Sorry, but for copyright reasons we do not allow the content of this site to be printed.
All rights reserved. No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about.
33l OCTOBER 2007 l International Journal of Sports Marketing &.docxgilbertkpeters11344
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about the specific ads, but about the
social dimension of the event – the parties, gatherings
and betting – which made it a shared national
experience. The game and its ancillary festivities
constitute Super Bowl Sunday, which over the years
has become likened to an unofficial American national
holiday. This case study describes the marketing and
social environment encompassing the Super Bowl
sporting event, and addresses its metamorphosis over
the years, which has helped.
2012 2 8 mindshare digital po v superbowl 2012Mindshare
Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
Super Bowl Advertising and the Games Within the GameMichael Hunter
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
- The Super Bowl is the annual championship game of the NFL that is held on the first Sunday of February and is a major event for television viewership and advertising. Companies spend heavily on commercials during the game's broadcast due to the large audience.
- This year's Super Bowl commercials included ads from brands like Pringles, Tide, Budweiser, Bud Light, and Michelob Ultra that used various creative approaches.
- Current digital trends include the hashtag #BoobyTrapAfrica from a Nigerian actor on Twitter, Elon Musk expressing support for Bitcoin, and new apps like LEGO's Vidiyo and DocNow.
- Marketing trends feature Klarna UK challenging stereotypes
Live Nation had a profitable third quarter in 2015 and looks to increase market share in 2016. As the largest live entertainment company, it controls every aspect of the concert experience but fails to customize for individual customers. The marketing plan aims to increase long-term profitability through product augmentation based on customer needs using Live Nation's assets, partnerships, and customer data. A SWOT analysis finds strengths in partnerships and data, weaknesses in customization and pricing, opportunities in underused data, and threats from indirect competition and rising artist costs.
NBCUniversal is exploring opportunities to align its media company with the growing esports industry. Esports viewership has grown significantly in recent years, with over 302.7 million viewers in 2018, and $305 million in esports revenue that same year. Many traditional sports viewers also watch esports, especially those who watch football and soccer. To adapt its strategy, NBCUniversal should specialize its approach for each esport based on the demographics of their typical viewers. For example, Overwatch has more female viewers than other esports like Counter-Strike. NBCUniversal should also prepare for future growth in mobile esports and expand its coverage of various esports platforms to take advantage of increasing viewership and revenue trends in the industry
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
33l OCTOBER 2007 l International Journal of Sports Marketing &.docxgilbertkpeters11344
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about the specific ads, but about the
social dimension of the event – the parties, gatherings
and betting – which made it a shared national
experience. The game and its ancillary festivities
constitute Super Bowl Sunday, which over the years
has become likened to an unofficial American national
holiday. This case study describes the marketing and
social environment encompassing the Super Bowl
sporting event, and addresses its metamorphosis over
the years, which has helped.
2012 2 8 mindshare digital po v superbowl 2012Mindshare
Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
Super Bowl Advertising and the Games Within the GameMichael Hunter
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
- The Super Bowl is the annual championship game of the NFL that is held on the first Sunday of February and is a major event for television viewership and advertising. Companies spend heavily on commercials during the game's broadcast due to the large audience.
- This year's Super Bowl commercials included ads from brands like Pringles, Tide, Budweiser, Bud Light, and Michelob Ultra that used various creative approaches.
- Current digital trends include the hashtag #BoobyTrapAfrica from a Nigerian actor on Twitter, Elon Musk expressing support for Bitcoin, and new apps like LEGO's Vidiyo and DocNow.
- Marketing trends feature Klarna UK challenging stereotypes
Live Nation had a profitable third quarter in 2015 and looks to increase market share in 2016. As the largest live entertainment company, it controls every aspect of the concert experience but fails to customize for individual customers. The marketing plan aims to increase long-term profitability through product augmentation based on customer needs using Live Nation's assets, partnerships, and customer data. A SWOT analysis finds strengths in partnerships and data, weaknesses in customization and pricing, opportunities in underused data, and threats from indirect competition and rising artist costs.
NBCUniversal is exploring opportunities to align its media company with the growing esports industry. Esports viewership has grown significantly in recent years, with over 302.7 million viewers in 2018, and $305 million in esports revenue that same year. Many traditional sports viewers also watch esports, especially those who watch football and soccer. To adapt its strategy, NBCUniversal should specialize its approach for each esport based on the demographics of their typical viewers. For example, Overwatch has more female viewers than other esports like Counter-Strike. NBCUniversal should also prepare for future growth in mobile esports and expand its coverage of various esports platforms to take advantage of increasing viewership and revenue trends in the industry
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
The document discusses media coverage of sport from the 1980s to today. It notes that media coverage has expanded significantly, with more outlets now covering more sports. Television now includes dedicated sports channels like Sky Sports, and the internet allows 24/7 access to sports news and information. However, increased commercialization has also influenced sports as schedules are altered for TV and sponsorship deals are prominent. Overall, the relationship between sport and media is now highly codependent, with each influencing and benefiting the other.
Fox Sports Live is a sports news show that aims to increase its brand awareness among millennial viewers. The campaign will introduce "Uncle Paul," a humorous sports fan character embodied through social media and campus activations. Research found that millennials prefer to consume sports content on mobile devices and value humor and interactivity. The campaign will use Uncle Paul to build buzz on college campuses and engage millennials through social media, merchandise drops and exclusive events to drive viewership of the television show.
"Welcome to the second edition of PwC’s1 outlook for the global sports market. In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate revenues, sponsorship, media rights and merchandising." - pwc
- The rise of on-demand video and social media has changed how people consume television and movies, allowing them to watch anywhere and anytime. This has forced marketers to adapt by using precise viewership data and online platforms.
- Social media marketing campaigns that identify influencers to promote movies on platforms like YouTube and Instagram can reach hundreds of millions of people. Data from these online viewing behaviors allows for highly targeted advertising.
- Streaming services like Netflix use micro-genre categorization and viewership data to inform marketing, production, and recommendation decisions for both movies and television in a way that was not possible before this new era of online consumption.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
Demystifying Communication in a Digital World: Social Media 101Shonali Burke
I recently presented a couple of workshops at Goodwill Industries International's 2009 Summer Learning Event, held annually for its employees. Here's the one on social media (primarily for newbies).
The document provides a marketing plan for Pringles potato chips. It identifies Pringles' target audience as Millennials aged 20-35 years old. The plan aims to strengthen Pringles' position as the "fun" potato chip brand by offering consumers an experience that goes beyond traditional snacking. This will be done through a campaign using television, print, and social media over seven months. The objectives are to raise awareness of Pringles' "Pop, Crunch, Create" campaign through YouTube and Instagram and achieve at least 50,000 impressions and 1,000 views on YouTube.
This document provides an executive summary and background for a marketing campaign targeting Millennial sports fans for the TV show "FOX Sports Live." The goal is to increase brand awareness and viewership among Millennials. Research found that Millennials prefer to access sports content on mobile devices and through social media. The campaign will introduce "Uncle Paul," a humorous sports superfan character, to help Millennials relate to the show. It will use merchandise, social media, and campus events to build buzz around Uncle Paul and drive viewers to tune into the show. The campaign aims to position FSL as an entertaining, diverse source of sports news that integrates well with Millennials' mobile and interactive lifestyles.
Social media has significantly changed the media landscape. Consumers now have more media touchpoints that are growing exponentially. Navigating this complex landscape requires considering bought, owned, and earned media. Tools are needed to organize the different types of media and allocate budgets effectively based on objectives. Analyzing social network conversations provides insights into earned media and a feedback loop for bought and owned media. Extensive testing of new media combinations is also needed to fully evaluate opportunities in the current environment.
- PR in a Changing World discusses how the media landscape and trust in institutions has shifted from a top-down model to a more horizontal, peer-to-peer model with the rise of technologies like the internet and social media.
- Mainstream media is facing challenges adapting to this new landscape where audiences fragment across various platforms and have come to trust peer recommendations more than traditional advertising or news coverage.
- This has implications for how PR and media companies must operate, focusing more on engagement with consumers across both top-down and peer-to-peer channels to build trust and influence in this new media environment.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
Richard Edelman discusses how PR is changing in a world with new media. The traditional top-down model of PR is giving way to a hybrid model where companies engage in both top-down messaging and peer-to-peer conversations. Trust in institutions has declined so companies must work to build trust through transparency, dialogue and participation with consumers online. PR professionals now facilitate conversations rather than just pitch stories to traditional media.
