This document provides statistics and data on digital trends in Morocco as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and weekly online activities. The data is sourced from various organizations that track digital and internet metrics worldwide.
Digital in United Arab Emirates - 2018Every Leader
This document provides statistics on digital trends in the United Arab Emirates as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and online activities. The statistics are from various sources and are presented across multiple pages with definitions and sources provided for each set of data.
The document provides key digital statistics for Lebanon as of January 2018, including:
- Total population of 6.09 million with 5.54 million internet users and 4 million active social media users.
- Year-over-year growth of 22% for internet users and 14% for active social media users from January 2017.
- 4.56 million mobile connections representing a penetration rate of 75% of the total population.
This document provides statistics on digital metrics in Egypt such as internet users, social media users, mobile phone users, and time spent online. Some key figures are:
- 49.23 million internet users in Egypt as of January 2018, representing 50% of the population.
- 39 million Egyptians actively use social media each month, with Facebook being the most popular platform at 46% penetration.
- 64.95 million unique mobile users in Egypt, with 66% of the population accessing the internet primarily via mobile devices.
The document provides statistics on digital indicators in Iraq such as internet users, social media users, mobile connections, and urbanization rates. Some key figures are:
- Total population of 38.81 million with 70% living in urban areas.
- 19 million internet users (49% penetration), 19 million active social media users (49% penetration), and 36.33 million mobile connections (94% penetration).
- Year-on-year growth of 19% for internet users, 19% for active social media users, 14% for mobile connections, and 21% for active mobile social users between January 2017-2018.
The document provides key digital statistics for Jordan, including population demographics, internet and social media usage, mobile connectivity, and online behaviors. Some key figures are:
- Population of 9.8 million with 89% internet penetration and 59% active on social media
- Over 8.7 million internet users and 5.8 million active on social media as of January 2018
- 11.34 million mobile connections representing 116% penetration of the population
- Facebook has 5.8 million users in Jordan, a 7% increase since January 2017.
The document provides statistics on digital indicators in Yemen such as internet users, social media users, mobile connections, and mobile social media users as of January 2018. It also includes year-over-year changes in these indicators from January 2017 to January 2018 and breakdowns by gender. Additional data shown includes population demographics, economic indicators, top websites and search queries, and metrics on connectivity and financial inclusion. The document is a snapshot of key digital statistics for Yemen.
This document provides key digital statistics for Algeria in 3 sections:
1) Demographic and internet usage statistics as of January 2018, including 21 million internet users and 50% internet penetration.
2) Year-over-year growth in digital indicators from January 2017 to January 2018, with increases of 17% for internet users and mobile connections.
3) Breakdowns of social media usage, including 21 million Facebook users accounting for 50% of the population.
This document provides statistics on digital trends in Tunisia across several areas:
- Internet and social media penetration rates as of January 2018, showing increases in internet and social media users year-over-year.
- Demographic and economic indicators for Tunisia's population of 11.6 million as of January 2018.
- Breakdowns of internet and social media usage, including by device and most popular platforms like Facebook.
- Metrics on mobile connections, which exceed 149% penetration, with over half now broadband.
Digital in United Arab Emirates - 2018Every Leader
This document provides statistics on digital trends in the United Arab Emirates as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and online activities. The statistics are from various sources and are presented across multiple pages with definitions and sources provided for each set of data.
The document provides key digital statistics for Lebanon as of January 2018, including:
- Total population of 6.09 million with 5.54 million internet users and 4 million active social media users.
- Year-over-year growth of 22% for internet users and 14% for active social media users from January 2017.
- 4.56 million mobile connections representing a penetration rate of 75% of the total population.
This document provides statistics on digital metrics in Egypt such as internet users, social media users, mobile phone users, and time spent online. Some key figures are:
- 49.23 million internet users in Egypt as of January 2018, representing 50% of the population.
- 39 million Egyptians actively use social media each month, with Facebook being the most popular platform at 46% penetration.
- 64.95 million unique mobile users in Egypt, with 66% of the population accessing the internet primarily via mobile devices.
The document provides statistics on digital indicators in Iraq such as internet users, social media users, mobile connections, and urbanization rates. Some key figures are:
- Total population of 38.81 million with 70% living in urban areas.
- 19 million internet users (49% penetration), 19 million active social media users (49% penetration), and 36.33 million mobile connections (94% penetration).
