Programmatic Campaign Plan
•
1 like•716 views
American Eagle Outfitters is aiming to revitalize declining sales among millennials by driving more traffic to its website and mobile app. The plan uses Magnetic, Pushspring and Grapeshot to retarget millennials across multiple channels. Magnetic will search retarget millennials based on past browsing behaviors. Pushspring will target trendy millennials through mobile app personas. Grapeshot will predict trending content to reach millennials where engagement is highest. The campaign will measure success through improved website conversions and increased app downloads.
Report
Share
Report
Share
Download to read offline
Recommended
Melissa novak final project
American Eagle Outfitters is a leading global specialty retailer operating over 1,000 stores worldwide under its two brands, American Eagle Outfitters and Aerie. Its target markets are men and women ages 15-35 for American Eagle and 15-21 for Aerie. The company's digital marketing strategy aims to increase positive brand awareness by 25% and online sales by 5% over two years by revamping its brand image through a "Casual Clothing" advertising campaign and increasing its internet and social media marketing.
GAP FINAL POWERPOINT COMPLETE website
The document provides an analysis of Gap's brand challenges and opportunities. It outlines Gap's goals to maintain leadership, grow market share, and improve sales. While Gap aims to offer classic American styles, it has lost customers to fast fashion competitors who better utilize online channels. The agency proposes to leverage Gap's history and culture to distinguish it from rivals by positioning the brand as offering fundamental, traditional pieces at affordable prices for stylish, young consumers.
Gap Ad Media Plan and Budget
The document provides a situation analysis for Gap Inc. including background information on the company, industry trends, competitors, financial performance, key issues, SWOT analysis, segmentation of target customer groups, and objectives for marketing. Gap launched brands like Old Navy and Banana Republic and started online retailing. The apparel industry was expected to grow 1.3% in 2001 and 3% in 2002. Key issues for Gap included maintaining market share and brand positioning. Objectives were to maintain sales and acquire new customers while repositioning the brand for all generations.
American Apparel Case Study
Case Study on American Apparel
By Liza Bain, Aaron Brown-Kert, Andrew Hyde, Maxie Winick and Mark Gronowski
For Marketing Management Class
Use for educational purposes only
Mkt302 assignment-2 (1)
This document provides an overview of Gap Inc., including a brief history, its brands, mission statement, financial performance, stock performance, SWOT analysis, target markets, competitors, recommendations, and other key information. Specifically, it notes that Gap Inc. was founded in 1969 and now includes brands like Gap, Old Navy, Banana Republic, and Athleta. It analyzes Gap's strengths, weaknesses, opportunities, and threats. Key competitors include H&M, Zara, American Eagle, and Abercrombie & Fitch. The document recommends strategies like expanding into the teenage market and business casual sector as well as enhancing customer service.
Gap Case Study (Group project)
The document outlines Gap's marketing communication objectives and budget allocation for 2003. It aims to stop negative sales growth and strengthen brand loyalty across multiple generations. Key objectives include repositioning the Gap brand, increasing sales by 2.7% and maintaining a 2.8% market share. The marketing strategy will promote Gap as a unified brand that offers basic, season-less clothing appealing to all targets. TV, magazine and outdoor advertising will build brand preference, while online ads target younger consumers. Celebrity endorsements will contribute to brand recognition.
G+G challenge: The Gap presentation
The Gap brand aims to epitomize casual American style with accessible pricing and high quality, affordable clothing appealing to a wide range of consumers. However, it faces challenges maintaining a clear brand identity and message against competitors like Uniqlo due to a overly diversified product line. Areas for improvement include streamlining product offerings to better control quality, defining value proposition, and clarifying ambiguous marketing campaigns.
Private Label By Dr.Hitesh Gaur
this is presentation depicting the current scenerio of private label industry. are they encroaching the market share of manufacturers brands.
Its been prepared by a student of Nirma University.
