Spa Director - Mehnaz Ahmad


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Experienced Spa Director. Looking for a quality role with a leading hospitality provider. International postings welcome.

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Spa Director - Mehnaz Ahmad

  1. 1. Mehnaz Ahmad <ul><li>Spa Director </li></ul><ul><li>[email_address] </li></ul><ul><li>Mobile: (416) 899-7693 </li></ul><ul><li>Toronto, Canada </li></ul>
  2. 2. Spa & Wellness Sector Experience <ul><ul><ul><li>Experience managing a team of 20+ estheticians, therapists, attendants & support staff </li></ul></ul></ul><ul><ul><ul><li>I’m a trained Esthetician: Advanced Esthetics Certificate </li></ul></ul></ul><ul><ul><ul><li>Experience with day spas, resort spas and luxury hotel spas </li></ul></ul></ul><ul><ul><ul><li>Experience managing fitness facility with pool, gym, saunas, locker rooms, tea/coffee lounge </li></ul></ul></ul><ul><ul><ul><li>Planned CSS designation in 2010 (Certified Spa Supervisor) with ISPA </li></ul></ul></ul><ul><ul><ul><li>Written Standard Operating Procedures (SOPs) </li></ul></ul></ul><ul><ul><ul><li>Written Spa Reception training manuals </li></ul></ul></ul><ul><ul><ul><li>Developed esthetician training courses to upgrade skills </li></ul></ul></ul><ul><ul><ul><li>Developed and conducted Product Knowledge training for spa team </li></ul></ul></ul><ul><ul><ul><li>I build solid relationships with suppliers to gain enthusiastic support for monthly promotions, trade show support, celebrity promotions, special events and parties </li></ul></ul></ul><ul><ul><ul><li>Numerous certificates on spa management, marketing, retail and advanced skin care education </li></ul></ul></ul><ul><ul><ul><li>Trained in numerous high-end skin care lines: Darphin, Skin Ceuticals, Dermalogica, Pevonia, Phytomer etc. </li></ul></ul></ul><ul><ul><ul><li>Career progression from Spa Concierge, Spa Coordinator to Spa Director </li></ul></ul></ul><ul><ul><ul><li>Certificate of Recognition from Leading Spas of Canada for volunteer work with national association </li></ul></ul></ul><ul><ul><ul><li>Member of Leading Spas of Canada - member of Marketing and Education Committees </li></ul></ul></ul>
  3. 3. Marketing/Sales/PR Skills <ul><li>Spa Associations/ Trade Shows and Conferences: </li></ul><ul><ul><ul><li>Developed and managed numerous trade show booths promoting the corporate vision at spa, wellness, tourism, incentive and marketing trade shows </li></ul></ul></ul><ul><ul><ul><li>Built solid supplier relationships and gained supplier confidence to create numerous promotional campaigns </li></ul></ul></ul><ul><ul><ul><li>Member of Leading Spas of Canada association (LSC) </li></ul></ul></ul><ul><ul><ul><li>Member of LSC working committees on policy </li></ul></ul></ul><ul><ul><ul><li>Participation in International Spa Association (ISPA) conferences </li></ul></ul></ul><ul><ul><ul><li>Active participation at various esthetics trade shows and workshops </li></ul></ul></ul><ul><li>Promotions / Media Coverage and PR </li></ul><ul><ul><ul><li>Designed and promoted numerous promotional campaigns working closely with internal PR, Marketing and Communications departments </li></ul></ul></ul><ul><li>Built relationships with the media to positively promote the corporate message </li></ul><ul><li>On-line and social media marketing: </li></ul><ul><ul><ul><li>Maintenance of customer and prospect databases </li></ul></ul></ul><ul><ul><ul><li>Generated content for E-blasts, newsletters, web content development </li></ul></ul></ul><ul><ul><ul><li>Content development (for business) for Twitter, Facebook and LinkedIn groups </li></ul></ul></ul><ul><ul><ul><li>Designed web site content, proofed web site development, assisted with final design and layout </li></ul></ul></ul>
