SMC Marketing's goal is to create more sales opportunities for its Sales Force. The 2013 marketing programs include creating case studies of past clients, issuing bi-monthly press releases to publications about solutions and community involvement, sending a monthly newsletter featuring products from each division, and sending precision emails about specialized products. The document then outlines focused marketing strategies and tactics for each division.

1. 2013 Marketing Programs
SMC Marketing’s sole purpose is to create more
selling opportunities for it’s Sales Force.

2. SMC Programs
• Case Study.
• Press Releases to TED, and publications.
• Email Campaign
• Proactive Marketing Program

3. Case Study
Create a collection of one page documents that
illustrate SMC Solutions from our past clients. These
studies will be issued as a PDF and contain the
following:
1. Problem
2. Research
3. Proposal
4. Implementation
5. Review

4. Press Releases
Issue bi-monthly press release that illustrates our
Solution nature and Community Involvement. These
will be sent to:
• Local Papers (Community)
• TED and Speciliaty Mag. (Solutions)
• 417, Show Me, and Social Mag (Both)

5. E-mail Campaigns
Monthly Newsletter:
Each month SMC will issue a Newsletter
featuring a product from each division.
We will also be pushing Storefront,
SMC-Tech, and community involement.
Precision E-mails:
SMC will issue hyper focused emails
featuring specialized products that have
a history of purchases or fit the buying
profile.

6. Electrical
• Focus on Lighting and Tool Crib programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Launch Mystery Products via
web, giveaway, spiffs.

7. Data Comm
• Focus on ? and ? programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Create a demo site for new products and
services to be demoed on I pads

8. Industrial and Safety
• Focus on ? and ? programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Create a SMC on the move tour with stops all
over the state.

9. Automation
• Focus on ? and ? programs.
• Develop a training schedule 1 class a quarter over 4
locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Enable Account managers with new tech and access to
PDFs and tools to solve problems.
• Provide spiff or incentives to look for problems outside
of Automation and give leads to an account manager
to solve.