Recommended
Melissa novak final project
American Eagle Outfitters is a leading global specialty retailer operating over 1,000 stores worldwide under its two brands, American Eagle Outfitters and Aerie. Its target markets are men and women ages 15-35 for American Eagle and 15-21 for Aerie. The company's digital marketing strategy aims to increase positive brand awareness by 25% and online sales by 5% over two years by revamping its brand image through a "Casual Clothing" advertising campaign and increasing its internet and social media marketing.
GAP FINAL POWERPOINT COMPLETE website
The document provides an analysis of Gap's brand challenges and opportunities. It outlines Gap's goals to maintain leadership, grow market share, and improve sales. While Gap aims to offer classic American styles, it has lost customers to fast fashion competitors who better utilize online channels. The agency proposes to leverage Gap's history and culture to distinguish it from rivals by positioning the brand as offering fundamental, traditional pieces at affordable prices for stylish, young consumers.
Gap Ad Media Plan and Budget
The document provides a situation analysis for Gap Inc. including background information on the company, industry trends, competitors, financial performance, key issues, SWOT analysis, segmentation of target customer groups, and objectives for marketing. Gap launched brands like Old Navy and Banana Republic and started online retailing. The apparel industry was expected to grow 1.3% in 2001 and 3% in 2002. Key issues for Gap included maintaining market share and brand positioning. Objectives were to maintain sales and acquire new customers while repositioning the brand for all generations.
American Apparel Case Study
Case Study on American Apparel
By Liza Bain, Aaron Brown-Kert, Andrew Hyde, Maxie Winick and Mark Gronowski
For Marketing Management Class
Use for educational purposes only
Mkt302 assignment-2 (1)
This document provides an overview of Gap Inc., including a brief history, its brands, mission statement, financial performance, stock performance, SWOT analysis, target markets, competitors, recommendations, and other key information. Specifically, it notes that Gap Inc. was founded in 1969 and now includes brands like Gap, Old Navy, Banana Republic, and Athleta. It analyzes Gap's strengths, weaknesses, opportunities, and threats. Key competitors include H&M, Zara, American Eagle, and Abercrombie & Fitch. The document recommends strategies like expanding into the teenage market and business casual sector as well as enhancing customer service.
Gap Case Study (Group project)
The document outlines Gap's marketing communication objectives and budget allocation for 2003. It aims to stop negative sales growth and strengthen brand loyalty across multiple generations. Key objectives include repositioning the Gap brand, increasing sales by 2.7% and maintaining a 2.8% market share. The marketing strategy will promote Gap as a unified brand that offers basic, season-less clothing appealing to all targets. TV, magazine and outdoor advertising will build brand preference, while online ads target younger consumers. Celebrity endorsements will contribute to brand recognition.
G+G challenge: The Gap presentation
The Gap brand aims to epitomize casual American style with accessible pricing and high quality, affordable clothing appealing to a wide range of consumers. However, it faces challenges maintaining a clear brand identity and message against competitors like Uniqlo due to a overly diversified product line. Areas for improvement include streamlining product offerings to better control quality, defining value proposition, and clarifying ambiguous marketing campaigns.
Private Label By Dr.Hitesh Gaur
this is presentation depicting the current scenerio of private label industry. are they encroaching the market share of manufacturers brands.
Its been prepared by a student of Nirma University.
SWOT analysis of GAP Inc
The document analyzes GAP Inc's strategic issues through a SWOT analysis. It identifies key strengths as franchising opportunities and global brand recognition. Main weaknesses are reliance on outside vendors and underutilized assets. Major opportunities are the women's apparel market and growing online retail. Increased competition is the primary threat. An internal and external factors analysis scores each factor. It concludes that franchising opportunities and the women's apparel market are the biggest strengths and opportunities, while reliance on vendors and competition are biggest weaknesses and threats. The TOWS matrix recommends leveraging strengths to pursue opportunities and addressing weaknesses to reduce threats.