- Year-on-year growth of 19% for internet users, 19% for active social media users, 14% for mobile connections, and 21% for active mobile social users between January 2017-2018.
The document provides key digital statistics for Jordan, including population demographics, internet and social media usage, mobile connectivity, and online behaviors. Some key figures are:
- Population of 9.8 million with 89% internet penetration and 59% active on social media
- Over 8.7 million internet users and 5.8 million active on social media as of January 2018
- 11.34 million mobile connections representing 116% penetration of the population
- Facebook has 5.8 million users in Jordan, a 7% increase since January 2017.
The document provides statistics on digital indicators in Yemen such as internet users, social media users, mobile connections, and mobile social media users as of January 2018. It also includes year-over-year changes in these indicators from January 2017 to January 2018 and breakdowns by gender. Additional data shown includes population demographics, economic indicators, top websites and search queries, and metrics on connectivity and financial inclusion. The document is a snapshot of key digital statistics for Yemen.
This document provides key digital statistics for Algeria in 3 sections:
1) Demographic and internet usage statistics as of January 2018, including 21 million internet users and 50% internet penetration.
2) Year-over-year growth in digital indicators from January 2017 to January 2018, with increases of 17% for internet users and mobile connections.
3) Breakdowns of social media usage, including 21 million Facebook users accounting for 50% of the population.
This document provides statistics on digital trends in Tunisia across several areas:
- Internet and social media penetration rates as of January 2018, showing increases in internet and social media users year-over-year.
- Demographic and economic indicators for Tunisia's population of 11.6 million as of January 2018.
- Breakdowns of internet and social media usage, including by device and most popular platforms like Facebook.
- Metrics on mobile connections, which exceed 149% penetration, with over half now broadband.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
The document provides an overview of digital trends in Vietnam in 2018, including statistics on internet, social media, mobile and ecommerce usage. Some key facts presented are that Vietnam had 64 million internet users in 2018, representing a 67% penetration rate, and 70 million unique mobile users, equivalent to a 73% penetration rate. The document also shows data on device ownership, time spent online, attitudes towards technology and annual growth rates for digital indicators in Vietnam.
This report excites my mind every time i read it. I can describe it as one of the most valuable resource any digital communicator should have. Its contents are drawn from validated and trusted sources e.g Hootsuite one of the global digital and analytics giants.
Digital 2017 Q2 Global Digital Statshot (April 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP15
This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.
Báo cáo của Wearesocial: Toàn cảnh về Digital-Social-Mobile Việt Nam 3/2015Huu Nguyen Tat
This document provides an overview of key digital statistics for Vietnam as of March 2015. Some of the key figures presented include:
- 41 million active internet users, representing 45% of the total population.
- 30 million active social media users, representing 33% of the population.
- 128.3 million mobile connections, representing over 141% of the population.
This document is an introduction to the 2017 Digital Yearbook, which provides data on internet, social media, and mobile usage for 239 countries. Some key points covered are:
- More than half the world's population is now online, with over 3.75 billion internet users globally.
- The yearbook contains data for every country, as well as more detailed regional reports covering topics like usage trends.
- Links are provided to access the full suite of reports containing statistics and country profiles.
Datos uso de Internet y redes sociales en España y en mundo 2017 Fátima Martinez López
The document is a 2017 digital yearbook providing statistics on internet, social media, and mobile data for 239 countries. It includes a welcome message highlighting that over half the world's population is now online, and introduces additional reports available on global trends, regions, and individual country profiles. Links are provided to access these other reports, and contact information is given for questions. Country snapshots in the yearbook provide statistics on population, internet/social media users, mobile subscriptions, and other data for each location.
This document provides key digital statistics for Vietnam as of January 2016. It summarizes that as of 2016, Vietnam had over 93 million total population with 47.3 million active internet users, representing 50% of the population. Mobile connections reached 142.99 million, exceeding the total population size. Majority of internet and social media access is through mobile devices, with the most popular social media platforms being Facebook. The document also outlines trends in internet, social media, and mobile usage from 2015 to 2016.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Digital 2014 Middle East, North Africa & Turkey (February 2014)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in the Middle East, North Africa and Turkey in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Digital Landscape in Vietnam - January 2019Joseba U
This document provides an overview of digital trends in Vietnam in 2019, including statistics on internet, social media, and mobile usage. Some key figures are:
- Population of Vietnam is 96.96 million with 64 million internet users (66% penetration rate) and 62 million active social media users (64% penetration rate)
- Mobile subscriptions have grown 148% year-over-year to 143.3 million, while active social media users grew 13% and mobile social grew 16%
- Top websites by traffic are Google, Facebook, YouTube, and domestic search engine and news sites
- Vietnamese spend on average 6 hours 42 minutes daily using the internet and 2 hours 32 minutes on social media
The document provides statistics on digital indicators in Portugal as of January 2018, including:
- Internet penetration was 75% of the population (7.73 million users) with 65% accessing via mobile.