Advertising has evolved significantly over time. It began in newspapers in the 17th century and now utilizes many methods across various media platforms. Television, newspapers, magazines, radio, direct mail, yellow pages, the internet and outdoor advertising are all common techniques used. While advertising can help stimulate economic growth by increasing product demand, it also influences society and culture in both positive and negative ways. It impacts body image, political systems, and can promote global cultural homogenization through multinational campaigns.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Social Media And Its Impact On Mainstream JournalismMegan Foster
Here is a SWOT analysis of Cheers:
Strengths:
- Established brand name and reputation for quality food
- Wide network of franchised locations across South Africa
- Strong focus on customer service and friendly atmosphere
- Efficient operations and supply chain
Weaknesses:
- Menu and offerings are relatively standard compared to competitors
- Potential over-reliance on franchising model for growth
Opportunities:
- Expand into new geographic markets within South Africa
- Introduce new menu items to attract new customers
- Leverage brand reputation to enter new fast food segments
Threats:
- Increased competition from other fast food chains
- Rising costs of ingredients and
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Summarize the key ideas of each of these texts and explain how they .docxrafbolet0
Summarize the key ideas of each of these texts and explain how they shed light on our study of American religious diversity. Point out some key citations and explain the most important thing you learned from these readings and how these readings helped you achieve the educational goals of our course
US Bill of Rights, UN DECLARATION OF HUMAN RIGHTS, and UNESCO on Diversity and Tolerance; Dignitatis Humanae, and Nostra Aetate
Clash of civilizations, Civil Religion (Reader, pp288-289), and Dominus Iesus
Dynamics of Prejudice (Reader, pp.32-39; 111-114; 295-309)
“Die Judenfrage” (Reader, pp.178-209)
The Irish case (Reader, pp.169-177)
Idolatry (Cantwell Smith, Reader, pp.259-266) and Tolerant Gods ( by Wole Soyinka, text on moodle)
Sacred Texts, Christian and Islamic vision of Religious Tolerance (Reader, p.44, and moodle)
The Real Kant, Multiculturalism, Eurocentrism and the Columbus paradigm (Reader, pp.93-103; 352-358; and pp.282-289)
“Calore-Colore” Paradigm (Reader, pp. 323-346) and scholarship on ATR, and scientific theories or mythologies of otherness (pp, 111-128; 295-346)
AAR article on Egyptology and “Egypt and Israel”
Choose 3 questions from the list above :
the papers should be clear and professonal, answer questions and explain the points that you wants to explain with examples from SACRED TEXTS (BIBLE AND KORAN). I want the writer to do the papers professionally, and to be neutral and non-racist, I want him explain that the examples of the Koran show the positive side, which is commensurate with the topic you will write, And, if possible, that there is a positive similarity between the Koran and the Bible. I already provide additional file can help the writer and you can looking for Koran and Bible to use it
.
Submit, individually, different kinds of data breaches, the threats .docxrafbolet0
This document provides instructions for an assignment to submit a paper analyzing different types of data breaches, the threats that enable them, and their severity. The paper should be APA formatted with 1-inch margins, consistent font, and double spacing, include a 1-page title page, 2-3 pages of body text, and a 1-page references section.
More Related Content
Similar to Sorry, but for copyright reasons we do not allow the content o.docx
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
The document discusses media coverage of sport from the 1980s to today. It notes that media coverage has expanded significantly, with more outlets now covering more sports. Television now includes dedicated sports channels like Sky Sports, and the internet allows 24/7 access to sports news and information. However, increased commercialization has also influenced sports as schedules are altered for TV and sponsorship deals are prominent. Overall, the relationship between sport and media is now highly codependent, with each influencing and benefiting the other.
Fox Sports Live is a sports news show that aims to increase its brand awareness among millennial viewers. The campaign will introduce "Uncle Paul," a humorous sports fan character embodied through social media and campus activations. Research found that millennials prefer to consume sports content on mobile devices and value humor and interactivity. The campaign will use Uncle Paul to build buzz on college campuses and engage millennials through social media, merchandise drops and exclusive events to drive viewership of the television show.
"Welcome to the second edition of PwC’s1 outlook for the global sports market. In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate revenues, sponsorship, media rights and merchandising." - pwc
- The rise of on-demand video and social media has changed how people consume television and movies, allowing them to watch anywhere and anytime. This has forced marketers to adapt by using precise viewership data and online platforms.
- Social media marketing campaigns that identify influencers to promote movies on platforms like YouTube and Instagram can reach hundreds of millions of people. Data from these online viewing behaviors allows for highly targeted advertising.
- Streaming services like Netflix use micro-genre categorization and viewership data to inform marketing, production, and recommendation decisions for both movies and television in a way that was not possible before this new era of online consumption.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
Demystifying Communication in a Digital World: Social Media 101Shonali Burke
I recently presented a couple of workshops at Goodwill Industries International's 2009 Summer Learning Event, held annually for its employees. Here's the one on social media (primarily for newbies).
The document provides a marketing plan for Pringles potato chips. It identifies Pringles' target audience as Millennials aged 20-35 years old. The plan aims to strengthen Pringles' position as the "fun" potato chip brand by offering consumers an experience that goes beyond traditional snacking. This will be done through a campaign using television, print, and social media over seven months. The objectives are to raise awareness of Pringles' "Pop, Crunch, Create" campaign through YouTube and Instagram and achieve at least 50,000 impressions and 1,000 views on YouTube.
This document provides an executive summary and background for a marketing campaign targeting Millennial sports fans for the TV show "FOX Sports Live." The goal is to increase brand awareness and viewership among Millennials. Research found that Millennials prefer to access sports content on mobile devices and through social media. The campaign will introduce "Uncle Paul," a humorous sports superfan character, to help Millennials relate to the show. It will use merchandise, social media, and campus events to build buzz around Uncle Paul and drive viewers to tune into the show. The campaign aims to position FSL as an entertaining, diverse source of sports news that integrates well with Millennials' mobile and interactive lifestyles.
Social media has significantly changed the media landscape. Consumers now have more media touchpoints that are growing exponentially. Navigating this complex landscape requires considering bought, owned, and earned media. Tools are needed to organize the different types of media and allocate budgets effectively based on objectives. Analyzing social network conversations provides insights into earned media and a feedback loop for bought and owned media. Extensive testing of new media combinations is also needed to fully evaluate opportunities in the current environment.
- PR in a Changing World discusses how the media landscape and trust in institutions has shifted from a top-down model to a more horizontal, peer-to-peer model with the rise of technologies like the internet and social media.
- Mainstream media is facing challenges adapting to this new landscape where audiences fragment across various platforms and have come to trust peer recommendations more than traditional advertising or news coverage.
- This has implications for how PR and media companies must operate, focusing more on engagement with consumers across both top-down and peer-to-peer channels to build trust and influence in this new media environment.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
Richard Edelman discusses how PR is changing in a world with new media. The traditional top-down model of PR is giving way to a hybrid model where companies engage in both top-down messaging and peer-to-peer conversations. Trust in institutions has declined so companies must work to build trust through transparency, dialogue and participation with consumers online. PR professionals now facilitate conversations rather than just pitch stories to traditional media.
Advertising has evolved significantly over time. It began in newspapers in the 17th century and now utilizes many methods across various media platforms. Television, newspapers, magazines, radio, direct mail, yellow pages, the internet and outdoor advertising are all common techniques used. While advertising can help stimulate economic growth by increasing product demand, it also influences society and culture in both positive and negative ways. It impacts body image, political systems, and can promote global cultural homogenization through multinational campaigns.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Social Media And Its Impact On Mainstream JournalismMegan Foster
Here is a SWOT analysis of Cheers:
Strengths:
- Established brand name and reputation for quality food
- Wide network of franchised locations across South Africa
- Strong focus on customer service and friendly atmosphere
- Efficient operations and supply chain
Weaknesses:
- Menu and offerings are relatively standard compared to competitors
- Potential over-reliance on franchising model for growth
Opportunities:
- Expand into new geographic markets within South Africa
- Introduce new menu items to attract new customers
- Leverage brand reputation to enter new fast food segments
Threats:
- Increased competition from other fast food chains
- Rising costs of ingredients and
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Similar to Sorry, but for copyright reasons we do not allow the content o.docx (20)
Summarize the key ideas of each of these texts and explain how they .docxrafbolet0
Summarize the key ideas of each of these texts and explain how they shed light on our study of American religious diversity. Point out some key citations and explain the most important thing you learned from these readings and how these readings helped you achieve the educational goals of our course
US Bill of Rights, UN DECLARATION OF HUMAN RIGHTS, and UNESCO on Diversity and Tolerance; Dignitatis Humanae, and Nostra Aetate
Clash of civilizations, Civil Religion (Reader, pp288-289), and Dominus Iesus
Dynamics of Prejudice (Reader, pp.32-39; 111-114; 295-309)
“Die Judenfrage” (Reader, pp.178-209)
The Irish case (Reader, pp.169-177)
Idolatry (Cantwell Smith, Reader, pp.259-266) and Tolerant Gods ( by Wole Soyinka, text on moodle)
Sacred Texts, Christian and Islamic vision of Religious Tolerance (Reader, p.44, and moodle)
The Real Kant, Multiculturalism, Eurocentrism and the Columbus paradigm (Reader, pp.93-103; 352-358; and pp.282-289)
“Calore-Colore” Paradigm (Reader, pp. 323-346) and scholarship on ATR, and scientific theories or mythologies of otherness (pp, 111-128; 295-346)
AAR article on Egyptology and “Egypt and Israel”
Choose 3 questions from the list above :
the papers should be clear and professonal, answer questions and explain the points that you wants to explain with examples from SACRED TEXTS (BIBLE AND KORAN). I want the writer to do the papers professionally, and to be neutral and non-racist, I want him explain that the examples of the Koran show the positive side, which is commensurate with the topic you will write, And, if possible, that there is a positive similarity between the Koran and the Bible. I already provide additional file can help the writer and you can looking for Koran and Bible to use it
.