Abdelgawad capstone powerpoint
Molson Coors Beverage Company is developing a strategic marketing plan to launch a new line of cannabis-infused beverages. The target market is millennials and Gen-Z aged 21-35 who live in areas where recreational cannabis is legal. The objectives are to sell over 1 million units in the first year, have 65% brand recognition after 3 years, and control 40% of the cannabis beverage market after 5 years. The plan includes developing a new brand identity, offering various flavors and potency levels, and distributing locally through dispensaries. Pricing will start lower than competitors to gain market share. Promotions will use a push-pull strategy with advertising, social media, and point-of-sale
Gap case study
Gap Inc. is a major clothing retailer operating stores under brands like Gap, Banana Republic, and Old Navy. It has faced several controversies over the years related to poor working conditions and violations of labor laws at factories producing its clothing. These include cases of unpaid overtime wages, forced abortions, unsafe conditions, and child labor. Gap has also struggled with declining sales in recent years due to failures to attract younger customers and keep up with fashion trends. It is undergoing restructuring to improve its online and marketing operations in an effort to reverse these sales declines.
American Apparel case study
The document discusses rebranding strategies for American Apparel. It notes the brand is known for controversial advertising but faces issues with turnover, lawsuits, and bans. The new CEO wants to move away from sexual imagery and focus on social commentary while staying creative and true to manufacturing in the USA. It suggests emphasizing social consciousness and corporate responsibility to improve reputation and focus on a new target audience of socially aware millennials. A campaign emphasizing "buttoning up" sexuality could help volume down accusations while keeping an original creative voice.
American apparel
American Apparel wants to increase revenue by promoting its social responsibility practices to its target market of 16-24 year olds. A brand audit found that only 38.2% see the company as environmentally responsible. The positioning strategy is to "Show American Apparel's green side!" by communicating how it has created US jobs with good benefits and pays workers twice the minimum wage. The campaign aims to create buzz and reinforce the brand image while making consumers feel socially responsible by buying from a sustainable company.
American apparelpitch
American Apparel is rebranding to restore its reputation and address financial issues. It will introduce new management, improve workplace policies, and change communication strategies. A 12-month campaign will emphasize the brand's values through social media, cut external advertising, and launch a new visual identity with blogger collaboration. The goal is to position American Apparel as a responsible and sustainable brand.
Gap Marketing Presentation
The document summarizes Gap Inc.'s current marketing strategy and identifies flaws. It is targeting younger consumers but survey data shows older customers prefer Gap. A new strategy of retention and stimulating demand is proposed. The target becomes 30-45 year olds like Shirley. Gap will emphasize basics and bring back celebrity endorsements. Internationally Gap will continue expanding, especially in China. The document identifies a need to close the "gap" between domestic and international sales.
GAP Case Study
This document outlines marketing plans and strategies for the Gap brand. It discusses the history and target audience of Gap, which was founded in 1969 in California as a specialty retailer. It then provides details on four marketing campaigns - (RED), Be BrightMake Love, #BacktoBlue, and #SummerLoves. The document also discusses Gap Kids campaigns, distribution plans through various channels, potential brand extensions, and a customer responsibility video link.
LI-NING STRATEGIC RECOMMENDATION USA 2015
Li-Ning is a Chinese sports brand founded in 1990 by Olympic gymnast Li Ning. While successful in China, the brand has little awareness in the US market which is dominated by Nike and Adidas. This strategic recommendation proposes building a digital ecosystem and community around Li-Ning to engage younger Americans aged 15-25 and increase the brand's market share. Key recommendations include developing websites, social media, a co-branded app, influencer marketing, contests and incentives to foster sharing and user-generated content using the hashtag #Lining. The goal is to position Li-Ning as a brand that brings friends together through sport.
American Apparel Business Plan
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
Rebranding: The Gap
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Sprinklr vs Salesforce
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
How to Get More Value from Your Social Data
Creating a meaningful insight is similar to baking a cake, with out the write ingredients, proper recipe, and something bake the batter- you'll struggle to produce something people want to consume. This deck explores at a high level how to work with data at each stage of the process. It is meant for anyone working with data- from savants to noobs.
Badvocates: Crisis Management and Trolling for Social Change
Learn the 4 types of Social Media complainers and how they have different motives and needs. Also gain insight into how to resolve crises issues effectively while minimizing the risk to your brand.