- Active social media users accounted for 64% of the population (6.6 million).
- Mobile phone penetration reached 79% of the population (8.11 million unique users).
- 55% of the population (5.7 million) accessed social media via mobile weekly.
Hasil research mengenai Indonesia Digital Landscape. Membahas mengenai hasil riset pemanfaatan internet di Indonesia pada tahun 2018. Riset dilakukan pada awal bulan Januari 2018 oleh Hootsuite. Beberapa kategori ditampilkan dalam presentasi Indonesia Digital Landscape ini.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
The document provides an overview of digital trends in Vietnam in 2018, including statistics on internet, social media, mobile and ecommerce usage. Some key facts presented are that Vietnam had 64 million internet users in 2018, representing a 67% penetration rate, and 70 million unique mobile users, equivalent to a 73% penetration rate. The document also shows data on device ownership, time spent online, attitudes towards technology and annual growth rates for digital indicators in Vietnam.
This report excites my mind every time i read it. I can describe it as one of the most valuable resource any digital communicator should have. Its contents are drawn from validated and trusted sources e.g Hootsuite one of the global digital and analytics giants.
Digital 2017 Q2 Global Digital Statshot (April 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP15
This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.
Báo cáo của Wearesocial: Toàn cảnh về Digital-Social-Mobile Việt Nam 3/2015Huu Nguyen Tat
This document provides an overview of key digital statistics for Vietnam as of March 2015. Some of the key figures presented include:
- 41 million active internet users, representing 45% of the total population.
- 30 million active social media users, representing 33% of the population.
- 128.3 million mobile connections, representing over 141% of the population.
This document is an introduction to the 2017 Digital Yearbook, which provides data on internet, social media, and mobile usage for 239 countries. Some key points covered are:
- More than half the world's population is now online, with over 3.75 billion internet users globally.
- The yearbook contains data for every country, as well as more detailed regional reports covering topics like usage trends.
- Links are provided to access the full suite of reports containing statistics and country profiles.
Datos uso de Internet y redes sociales en España y en mundo 2017 Fátima Martinez López
The document is a 2017 digital yearbook providing statistics on internet, social media, and mobile data for 239 countries. It includes a welcome message highlighting that over half the world's population is now online, and introduces additional reports available on global trends, regions, and individual country profiles. Links are provided to access these other reports, and contact information is given for questions. Country snapshots in the yearbook provide statistics on population, internet/social media users, mobile subscriptions, and other data for each location.
This document provides key digital statistics for Vietnam as of January 2016. It summarizes that as of 2016, Vietnam had over 93 million total population with 47.3 million active internet users, representing 50% of the population. Mobile connections reached 142.99 million, exceeding the total population size. Majority of internet and social media access is through mobile devices, with the most popular social media platforms being Facebook. The document also outlines trends in internet, social media, and mobile usage from 2015 to 2016.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Digital 2014 Middle East, North Africa & Turkey (February 2014)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in the Middle East, North Africa and Turkey in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Digital Landscape in Vietnam - January 2019Joseba U
This document provides an overview of digital trends in Vietnam in 2019, including statistics on internet, social media, and mobile usage. Some key figures are:
- Population of Vietnam is 96.96 million with 64 million internet users (66% penetration rate) and 62 million active social media users (64% penetration rate)
- Mobile subscriptions have grown 148% year-over-year to 143.3 million, while active social media users grew 13% and mobile social grew 16%
- Top websites by traffic are Google, Facebook, YouTube, and domestic search engine and news sites
- Vietnamese spend on average 6 hours 42 minutes daily using the internet and 2 hours 32 minutes on social media
The document provides statistics on digital indicators in Portugal as of January 2018, including:
- Internet penetration was 75% of the population (7.73 million users) with 65% accessing via mobile.