Submit, individually, different kinds of data breaches, the threats .docxrafbolet0
This document provides instructions for an assignment to submit a paper analyzing different types of data breaches, the threats that enable them, and their severity. The paper should be APA formatted with 1-inch margins, consistent font, and double spacing, include a 1-page title page, 2-3 pages of body text, and a 1-page references section.
Submit your personal crimes analysis using Microsoft® PowerPoi.docxrafbolet0
Submit
your personal crimes analysis using Microsoft
®
PowerPoint
®
or another pre-approved presentation tool.
Create
a 10- to 15-slide presentation that includes a reference slide with at least four references cited throughout the presentation. Include the following:
·
Differentiate between assault, battery, and mayhem.
·
Identify and explain kidnapping and false imprisonment.
·
Compare and contrast between rape and statutory rape.
·
Choose two states and compare the definitions and punishment for these crimes.
Include
appropriate photos, short videos, or headlines, as needed, to represent your analysis.
Format
your presentation consistent with APA guidelines.
.
Submit two pages (double spaced, 12 point font) describing a musical.docxrafbolet0
Submit two pages (double spaced, 12 point font) describing a musical concert of your choosing, suggested in the syllabus or approved by instructor. Describe as many factors as possible: who/what/where/ when, how many musicians performed, what instruments did they play, name several of the musical pieces, how did they sound (use some of the terms we learned in the course), what did the musicians wear, describe the audience, describe the music (how did it make you feel, etc.), what did you enjoy most about the event? Share your reflections.
.
Submit the rough draft of your geology project. Included in your rou.docxrafbolet0
Submit the rough draft of your geology project. Included in your rough draft should be the text as close as possible to the way you intend on submitting it as well as data tables and rough sketches of figures.
Proofread everything and check your work according to the
Evaluation
guidelines in the original assignment in Week 02.
Geology Project Requirements
**Please review your paper for all of the below before submitting your Week 8 Rough Draft or Week 10 Final Paper.**
-
Length
·
Paper is to be 7 pages, at a minimum, in length:
o
One Cover Page
o
One Reference page
o
5 pages of written text (which does not include space taken up by photos, illustrations or charts).
-
Formatting
·
All paragraphs need to be indented.
·
Font should be Times New Roman and size 12.
·
The line spacing should be double spaced.
·
Make sure there is an introduction paragraph, thebody paragraphs are well organized and a conclusion paragraph.
·
Stay away from many short sentences in a paragraph, as the paragraph needs to flow. (These can be fragment sentences and can make the paper confusing when reading.)
·
Also stay away from many short paragraphs in the body of the paper, if organized well, then there will be medium length paragraphs.
·
Paper should be aligned to the left margin – not center or wide across.
-
Writing
·
This is a science research paper about a geology topic and must be in third person, therefore words such as we, me, I you, our, or us are not allowed to be used. Make sure these are not in your paper.
o
This also pertains to let’s. (Let’s short for let us.)
·
Make sure that all of your sentences are strong and independent.
·
Paper needs to be written using proper mechanics (clear, concise, complete sentences and paragraphs), proper spelling, grammar and punctuation.
·
Do not start your introduction or paper off with ‘This paper will look at…’ or ‘This paper will cover…’ Your thesis should not contain these words and should be a stand alone sentence with a passive lead in.
·
Spell Check Spell Check Spell Check.
·
Any introduction of a new word or scientific word that your reader may not know the definition of, be sure to include the definition for better understanding.
·
Acronyms. The first time an acronym is used, be sure to define what it stands for – such as USGS (United States Geological Survey). Then each subsequent time this acronym is used in the paper, you can just write USGS since it has already been defined to the reader.
·
Make sure to capitalize proper nouns such as Earth.
·
Make sure paragraphs transition and flow well between each other. Read the paper out loud to yourself before final submission to make sure these transitions are in place.
·
Please do not be a casual writer in this paper. What I mean by that is do not write how you would talk in a casual conversation, text on your phone or email a friend. This is a research paper and therefore the presentation and writing style needs to be.
Submit your paper of Sections III and IV of the final project. Spe.docxrafbolet0
Submit your paper of Sections III and IV of the final project. Specifically, the following critical elements must be addressed:
III. Billing and Reimbursement
A. Analyze the collection of data by patient access personnel and its importance to the billing and collection process. Be sure to address the importance of exceptional customer service.
B. Analyze how third-party policies would be used when developing billing guidelines for patient financial services (PFS) personnel and administration when determining the payer mix for maximum reimbursement.
C. Organize the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers. Explain your rationale on the order.
D. Describe a way to structure your follow-up staff in terms of effectiveness. How can you ensure that this structure will be effective?
E. Develop a plan for periodic review of procedures to ensure compliance. Include explicit steps for this plan and the feasibility of enacting this plan within this organization.
IV. Marketing and Reimbursement
A. Analyze the strategies used to negotiate new managed care contracts. Support your analysis with research.
B. Communicate the important role that each individual within this healthcare organization plays with regard to managed care contracts. Be sure to include the different individuals within the healthcare organization.
C. Explain how new managed care contracts impact reimbursement for the healthcare organization. Support your explanation with concrete evidence or research.
D. Discuss the resources needed to ensure billing and coding compliance with regulations and ethical standards. What would happen if these resources were not obtained? Describe the consequences of noncompliance with regulations and ethical standards.
.
Submit the finished product for your Geology Project. Please include.docxrafbolet0
Submit the finished product for your Geology Project. Please include all figures, data tables, and text in the same document.
Before you submit, please proofread once more as you check the
Evaluation
guidelines from the original assignment in Week 02.
I need the sources in-text citations please and sources throughout the paper with quotation marks!!! THIS IS NECESSARY. I have the rough draft I can send it.
Geology Project Requirements
**Please review your paper for all of the below before submitting your Week 10 Final Paper.**
-
Length
·
Paper is to be 7 pages, at a minimum, in length:
o
One Cover Page
o
One Reference page
o
5 pages of written text (which does not include space taken up by photos, illustrations or charts).
-
Formatting
·
All paragraphs need to be indented.
·
Font should be Times New Roman and size 12.
·
The line spacing should be double spaced.
·
Make sure there is an introduction paragraph, the body paragraphs are well organized and a conclusion paragraph.
·
Stay away from many short sentences in a paragraph, as the paragraph needs to flow. (These can be fragment sentences and can make the paper confusing when reading.)
·
Also stay away from many short paragraphs in the body of the paper, if organized well, then there will be medium length paragraphs.
·
Paper should be aligned to the left margin – not center or wide across.
-
Writing
·
This is a science research paper about a geology topic and must be in third person, therefore words such as we, me, I you, our, or us are not allowed to be used. Make sure these are not in your paper.
o
This also pertains to let’s. (Let’s short for let us.)
·
Make sure that all of your sentences are strong and independent.
·
Paper needs to be written using proper mechanics (clear, concise, complete sentences and paragraphs), proper spelling, grammar and punctuation.
·
Do not start your introduction or paper off with ‘This paper will look at…’ or ‘This paper will cover…’ Your thesis should not contain these words and should be a stand alone sentence with a passive lead in.
·
Spell Check Spell Check Spell Check.
·
Any introduction of a new word or scientific word that your reader may not know the definition of, be sure to include the definition for better understanding.
·
Acronyms. The first time an acronym is used, be sure to define what it stands for – such as USGS (United States Geological Survey). Then each subsequent time this acronym is used in the paper, you can just write USGS since it has already been defined to the reader.
·
Make sure to capitalize proper nouns such as Earth.
·
Make sure paragraphs transition and flow well between each other. Read the paper out loud to yourself before final submission to make sure these transitions are in place.
·
Please do not be a casual writer in this paper. What I mean by that is do not write how you would talk in a casual conversation, text on your phone or email a friend. This is a research paper.
Submit the Background Information portion of the final project, desc.docxrafbolet0
Submit the Background Information portion of the final project, describing the company and business product, service, or other idea from the business pla. In the description, make sure that you include the target stakeholders and their relationship to the mission, vision, and values of the company. Concisely describe the company and business product or service. Be sure to include the company’s publicly traded name and stock symbol if these exist.
2-3 pages. APA
.
Submit Files - Assignment 1 Role of Manager and Impact of Organizati.docxrafbolet0
Submit Files - Assignment 1 Role of Manager and Impact of Organizational Theories on Managers
Assignment 1 Role of Manager and Impact of Organizational Theories on Managers (Week 3)
Purpose:
In the first assignment, students are given a scenario in which the shipping manager who has worked for Galaxy Toys, Inc. since 1969. The scenario serves to set the stage for students to demonstrate how management theories have changed over time. For example, managing 30 years ago is different than managing in the 21
st
century.
Outcome Met by Completing This Assignment:
integrate management theories and principles into management practices
Instructions:
In Part One of this case study analysis, students are to use the facts from the case study to determine two different organization theories that are demonstrated. For Part Two, students will compare the 21
st
century manager to that of the main character in the case study and the implications of change in being a 21
st
century manager.
In selecting a school of thought and an organizational theory that best describes the current shipping manager, students will use the timeline to select a school of thought and a theory or theories of that time frame. Students will to use the course material to respond to most of the assignment requirements but will also need to research the theorist(s) and theories to complete the assignment. Students are expected to be thorough in responding.