How The Latest Unicorn Is Changing the Social Landscape
Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
Careers in Digital Media | lovettejam
This was presented during the conduct of Seminar on E-Commerce Essentials and Strategies at Mindanao State University - Main Campus, Marawi City on September 24, 2014
The buyers guide to Programmatic Direct by Google
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Managing Personally Identifiable Information (PII)
This document discusses personally identifiable information (PII) and provides guidance on managing PII. It defines PII as information that can be used to identify an individual. The document notes that data breaches involving PII are common and outlines legal issues related to PII. It recommends assessing the confidentiality impact of PII and implementing appropriate controls based on the impact level. Specific steps are outlined to help organizations properly manage PII.
The creative process for programmatic: A guide for marketers
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
An example of Aeropostale marketing strategy presentation
This presentation is an example of proposed new marketing strategy for Aeropostale Brand. Prepared for Marketing Strategy Class
Nmdl final
American Eagle Outfitters wants to use digital marketing to engage their target market of 16-27 year olds. Their goals are to use social media, understand online customer needs, and use mobile advertising. Challenges include selling during non-peak times and competing with brands like Abercrombie. Their plans include social media incentives, timely social media responses, a store-locating app, and regular tagline changes. The $60k budget will fund these efforts over one year. Success will be measured by coupon usage, AdWords data, social feedback, and in-store observations.
Nmdl final
American Eagle Outfitters wants to use digital marketing to engage their target market of 16-27 year olds. Their goals are to use social media, understand online customer needs, and use mobile advertising. Challenges include selling during non-peak times and competing with brands like Abercrombie. Their plans include social media incentives, timely social media responses, a store-locating app, and changing taglines. They will run a $60k, one-year digital campaign including social media, mobile ads, and Google AdWords to be the top result for clothing searches. Success will be measured by coupon use, AdWords data, social feedback, and in-store observations.
More Related Content
What's hot
SWOT analysis of GAP Inc
The document analyzes GAP Inc's strategic issues through a SWOT analysis. It identifies key strengths as franchising opportunities and global brand recognition. Main weaknesses are reliance on outside vendors and underutilized assets. Major opportunities are the women's apparel market and growing online retail. Increased competition is the primary threat. An internal and external factors analysis scores each factor. It concludes that franchising opportunities and the women's apparel market are the biggest strengths and opportunities, while reliance on vendors and competition are biggest weaknesses and threats. The TOWS matrix recommends leveraging strengths to pursue opportunities and addressing weaknesses to reduce threats.
Abdelgawad capstone powerpoint
Molson Coors Beverage Company is developing a strategic marketing plan to launch a new line of cannabis-infused beverages. The target market is millennials and Gen-Z aged 21-35 who live in areas where recreational cannabis is legal. The objectives are to sell over 1 million units in the first year, have 65% brand recognition after 3 years, and control 40% of the cannabis beverage market after 5 years. The plan includes developing a new brand identity, offering various flavors and potency levels, and distributing locally through dispensaries. Pricing will start lower than competitors to gain market share. Promotions will use a push-pull strategy with advertising, social media, and point-of-sale
Gap case study
Gap Inc. is a major clothing retailer operating stores under brands like Gap, Banana Republic, and Old Navy. It has faced several controversies over the years related to poor working conditions and violations of labor laws at factories producing its clothing. These include cases of unpaid overtime wages, forced abortions, unsafe conditions, and child labor. Gap has also struggled with declining sales in recent years due to failures to attract younger customers and keep up with fashion trends. It is undergoing restructuring to improve its online and marketing operations in an effort to reverse these sales declines.
American Apparel case study
The document discusses rebranding strategies for American Apparel. It notes the brand is known for controversial advertising but faces issues with turnover, lawsuits, and bans. The new CEO wants to move away from sexual imagery and focus on social commentary while staying creative and true to manufacturing in the USA. It suggests emphasizing social consciousness and corporate responsibility to improve reputation and focus on a new target audience of socially aware millennials. A campaign emphasizing "buttoning up" sexuality could help volume down accusations while keeping an original creative voice.