- Active social media users accounted for 64% of the population (6.6 million).
- Mobile phone penetration reached 79% of the population (8.11 million unique users).
- 55% of the population (5.7 million) accessed social media via mobile weekly.
Hasil research mengenai Indonesia Digital Landscape. Membahas mengenai hasil riset pemanfaatan internet di Indonesia pada tahun 2018. Riset dilakukan pada awal bulan Januari 2018 oleh Hootsuite. Beberapa kategori ditampilkan dalam presentasi Indonesia Digital Landscape ini.
The document provides an overview of key digital statistics and indicators for Indonesia as of January 2018, including population figures, internet and social media penetration rates, mobile usage, and time spent with digital media. It also includes rankings of top websites by traffic and engagement. Some highlights are that Indonesia has 265 million total population with 132 million internet users, 130 million active social media users, and 120 million active mobile social users.
The document provides an overview of key digital statistics and indicators for Indonesia as of January 2018, including population figures, internet and social media penetration rates, mobile usage, and time spent with digital media. It also includes rankings of top websites by traffic and engagement. Some highlights are that Indonesia has 265 million total population with 132 million internet users, 130 million active social media users, and 120 million active mobile social users.
This document provides statistics and data on digital trends in Saudi Arabia as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and online activities. The data is sourced from various organizations that track digital and internet metrics. The document presents the data in tables and charts to give an overview of Saudi Arabia's digital landscape.
The document provides an overview of digital trends in Vietnam in 2018, including statistics on internet, social media, mobile and ecommerce usage. Some key facts presented are that Vietnam had 64 million internet users as of January 2018, representing 67% of the population. 55 million people were active social media users and 70 million were unique mobile users. Common online activities for Vietnamese included using search engines, visiting social networks, watching videos and looking for product information online.
This document provides digital and internet usage statistics for Saudi Arabia. Some key figures include:
- 30.25 million internet users as of January 2018, representing 84% of the population.
- 25 million active social media users, representing 71% of the population.
- Saudis spend on average 6 hours and 45 minutes online per day.
- The most popular websites in Saudi Arabia are Google.com.sa, YouTube, Facebook, and Twitter.
Estatísticas do Mercado Digital 2018 - Pesquisa Estados Unidos (EUA)Leonardo Diogo Silva
This document provides statistics on internet and social media usage in the United States in January 2018. It shows that there were 286.9 million internet users in the US, representing 88% of the population. 230 million people were active social media users, representing 71% of the population. Mobile phone ownership was also widespread, with 234.8 million unique mobile users, representing 72% of the population. Year-over-year, internet usage remained unchanged while social media, mobile, and mobile social media usage all increased between 6-7%.
This document provides statistics on digital trends in China in 2018. It shows that in 2018, China had 1.412 billion total population with 751 million internet users (53% penetration). There were 911 million active social media users (65% penetration) and 1.119 billion unique mobile users (79% penetration). Between 2017-2018, internet users grew by 3% (20 million increase), active social media users grew by 10% (85 million increase), and mobile users grew by 10% (85 million increase). The most widely used social media platform in China was WeChat with 911.4 million active users.
Digital in UAE 2018 report is the essential Insights into the Internet, Social Media, Mobile & E-commerce use in the United Arab Emirates. The data are represented & re-designed by hypedigital.ae. This report is curated by us, so you can utilize this data's to analyze the trend & craft their digital strategy for the year of 2018. Feel free to connect.
This report has been originally collected & compiled by We Are Social Ltd (“We Are Social”) and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals.
We took the data from their Global Report Presentation linked here: http://bit.ly/Digital2018Global & represented with our own design model (Icons & texts) without changing any data & source. This was done purely to showcase the digital overview of UAE in early 2018 with a country-specific focus. We do not own, manage or verify any data from the source & provide all credit to the compilators & source companies for the representation.
This document provides statistics on digital and mobile connectivity in Vietnam as of January 2017. Some key figures include:
- Total population of 94.93 million with 50.05 million internet users and 46 million active social media users.
- Year-on-year growth of 6% for internet users and 31% for active social media users from January 2016.
- 124.7 million total mobile subscriptions with 41 million actively using mobile social media.
- Facebook is the most actively used social media platform with 46 million monthly active users.
