It’s 2013 and senior centers need to be poised to serve all the different age cohorts 55+. The Boomer generation is aging into their 60s and there is no longer one profile that senior centers can serve. Stretch your programming reach by connecting with community partners. Join this webinar and find out ways to find who your community partners might be and how you can engage them.

1. Today we bring you…
EXPANDING YOURSENIORCENTER
PROGRAMMING ~ Part 2
The Pennsylvania
Association of
Area Agencies on
Aging
welcomes you to the
TOOLS FOR THE TRADE
Webinar Series.
Aging
Positively
Rennie Cohen
Presented by Mary Catherine Dabrowski

2. “No one sees the world
as it really is;
we only see the world
as we are.”
~ Dr. Stephen Covey, author of
“7 Habits of Highly EffectivePeople”

3. Who. . .

5. 93

7. 78

9. 63

10. 93
63
78
Generation Gaps

11. 93
63
78
Generation Gaps

12. Think INTEREST
Not AGE

13. William Gibson is one of the best-known North American science fiction writers and is
reported to have first said this in an interview on Fresh Air, NPR (31 August 1993).

14. ONE SIZE
FITS ALL!
DOES
NOT
FITS ALL!

15. That’s why they make
chocolate and vanilla!
CHOICE
 After-work hours
 Weekend activities
 Short-term series
Develop
Create Choices

16. VARIETY
Variety is the spice of life!
Create Variety
 Multiple ideas
 Community connections
 Off-site activities
Develop

17. Think. . .

18. Do
“one-size-fits-most”
red,silver-glitter-snowflaked,
argyle tights
really fit most?
the men!
…most short women
…most “Eddie Bauer” women
…most heavy women
…most thin women
…most tall women
…most “Lord & Taylor” women
and how about

19. Why develop
“ONE-size-fits-MOST”
programs?
Don’t think
“either” . . . “or”
Think “Both”

20. “New” Trends
• Health, Vitality & Wellness –
“forever young”
• Work, Money & Avocation –
postponing or changing
retirement
• Creativity & Learning –
college-type classes
• Passion, Play, Travel & Adventure
– don’t work all the time

21. • Family & Friends – important
• Caregiving & Grandparenting –
the “sandwich generation”
• Romance/Love & Sexuality –
NOT too old…
• Giving Back, Volunteering &
Philanthropy – not just “me
generation”
• Religion & Spirituality – open to
“New” Trends

22.  Ask what is most important to your
center’s purpose & programming.
Recognize
INTERESTS
 Recognize what are important interests
in your community.
Identify
VALUES
What's working
and how can we do more of it?”

23. Center Without Walls
Look Around Your
Neighborhood for…

24. Your Local Yarn Shop

25. Knitting – different experiences to different people

26. Knitting – different experiences to different people
Knitting Joseph's technicolor
dreamcoat for the local theater.
Knit-a-thon to break aGuinness World
Record & raise money
Intergenerational Mentoring

27. Knitting – not your Grandma’s Knitting anymore!
Yarn Bombing or Guerrilla Knitting
A new form of “street art” spreading across
the country—taking colorful knitted &
crocheted pieces and stitching them onto
trees & things—from mailboxes to buses.

28. Knitting – not your Grandma’s Knitting anymore!
Yarn Bombing or Guerrilla Knitting
A new form of “street art” spreading across
the country—taking colorful knitted &
crocheted pieces and stitching them onto
trees & things—from mailboxes to buses.

29. Your Pet Shop or Sporting Goods Store

30. Walking/Hiking—no limit on age or season

31. Walking/Hiking—no limit on age or season

32. AARP Bulletin poll—positive relationship between pet
ownership & exercise among pet owners

33. AARP Bulletin poll—positive relationship between pet
ownership & exercise among pet owners

34. Your Community Day

35. Your Community Day

36. Your Community Day

37. Your Community Day

38. • Boomers are used to paying for
classes & activities
• Charging fees for some
programs does not mean you
stop offering free programs
• Offering a basic form of a
program for free does not
mean you can’t charge for an
upleveled variation
Stop Giving It All Away for Free!