American apparel
American Apparel wants to increase revenue by promoting its social responsibility practices to its target market of 16-24 year olds. A brand audit found that only 38.2% see the company as environmentally responsible. The positioning strategy is to "Show American Apparel's green side!" by communicating how it has created US jobs with good benefits and pays workers twice the minimum wage. The campaign aims to create buzz and reinforce the brand image while making consumers feel socially responsible by buying from a sustainable company.
American apparelpitch
American Apparel is rebranding to restore its reputation and address financial issues. It will introduce new management, improve workplace policies, and change communication strategies. A 12-month campaign will emphasize the brand's values through social media, cut external advertising, and launch a new visual identity with blogger collaboration. The goal is to position American Apparel as a responsible and sustainable brand.
Gap Marketing Presentation
The document summarizes Gap Inc.'s current marketing strategy and identifies flaws. It is targeting younger consumers but survey data shows older customers prefer Gap. A new strategy of retention and stimulating demand is proposed. The target becomes 30-45 year olds like Shirley. Gap will emphasize basics and bring back celebrity endorsements. Internationally Gap will continue expanding, especially in China. The document identifies a need to close the "gap" between domestic and international sales.
GAP Case Study
This document outlines marketing plans and strategies for the Gap brand. It discusses the history and target audience of Gap, which was founded in 1969 in California as a specialty retailer. It then provides details on four marketing campaigns - (RED), Be BrightMake Love, #BacktoBlue, and #SummerLoves. The document also discusses Gap Kids campaigns, distribution plans through various channels, potential brand extensions, and a customer responsibility video link.
LI-NING STRATEGIC RECOMMENDATION USA 2015
Li-Ning is a Chinese sports brand founded in 1990 by Olympic gymnast Li Ning. While successful in China, the brand has little awareness in the US market which is dominated by Nike and Adidas. This strategic recommendation proposes building a digital ecosystem and community around Li-Ning to engage younger Americans aged 15-25 and increase the brand's market share. Key recommendations include developing websites, social media, a co-branded app, influencer marketing, contests and incentives to foster sharing and user-generated content using the hashtag #Lining. The goal is to position Li-Ning as a brand that brings friends together through sport.
American Apparel Business Plan
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
Rebranding: The Gap
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
What's hot (11)
Viewers also liked
Sprinklr vs Salesforce
Sprinklr and Salesforce's social media platforms were compared based on reviews. 93% of customers evaluating both chose Sprinklr over Salesforce. Reviews noted a lack of social channels and integration between Salesforce's Radian6 and Social Studio. Analytics were also reported as lacking for Salesforce's Buddy Media compared to other vendors. A Forrester report found Salesforce's platforms like Buddy Media and Radian6 were not fully integrated, while listing Sprinklr as having the most powerful technology.
How to Get More Value from Your Social Data
Creating a meaningful insight is similar to baking a cake, with out the write ingredients, proper recipe, and something bake the batter- you'll struggle to produce something people want to consume. This deck explores at a high level how to work with data at each stage of the process. It is meant for anyone working with data- from savants to noobs.
Badvocates: Crisis Management and Trolling for Social Change
Learn the 4 types of Social Media complainers and how they have different motives and needs. Also gain insight into how to resolve crises issues effectively while minimizing the risk to your brand.
How The Latest Unicorn Is Changing the Social Landscape
Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
Careers in Digital Media | lovettejam
This was presented during the conduct of Seminar on E-Commerce Essentials and Strategies at Mindanao State University - Main Campus, Marawi City on September 24, 2014
The buyers guide to Programmatic Direct by Google
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Managing Personally Identifiable Information (PII)
This document discusses personally identifiable information (PII) and provides guidance on managing PII. It defines PII as information that can be used to identify an individual. The document notes that data breaches involving PII are common and outlines legal issues related to PII. It recommends assessing the confidentiality impact of PII and implementing appropriate controls based on the impact level. Specific steps are outlined to help organizations properly manage PII.