Digital 2018 Q2 Global Digital Statshot (April 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
Digital 2018 Q3 Global Digital Statshot (July 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in July 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital in 2018: Q3 Global Digital Statshot Casey Ordoña
This document provides global statistics on internet, social media, mobile and e-commerce usage for Q3 2018. Some key findings include:
- There are over 7.6 billion people globally with 4.1 billion internet users, representing 55% of the population.
- 3.4 billion people use social media actively each month, equivalent to 44% of the global population.
- 5.1 billion people use mobile phones worldwide with 3.1 billion people using mobile social media.
- The fastest growing regions for internet and social media usage are Asia, Africa, and the Middle East. Voice assistants are most popular among younger users.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
2. 75
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
JAN
2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG;
FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING;
TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).
DIGITAL IN MOROCCO
35.97 22.56 16.00 25.15 15.00
MILLION MILLION MILLION MILLION MILLION
61% 63% 44% 70% 42%
3. 76
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
JAN
2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
ANNUAL DIGITAL GROWTH
SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG;
FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING;
TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.
+12% +14% [N/A] +15%
+2 MILLION +2 MILLION [N/A] +2 MILLION
4. 77
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
MEDIAN
AGE
JAN
2018
POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS
ANNUAL CHANGE IN
POPULATION SIZE
POPULATION LIVING
IN URBAN AREAS
GDP PER
CAPITA
LITERACY
(TOTAL)
MALE
LITERACY
FEMALE
LITERACY
SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.
35.97 50.5% 49.5% +1.3% 29.7
MILLION YEARS OLD
61% $7,838 72% 63% 83%
5. 78
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2018
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED]
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
96% 57% 25% 14%
87% 7% 1% 2%
6. 79
AVERAGE DAILY TIME
SPENT USING THE
INTERNET VIA ANY DEVICE
AVERAGE DAILY TIME
SPENT USING SOCIAL
MEDIA VIA ANY DEVICE
AVERAGE DAILY TV VIEWING TIME
(BROADCAST, STREAMING
AND VIDEO ON DEMAND)
AVERAGE DAILY TIME
SPENT LISTENING TO
STREAMING MUSIC
JAN
2018
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS.
2H 53M 2H 24M [N/A] [N/A]
7. 80
BELIEVE THAT NEW
TECHNOLOGIES OFFER MORE
OPPORTUNITIES THAN RISKS
PREFER TO COMPLETE
TASKS DIGITALLY
WHENEVER POSSIBLE
BELIEVE DATA PRIVACY
AND PROTECTION ARE
VERY IMPORTANT
DELETE COOKIES FROM
INTERNET BROWSER
TO PROTECT PRIVACY
JAN
2018
ATTITUDES TOWARDS DIGITALHOW INTERNET USERS* PERCEIVE THE ROLE OF TECHNOLOGY, AND THEIR PERSPECTIVE ON PRIVACY ISSUES
USE AN AD-BLOCKING
TOOL TO STOP ADVERTS
BEING DISPLAYED
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2018; GLOBALWEBINDEX, Q2 & Q3, 2017. NOTES: GOOGLE FIGURES BASED ON A SURVEY OF ADULT
INTERNET USERS. SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON METHODOLOGY AND AUDIENCE DEFINITIONS. GLOBALWEBINDEX
FIGURES BASED ON A SURVEY OF INTERNET USERS AGED 16-64. *NOTE: THESE FIGURES ONLY REPRESENT THE ATTITUDES AND ACTIVITIES OF INTERNET USERS.
74% 68% 75% 17% 21%
8. 81
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2018
INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES;
REPUTABLE MEDIA; GLOBALWEBINDEX, Q2 & Q3 2017. NOTES: GLOBALWEBINDEX DATA IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
22.56 63% 20.30 56%
MILLION MILLION
9. 82
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2018
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.
20.54 20.96 20.07 20.97
MILLION MILLION MILLION MILLION
10. 83
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2018
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
VALUES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS, OR DUE TO ROUNDING IN THE SOURCE DATA.