In Part Two, students are going to take what they have learned and compare the management skills of the 21st century shipping manager to the skills of the current shipping manager.
Step 1:
Review “How to Analyze a Case Study” under Week 3 Content.
Step 2:
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 4-6 pages in length excluding the title page and reference page.
Step 3:
Review the grading rubric for the assignment.
Step 4:
In addition to providing an introduction, students will use headings following this format:
Title page with title, your name, the course, the instructor’s name;
Background;
Part One;
Part Two.
Step 5
: In writing a case study, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
. Also note that students are not to provide personal commentary.
Step 6:
In writing this assignment, students are expected to support the reasoning using in-text citations and a reference list. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 1 content.
Step 7:
In writing thi.
SS
C
ha
Simple RegressionSimple Regression
pter
Chapter ContentsChapter Contents
12
12.1 Visual Displays and Correlation Analysis12.1 Visual Displays and Correlation Analysisp y yp y y
12.2 Simple Regression12.2 Simple Regression
12 3 Regression Terminology12 3 Regression Terminology12.3 Regression Terminology12.3 Regression Terminology
12.4 Ordinary Least Squares Formulas12.4 Ordinary Least Squares Formulas
12 T f Si ifi12 T f Si ifi12.5 Tests for Significance12.5 Tests for Significance
12.6 Analysis of Variance: Overall Fit12.6 Analysis of Variance: Overall Fit
12.7 Confidence and Prediction Intervals for 12.7 Confidence and Prediction Intervals for YY
12-1
SS
C
ha
Simple RegressionSimple Regression
pter
Chapter ContentsChapter Contents
12
12 8 Residual Tests12 8 Residual Tests12.8 Residual Tests12.8 Residual Tests
12.9 Unusual Observations12.9 Unusual Observations
12 10 Oth R i P bl12 10 Oth R i P bl12.10 Other Regression Problems12.10 Other Regression Problems
12-2
C
ha
SS
pter 1
Simple RegressionSimple Regression
Chapter Learning Objectives (LO’s)Chapter Learning Objectives (LO’s)
12
Chapter Learning Objectives (LO s)Chapter Learning Objectives (LO s)
LO12LO12--1: 1: Calculate and test a correlation Calculate and test a correlation coefficient coefficient for for significancesignificance..
LO12LO12--2: 2: Interpret Interpret the slope and intercept of a regression equation.the slope and intercept of a regression equation.
LO12LO12--3: 3: Make Make a prediction for a given a prediction for a given x value using a x value using a regressionregression
equationequation..qq
LO12LO12--4: 4: Fit a simple regression on an Excel scatter plot.Fit a simple regression on an Excel scatter plot.
LO12LO12--5:5: Calculate and interpretCalculate and interpret confidenceconfidence intervals forintervals for regressionregressionLO12LO12 5: 5: Calculate and interpret Calculate and interpret confidence confidence intervals for intervals for regressionregression
coefficientscoefficients..
LO12LO12 6:6: Test hypotheses about the slope and intercept by usingTest hypotheses about the slope and intercept by using t testst tests
12-3
LO12LO12--6: 6: Test hypotheses about the slope and intercept by using Test hypotheses about the slope and intercept by using t tests.t tests.
C
ha
ff
pter
Analysis of VarianceAnalysis of Variance
Ch t L i Obj ti (LO’ )Ch t L i Obj ti (LO’ )
12
Chapter Learning Objectives (LO’s)Chapter Learning Objectives (LO’s)
LO12LO12--7:7: Perform regression with Excel or other software.Perform regression with Excel or other software.
LO12LO12--8:8: Interpret the standard errorInterpret the standard error RR22 ANOVA table and F testANOVA table and F testLO12LO12 8: 8: Interpret the standard error, Interpret the standard error, RR , ANOVA table, and F test., ANOVA table, and F test.
LO12LO12--9:9: Distinguish between confidence and prediction intervals.Distinguish between conf.
SRF Journal EntriesreferenceAccount TitlesDebitsCredits3-CType journal entries in the space provided. Link these to the T-accounts and link the T-account balancesto the financial statements provided on the tabs at the bottom of the page.4-C
&L&"Arial,Bold"&14City of Monroe- Street and Highway Fund Journal Entries
SRF T-accountsDUE FROMCASHINVESTMENTSSTATE GOV'Tbb6,500bb55,000bb200,0006,50055,000200,000BUDGETARY FUND BALANCEFUND BALANCEACCOUNTS PAYABLERESERVE FOR ENCUMBRANCESRESERVE FOR ENCUMBRANCES(beginning of year)6,300bb-bb255,200bb6,300-255,200REVENUESREVENUESEXPENDITURES - STREETINTERGOVERNMENTALINVESTMENT INTEREST& HIGHWAY MAINTENANCEENCUMBRANCES----BUDGETARY ACCOUNTSBUDGETARYESTIMATED REVENUESAPPROPRIATIONSFUND BALANCE---
&L&16City of Monroe&C&16
Street and Highway Fund - General Ledger
Closing EntriesBUDGETARYAccount TitleDebitsCreditsFUND BALANCE-Preclosingclosing entry-FUND BALANCE255,200Preclosingclosing entry255,200ending balanceComplete the following tableNon-spendableRestrictedCommittedAssignedUnassignedTotalFund Balance-Budgetary Fund Balance - Reserve for Encumbrances-Totals------
&L&14City of Monroe&C&14
STREET & HIGHWAY MAINTENANCE FUND - Closing Entries
Stmt of revenues & expendituresRevenuesIntergovernmental RevenuesInterest on InvestmentsTotal Revenues$ -ExpendituresCurrent:Street & Highway MaintenanceTotal Expenditures-Excess (Deficiency) of Revenues Over Expenditures-Fund Balance, January 1Fund Balance, December 31$ -
&L&"Times New Roman,Regular"&14City of Monroe
Statement of Revenues, Expenditures and Changes in Fund Balance
Street and Highway Maintenance Fund
For the year ended December 31, 2014
Balance SheetAssetsCashInvestmentsDue from State GovernmentTotal Assets$ -Liabilities and Fund EquityLiabilitiesAccounts PayableFund EquityFund Balance - Restricted forStreet and Highway MaintenanceTotal Liabilities and Fund Equity$ -
&L&"Times New Roman,Regular"&14City of Monroe
Street & Highway Maintenance Fund
Balance Sheet
As of December 31, 2014
Problem 1Problem 1Required: Identify the financial statement on which each of the following items appears by making an X in the appropriate column. The first one is done for you!(15 points total, 1 point each)IncomeBalanceStatement ofItemStatementSheetCash FlowsAccounts PayableXAccounts ReceivableAdvertising ExpenseCommon StockDividendsEquipmentFinancing ActivitiesInvesting ActivitiesLandOperating ActivitiesRent ExpenseRetained EarningsRevenueSalaries PayableUtility Expense
Problem 2Problem 2Required: Show the effects on the financial statements using a horizontal statement model as outlined below. The first one is done for you!(35 points total, 5 points each)1Sold $30,000 in merchandise for cash2Paid $5,000 for rent with cash3Paid $10,000 in salaries to employees with cash4Sold $25,000 in merchandise and customer paid on credit5Collected $10,000 cash for transaction #46Purchased a building for $100,000 and took out a loan for the money7Paid $1,200 for insuranceBala.
src/CommissionCalculation.javasrc/CommissionCalculation.javaimport java.util.Scanner;
import java.text.NumberFormat;
publicclassCommissionCalculation
{
publicstaticvoid main(String args[])
{
finaldouble salesTarget=600000;
//create an object of Scanner class to get the keyboard input
Scanner keyInput =newScanner(System.in);
//for currency format
NumberFormat numberFormat =NumberFormat.getCurrencyInstance();
//creating an object of SalesPerson class
SalesPerson salesPerson =newSalesPerson();
//prompt the user to enter the annual sales
System.out.print("Enter the annual sales : ");
double sale = keyInput.nextDouble();
//Calculate normal commission until sales target is reached
if(sale<=salesTarget)
{
//set the value of annual sale of sales person object
salesPerson.setAnnualSales(sale);
//displaying the report
System.out.println("The total annual compensation : "+numberFormat.format(salesPerson.getAnnualCompensation()));
}
//show compensation table with Accelerated factor when sales target exceeds
else
{
//method to show a compensation table if sales exceed 600000
salesPerson.getCompensationTable(sale);
}
}
}
src/SalesPerson.javasrc/SalesPerson.java
publicclassSalesPerson{
privatefinaldouble fixedSalary =120000.00;
privatefinaldouble commissionRate =1.2;
privatefinaldouble salesTarget=600000;
privatefinaldouble accelerationfactor=1.20;
privatedouble annualSales;
//default constructor
publicSalesPerson(){
annualSales =0.0;
}
//parameterized constructor
publicSalesPerson(double aSale){
annualSales = aSale;
}
//getter method for the annual sales
publicdouble getAnnualSales(){
return annualSales;
}
//method to set the value of annual sale
publicvoid setAnnualSales(double aSale){
annualSales = aSale;
}
//method to calculate and get commission
publicdouble getCommission()
{
if(annualSales<(0.80*salesTarget))
{
return0;
}
else
{
return annualSales *(commissionRate/100.0);
}
}
//method to calculate and calculate Compensation with Accelerated commission and display table
void getCompensationTable(double annualSales)
{
int count=0;
System.out.println("Annual Sales\t Total Compensation");
for(annualSales=salesTarget;annualSales<=((salesTarget)+(0.5*salesTarget));annualSales+=5000)
{
count=count+1;
double comm= annualSales *(commissionRate*Math.pow(1.2,count)/100.0);
System.out.println(annualSales+"\t"+(fixedSalary+comm));
}
}
//method to calculate and get annual compensation
publicdouble getAnnualCompensation(){
return fixedSalary + getCommission();
}
}
The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offering. Review positioning in your text. There are many examples to illustrate this concept. Then:
1. Describe the position .
SQLServerFiles/Cars.mdf
__MACOSX/SQLServerFiles/._Cars.mdf
SQLServerFiles/Contacts.mdf
__MACOSX/SQLServerFiles/._Contacts.mdf
SQLServerFiles/Cottages.mdf
__MACOSX/SQLServerFiles/._Cottages.mdf
SQLServerFiles/KataliClub.mdf
__MACOSX/SQLServerFiles/._KataliClub.mdf
SQLServerFiles/Northwind.mdf
__MACOSX/SQLServerFiles/._Northwind.mdf
SQLServerFiles/Northwind.sdf
__MACOSX/SQLServerFiles/._Northwind.sdf
SQLServerFiles/Pubs.mdf
__MACOSX/SQLServerFiles/._Pubs.mdf
SQLServerFiles/ReadMe.doc
SQL Server Files
Make sure to copy the SQL Server files to a read/write medium before attempting to use them in a program. The act of selecting a file for a connection creates an .ldf file, which fails on a read-only CD.
__MACOSX/SQLServerFiles/._ReadMe.doc
SQLServerFiles/RnrBooks.mdf
__MACOSX/SQLServerFiles/._RnrBooks.mdf
__MACOSX/._SQLServerFiles
“Subsea pipelines connectors”
Subsea pipeline are very popular around the world. Almost every water body has a pipeline, whether it is to transport distilled or spring water, or for gas, or for crude oil. Pipeline with great lengths are broken into segments, and has a connector between each segment; such a methodology are used to control damage and makes it easier for manufacturing and maintenance. However, theses devices are not perfect, and have different aspects that need to be considered when choosing one. Aspects are such as: pressure drop, installment, repair, and material used.
Different types of subsea pipeline connectors are being developed and used everyday in different parts of the world. Manufacturers are racing to be ahead of the technological advancement and rule the market. Starting with a fundamental article about the advancement and the market availability of subsea pipeline connectors back in 1976 to the current technology, this paper will review the literature materials of the present solutions of subsea pipeline connectors. Connectors technology in 1976
This fundamental article written by H. Mohr discusses the available subsea pipe connectors back in 1976[1]. The article offers solution that is applicable for a specific period of time, but when the technology of its time period is expired and new solutions are offered the article would hardly be discussed anymore, which actually made it impossible to find online or in nearby library. However, in general, the solutions offered and the way there were discussed are actually very relatable to this paper.
The paper lays on the three major methods of connections, then goes on to examine the current commercial product at that time. Three methods mentioned are the basic welding, elastomeric connectors, and advanced engineered horizontal systems. H. Mohr then moves to the market demand of the three methods, and two methods only were discussed, welding and mechanical connectors.
“Much emphasis had been placed on welded subsea connections in recent years, but properly designed and installed mechanical connections will always have an ap.
Square, Inc. is a financial services, merchant services aggregat.docxrafbolet0
Square, Inc. is a financial services, merchant services aggregator and mobile payment company based in San Francisco, California. The company markets several software and hardware payments products, including Square Register and Square Reader, and has expanded into small business services such as Square Capital, a financing program, and Square Payroll. The company was founded in 2009 by Jack Dorsey and Jim McKelvey and launched its first app and service in 2010.
• Square Register allows individuals and merchants in the United States, Canada, and Japan to accept offline debit and credit cards on their iOS or Android smartphone or tablet computer. The application software("app") supports manually entering the card details or swiping the card through the Square Reader, a small plastic device that plugs into the audio jack of a supported smartphone or tablet and reads the magnetic stripe. On the iPad version of the Square Register app, the interface resembles a traditional cash register.
Download and read the documents in Edgar.
– http://www.sec.gov/edgar.shtml
– And find the all files that are filed (especially S1)
• Find the information relevant to future sales.
• Construct the Pro‐forma income statement.
• Estimate future free cash flows for the next five years (account for investments, change in working capital, depreciation and taxes)
• Make a reasonable assumption about the growth rate of cash flows until infinity.
2013-10-22 22.19.51.jpg
2013-10-22 22.20.19.jpg
2013-10-22 22.21.54.jpg
Information and society
Since the advent of easy access to the internet and the World Wide Web, society has a different attitude towards information and access to information. The technology changes – from slow desk-tops with dial-up access to smartphones – have also changed our interaction with information.
This is also an area in which generational differences show up. Those of us born before the mid1980s or 1990s have followed all of these changes and have had to adapt to it. For those born in the 1990s (the millennials or digital natives), these methods of getting information have always existed. The millenials have seen some of the technology changes but don’t remember the “old” way. Keep this in mind as you read these notes.
An information society
At the beginning of the semester we talked about the many different ways we get information and the definitions of information. Now we’re going to look more at how information and information technologies have changed society.
Lester and Koehler talk about defining an information society in economic sense. While this is important, I don’t think we need to look at the percentage of our GNP to see that we do live in an information society. Think of all the companies that are based on information – computer technologies, web based businesses, cell phone and technologies, GPS, etc. There are also jobs that rely on information – customer service, stock markets, etc.
Our relationship with information .
SQL SQL 2) Add 25 CUSTOMERSs so that you now have 50 total..docxrafbolet0
The document contains SQL code that inserts 25 new customers and 25 new vehicles into database tables to increase the total numbers of customers and vehicles to 50 each. The code provides details of the customer and vehicle records being inserted such as names, addresses, vehicle details.
SPSS Input
Stephanie Crookston, Dominique Garrett-Smith, Latesha Simpson, Jannie Tollvier,
PSYCH/625
November 25, 2013
Mary Farmer
SPSS Input
After looking at the data and putting it through the ANOVA test; the conclusions are as follows:
There is a huge difference between the groups regarding degrees of freedom. And the use of ANOVA is essential because it is samples taken at different points and times of the same people. Probability is at zero percent because that means its directly at the mean and the f score is used to see if the null hypothesis can be rejected or fail to be rejected of its less than the critical value.
ANOVA
Score
Sum of Squares
df
Mean Square
F
Sig.
Between Groups
609265.938
1
609265.938
2495.987
.000
Within Groups
53213.402
218
244.098
Total
662479.340
219
In a 1000-1250 word essay, explain the meaning of one visual symbol in American Beauty and the relation of that symbol to the message of the film as a whole. Since context forms meaning, you should analyze several instances in which the symbol appears in the film, explaining the meaning of the symbol in each appearance and showing how each instance contributes to the meaning of the symbol in the film as a whole. Since film is a visual medium, I have intentionally asked you to analyze a visual element for this assignment. Therefore, while you certainly should utilize dialogue or other elements of the film’s narrative, please do not neglect to interpret the specifically filmic aspects of this text, such as (but not limited to) camera work (framing, shot length, etc.), editing (“cutting” or “splicing”), sound effects, wardrobe, and lighting.
Here are some visual symbols from which you may choose, but please don’t feel limited to these:
· Plastic bags
· Roses
· Cameras
· Windows or Mirrors
· Guns
· Extreme darkness or bright light
· Specific colors or color combinations
Please note that the task here is twofold: you should present an interpretation of the particular symbol you choose and show how that symbol helps construct the overall message of the film as you see it. A successful thesis statement will present a clear articulation of the meaning of your chosen symbol, a succinct statement as to the overall message of the film, and an explanation of the relationship between these two. As with the other essays for this class, please avoid rendering value judgments. You should not present an evaluation of whether or not you like the film (or whether it’s “good” or “bad”).
Since a successful analysis will require more viewing of the film than what we have time for in class, you may find it advantageous to rent/purchase/download a copy for yourself. For those who would rather not attain their own copy, I have also put a copy of the film on reserve in the library.
Due Dates:
Four copies of your rough draft due: Tuesday 3 December
Workshop: Thursday 5 December
Final draft due: Thursday 12/12 (the day of th.
Spring
2015
–
MAT
137
–Luedeker
Name:
________________________________
Quiz
#1
–
Introduction
to
Sigma
Notation
Directions:
Please
print
out
this
assignment
or
rewrite
the
problems
on
another
sheet
of
paper.
Write
the
final
answer
as
an
integer
or
an
improper
fraction.
You
must
show
all
work
to
receive
credit.
This
assignment
is
due
Wednesday
January
14
at
the
start
of
class.
The
notation
𝑓(𝑛)
!
!!!
is
called
Sigma
Notation.
The
symbol
Σ
means
sum
a
sequence
of
numbers.
The
first
number
in
the
sequence
is
𝑓 𝑎 ,
the
second
number
in
the
sequence
is
𝑓 𝑎 + 1 ,
the
third
number
in
the
sequence
is 𝑓 𝑎 + 2
etc.
