SlideShare a Scribd company logo
For  the  people ,[object Object],[object Object],MobileWidgetCamp Austin, Texas 7 September 2008
Without users, you are poor ,[object Object],Ask anyone trying to go up against Apple in the MP3 player market
Dead icons must die ,[object Object],It’s not 10:15 I  do  have  1 voicemail and  5 emails So... Can I trust the weather? Can I even trust the message counts? a a a
The carry principle ,[object Object],[object Object]
Demanding apps drive churn ,[object Object],Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes
Portlets and progressive disclosure Shallow, broad content...  ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994
Progressive disclosure & glanceability Shallow, broad content...  ...becomes deeper & narrower
Why bother? ,[object Object],[object Object],Since you are on the way home... ...you might want to see the weather. a a
[object Object],[object Object],[object Object],design4mobile.mobi
[object Object],[object Object],[object Object],[object Object]

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For the people: on the utility of mobile widgets to people outside this room

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994
  • 7. Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower
  • 8.
  • 9.
  • 10.

Editor's Notes

  1. © 2008, Little Springs Design