The creative process for programmatic: A guide for marketers
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Viewers also liked (8)
Badvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social Change
How The Latest Unicorn Is Changing the Social Landscape
How The Latest Unicorn Is Changing the Social Landscape
Managing Personally Identifiable Information (PII)
Managing Personally Identifiable Information (PII)
The creative process for programmatic: A guide for marketers
The creative process for programmatic: A guide for marketers
Similar to Programmatic Campaign Plan
An example of Aeropostale marketing strategy presentation
This presentation is an example of proposed new marketing strategy for Aeropostale Brand. Prepared for Marketing Strategy Class
Nmdl final
American Eagle Outfitters wants to use digital marketing to engage their target market of 16-27 year olds. Their goals are to use social media, understand online customer needs, and use mobile advertising. Challenges include selling during non-peak times and competing with brands like Abercrombie. Their plans include social media incentives, timely social media responses, a store-locating app, and regular tagline changes. The $60k budget will fund these efforts over one year. Success will be measured by coupon usage, AdWords data, social feedback, and in-store observations.
Nmdl final
American Eagle Outfitters wants to use digital marketing to engage their target market of 16-27 year olds. Their goals are to use social media, understand online customer needs, and use mobile advertising. Challenges include selling during non-peak times and competing with brands like Abercrombie. Their plans include social media incentives, timely social media responses, a store-locating app, and changing taglines. They will run a $60k, one-year digital campaign including social media, mobile ads, and Google AdWords to be the top result for clothing searches. Success will be measured by coupon use, AdWords data, social feedback, and in-store observations.
American apparel company overview and strategies
The document provides an overview of the American Apparel brand, including its history, target market, stores, advertising, competitors and digital presence. It then outlines a re-branding strategy with the objectives of improving brand perception and refocusing on social consciousness. Key aspects of the re-branding strategy include introducing a new logo, lower priced product line, customizable e-commerce site, guerilla marketing campaigns, social media contests and influencer partnerships. The strategy also aims to enhance the brand's environment and reform its approach to working conditions and promoting diversity and inclusion.
Jose Nino: Perry Ellis International Case Study
Jose Nino from Perry Ellis International explores the growth of PEI online and the emerging trends in North & South America and Canada.
Nmdl slideshow
The document outlines American Eagle Outfitters' full digital strategy. The goals are to engage more on social media, increase search engine rankings, and offer more deals. The target audience is men and women aged 16-28. The strategy is to show how affordable and easy it is to shop at AE through social media promotions, contests using hashtags, and a mobile app with coupons. Key performance indicators include social media, the mobile app, and analytics. The total budget for the 6 month campaign is $100,000.
Nmdl slideshow
American Eagle Outfitters' digital strategy aims to engage more social media users, improve search rankings, and promote deals. The goals are achieved through social media campaigns showing affordable styles using the hashtag #AEtrend. A mobile app integrates contests and coupons. Key metrics include social interactions, mobile usage, and online sales. The 6-month, $100k multi-channel campaign targets ages 16-28 during peak shopping seasons.
Content marketing.pptx
- MensXP is an Indian content site focused on men's lifestyle challenges. It operates at the intersection of content, community, and commerce. While its content drives significant traffic, its commerce revenue significantly outpaces its media revenue.
- Fashion Nova grew rapidly through influencer marketing. It works with thousands of influencers and reposts customer photos. Its low prices and celebrity endorsements attract budget-conscious customers.
- Shein dominates the US fast fashion market. It launches over 1,500 new styles per week. Shein drives traffic through social media, particularly Facebook and YouTube. It tailors products to different regions and tastes.
American Apparel Integrated Marketing Strategy
This document provides an overview and analysis of American Apparel, a vertically integrated apparel manufacturer, distributor, and retailer. It discusses the company's history, operations, products, distribution channels, target market, competitors, and macro environment. It also analyzes the US apparel industry and market trends. The document then provides recommendations for an integrated marketing strategy, including repositioning the brand, increasing digital marketing and e-commerce, improving inventory management, and implementing a "Back to Basics" advertising campaign. Financial projections anticipate increased sales and profits resulting from the recommendations.