,
and
the
last
number
in
the
sequence
is
𝑓(𝑚).
Here
are
two
examples:
𝑛 = 2 + 3 + 4 + 5 + 6 + 7 = 27
!
!!!
𝑛! + 1 =
!
!!!
3! + 1 + 4! + 1 + 5! + 1 + 6! + 1 = 10 + 17 + 26 + 37 = 90
Problems:
Simplify.
Write
your
answer
as
an
integer
or
improper
fraction.
Show
all
work.
1. 𝑛
!"
!!!
2.
1
2!
!
!!!
3.
1
𝑛
!
!!!
4. (−1)!
!
!!!
1
𝑛
5.
1
𝑛!
!
!!!
Spring
2015
–
MAT
137
–Luedeker
Name:
________________________________
Quiz
#2
–
Numerical
Integration
Directions:
Please
print
out
this
assignment
or
rewrite
the
problems
on
another
sheet
of
paper.
Write
the
final
answer
as
a
decimal
rounded
to
three
decimal
places.
You
must
show
all
work
to
receive
credit.
This
assignment
is
due
Friday
January
16
at
the
start
of
class.
Consider
the
definite
integral
𝑒!
!
𝑑𝑥!! .
Use
n
=
4
and
the
following
methods
to
estimate
the
value
of
the
definite
integral.
1. Left
Rule
2. Right
Rule
3. Midpoint
Rule
4. Trapezoid
Rule
5. Simpson’s
Rule
Spring
2015
–
MAT
137
–Luedeker
Name:
________________________________
Quiz
#3
Directions:
Please
print
out
this
assignment
or
rewrite
the
problems
on
another
sheet
of
paper.
You
must
show
all
work
to
receive
credit.
This
assignment
Springdale Shopping SurveyThe major shopping areas in the com.docxrafbolet0
Springdale Shopping Survey*
The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows:
A. How Often Respondent Shops at Each Area (Variables 1–3)
1. Springdale Mall
2. Downtown
3. West Mall
6 or more times/wk.
(1)
(1)
(1)
4–5 times/wk.
(2)
(2)
(2)
2–3 times/wk.
(3)
(3)
(3)
1 time/wk.
(4)
(4)
(4)
2–4 times/mo.
(5)
(5)
(5)
0–1 times/mo.
(6)
(6)
(6)
B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6)
4. Springdale Mall
5. Downtown
6. West Mall
$200 or more
(1)
(1)
(1)
$150–under $200
(2)
(2)
(2)
$100–under $150
(3)
(3)
(3)
$ 50–under $100
(4)
(4)
(4)
$ 25–under $50
(5)
(5)
(5)
$ 15–under $25
(6)
(6)
(6)
less than $15
(7)
(7)
(7)
C. General Attitude toward Each Shopping Area (Variables 7–9)
7. Springdale Mall
8. Downtown
9. West Mall
Like very much
(5)
(5)
(5)
Like
(4)
(4)
(4)
Neutral
(3)
(3)
(3)
Dislike
(2)
(2)
(2)
Dislike very much
(1)
(1)
(1)
D. Which Shopping Area Best Fits Each Description (Variables 10–17)
Springdale
Mall
Downtown
West
Mall
No
Opinion
10. Easy to return/exchange goods
(1)
(2)
(3)
(4)
11. High quality of goods
(1)
(2)
(3)
(4)
12. Low prices
(1)
(2)
(3)
(4)
13. Good variety of sizes/styles
(1)
(2)
(3)
(4)
14. Sales staff helpful/friendly
(1)
(2)
(3)
(4)
15. Convenient shopping hours
(1)
(2)
(3)
(4)
16. Clean stores and surroundings
(1)
(2)
(3)
(4)
17. A lot of bargain sales
(1)
(2)
(3)
(4)
E. Importance of Each Item in Respondent’s Choice of a Shopping Area (Variables 18–25)
Not Very
Important Important
F. Information about the Respondent (Variables 26–30)
(
18.
Easy
to
return/exchange
goods
(1)
(2)
(3)
(4)
(5)
(6)
(7)
19.
High
quality
of
goods
(1)
(2)
(3)
(4)
(5)
(6)
(7)
20.
Low
prices
(1)
(2)
(3)
(4)
(5)
(6)
(7)
21.
Good
variety
of
sizes/styles
(1)
(2)
(3)
(4)
(5)
(6)
(7)
22.
Sales
staff
helpful/friendly
(1)
(2)
(3)
(4)
(5)
(6)
(7)
23.
Convenient
shopping
hours
(1)
(2)
(3)
(4)
(5)
(6)
(7)
24.
Clean
stores
and
surroundings
(1)
(2)
(3)
(4)
(5)
(6)
(7)
25.
A
lot
of
bargain
sales
(1)
(2)
(3)
(4)
(5)
(6)
(7)
t
)26. Gender: (1) = Male (2) = Female
27. Number of years of school completed:
(1) = less than 8 years (3) = 12–under 16 years
(2) = 8–under 12 years (4) = 16 years or more
28. Marital status: (1) = Married (2) = Single or other
29. Number of people in household: pe.
Springfield assignment InstructionFrom the given information, yo.docxrafbolet0
Springfield assignment Instruction
From the given information, you are required to make a functional network. In Springfield we have a router and four switches connected as daisy chain topology. Then we have output of show commands. It is obvious that it is a non-functional network and you have to implement a solution to make functional.
Task in Springfield assignment
· From the show output commands, you can identify the problems and then provide solution.
· Configure all the tasks as in Springfield assignment as per instructions
· Create Server VLAN, Instructional VLAN, and Administrative VLAN
· Configure Access method of VLANs
· Configure Switch 1 as root bridge
· Configure trunking on all switches
· Configure default gateway
· Create and configure interface VLAN1
First of all, allow me to thank you for your email of offer dated September 2, 2015. I am writing to inform you of my acceptance to your kind offer and in my class CMIT 350/6380. This class has one technical writing assignment broken into three parts: Draft1, Draft2, and Draft3. I do not have any sample assignment, however I am reviewing student’s draft version and providing feedback. To help you in this regard I am submitting you below outline pf paper.
In the beginning please give brief descriptions of the project, such as why are you doing, what are the problems, and possible solutions.
Background information:
Springfield site network is assigned to me to investigate the problems and find the solutions to fix the problem. From the site topology and sh output commands I determined that spanning-tree protocol is misconfigured and it is blocking few ports. And these are the reasons that network is a non-functional.
Implementing
Solution
:
The following are required information for configuring the network
IP address range 10.30.x.x/16
Device to be configured
Configuring commands
Device Names
Configuration Required
Configuring command
Switch#1
All devices
Host name
Hostname Switch_Springfield1
Switch#2
Host name
Hostname Switch_Springfield2
Switch1
All devices
Create console password
Create vty password
Only on Switch1
Create VLANs
Access vlan
Interface fa0/0
Switchport mode adccess
Switchport access vlan 11
Switch1
All Switches
Create trunk connections between switches
Int gi0/0
Switchport mode trunk
Switchport trunk encapsulation dot1q
Switchport trunk allowed native vlan 1
Router
Configure ip address
Int fa0/0
Ip address 10.30.1.1 255.255.255.0
Switch1
Configure default gateway
Ip default-gateway 10.30.1.1 255.255.255.0
Switches
Configure spanning-tree protocol
Spanning-tree RPVST
Switch1
Make Swich 1 as root bridge of network
Configurations
Rough Draft
This paper will focus on the four main theoretical perspectives within sociology which include conflict, functionalism, utilitarianism and symbolic interactionism with the attempt to explain why groups of people choose to perform certain actions and how societies function or change in a certain way.
Socio.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Sorry, but for copyright reasons we do not allow the content o.docx
1. Sorry, but for copyright reasons we do not allow the content of
this site to be printed.
All rights reserved. No part of the content on this site may be
reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20
Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing
& Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
2. advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
3. The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of
Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY
11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l
OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
4. game itself or about the specific ads, but about the
social dimension of the event – the parties, gatherings
and betting – which made it a shared national
experience. The game and its ancillary festivities
constitute Super Bowl Sunday, which over the years
has become likened to an unofficial American national
holiday. This case study describes the marketing and
social environment encompassing the Super Bowl
sporting event, and addresses its metamorphosis over
the years, which has helped it maintain its competitive
edge. Finally, the case concludes with a discussion of
buzz marketing as a complete solution to improve the
chances of maintaining competitiveness in today’s
sporting environment.
Introduction
Today the sporting industry is moving in unexpected
directions and is vulnerable to changing consumer
behaviour, generational shifts, new technologies,
media clutter, audience fragmentation, ambush
marketing and increasing competition. Traditional
communications vehicles such as advertising and
sales promotion are faced with increasingly
fragmented consumer markets and an overabundance
of messages and clutter aimed at consumers
(Meenaghan, 1998).
Even with today’s fragmentation trend, the Super
Bowl is annually the nation’s highest-rated TV
programme and America’s most watched single-day
sporting event. The Super Bowl is a grandiose event
that people anticipate from the start of the football
season. For spectators, tickets to the event run to
$275–300, whereas ticket touts could demand a
price tag of $5,000, according to audiopros.com.
5. Other than Super Bowl, only a handful of TV
programmes draw a vast amount of people – the
World Series, the Academy Awards, the Grammy
Awards, the Olympic Games – in some cases taking
more than half of the TV viewing audience and across
practically every conceivable consumer segment.
