The Excellence Bureau aims to promote and recognize excellence in service and hospitality. It recognizes role models who demonstrate outstanding performance, commitment to quality service, and contributions to their industry and community. The Bureau is a global network of professionals with over 200 years of combined experience in fields like hospitality, business, psychology, and consumer behavior. It provides tools to benchmark brand performance and ensure continuous improvement. The Bureau recognizes individuals and organizations in several countries that deliver excellent customer service and go above and beyond for their customers.