The document discusses developing applications for mobile devices using the Mxim framework, which allows applications to be built once using standard web development tools and languages like PHP, then deployed across multiple devices through a content server without needing to be rebuilt for each device. Key aspects of Mxim include using the Mxml markup language and following a standard web development lifecycle of analysis, design, development, and deployment.

1. People Like Toys to Play
Prepared by: Gohar Sultan
Email: gohar.sultan@plabesk.com
Blog: iamacollegedropout.com

2. Learning from iPhone applications
Targeting the same audience on other devices

3. iPhone Application Usage

4. iPhone App Store
http://www.edibleapple.com/the-itunes-app-store-is-thriving/

5. Comparing iPhone Hardware with Other Phones
iPhone Others
Big Screen Mid Screen / Big Screen
Vibrator Vibrator
Multi touch -
Sound Sound
Cool Graphics Cool Graphics
Accelerometer Accelerometer

6. People will learn the use, if Your Device is something
your work interest them what you make it
Identify audience Right Price
Less feature, Small price, Big Audience
More features, More price, Small Audience

7. More Features More Confusion
Small Features Good to go

8. Identify Target Customer

10. Sweet / Cute OR Need / Productive

11. Developer Needs Culture to Follow
Think smart Go with bigger market share Don’t let your customers go Increase revenue
Increase revenue by
Design low featured, but Find most ubiquitous technology / Sell your application for less
selling more units
focused applications device and don’t let your customer
go
Cool Graphics
Light look & feel
Big Icon Big Application Screen Shots
Less / No marketing phrase

12. iPhone Targets Fun & Entertainment
Where is Need & Productivity?

13. Is there any other example where Need
Wins over Graphics / Just Technology?
Mac
I am cool Windows
Need and Productivity Linux
Just Technology
www.winsupersite.com

14. News
Education
Fun & Entertainment Productivity
Magazine
Lifestyle Health & Fitness
Books
Weather
Travel
Sports
Medical
Games Utilities
Business Social Network
Finance

16. Internet Centric Device Fit for All
WIKIPEDIA
My Learning Fashion Magazine
WIKIPEDIA
My Earning
My Learning
WORKFINDER
Its Fun Cute Clock
I Like Quotes Love Quotes
Quotes Love Quotes

17. What if we can make our device Internet Centric Device?
We can utilize device capabilities
Empower device with internet
Build applications and services simply as conventional web
application development
Build once and run for all

19. What is Mxim framework?
Mxim is an application development framework
for devices.

20. How it works?
Server Side Scripting
PHP, Perl, Python, etc
Mxim
mxml Third party Content
server Server
Mxim
Runtime
MXML (Mxim Markup Language)
Mxml is markup language for developing Mxim
applications, it enables web developer to start
developing mobile applications / solutions using existing
tools / languages for example; PHP, Perl, Python, etc
Sample Mxml (Mxim Markup Language)

21. Standard Web Development Lifecycle for Mxim Applications
Analysis Design Development Deployment
1. Requirements Design application Apply application logic Deploy your application
2. Target Devices / interface using Mxml any of server side using Mxim Content
Platforms (Mxim Markup language like; PHP, Perl, Server hosting.
Language) etc.

22. For further information
www.mximframework.com