Exec Presentation Australia 07 Sep2010 V6
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Exec Presentation Australia 07 Sep2010 V6
- 1. Engel & Völkers - Australia Licensing System – Executive Presentation
- 2. Content 1. The Real Estate Agent of the future Slide 3 2. Engel & Völkers at a Glance Slide 4– 5 3. Our Core Values Slide 6 4. The Engel & Völkers Global Network Slide 7 - 8 5. The Licensing System Slide 9 - 11 6. Marketing Concept Slide 12 – 13 7. Ongoing Support & Training Slide 14 - 15 8. Our Success Slide 16 - 17 9. Investment by Licensee Slide 18 10. Roll-out - Australia Slide 19 11. Summary Slide 20 Engel & Völkers Licensing System
- 4. A high number of highly qualified employees
- 5. Specialisation in key areas of expertise, with the synergy effects of an all-round estate agency company
- 6. Brand forms central focus, linked to other aspects of service provision, e.g. project sales
- 7. Local presence with access to global property markets
- 8. Investment opportunities in future technology, e.g. web-oriented estate agency program
- 10. Standardised service conceptEngel & Völkers Licensing System
- 11. 2. Engel & Völkers at a Glance Engel & Völkers Private Office GG Residential Commercial Yachting Engel & Völkers Licensing System
- 13. „Franchise Direct“ compiled information on over 5,000 franchises worldwide, regardless of their size or country of origin, judged all the companies on the same objective merits, e.g.:
- 14. number of units worldwide
- 15. number of expanded countries
- 16. years the company has been franchising
- 17. „Franchise Direct“ was established in 1998 and is one of the world‘s leading portals for franchise and business opportunities today. They are operating a suite of 6 multilingual sites targeting Northern America and Europe.Engel & Völkers Licensing System
- 18. 3. Our Core Values Passion Competence Exclusivity Engel & Völkers Licensing System
- 22. Represented in 37 countries on 5 continents
- 23. In-house academy and own training system
- 26. Ongoing growth of the network
- 27. 2009 total transaction volume nearly 7 billion USDo Engel & Völkers Licensing System
- 29. Over 1 Million active client contacts per year
- 31. up to 15 % of all contacts are generated through the Engel & Völkers networkRockster Villa sold through the E&V Network: price € 7.550.000; Commission: €453.000 Engel & Völkers Licensing System
- 33. Market leading broker of exclusive property
- 34. Global Office (real estate software)
- 35. Referrals of buyers
- 36. Clear and consistent Corporate Identity
- 37. Secures the optimum acquisition as well as marketing of properties
- 38. Referrals of sellers
- 39. Real estate portal E & V
- 40. Standardised Corporate Design
- 41. Synergy effects through cross selling
- 42. Co-operation
- 44. Presence and transparency through introduction of shop systems
- 45. E & V Marketing and Real estate expertise accessible through intranet
- 46. Group marketing
- 47. In-house training and sales system
- 48. IT networking
- 49. prof. Marketing (i.e.GG)Engel & Völkers Licensing System
- 50. E&V is a strong brand Engel & Völkers Licensing System
- 52. Designed for optimum brand, service and communication Spain Argentina Engel & Völkers Licensing System
- 53. 6. Marketing Concept Exclusive Marketing – Quality Printing Engel & Völkers Licensing System
- 54. 6. Marketing Concept Global Guide (GG) - Lifestyle, Personalities & Real Estate since 1988 … has reflected the success story behind the E&V brand for more than 20 years … can be read in German, English, Spanish, French and Flemish … has a total print circulation of 130,000 copies and is distributed by more than 450 E&V shops around the world Engel & Völkers Licensing System
- 55. 7. Ongoing Support & Training Master License Partner Relationship Management Head of Real Estate First Contact to License Partner Administrative support Coordinaton of marketing support Product and service support Strategic planning Sales support Commercial support Business development Ongoing Support Ongoing Support Ongoing Support Ongoing Support Ongoing Support License Partner Engel & Völkers Licensing System
- 57. More than 1 400 seminar days p.a. at the Engel & Völkers Property Academy
- 60. Agents
- 61. Assistants
- 63. License Partner(Part 1)Engel & Völkers Licensing System
- 64. 8. Our Success Residential Shops and Commercial Offices worldwide Engel & Völkers Licensing System
- 65. 8. Our Success Commission Turnover in EUR (Residential only) Engel & Völkers Licensing System
- 67. Ongoing Royalty
- 68. Service fee based on service scope
- 69. Investment for the property shop
- 70. Capital for start-up phaseEngel & Völkers Investing into a brand that is operating in the franchise business is a good investment,as you can easily sell yourrunning business at a later stage. Your Investment Engel & Völkers Licensing System
- 73. Agent pressure – higher expenses – cost of branding – cost of technology
- 74. Demands of the Internet and need for international network
- 75. Act local, think global
- 76. Tremendous Growth (over 30% within the last years)
- 77. Local estate agents with access to global property markets
- 78. Strength in the market due to a strong brand and outstanding network
- 79. Successfully proven Corporate Identity and Corporate Design
- 80. Service system a step above anything
- 81. Unmatched technology and professional marketing services
- 82. Shop system image – proven appeal to the right target market!
- 83. For sales agents – the right image, system and support means - higher opportunity – easy recruitment!
- 84. Engel & Völkers is a great International brand represented in 37 Countries on 5 continents
- 85. What better way to enter the market? Open a leading international brand Real Estate shop in the best locations in AustraliaEngel & Völkers Licensing System
- 86. Thank you Engel & Völkers Licensing System