This document describes 6 ident projects created in After Effects. The first ident features a moon tied to a tree that rocks in the wind while text appears on it. A cloud forms the company logo. The second uses a CC Spotlight effect to reveal a scene of a boat and ocean as the spotlight searches and finds the logo. The third shows snow falling over time across spinning cylinder scenes, with the logo appearing at the end. The fourth is a simple stickman animation. The fifth changes text effects to look like lava and water before combining with the logo. The sixth has bouncing text that jumps up and floats down onto the logo.

1. Evidence for FMP
Ident 1
For my first Ident I created a background in Illustrator which I then saved as JPEG and then
imported it on to an After Effects Project. Once I had imported it I began to create shapes such as the
moon and clouds. I then made it seem like the moon was tied to the tree. Once the scene was
established I began to make the moon rock side to side as if the wind was blowing it.
After a few seconds text moves down from the top of the screen, landing on the moon. As this
happens a cloud appears, fading on to the screen. Soon enough this forms the logo for the company. I
made each object on screen move using key frames. Using the opacity on the cloud object I made the
cloud fade on to screen. Once the logo was made the background fades to blue and the logo begins to fill
the whole screen.

2. Ident 2
Ident 3
Similarly to the first ident I created a background in Illustrator which contained an ocean
like scene; with a boat and waves. I then saved it as a JPEG and imported it on to an After Effects
Project. Once it was imported on to the project I added the CC Spotlight effect. I experimented
with the options that came with the effect to see which suited the ident best. I set the intensity
to 159.0, the Edge softness to 100% and the Cone angle to 9.2. This gives off the effect of looking
down a telescope. This effect makes the whole scene black but leaves a hole so you can see parts
of the background. The spotlight flies across the screen as if it is looking for something. As the
spotlight cuts across the scene you see the boat, the waves, and the sea. The Spotlight then
comes across the logo. Once it finds the logo the screen turns to blue much like the previous
ident and then the logo fades on to screen.
For ident 3 I decided I wanted to make a scene where snow falls over time and I would show
how the environment would change. I then came up with an idea that shows each stage of the snow
falling, at the same time. I created each scene in illustrator, just like I did with the previous two. With
each scene in After Effects I turned them into cylinders so that they would be able to spin. I placed
each scene next to each other and added a snow effect. Using key frames I then made them spin, all at
equal speeds. As with the others, at the end I had the logo fade onto the blue background.

3. Ident 4
Ident 5
For this simple ident I created most of the scene in Photoshop and Illustrator. I
began by creating the background in Photoshop and making each movement of the
stickman in illustrator. Once each was done I put them together making so that in each
shot the stickman has moved into a different position. I then saved each one as a JPEG and
imported them in After Effects. It was then easy enough to place each shot next to
each other.
For this ident I simply created text in After Effects which I would then change in various ways. Firstly
I added various effects to the text to make it look lava like. The effects I used were CC Drizzle, Levels, Fractal
Noise, Tritone and Level 2. This made the text look like flowing lava. With the next text I added the same
effects but with the Tritone effect I used blue colours instead of red. This give off a water effect. For the
final text I added the glow effect. Once the text changes to the glow effect the logo appears and both the
text and logo come together.

4. Ident 6
For Ident 6 I created text which moves up and down in a bouncing motion. The
text moves up and down a few times and then ‘jumps’ up and off the screen. It
then floats down on the logo. All the objects in this ident were made in After
Effect.