This document discusses a proposed sponsorship campaign for Southern Materials that includes exclusive sponsorship of an online Pro Football contest on KY3.com and KSPR.com from September to January. The total cost for Southern Materials is $5,000 or $1,000 per month. Promotion would include branding on contest pages, banners, email/text blasts, and on-air promotions to drive over 60,000 viewers to participate. The goal is to increase Southern Materials' exposure and generate new customers and sales leads.

1. Cost to Deploy
Sponsorship $5000.000 ($1250 per cluster)
Promotion cost: $80.00 Labor, Email blast, PDF and Twitter posts.
Pros: fits in demographics , low entry point and high general public exposure. 5 month
campaign.
Con: Shot gun approach , will need to promote it in a hurry via email, pdfs .
Metric to be used : Amount of SMC Customers to register, will need to cross reference via
TDF. Each client valued at $5.00 will need 1160 customers to break even. Goal would be
1250 for an ROI of 25% ($1,170)
Promotional value : Increased exposure of SMC in general with over 60,000 ky3 viewers
and 15 to 20k additional Missouri residents. Will also provide water cooler conversation
for sales personal and clients.

2. Key Market Trends
 Online Contesting has quickly
become one of the most popular and
effective forms of online advertising
due to the direct response and lead-
generating attributes.
 70% of consumers say they are
influenced by contests and
sweepstakes!
 81% of consumers have made a
purchase due to a contest or Sources: Jupiter Research 2009; IMI International–
Consumer Insight Update; Advertising.com
sweepstakes!
 89% of consumers prefer participating
with online contests and sweepstakes!

3. Benefits
 Branding of Southern Materials in two
highly visible media outlets…
KY3.com and KSPR.com!
 Direct interaction of your brand with
local consumers
 Long-form online video showcasing
your business, products and services
 Lead-generating ability
 E-mail data base capture
 Online couponing
 New traffic directed to your website

4. Pro Football Challenge
Pro Football Challenge
 Runs early September through early
February
 Players pick winning teams of all NFL
games each week
 Players guess scores of Monday night
games as weekly tie-breakers
Demographics
 Pro football is also America’s most
watched sport, and viewership is growing
year-over-year: last year’s Superbowl
was the most watched Superbowl ever,
and the 2nd-most-watched T.V. program
in U.S. history (after the MASH series
finale aired in 1983) (Nielson Media
Research)
 Pro Football is America’s favorite sport –
more than twice as popular as the 2nd
most popular baseball (Harris Polls 2008)
 Folks who consider themselves “avid
fans” spend 32 hours a week watching
games and tracking statistics (Harris
Polls 2006)

5. E-Mail/Text Blasts
Enter the Pro
Football
challenge on
KY3.com and
KSPR.com.
Sponsored by
Wendy’s
 The contest will be announced and launched with an e-mail and text blast to the
60K+ people in the KY3, Inc. contest data base.
 E-Blasts are a great way to get contests jumpstarted quickly
 E-mails could contain a sponsored offer/coupon from Southern Materials

6. Online Promotion
The contest will be promoted by:
 A link to your contest page from the
KY3.com and KSPR.com contest pages
 A fixed-position graphic KY3.com,
KSPR.com, linking to your contest page

7. Campaign Recap
Exclusive Sponsorship of KY3, Inc. Pro Football UPICKEM Contest
 Pro Football Challenge
 Contest Prizes to be determined
Promotion
 Branding on Contest pages
 Fixed-position contest graphic on KY3.com, KSPR.com
 Run-of-site promotional banners on all KY3, Inc. sites, including the KY3 iPhone app
 E-mail/Text Blast at start of each contest, as well as weekly update e-mails
 On-air promotions on KY3 and KSPR with voice and logo branding
 Mobile Banner across KY3 and KSPR mobile apps
Total Value
Southern Material’s Online Investment:
 $5,000
 $1,000 per month; September – January