  4. 4. Human Resource/Personnel Management <ul><li>Conducted hiring interviews and performed on-boarding tasks </li></ul><ul><li>Conducted layoff and exit interviews with non-performing staff </li></ul><ul><li>Worked closely with internal Human Resource/Personnel departments to follow all company policies and procedures </li></ul><ul><li>Created performance evaluation criteria </li></ul><ul><li>Conducted annual staff performance evaluations </li></ul><ul><li>Written detailed job descriptions and worked with recruiters to search and evaluate appropriate staff </li></ul><ul><li>Processed Payroll, commission statements and other required personnel reporting </li></ul><ul><li>Responsibly maintained petty cash, cash tips, cheques and other financial transactions </li></ul>
  5. 5. Financial Management Skills <ul><li>Managed project finances, and reported financial performance to project stakeholders </li></ul><ul><li>Presented periodic financial updates to senior executives, gaining funding as required </li></ul><ul><li>Well versed in project finances – creating and managing budgets from $60K up to $2.8M </li></ul><ul><li>Detailed budget creation, evaluation and future projections </li></ul><ul><li>Worked closely with internal procurement and purchasing departments to create RFP’s, wrote RPF evaluation criteria, assessed vendor bids, performed vendor/supplier selection. </li></ul><ul><li>Advanced Microsoft Excel skills </li></ul><ul><li>Worked within established contingency amounts and percentages </li></ul>
  6. 6. Project Management Experience <ul><li>Built project teams, gained cross functional support with the organization and outside the organization with vendors and consultants </li></ul><ul><li>Coordinated training with vendors for end users and project team members </li></ul><ul><li>Effectively managed client requirements and expectations </li></ul><ul><li>Delivered on-time and under budget </li></ul><ul><li>Built, maintained and presented detailed project budgets </li></ul><ul><li>Built and maintained detailed project schedules </li></ul><ul><li>Built and maintained detailed project team task lists </li></ul><ul><li>Effectively delegated tasks within project team </li></ul><ul><li>Built detailed resource estimates and gained resource commitment from department heads </li></ul><ul><li>Managed numerous projects through a full project management life cycle (initiation, funding, testing, training, implementation and support) </li></ul>
  7. 7. Press Coverage/ Interviews <ul><li>‘ Travel Industry Today’ media coverage at IncentiveWorks 2009 Conference in Toronto. </li></ul><ul><ul><li> </li></ul></ul><ul><li>Huffington Post interview during Toronto Fashion Week: </li></ul><ul><ul><li> </li></ul></ul><ul><li>TV interview with The Wine Ladies during 2009 Toronto International Film Festival: </li></ul><ul><ul><li>‘ In Conversation with Mehnaz Ahmad’: </li></ul></ul>
  8. 8. Expat Experience, Languages, Travel <ul><ul><ul><li>International Expat experience for 1.5 years in South America – Based in Montevideo, Uruguay </li></ul></ul></ul><ul><ul><ul><ul><li>Provided Project Coordination skills to CIDA Latin America </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Traveled extensively within South America, visiting most of the countries on the continent and interacted with various local cultures </li></ul></ul></ul></ul><ul><ul><ul><li>Languages: English (fluent), Spanish (Functional) </li></ul></ul></ul><ul><ul><ul><li>Traveled within Caribbean, Central America and Mexico </li></ul></ul></ul><ul><ul><ul><li>Well versed in international cultures - comfortable dealing with staff and clients from different cultural backgrounds and ethnicities. </li></ul></ul></ul><ul><ul><ul><li>Traveled extensively in Middle Eastern countries: UAE, Oman, Bahrain </li></ul></ul></ul><ul><ul><ul><li>S.E. Asian travel: Thailand, Malaysia, Borneo, Singapore, interacting with local cultures </li></ul></ul></ul><ul><ul><ul><li>Lived and traveled within Pakistan with extensive interaction with expatriate communities from UK, Germany, USA, Japan and Holland </li></ul></ul></ul><ul><ul><ul><li>Traveled within Australia, Germany and Switzerland </li></ul></ul></ul><ul><ul><ul><li>Traveled extensively within USA and Canada for business and personal trips </li></ul></ul></ul>