39. It matters
what you call people!

40. “senior citizen(s): Steer clear of this term.”
Glossary of Terms ~ From a 2007 issue of Age Beat
the Newsletter of the Journalists Exchange on Aging

41. Another quote from Douglas Adams
Anything that is in the world when
you’re born is normal and ordinary and
is just a natural part of the way the
world works.
Anything that’s
invented between
when you’re 15 and
35 is new and exciting
and revolutionary and you can probably
get a career in it.
Anything invented after you’re 35 is
against the natural order of things.

43. Thank you to P4A for this Tools for the Trade Webinar!
Aging
Positively
Rennie Cohen
renniec@mac.com
610-724-0903
IMPROVING YOUR CENTER’S BOTTOM LINE
GROWING A MEMBER SUPPORT TEAM
ASKING FOR MONEY IS EASIER THAN YOU THINK!
THE ROLE OF ARTS &
CREATIVITY IN YOUR
SENIOR CENTER
EXPANDING YOUR SENIOR
CENTER PROGRAMMING
~ Part 1
This presentation, along with the following
webinars in this series, will be archived
on the P4A website.

44. Photo Credits
• Jeweled Globe by FadderUn
• Royal Geographical Society World Globe by BiblioArchives / Library
Archives
• Globe Terrestre by BiblioArchives / Library Archives
• Globe by stevecadman
• Globe by nsikander28
• Globe by jbachman01
• Globes by tuppus
• Old Globe by ToastyKen
• Globe by Joe Shlabotnik
• Globe Sculpture by Mr. T in DC
• Good Looking World by Beedle Um Bum
• Globe by vasta
• Old Telephone by Si!
• Princess Telephone - suitable for framing by MarkGregory007
• time for CHANGE by marsmet546
• the future is here by Will Lion
• one-size-fits-all By Micky.!
• Chocolate & vanilla cupcakes by Angelina Cupcake
• Spices by Austin555
• One size fits all. Welcome to the 80's by herogbr
• Diversifying by quinn.anya
• Heidelberg Army Wellness Center by heraldpost
• Work Station with Broken Computer by unprose
• Education by Sean MacEntee
• Travel Guides by Vanessa (EY)
• Family Gathering, International Restaurant by yeweyi
• 3 Generations! by Visual Artist Frank Bonilla
• Holding hands at any age by Julie70
• Middlesex County Volunteer Sign by jameskm03
• spiritual connections by Grant MacDonald
• Anneke's Needleworks by meknits
• Meg's photo of Grandma/Mum knitting by dumbledad
• Knitting away by dlanor smada
• Knitting with Grandma by tomkellyphoto
• Coventry Knit-a-thon by amandabhslater
• Yarn bombing book by ABC Open Central Victoria
• Yarn bombing parking metre by Twilight Taggers
• Yarn Bombing fun day by Twilight Taggers
• Yarn Bombing by sweeneybird
• Yarn bombing at Rotunda by Mundoo
• tools of the trade by World of Oddy
• Recording the knitting circle with smartphones by ABC Open
Central Victoria
• Hiking Group Pic by boxercab
• The Narrows Road walk on Campobello February 1, 2009 by
Campobello Island
• Head Harbour Light Walk July 27, 2008 by Campobello
Island
• Lichfield Alzheimer's Society Memory Walk 2010 by Lichfield
Live
• Lichfield Cathedral Dash by Lichfield Live
• Real Men Wear Pink by Terry Tyson
• Greyt Greyhounds and Friends Fair by cooksr
• Krewe of Barkus and Meoux Pet Parade, Shreveport, LA by
Shreveport-Bossier: Louisiana’s Other Side
• Pet Parade by MBK (Marjie) Los Angeles District Celebrates
City of Torrance AFD 2012 by U.S. Army Corps of Engineers
Los Angeles District
• Planning the booth ~ 1 of 3 photo by Urban Woodswalker
• 106:365 Collingswood Craft Show by a.rosy.outlook (Stacy)
• Senior Citizen Roast by fodwyer
• Infocom - Hitchhikers Guide by kreg.steppe
• Aug 23-08 Sointula Pet Parade judge3 by sointula
• Questions? by Rajiv Patel (Rajiv’s View)