This document analyzes the situation of Mattel, a toy company headquartered in California that sells toys globally through mass retailers and toy stores. It discusses Mattel's product lines, international presence, pricing strategy, and promotional activities. It also performs a SWOT and external analysis, and identifies Mattel's flat sales growth compared to competitors as a problem. Three solutions are proposed: continuing to strengthen Barbie through new campaigns and stores; expanding internationally; and launching a new marketing campaign educating parents on the benefits of toys. The decision is to combine these strategies to strengthen Mattel's brands, enter new markets, and revamp advertising.