These events continue to sell all their commercial time
for record-breaking sums of money. Since the
commercials for these programmes boast higher-
than-average entertainment value, they are almost
guaranteed to reach a large portion of the
programme’s target audience, which comprises
viewers that are likely to be more attentive than usual.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype built surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal winner American Idol. Fox’s
phenomenally successful contest deeply affected the
Olympics in head-to-head competition on the Tuesday
night broadcast, with 27 million viewers compared to
the Games’ 16.1 million, according to Nielsen Media
Research, which claims the Olympics recovered a bit
after Idol went off the air; its overall audience of 18.6
million was the least-watched winter Olympics telecast
since the Nagano closing ceremonies in 1998. The
17.9 million viewers NBC averaged during primetime
Wednesday may have been the single worst night in
Winter Olympics history, since it was below the nightly
average for any Winter Games broadcast dating back
to 1992, according to numbers provided by Nielsen.
Winter Olympics ratings among adults aged 18-49
were particularly low owing to the strong competition
from Fox and ABC. Through six days, NBC averaged
6. 6.5 million; that is 21% below Sydney’s 8.3 million
average and 27% behind Nagano’s 8.9 million – the
two lowest-rated Games of the past 14 years
(Fitzgerald, 2006).
This year’s crop of Super Bowl ads was
notable because they were available
almost immediately online
35l OCTOBER 2007 l International Journal of Sports Marketing
& Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
The marketing dimension
The Super Bowl is not just the Super Bowl of
American football, but also the Super Bowl of
American advertising. In past decades, as a natural
outgrowth of the number of people who tune into the
Super Bowl, its advertising has become something of
an institution in the United States. Companies
headquartered or doing business in the United States
spend millions and millions of dollars annually on
Super Bowl advertising.
Given that it airs once a year and is the most
viewed single-day sporting event, commercials during
the hours of the Super Bowl are quite costly.
Advertisers pay as much as $2.6 million for a 30-
second spot. Add to this the costs of producing the
7. commercials, which might also approach the multi-
million dollar mark, investing in the game becomes an
expensive proposition.
Given the high cost of Super Bowl ads, it becomes
questionable whether Super Bowl advertising even
makes financial sense. Despite the huge number of
people watching the game, it remains unknown how
many are viewing the commercials, let alone whether
a commercial is relevant to a particular viewer. Despite
the question about whether Super Bowl ads are ‘worth
it’ for advertisers, there is no question that the ads are
effective – it is the degree to which they are effective
that is in question – i.e. is an ad $2.6 million effective
or is it only $1.8 million effective?
Proponents of Super Bowl advertising cite the
unprecedented media coverage for companies that
take out Super Bowl ads. Attention is devoted to the
fact that in the era of digital video recording systems,
many commercials aren’t watched as much as they
used to be, except during the Super Bowl, of course.
Then, there’s the ‘after effect’: approximately 35% of
people expect to talk about the Super Bowl ads at the
water cooler on Monday, according to research firm
Eisner Communications. In the case of Super Bowl
2007, for example, online bloggers felt that most of
the ads missed their mark and that it was one of the
worst years as far as advertising is concerned. This
year’s crop of Super Bowl ads was notable also
because they were available almost immediately
online as they aired on television. The online
availability of the ads caused its own problems, since
people were able to consider the ads long after they
aired on television.
8. Given the high price of Super Bowl commercials,
another major concern is whether the ad is buzz-
worthy. Common questions are:
Did the copy generate buzz?
Was it positive?
Where was the copy discussed?
Who discussed the copy?
What elements of the copy drew attention?
Was the ad viral?
What prompted the desire to share?
Everett Rogers’ research on Diffusion of Innovation has
shown that advertising works best on innovators and
early adopters (Rogers, 1995). It does not work as
well on the early majority buyers, which make up
most of Super Bowl’s viewers. For majority buyers,
word of mouth (WOM) from peers is the preferred
mode of getting information. In fact, the same
research shows that for all buyers, interpersonal
communication has an effect on buying behaviour that
is more than tenfold that of mass communication.
In recent years, there has been a surge in books
demonstrating how WOM or buzz could benefit large
corporations with substantial budgets and small
businesses with little or no budget. Media
fragmentation over the past two decades, coupled with
these books, have put WOM and its precursor, buzz
marketing, at the top of the agenda for most
marketers, regardless of the sizes of their budgets. And
as the ratings for traditional media vehicles continue to
shrink, WOM continues to get increasing levels of
attention from managers. Malcolm Gladwell, author of
the national bestseller The Tipping Point, says WOM is
9. so powerful because ideas, behaviours, messages and
products sometimes behave like outbreaks of
infectious disease (Gladwell, 2002). Just as a single
36 International Journal of Sports Marketing & Sponsorship l
OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
sick person can start a flu epidemic, so too can a
small but precisely targeted push cause a fashion
trend or determine the popularity of a new product.
The internet has changed and enlarged the playing
field in which WOM operates. By using web-based
consumer platforms, the internet enables customers to
share their opinions on, and experiences with, goods
and services with a broad spectrum of consumers,
fostering electronic WOM consumers.
Thurau et al (2004) conducted research on virtual
communities and suggest that consumers’ desire for
social interaction, desire for economic incentives,
concern for other consumers and the potential to
enhance their own self-worth are the primary factors
leading to electronic WOM behaviour. They conclude
10. that managers can classify consumers by their
motivations, implying that firms may need to develop
different strategies for encouraging electronic WOM
behaviour among their target customers.
The social dimension
Unlike the Olympics, Super Bowl is not only about
competition between TV networks, the game, or about
the specific ads, but about the social dimension – the
parties, gatherings and betting associated with the
game. Super Bowl is a shared, national event. For
years, Super Bowl tradition brought together fans
socially to bet, eat and drink, either at sports bars or
at parties at one another’s homes. Even for those
lacking the budget to see the event live, the
excitement, emotion and experience of watching a
Super Bowl with friends and/or family is priceless.
(See Table 1 for Super Bowl facts.)
How Super Bowl generates buzz
When it comes to American football, the Super Bowl is
the premier game of the NFL in the United States. A
great deal of buzz revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings, and on average,
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
The game and its ancillary festivities constitute Super
Bowl Sunday, which over the years has become
likened to an unofficial American national holiday.
As the popularity of the game has increased, so has
the potential for exposure. This has led to a trend
11. where a number of popular singers and musicians
have performed either before the game, singing The
Star-Spangled Banner, or during the game in the half-
time show. This yields much buzz about who is
performing at half-time and their attire. During the
half-time show of Super Bowl XXXVIII in Houston in
2004, Justin Timberlake removed a piece of Janet
Jackson's top, exposing her right breast with a star-
shaped ring around the nipple. Timberlake and
Jackson have maintained that the incident was
accidental, calling it a “wardrobe malfunction”.
Interestingly, 4% of all Super Bowl viewers watch
the game just to see the ads (Elliot, 1997) because
they are fun, exciting and entertaining. For this reason,
Super Bowl advertisers focus on ensuring that the
right interpersonal conversations can get started. While
the advertisements may not be successful for the
brands, they generate buzz because viewers are eager
to talk about the show afterwards.
Super Bowl commercials are entertaining to the
extent that IFILM.com has Super Bowl ads available
for viewing, so if you missed them, it is still possible
to view them later. The website posts:
“IFILM presents Super Bowl Ads 2004! We’ve got
everything worth watching! Look below for all the
memorable, funny and intriguing ads! And if you want
to see them the way they were meant to be seen, sign
up for a free trial of IFILM Plus+ to watch them in
high-resolution full-screen mode at 500K. Click on the
header above to find out more.”
In addition, Super Bowl ads use celebrity
endorsement to draw attention to a product or
12. company. This creates an opportunity to deliver the
marketing message and give credibility to a brand.
Even more, Super Bowl commercials often associate
37l OCTOBER 2007 l International Journal of Sports Marketing
& Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
TABLE 1 Super Bowl facts: social, food, media and economic
SOCIAL FACTS
THE AVERAGE NUMBER OF PEOPLE ATTENDING A
SUPER BOWL PARTY IS 17%, MORE THAN 20 MILLION
AMERICANS.
HALF OF ALL AMERICANS WOULD RATHER GO TO A
SUPER BOWL PARTY THAN A NEW YEAR’S EVE PARTY.
AN ESTIMATED 68% WHO ATTEND THE GAME HAVE
NEVER BEEN TO A SUPER BOWL.
AN ESTIMATED 50 MILLION AMERICAN WOMEN WILL
WATCH THE SUPER BOWL.
TWO OUT OF FIVE SUPER BOWL WATCHERS ARE NOT
EVEN FOOTBALL FANS. EVEN PEOPLE WHO WILL NEVER
WATCH ANOTHER GAME ALL
YEAR WILL TUNE IN TO BE PART OF THIS ONE
NATIONAL EVENT.
13. RESEARCH SHOWS THAT ABOUT 25% OF WOMEN
ACTUALLY ENJOY WATCHING THE GAME DURING THE
SUPER BOWL, BUT THAT LEAVES
THREE OUT OF EVERY FOUR WHO DON’T. IT IS TRUE
THAT THOSE 3 WATCH IT BECAUSE THEY ENJOY THE
COMMERCIALS, THE FOOD, THE
DRINK, THE FRIENDS AND THE OVERALL ATMOSPHERE.
