. See Platform Limitations as Opportunities 7. Authentic Minimalist Design 8. Service is the Product 9. Create Loosely Coupled Systems 10. Experience Partners & Wranglers
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Experience Design for a Viral Mobile Community
- 1. Experience Design for a Viral Mobile Community Greg Nudelman UX Architect, ThirstyPocket Labs
- 2. 10 Lessons from the Design of the ThirstyPocket iPhone App for Viral Mobile Neighborhood e-Commerce
- 3. 1. Develop an Experience Strategy
- 12. +
- 13. Viral Mobile Neighborhood e-Commerce
- 19. item item Buyer Seller item item Buyer Seller Seller item item Buyer Seller item item item item
- 20. Buyer Seller
- 23. 3. Optimize Most Where it Matters
- 24. Selling is Hard
- 36. 47 Controls in 1st step alone!
- 42. Session Timeout We love you. For your continued safety, your session timed out. To login again, click here
- 44. Change the Game of the Selling Flow Make it Local Make it Mobile
- 46. 4. Use Vision Storyboards
- 51. Done!
- 52. Buyer Seller
- 58. Done!
- 59. See What I Mean: How to Use Comics to Communicate Ideas Kevin Cheng, Raptr
- 60. 5. Understand your Platform
- 62. Why?
- 63. The First Full-Featured Ubiquitous Hand-Held Computer With Open APIs
- 64. GPS
- 65. Decent Camera
- 66. Phone Number Device ID
- 71. (and it’s also a phone)
- 72. iPhone App Design Challenges
- 73. 6. See Platform Limitations as Opportunities
- 74. Typing on the iPhone is Hard
- 75. …like typing in Chinese
- 78. One page at a time
- 79. Links are gone
- 80. Hi-Resolution vs. Fat Finger
- 90. 7. Authentic Minimalist Design
- 93. Phone Number Device ID
- 95. Selling flow Registration Flick Browsing
- 97. 8. Service is the Product
- 101. Service Design is Meta-Design: Choreograph Design Experience
- 102. Scope
- 103. Visibility
- 107. Service Experiences are paths transversing the Service System
- 108. 9. Create Loosely Coupled Systems
- 114. Degrade Gracefully
- 115. 10. Experience Partners & Wranglers
- 120. Buyer Seller Review-er Blogger …
- 123. 1. Develop an Experience Strategy 2. Understand Virality 3. Optimize Most Where it Matters 4. Use Vision Storyboards 5. Understand your Platform 6. See Platform Limitations as Opportunities 7. Authentic Minimalist Design 8. Service is the Product 9. Create Loosely Coupled Systems 10. Experience Partners & Wranglers
- 124. ThirstyPocket Labs as a Service phil@ThirstyPocket.com tom@ThirstyPocket.com java_etc@yahoo.com Thanks!
Editor's Notes
- The sub-title for this talk can be called:
- … in other words: social capitalism entrepreneurs… the ThirstyPocket team
- We were always fascinated with the concept of a neighborhood market
- The neighborhood market is the soul of the community.
- Where the action and conversation frequently happens… all of the magic of humanity coming together!
- So we wondered, what would happen if we combine theneighborhood market the latest mobile technology of iPhone… and out of this, the ThristyPocket application was born
- And in the process, we created what we call Viral Mobile Neighborhood e-Commerce. Sounds like a mouthful, but what does local mobile e-commerce really mean?
- Now when you think of e-commerce, you usually think of big name brands like Amazon, Wal-Mart, eBay, and probably a smattering of other conglomerates…
- But we’re talking literally about taking all of the power of buying and selling via electronic digital means and putting in hands of the peopleBy combining it with the latest in the mobile technology
- What is Virality? A fair question. The whole concept of virality got a bad rap lately, but actually…
- it’s central concept to whole web 2.0 evolution
- As applied specifically to neighborhood e-commerce, virality means that if you have a seller that is selling multiple items, every individual who buys an item and experiences the process, can also him or herself become a seller, selling multiple items which in turn attracts more buyers, who list additional items, thereby increasing the size of the network. Exponentially. That’s Virality.
- The critical component of the virality model is actually this transformation of a Buyer into a Seller. To accomplish this, the system must be easy enough to use to be conducive to upping the level of the individual’s participation to the next critical level…
- …naturally and peacefully. To accomplish this, we needed to understand the needs of our audience and the challenges of selling on-line, then redesign the entire process from the ground up,
- …and make it very easy to sell all kinds of stuff in your local community. Now you may say, what’s the big deal with selling, anyway? Aren’t there sites do allow you do that? Absolutely. But why do you think we decided to concentrate on making selling easier?
- Well, we did some digging and this is the first insight we had. Selling is actually really hard.
- Let’s say you want to sell this car on autotrader.com.
- You’re thinking “easy”, right? No problem!
- You fire up AutoTrader.com and hit “sell your car”. Enter your zip. Great, This is going to be a piece of cake!
- Oh oh… gotta “Buy Now” before you can sell… Hmmm….
- Fascinating!
- Then you get this little popup that invites you to engage in a little friendly conversation to grease the wheels of commerce that are stuck in the tar of complicated UI…before you can be helped along with the selling process. You have to dismiss this layer before you can actually get to…
- …the “real” step one of the selling flow! Step 1 consists of exactly 4 parts:
- 12 drop downs and 3 text boxes that describe the type of your car
- 22 check boxes that describe options
- A large (but admittedly helpful) ad space… (more on this later!)
- And 5 controls describing your contact information… that’s how many total?
- That’s right, folks: 47 controls! And that’s just the first step!
- Then, take the next step for example, the photo upload –
- looks easy right?
- First, you have to take the photos of your car with your camera
- Then you have to upload the photos to your computer, itself, a multi-step process.
- Find the photo on your hard drive,
- then log back into the website, which by then probably timed-out… By this point, you maybe wondering, gosh, this is car listing business is going to take me several hours! maybe I aughtta save myself the heartburn
- and just drive it down the street to this guy and get rid of my car right there!
- Yes, selling is hard. But it does not have to be. From the start, we at ThirstyPockethad a vision of making selling easy. Making it local. …And most importantly, making it Mobile.
- Why is mobile important? Let’s take another use case.
- Let’s say you are headed to a concert. Something really cool… maybe even Green Day!
- And on the way to the concert
- You get an IM. Sorry, Jen can’t make it to the concert, can you sell her ticket? n/p!
- Fill out 1 line description, how people can get in touch with you, and hit “post it”
- And that’s it! You’re done. That was our vision when designing the ThirstyPocket system. Selling your Car, tickets, it’s just that easy. And BTW, GPS knows where you are, so the iPhone fills the localization info automatically. Any questions?
- Remember this crucial step of transformation of a Buyer into a Seller? By redesigning the flow to take full advantage of the technological capabilities, we have managed to change the game and bridge the gap between the buyer and the seller.
- Since we’ve implemented the vision, we of course had to make a few adjustments, but overall, we stayed true to original vision’s simplicity and elegance.
- BTW, this is what we call a Vision Storyboard. This vision helped keep us on track through changes and adjustments and keeps you from adding yet another fabulous feature to the set. If you are designing something novel and game-changing, I highly recommend getting your vision out on paper in this kinds of a comic format to help guide your design process.
- BTW, this is what we call a Vision Storyboard. This vision helped keep us on track through changes and adjustments and keeps you from adding yet another fabulous feature to the set. If you are designing something novel and game-changing, I highly recommend getting your vision out on paper in this kinds of a comic format to help guide your design process.