American Apparel Digital Strategic Plan
American Apparel is proposing a digital strategy to expand their consumer base to include black consumers, particularly black millennials. They plan to use earned, paid, and owned media such as partnerships with black influencers on social media, paid advertising campaigns focused on native advertising, and updating their corporate social responsibility page to highlight issues relevant to black consumers. The strategy includes a "Be Like Misty" campaign centered around iconic ballerina Misty Copeland to shift perceptions of the brand and promote a ballerina-inspired leotard. The goals are to increase clothing consumption and engagement among black women while achieving a positive brand perception and financial returns exceeding the marketing budget.
Nmdl slideshow
American Eagle Outfitters aims to engage more social media users, raise search rankings on Google, and offer more deals through an integrated digital strategy. The strategy includes goals of making AE seem affordable and easy to access through social media awareness, online shopping cross-promotion, and purchase incentives. Tactics encompass social media contests targeting young adults, a mobile app with coupons and music, and a $100,000 budget across Google Adwords, the app, online coupons, and social media over 6 months. The overall message is creating trendy, affordable, fun and easy-to-obtain outfits of quality clothing.
Capstone Presentation
Soma is introducing a Love Soma subscription service to increase annual revenue by forecasted 13.81% by transforming average customers who shop 2x/year into top customers who shop 4x/year. The subscription will offer discounted merchandise, exclusive coupons, and ease of purchase. It will provide guaranteed income, increased store traffic through discounts, and a customer focus group to test new products. Tracking purchases and returns will help evaluate customer satisfaction.
Finalpresentation
The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.
Suddenly found treasures marketing plan
As a consultant team, we aim to promote high quality vintage items for today’s value conscious shoppers through providing vintage items without the vintage cost. We also will increase brand recognition among online users by utilizing more social media outlets to offer a unique way to acquire specialized collectibles and vintage clothing.
Pj part 5 team2
The document discusses a plan to increase the online presence and brand recognition of a vintage clothing company called SuddenlyFoundTreasures through an improved social media strategy. The key points are:
1) The company is currently only on eBay and aims to expand its online presence through social media platforms like Facebook, Twitter, and Instagram to promote its unique vintage clothing line.
2) The social media plan includes regularly posting photos and videos of clothing items, engaging with customers, and tracking key performance indicators like search volume, return visits and sales to measure progress towards goals of increased online visibility and revenue.
3) Management of the social media accounts will be a partnership between the company owners, focusing on consistent posting, customer engagement,
Nmdl slideshow
American Eagle Outfitters developed a digital strategy to engage more with social media users, raise search rankings, and promote deals. The strategy targets men and women ages 16-28 through social media by showing how affordable and easy it is to purchase AE clothes. Key tactics include social media posts about sales and trends, contests with prizes, and coupons. The six-month, $100,000 campaign will track performance through analytics and aims to increase likes, conversations, and store visits.
Portfolio-Faith Bennett
This document provides a summary of Faith Bennett's fashion merchandising senior seminar portfolio. It includes sections on her education, work experience, and skills. It also summarizes market research conducted on Lane Bryant, including the brand's history, target market, apparel offerings, sourcing, marketing tactics, competitors like Avenue and JCPenney. Financial information on Lane Bryant's parent company Ascena Retail Group and competitors is also presented.
Electric Dream Boutique Marketing Plan
Electric Dream Boutique is revamping its website and marketing strategy to allow for online sales and increase revenue. The boutique will partner with social media influencers and take professional photos for the new website. The goal is to increase total revenue to $200,000 by the end of 2020 through the website changes and influencer partnerships. Key metrics that will be tracked include online sales, click-through rates, and number of conversions from the website. The marketing plan and website updates will be completed by June 2020.
Hypnotic2
Hypnotic Apparel is a new high-end men's clothing store that will open in Vancouver. The summary outlines their marketing plan which includes sponsoring a local nightclub to create brand awareness, advertising on a radio show, and using a direct email campaign and customer database to target their audience of fashion-conscious young men. Their objectives are to create brand awareness, gain market share by offering designer brands at lower prices than competitors, and break even within one year through both retail and online sales.
Sumit Thakur - SociPaid Social Media.pdf
The document provides details on planning a social media paid campaign for Gap to promote their winter collection. It outlines setting objectives to increase online sales by 15% and enhance brand recognition. The target audience is identified as young adults, millennials, families, and tech-savvy urban/suburban residents. Two ad sets will be used - one focused on sales with a $7,000 budget and the other on brand recognition with a $3,000 budget. Key aspects like formats, messaging, and KPIs are also discussed to structure and measure the success of the campaign.