86% 11% 2% 0%
11. 84
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2018
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS, AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
SOURCES: OOKLA SPEEDTEST, NOVEMBER 2017; GOOGLE CONSUMER BAROMETER, JANUARY 2018. GOOGLE’S FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
10.76 16.42 5% 12% 60%
MBPS MBPS
13. 86
JAN
2018
SIMILARWEB’S RANKING OF TOP WEBSITESRANKINGS BASED ON AVERAGE MONTHLY TRAFFIC TO EACH WEBSITE IN Q4 2017
SOURCE: SIMILARWEB, JANUARY 2018, BASED ON AVERAGE MONTHLY DATA FOR Q4 2017. NOTES: MONTHLY TRAFFIC REPRESENTS TOTAL VISITS TO EACH SITE, NOT UNIQUE VISITORS.
DATA FOR SOME COUNTRIES REPRESENTS DESKTOP TRAFFIC, WHILST OTHERS REPRESENTS TRAFFIC FROM BOTH DESKTOP AND MOBILE DEVICES. ADVISORY: SOME WEBSITES
REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
01
02
03
04
05
06
07
08
09
10
GOOGLE.COM SEARCH 72,100,000 15M 51S 12.3
YOUTUBE.COM TV & VIDEO 66,400,000 33M 10S 13.7
FACEBOOK.COM SOCIAL 51,500,000 21M 24S 13.9
GOOGLE.CO.MA SEARCH 10,100,000 8M 48S 9.8
KOOORA.COM SPORTS 8,100,000 7M 04S 4.7
WIKIPEDIA.ORG REFERENCE 6,500,000 4M 42S 3.0
GOOGLE.FR SEARCH 5,300,000 10M 00S 9.7
HESPRESS.COM NEWS & MEDIA 4,900,000 24M 57S 4.6
JUMIA.MA SHOPPING 4,800,000 4M 50S 4.1
YAHOO.COM NEWS & MEDIA 4,700,000 6M 52S 5.0
14. 87
JAN
2018
ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT
# WEBSITE TIME PAGES
01
02
03
04
05
06
07
08
09
10
# WEBSITE TIME PAGES
11
12
13
14
15
16
17
18
19
20
SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE
DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME
WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
GOOGLE.COM 7M 32S 8.56
YOUTUBE.COM 8M 18S 4.79
HESPRESS.COM 8M 22S 2.75
FACEBOOK.COM 10M 21S 4.00
CHOUFTV.MA 3M 49S 2.23
AVITO.MA 14M 08S 10.50
GOOGLE.CO.MA 4M 01S 4.88
ELBOTOLA.COM 5M 35S 3.18
JUMIA.MA 4M 02S 2.75
LE360.MA 5M 09S 2.34
KOOORA.COM 7M 59S 5.95
BARLAMANE.COM 5M 51S 3.20
MEN.GOV.MA 11M 37S 5.07
WIKIPEDIA.ORG 4M 16S 3.31
BLOGSPOT.COM 2M 38S 2.12
GOOGLE.FR 6M 34S 11.10
MEDI1TV.MA 3M 17S 1.95
YAHOO.COM 4M 02S 3.61
AL3OMK.COM 7M 19S 2.84
2M.MA 3M 06S 1.96
15. 88
USE A SEARCH
ENGINE
VISIT A SOCIAL
NETWORK
PLAY
GAMES
WATCH
VIDEOS
JAN
2018
WEEKLY ONLINE ACTIVITIES BY DEVICEPERCENTAGE OF THE TOTAL POPULATION* ENGAGING IN EACH ACTIVITY AT LEAST ONCE PER WEEK [SURVEY-BASED]
LOOK FOR PRODUCT
INFORMATION
SMARTPHONE:
COMPUTER:
SMARTPHONE:
COMPUTER:
SMARTPHONE:
COMPUTER:
SMARTPHONE:
COMPUTER:
SMARTPHONE:
COMPUTER:
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTES: DATA BASED ON SURVEY
RESPONSES FROM ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.
