The document analyzes and summarizes the logos of three lingerie brands: Victoria's Secret, La Senza, and Bravissimo. For Victoria's Secret, the logo uses pink and black colors and a feminine font to represent sophistication and target women. For La Senza, the logo uses electric pink and black colors with a curvy retro font to target younger women. For Bravissimo, the logo uses black and white shades with a curvy wide font to target plus-sized women in a professional yet feminine way.

1. Logo Research
Victoria’s Secret
Colour: the colours used in this logo is pink and black, the pink background
is a pale pink which is a stereotypical women’s colour and also a more
sophisticated pink which projects that the brand is of a sophisticated and
professional standard. The black colouring in the font is used so that the
brand name stands out from the back ground.
Font: the font used in this logo is feminine just as the colours which is to
show again that the brand is for women, the font has light shapes which
represents that the brand is for women of a delicate and petite shape.
Text: the text used in this logo is “Victoria’s Secret”, “Victoria” is a women’s name which could
represent either the designer or the audience that this brand targets. “Secret” could represent that
women’s underwear should be a secret and not be displayed as fashion item.
La Senza
Colour: the colours used in this logo is electric pink and jet black, the jet
black background helps the colour in the font to stand out and not merge
with the background. The electric pink represents that the brand is more
new, updated and for the younger generation.
Font: the font used in this logo is curvy and long perhaps to represent the new age range that “La
Senza” brings to the market of women’s underwear. The font also appears to be retro which also
represents the younger age generation that this business brings to the market.
Text: the text used in this logo is “La Senza”, “La” means “feminine” and “Senza” translates to
“without”. This could mean that the brand name represents that without “La Senza” there is no
femininity to the clothes and underwear that the target audience wears unless the customer
purchases “La Senza” products.
Bravissimo
Colour: the colours involved in this logo is black and white which are
also known as shades. The white background helps the font to stand
out in the logo and also presents a professional aspect to the logo.
Where the black colour is used in the font it helps to push the logo
into looking even more professional and mature than with a colour
such as pink or blue.
Font: the font used in this logo is curvy and wide which represnts
that the brand is more for the plus sized woman which appears to be
the target audience for this business. The font is also curvy in a feminine form which helps the font to
not just be professional but also feminine.
Text: the text used in this logo is “Bravissimo” which is a term to express great approval, especially of
a perfomance. This could mean that the brand is attempting to sell their products as a great
performance clothing item for the larger woman which could be in terms of support and structure of
the products.