SUPER BOWL WEEKEND IS THE SLOWEST WEEKEND FOR
WEDDINGS.
ON AVERAGE, SUPER BOWL PLANS ARE MADE 41 DAYS
IN ADVANCE, OUR RESEARCH SHOWS. (BY
COMPARISON, NEW YEAR S PLANS ARE
MADE 35 DAYS IN ADVANCE; ANNIVERSARY PLANS ARE
MADE 30 DAYS IN ADVANCE; BIRTHDAY PLANS ARE
MADE 25 DAYS IN ADVANCE.)
FOOD FACTS
NEARLY ONE IN EIGHT OR 13% OF AMERICANS ORDER
TAKEOUT/DELIVERY FOOD FROM A RESTAURANT FOR A
SUPER BOWL GATHERING.
MOST POPULAR CHOICES OF TAKEOUT/DELIVERY
ITEMS ON SUPER BOWL SUNDAY ARE PIZZA AT 58%,
CHICKEN WINGS AT 50% AND SUBS
OR SANDWICHES AT 20%.
APPROXIMATELY ONE IN 20 (4%) AMERICANS WATCH
THE BIG GAME AT A RESTAURANT OR A BAR, OVER 9
MILLION AMERICANS.
ON SUPER BOWL SUNDAY, AMERICANS WILL EAT AN
ESTIMATED 20 MILLION POUNDS OF POTATO AND
14. TORTILLA CHIPS AND 8 MILLION
POUNDS OF AVOCADOS.
SALES FOR ANTACID INCREASE BY 20% ON SUPER
BOWL WEEKEND.
MEDIA FACTS
THE SUPER BOWL WILL ALWAYS REACH THE MAGIC
LINE IN THE NEILSEN RATINGS OF 40-PLUS
[HOUSEHOLD] RATING.
EACH OF THE PAST THREE SUPER BOWLS EARNED
HOUSEHOLD RATINGS (PERCENTAGE OF THE 108
MILLION HOMES WITH A TV) JUST
ABOVE A 40, AND IN 2000 THE BROADCAST AVERAGED
A 43 RATING.
THE GAME IS TELEVISED IN MORE THAN 220
COUNTRIES, WITH AN AUDIENCE ESTIMATED AT CLOSE
TO A BILLION PEOPLE.
THE FOOD NETWORK WILL HAVE AIRED AT LEAST A
DOZEN SHOWS WITH SUPER BOWL THEMES BY SUPER
BOWL WEEK’S END.
EVERY SUPER BOWL SINCE 1991 HAS HAD A RATING OF
AT LEAST 40.2, WITH 1996’S GAME EARNING A 46.1.
THE SECOND MOST WATCHED SUPER BOWL IN HISTORY
WAS IN 2003 WITH 137.65 MILLION AMERICAN VIEWERS.
ESPN AIRS MORE THAN 160 HOURS OF SUPER BOWL
PROGRAMMING DURING SUPER BOWL WEEK.
THE TOP 10 MOST WATCHED PROGRAMMES IN TV
15. HISTORY ARE ALL SUPER BOWLS.
THE SUPER BOWL HAS BECOME ADVERTISING’S BIG
CONTEST AS WELL. IT IS BELIEVED THAT CLOSE TO 58%
OF PEOPLE WOULD RATHER
TAKE THEIR BATHROOM BREAKS DURING THE GAME
THAN MISS THE COMMERCIALS.
EIGHTEEN OF THE TOP 20 HIGHEST-RATED TELEVISION
PROGRAMMES HAVE BEEN SUPER BOWL GAMES.
ECONOMIC FACTS
IT IS BELIEVED THAT AN ESTIMATED $300-400 MILLION
WILL BE PUMPED IN TO THE LOCAL ECONOMY OF THE
HOST CITY.
CONSUMERS WILL SPEND AN AVERAGE OF $49.27 (OR
$5.6 BILLION TOTAL) ON SUPER BOWL-RELATED ITEMS
FROM FOOD AND DRINK TO
NEW TV SETS, LOUNGE CHAIRS AND ENTERTAINMENT
CENTRES.
THE MEDIAN ANNUAL INCOME OF A SUPER BOWL
TICKET HOLDER IS $70,000, WITH 33% MAKING OVER
$100,000.
ABOUT 35% OF THOSE WHO ATTEND THE GAME WRITE
IT OFF AS A CORPORATE EXPENSE.
Source: http://superbowlmonday.com/main.cfm
38 International Journal of Sports Marketing & Sponsorship l
OCTOBER 2007 l
16. CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
the brand with a symbol. Promotion for the Super
Bowl includes: media kits composed of press releases,
team photos, NFL fact sheet, Super Bowl fact sheet,
schedule of events (game time, half-time show, award
ceremonies, parties etc.); promotional items with the
NFL logo and Super Bowl XXXVIII (key chains, hats,
t-shirts, coffee mugs, pens and bags); and
complimentary tickets to the game.
Super Bowl also generates buzz through the NFL
Experience, an exciting continuous event surrounding
Super Bowl XXXVIII. It is an interactive theme park
offering interactive games, displays and entertainment
attractions. Proceeds from the gate were donated
toward the NFL charitable efforts in New Orleans, the
Youth Education Town (YET Center) and sponsors like
Coca-Cola and America Online presented the NFL
experience.
Finally, Super Bowl generates buzz through the
official website www.superbowl.com. This includes
numerous multimedia elements. The website is
presented by Miller Lite and is part of the NFL Internet
Network – the most popular sports league property.
Editors from NFL Insider, the official magazine,
17. including national editor Vic Carucci, who has covered
more than 20 Super Bowls, file daily stories that
provide fans with the most in-depth coverage of the
Super Bowl. In addition, the website features
multimedia elements that include comprehensive live
online coverage from Emmy-award winning NFL
Films, featuring analysis of the game and behind-
the-scenes Super Bowl atmosphere. The site offers
marketers the opportunity to raise awareness and
create buzz by covering the pageantry and pop culture
aspects of the Super Bowl using celebrity interviews,
behind-the-scenes coverage of Super Bowl parties and
special events. It will also have tie-ins with shows
such as Super Bowl Friday Night, a one-hour live
entertainment show from New Orleans on CBS. The
website captures the excitement of Super Bowl
Sunday. From pre-game analysis to live post-game
press conferences, the site gives users unprecedented
access to the year’s biggest game. Users can log on
during the game to participate in a live cyber chat
with expert analysts, including Levy and Brandt, listen
to foreign-language audio streams and even hear what
the PA and press box announcers are saying. The
website is the only place online where users can
follow the action live, as it happens, with play-by-play
and statistics in real time through the Super Bowl
Game Center and the animated Super Bowl Live
multimedia application.
Conclusion
Unlike other sporting games, Super Bowl is unique,
and offers lessons on how to sustain audience interest
over time using buzz tactics. As demonstrated, a great
deal of buzz revolves around the game, the half-time
18. show and the advertisements. With consumers more
broadband- and wireless-connected, Super Bowl has
become an entertainment and social extravaganza in
its own right and has emerged as ‘must watch’
television. As televised sporting events move in
unexpected directions and viewers multitask while
watching TV, opportunities arise for online WOM.
Blackshaw (2005) suggests the following creative
strategies and tactics to boost profits:
l Groom the website – be prepared for your
consumers that toggle over to brand websites while
watching TV. Specifically, ensure the ad is readily
available in major viewing formats on the home
page, front and centre.
As televised sporting events move in
unexpected directions and viewers
multitask while watching TV,
opportunities arise for online WOM
39l OCTOBER 2007 l International Journal of Sports Marketing
& Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
l Encourage, enable and empower the pass-along –
make it really easy to share the ad with others.
l Feed the FAQ and site search engines – make
absolutely certain the brand search engine team
20. Meenaghan, T. (1998) Current Developments and Future
Directions in Sponsorship, International Journal of Advertising
17 (1), 3-28.
Rogers Everett M. (1995) Diffusion of Innovation (4th edn).
Free
Press: NY.
Shelton, S. (2005), ‘Got sports: today sports marketing is a
Field
of Dreams’. Retrieved from: www.bta.org
Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004),
Electronic word-of-mouth via consumer-opinion platforms:
what
motivates consumers to articulate themselves on the internet,
Journal of Interactive Marketing, 38-52
Analyzing the case should take the following steps:
1. Defining the issue(s)
2. Analyzing the case data
3. Generating alternatives
4. Selecting decision criteria
5. Analyzing and evaluating alternatives
6. Selecting the preferred alternative
7. Developing an action/implementation plan
21. Grading Rubric
HIGH SCORE:
Content and Subject: Easily identifiable, clear. Meets or
exceeds page or word length requirement.
Structure: Apparent, understandable, and applicable. Good flow
and well-structured.
Examples/Sources: Examples were used. Integration of external
sources occurred.
Analysis: Interesting and novel. Provides different Marketing
Principles based actions, recommendations &
perspectives; demonstrates critical thinking and critical analysis
at a high level.
Mechanics: Excellent APA format. Virtually devoid of errors in
grammar, syntax, punctuation, and spelling.