Similar to Programmatic Campaign Plan (20)
An example of Aeropostale marketing strategy presentation
An example of Aeropostale marketing strategy presentation
Programmatic Campaign Plan
- 2. Product Overview and Targeting Audience ● Product Overview: Founded in 1977, American Eagle Outfitters specializes in clothing aimed at high school, college and post-grad males and females ● The company peaked in revenue in 2008, bringing in $400 million but has experienced steady and constant declines in revenue over the past decade - ○ 2015 net income was $80 million – demonstrating how severe the drop in revenue is ○ Due to the decline in sales, American Eagle announced that 150 stores would be closing between 2014-2017 ● Target Audience: Males and Females 15-25 ○ The Thrifty, but Trendy Millennial. American Eagle is trying to draw in the millennial shopper who frequents clothing stores (and their websites) that are currently doing well and are popular ■ Brandy Melville, Forever 21, Urban Outfitters, Free People, Abercrombie & Fitch, Nordstrom, H&M, Topshop
- 3. Marketing Problem and Objective ● AEO’s target audience (largely millennials) is quickly losing interest in the AEO brand leading to a steady decline in revenue: Decline in net income of 80% since 2008 ● Due to the decline in sales, American Eagle announced that 150 stores would be closing between 2014-2017 ● Why? ○ branding & logos are becoming less and less important. ○ the company has made significant efforts to make its clothing more up to trend and appealing to its target audience of millennials. ○ company is still losing out to more popular affordable brands, esp those that are particularly strong in online sales. ○ as more and more shoppers turn to online shopping rather than in-store purchases, it will become more and more urgent for AEO to boost its online commerce. ● Objectives: ○ Primary: Drive traffic to American Eagle website ○ Secondary: Drive American Eagle mobile app downloads
- 4. Overview of the Plan Partners: ● Magnetic ● Pushspring ● Grapeshot
- 5. Reaching the AEO Target Consumer through Magnetic’s Search Retargeting Data Combining search retargeting keywords including: Intent Terms High-waisted shorts Distressed jeans Flannels V-neck Sneakers Birkenstocks Competitor Terms Brandy Melville Forever 21 Urban Outfitters Free People Abercrombie & Fitch Nordstrom Lifestyle Terms Trendy Social media savvy Socially responsible Students Budget shoppers/thrifty Brand Terms American Eagle American Eagle Sale AEO American Eagle Jeans American Eagle Shoes Aerie Recency: Purchased distressed jeans in the last 30 days Lower Funnel: Abandoned shopping cart of jeans and birkenstocks Price Point: Average purchase on casual apparel is $75 Frequency: Browsed T-shirt dresses 4x in the last month
- 6. Extend Reach to Trendy Millennials through Mobile Personas Trendy Millennials via PushSpring The Data Custom segment identifies college-aged men and women who use smartphone apps relating to bargain-shopping, social media, entertainment, fashion, etc. PushSpring has access to the apps a user downloads to their phone. This information allows for custom-created segments that mirror the mobile lifestyle of the Trendy Millennial
- 7. Target Decision-Making Trendy Millennials through Grapeshot Predicts Predict Intelligent Custom Algorithm foretells content as popularity gains Identifies content where audience engagement is deepest First live audience targeting solution that predicts what, when and where audiences are going to search read and watch, 72 hours in advance Utilizes keyword data segments, customized with trending keywords - base smart bid strategies on hot trending content Reach AEO’s audience on websites, apps, etc, where hot content is and will be trending Grapeshot Predicts learns over time, getting smarter and more effective each day the campaign runs Custom segments modeled after specific campaign objectives Reaching the Trendy Millennial
- 8. Campaign Success Metrics Primary: ● Drop pixels on https://www.ae.com/ that track conversion optimization (at checkout) ○ Measuring improved cost/conversion Secondary: ● AEO App download conversion
- 9. Thank you!