28% 38% 12% 39% 21%
7% 9% 4% 8% 4%
16. 89
JAN
2018
TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017
# QUERY INDEX
01
02
03
04
05
06
07
08
09
10
# QUERY INDEX
11
12
13
14
15
16
17
18
19
20
SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY
COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
FACEBOOK 100
YOUTUBE 78
GOOGLE 75
MAROC 74
TRADUCTION 56
KOOORA 51
FB 28
MP3 27
GOOGLE TRADUCTION 21
AVITO 21
TELECHARGER 20
HESPRESS 19
KOORA 17
METEO 17
YALLA SHOOT 16
GMAIL 13
YOUTUBE MP3 10
CLAVIER ARABE 10
TUBIDY 9
STREAMING 8
17. 90
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2018
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 365 X
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
76% 14% 1% 1% 7%
18. 91
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2018
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
71% 26% 15% 16% 14%
19. 92
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2018
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS
NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
16.00 44% 15.00 42%
MILLION MILLION
20. 93
JAN
2018
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTES: DATA FOR PLATFORMS WITH AN ASTERISK (*) IS COLLECTED IN A DIFFERENT PART
OF THE SURVEY TO OTHER PLATFORM DATA. ALL DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. ADVISORY: FIGURES ARE BASED ON RESPONSES
TO A SURVEY, AND MAY NOT CORRELATE TO SOCIAL MEDIA PENETRATION FIGURES SHOWN ELSEWHERE IN THIS REPORT; FOR FULL DETAILS, SEE THE NOTES AT THE END OF THIS REPORT.
53%
50%
41%
28%
24%
18%
14%
9%
8%
4%
3%
3%
WHATSAPP
FACEBOOK
YOUTUBE
FB MESSENGER
INSTAGRAM
SNAPCHAT
GOOGLE+
SKYPE
TWITTER
VIBER
LINKEDIN
PINTEREST
21. 94
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
ANNUAL CHANGE IN
FACEBOOK USERS
vs. JANUARY 2017
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
JAN
2018
FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS
SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
16.00 +14% 94% 36% 64%
MILLION
22. 95
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
PROFILE OF FACEBOOK USERSA BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2018
SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
AGE TOTAL FEMALE MALE
TOTAL 16,000,000 36% 64%
13 – 17 1,900,000 5% 7%
18 – 24 5,900,000 15% 22%
25 – 34 5,300,000 11% 22%
35 – 44 1,600,000 3% 7%
45 – 54 720,000 1% 3%
55 – 64 310,000 0.5% 1%
65+ 240,000 0.4% 1%
0.9
2.4
1.7
0.5
0.2
0.1 0.1
1.1
3.5
3.6
1.2
0.5
0.2 0.2
23. 96
JAN
2018
AVERAGE FACEBOOK PAGE POST REACH
AVERAGE MONTHLY
CHANGE IN PAGE LIKES
AVERAGE POST REACH
vs. PAGE LIKES
AVERAGE ORGANIC
REACH vs. PAGE LIKES
PERCENTAGE OF PAGES
USING PAID MEDIA
AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA
AVERAGE PAID REACH
vs. TOTAL REACH
SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A
POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.
+0.25% 11.3% 10.1% 21.2% 29.9%
24. 97
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS (ALL TYPES)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE PHOTO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE LINK POSTS
JAN
2018
AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE STATUS POSTS
SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED
WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.
5.74% 7.74% 4.89% 4.36% 12.90%
25. 98
TOTAL NUMBER OF
MONTHLY ACTIVE
INSTAGRAM USERS
ACTIVE INSTAGRAM
USERS AS A PERCENTAGE
OF TOTAL POPULATION
FEMALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
MALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
JAN
2018
INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER
SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
3.50 10% 43% 57%
MILLION
26. 99
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2018
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
SOURCES: UNIQUE MOBILE USERS: GSMA INTELLIGENCE, JANUARY 2018; GOOGLE CONSUMER BAROMETER, JANUARY 2018;
MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
25.15 70% 42.35 118% 1.68
MILLION MILLION
27. 100
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2018
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
42.35 118% 92% 8% 49%
MILLION
28. 101
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2018
MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
55.14 56.62 60.48 43.10 62.63
29. 102
HAS A BANK
ACCOUNT
HAS A
CREDIT CARD
MAKES AND / OR RECEIVES
MOBILE PAYMENTS VIA GSMA
MAKES ONLINE PURCHASES
AND / OR PAYS BILLS ONLINE
JAN
2018
FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
PERCENTAGE OF WOMEN
WITH A CREDIT CARD
PERCENTAGE OF MEN
WITH A CREDIT CARD
PERCENTAGE OF WOMEN
MAKING INTERNET PAYMENTS
PERCENTAGE OF MEN
MAKING INTERNET PAYMENTS
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION.
39% 4% [N/A] [N/A]
2% 7% [N/A] [N/A]